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The Increasing Importance of Digital Commerce

Digital commerce is growing at present and is expected to be the primary way products and services are bought and sold in the future. But what is digital commerce? Let’s begin by looking at a few definitions from companies that provide digital commerce solutions.  2Checkout says: “Also known as eCommerce, digital commerce is the buying and selling of goods and services using the Internet, mobile networks and commerce infrastructure.”   Gartner states: “Digital…

How Accounting Scandals Have Shaped Modern Accounting

In recent decades, accounting has unfortunately become synonymous with scandal in the world of big business. While the vast majority of companies use legal and ethical accounting practices, many of those involved in scandals are or were major players with household names. This cast an unfortunate shadow over a very important and legitimate profession.   What causes accounting scandals? Greed is a factor, though…

Ethics in Corporate Finance

What are ethics? Merriam-Webster offers these definitions: “the discipline dealing with what is good and bad and with moral duty and obligation” and “a set of moral principles.” In the world of high finance, ethics has its own distinct definition that’s connected with the appropriate use of money, whether it’s one’s own money or someone else’s.   Corporate finance, according to Investopedia.com, refers to “how corporations deal with funding…

Balancing Long-Term and Short-Term Financial Planning

Businesses concerned only with short-term goals overcome immediate challenges but fail to prevent their recurrence. Alternatively, businesses with only long-term goals may not last long enough to see them reached. Finding an adaptable middle ground between these two attitudes is a balancing act that senior financial analysts, finance managers, investment bankers, and other professionals must…

7 Jobs for a BBA in Management Graduate

A Bachelor of Business Administration (BBA) is the next step for many students with their hearts set on a business administration role. From there, however, students must decide on the emphasis of their major, which can be a more challenging task. In addition to offering an online BBA in marketing program, The University of Texas…

Affordable Online MBA in West Texas

A Master of Business Administration (MBA) can provide you with the education and skills needed to obtain a C-suite job or strike out on your own as an entrepreneur. Despite these benefits, many individuals—especially those with a mind for business—may have concerns about whether the time and cost required to earn a degree is an…

Why Choose an MBA With a Concentration in Finance?

A Master of Business Administration (MBA) is a flexible degree covering a wide array of business subjects. Students undecided on their career path often pursue an MBA for an education in business fundamentals and for the opportunities a master’s degree affords. 2020 MBA graduates are predicted to earn an average starting salary that’s $20,000 higher…

Consider These 5 Careers for BBA in Marketing Graduates

Marketing is often seen as a fast-paced, exciting world that requires a highly competitive—or even cutthroat—sensibility. In reality, those who enter the marketing industry find a welcoming field that rewards individuals willing to learn and grow as leaders and communicators. At The University of Texas Permian Basin, students who earn an online Bachelor of Business…

4 Reasons Women Should Consider a Career in Marketing

Women comprise the majority of today’s marketing workforce. Although women are often touted as better communicators, this characterization alone doesn’t explain why women so often pursue an education and career in this dynamic field.  Marketing is an area of business unlike any other. In this growing field, anyone can enter on the ground floor and…

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