Digital Marketing Certificate Program Overview
UT Permian Basin’s AACSB-accredited College of Business offers an online undergraduate certificate in digital marketing. This 12-credit certificate program can be completed in tandem with any of our undergraduate bachelor’s degree programs.
Our online undergraduate certificate in digital marketing adds specialized knowledge to your broader business degree that will help you understand and succeed within the rapidly evolving digital landscape. You can expect to gain a foundational understanding of the differences between traditional and digital marketing, instruction and practice in Google Analytics and other search engine optimization tools, and an essential grasp of social media marketing tactics that can help achieve organizational goals.
Career Options
The University of Texas Permian Basin's online Digital Marketing Certificate program provides a solid foundation for you to excel in a variety of roles, including:
Must have a “C” or better in four (4) of the six (6) digital marketing classes listed below:
Admission Requirements
Our online undergraduate certificate in digital marketing is intended as an add-on to your UT Permian Basin bachelor’s degree program. The requirements below are the standard admission requirements for the majority of our bachelor’s degree programs.
In order to prevent delays in processing applications, UT Permian Basin is temporarily modifying the freshman admission process by moving to a test-optional policy that will apply through Fall 2023. See the Test-Optional Policy section below for additional details.
Transfer Student Admission Requirements
- Minimum of 24 transferable credit hours from a regionally accredited college or university
- GPA 2.0 or higher in previous college-level coursework
- Official transcripts from all colleges or universities attended
- Dual-credit high school courses must be included
- Completed application
Use our transfer calculator to find out how your classes will transfer to UT Permian Basin and which classes will count toward your certificate.
Freshman Admission Requirements
If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:
- Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
- Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
- SAT and/or ACT scores from within the last five years (see below for minimum score requirements)
- Completed application
Official Transcripts
Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to:
UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762
Official transcripts in electronic format can be sent to admissions@utpb.edu.
Minimum Score Requirements for Freshman Admission
| High School Graduation Class Rank | SAT | ACT |
| Top 25% | No minimum score | No minimum score |
| 2nd Quarter | 1020 | 20 |
| 3rd Quarter | 1160 | 24 |
| 4th Quarter | 1280 | 27 |
Application Fee
The application fee is $40.
If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.
Test-Optional Policy
Students will be reviewed on a holistic basis focusing on the strength of the high school record, overall grade point average, grades within the core subjects, dual credit work, and additional information (resume and/or extracurricular activities, leadership opportunities, and work experience provided with the GoApplyTexas application). We also recognize the value of standardized tests as a piece of the review process and will consider scores alongside the other required application credentials, if provided.
Faculty Bios
Chair of Department of Management, Marketing, and Industrial Technology
Associate Professor of Marketing
PhD, University of North Texas
MEd, University of Windsor
MA, Heilongjiang University
gai_l@utpb.edu
Dr. Lili Gai has been an associate professor of marketing at UT Permian Basin since 2014. Her principal teaching and research interests include digital marketing, marketing research, retailing, and international marketing. Dr. Gai has published research articles in prominent journals including Journal of Business Research, Journal of Electronic Commerce Research, Journal of Global Marketing, and Journal of Marketing for Higher Education. Her research has been presented at academic conferences both nationally and internationally.
Director of Graduate Programs, UT Permian Basin College of Business
Professor of Marketing
PhD, University of Texas Pan-American
MBA, Asian Institute of Management
saran_a@utpb.edu
Anshu Saran, PhD, is a professor of marketing within the College of Business at The University of Texas Permian Basin. Graduating with his PhD from The University of Texas – Pan American, he joined UTPB in the fall of 2006. Prior to this, he served as faculty and taught at the APS University Rewa, Amity Business School Noida, and The University of Texas – Pan American. His research includes competing in the global marketplace, marketing strategies, social media ad marketing, and cultural differences in international business and marketing. His work has been published in the International Journal of Business Research, Journal of International Business Research, and Journal of Global Marketing. Accumulating work experience for 12 years in different parts of the world, he served as chief operating officer for Tata International Ltd. along with other accolades in India. Dr. Saran currently teaches the following classes within the MBA program: International Business (on-campus and online) and Marketing Strategy.
“My research interests and experience in international business and marketing have supported my academic endeavors and helped me incorporate industry examples in the curriculum, creating value for students and supporting their job and career progression.”
Assistant Professor of Marketing
PhD, University of Arkansas
MA, Beijing University of Posts and Telecommunications
MA, Inner Mongolia Normal University
zhang_j@utpb.edu
Jingbo Zhang, PhD, is an assistant professor of marketing at The University of Texas Permian Basin. She started in the role of adjunct at the College of Business in 2020 after being an instructor of marketing at the University of Arkansas. She has published research in the Journal of Beijing University of Posts and Telecommunication and she has presented articles at the Society for Marketing Advances Conferences and the Annual International Society of Franchising Conference in Vienna, Austria. Dr. Zhang has attended the Annual International Society of Franchising Conference, the Annual Southeast Marketing Symposium, the Annual Mittelstaedt Doctoral Symposium, and the Society for Marketing Advances. Her professional memberships include the American Marketing Association and the Society for Marketing Advances. She is an editor for SAGE Open Publications.
“My enthusiasm is to create a great geographical market coverage indicator to guide retailing stores to locate/relocate a store and provide practical strategies about how to improve the market performance of an individual store. Sharing my research ideas and experiences with my students to help them prepare for future careers always makes me excited!”
Lecturer
MBA, Ohio University
verlei_k@utpb.edu
Lecturer of Management and Marketing
ABD, Liberty University
MBA, The University of Texas Permian Basin
barron_k@utpb.edu
Katelin Barron, MBA, is a lecturer of management at The University of Texas Permian Basin. She started in the role of lecturer at the College of Business in 2013. Not only is Ms. Barron from Odessa, TX, she has taught the following courses for UT Permian Basin: Principles of Marketing, Energy Marketing, Principles of Landman, Business Communication, International Marketing, Strategic Brand Management, Sports Marketing, Management Concepts, Consumer Behavior, Sales Management, E-Commerce, Organizational Behavior, Marketing Strategy, Healthcare Marketing, Production Operation Management, Human Resources Management, and Project Elements. She has published articles in International Journal of Management Practice, the Journal of Global Responsibility, Society and Business Review, Management Research Review, and the Journal of Management Sciences. Ms. Barron currently serves as a member of the College of Business Scholarship committee and a member of the athletic committee for UT Permian Basin.
"My fundamental interest is centered on organizational behavior. This has allowed me to study various theories and analyze human behavior within an organizational setting. Moreover, when teaching strategic management and business communications, I can share the application of theories and how human behavior impacts an organization."