MRKT4303 Digital Advertising

Course Description

This course explores the use of social media as a marketing tool. Students develop a social media marketing plan for an actual organization, learn best practices for popular social media channels, and hone their writing skills for specific formats and audiences.

Course Credits: 3

PrerequisitesMRKT 3300, or equivalent

Student Learning Outcomes

Upon successful completion of this course students will be able to execute the following:

  1. Develop a holistic understanding of digital advertising. Measured by discussion board’s participation, and the class project.
  2. Identify the different components of a digital advertising plan. Measured by class project and exams.
  3. Analyze an organization’s current digital advertising mechanism and all its subcomponents that pertain directly to digital advertising efforts, with respect to value proposition skill development, by developing an actual digital advertising plan for a business. Measured by class project.