Digital Marketing Certificate Program Overview
UT Permian Basin’s AACSB-accredited College of Business offers an online undergraduate certificate in digital marketing.
Our online undergraduate certificate in digital marketing adds specialized knowledge to your broader business degree that will help you understand and succeed within the rapidly evolving digital landscape. You can expect to gain a foundational understanding of the differences between traditional and digital marketing, instruction and practice in Google Analytics and other search engine optimization tools, and an essential grasp of social media marketing tactics that can help achieve organizational goals.
Business majors can complete this certificiate in as little as 12 credit hours. All other majors will need to take the full 18 credit hours.
Enhance Your BBA With Expertise in Digital Marketing
This digital marketing certificate is stackable! Add it to your online BBA in marketing or BBA in management program and earn two valuable credentials in the same time it takes to complete the BBA alone. Expand your knowledge of today’s most important marketing channel and build a more impactful resume by taking your choice of four of these applicable digital marketing electives:
- Digital Branding (MRKT 4300)
- E-Marketing (MRKT 4301)
- E-Commerce (MRKT 4302)
- Digital Advertising (MRKT 4303)
- Digital Marketing Analytics (MRKT 4304)
- Social Media Marketing (MRKT 4322)
Consult your advisor to add this stackable option to your BBA degree program.
Career Options
The University of Texas Permian Basin's online Digital Marketing Certificate program provides a solid foundation for you to excel in a variety of roles, including:
Must have a “C” or better in four (4) of the six (6) digital marketing classes listed below:
Admission Requirements
Our online undergraduate certificate in digital marketing is intended as an add-on to your UT Permian Basin bachelor’s degree program. The requirements below are the standard admission requirements for the majority of our bachelor’s degree programs.
The SAT and ACT Exams are optional. Test scores will be used as supporting documents to determine admission and scholarship opportunities.
Transfer Student Admission Requirements
- Minimum of 24 transferable credit hours from a regionally accredited college or university
- GPA 2.0 or higher in previous college-level coursework
- Official transcripts from all colleges or universities attended
- Dual-credit high school courses must be included
- Completed application
Use our transfer calculator to find out how your classes will transfer to UT Permian Basin and which classes will count toward your certificate.
Freshman Admission Requirements
If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:
- Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
- Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
- SAT and/or ACT scores from within the last five years (see below for minimum score requirements)
- Completed application
Official Transcripts
Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to:
UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762
Official transcripts in electronic format can be sent to admissions@utpb.edu.
Minimum Score Requirements for Freshman Admission
High School Graduation Class Rank | SAT | ACT |
Top 25% | No minimum score | No minimum score |
2nd Quarter | 1020 | 20 |
3rd Quarter | 1160 | 24 |
4th Quarter | 1280 | 27 |
Application Fee
The application fee is $40.
If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.