Digital Marketing Certificate Program Overview
UT Permian Basin’s AACSB-accredited College of Business offers an online undergraduate certificate in digital marketing. This 12-credit certificate program can be completed in tandem with any of our undergraduate bachelor’s degree programs.
Our online undergraduate certificate in digital marketing adds specialized knowledge to your broader business degree that will help you understand and succeed within the rapidly evolving digital landscape. You can expect to gain a foundational understanding of the differences between traditional and digital marketing, instruction and practice in Google Analytics and other search engine optimization tools, and an essential grasp of social media marketing tactics that can help achieve organizational goals.
The University of Texas Permian Basin's online Digital Marketing Certificate program provides a solid foundation for you to excel in a variety of roles, including:
Must have a “C” or better in four (4) of the six (6) digital marketing classes listed below:
Our online undergraduate certificate in digital marketing is intended as an add-on to your UT Permian Basin bachelor’s degree program. The requirements below are the standard admission requirements for the majority of our bachelor’s degree programs.
In order to prevent delays in processing applications, UT Permian Basin is temporarily modifying the freshman admission process by moving to a test-optional policy that will apply through Fall 2023. See the Test-Optional Policy section below for additional details.
Transfer Student Admission Requirements
- Minimum of 24 transferable credit hours from a regionally accredited college or university
- GPA 2.0 or higher in previous college-level coursework
- Official transcripts from all colleges or universities attended
- Dual-credit high school courses must be included
- Completed application
Freshman Admission Requirements
If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:
- Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
- Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
- SAT and/or ACT scores from within the last five years (see below for minimum score requirements)
- Completed application
Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to:
UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762
Official transcripts in electronic format can be sent to firstname.lastname@example.org.
Minimum Score Requirements for Freshman Admission
|High School Graduation Class Rank||SAT||ACT|
|Top 25%||No minimum score||No minimum score|
The application fee is $40.
If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.
Students will be reviewed on a holistic basis focusing on the strength of the high school record, overall grade point average, grades within the core subjects, dual credit work, and additional information (resume and/or extracurricular activities, leadership opportunities, and work experience provided with the GoApplyTexas application). We also recognize the value of standardized tests as a piece of the review process and will consider scores alongside the other required application credentials, if provided.