MBA with Analytics Concentration

MBA With Analytics Concentration Overview


Our AACSB-accredited online Master of Business Administration with analytics concentration is a 33- to 42-credit program that prepares you to prosper in our data-driven business world. A monumental shift in how businesses operate in recent years has created a need for analytics expertise and skills that you can apply in a variety of corporate settings and careers, including coveted leadership positions.

Professional Success Is All in the Data


Fueled by artificial intelligence and other data-driven tools, analytics is empowering businesses to make confident, data-based decisions as never before. Whether identifying the best location for a new store, the ideal demographic to market a product to, or where to concentrate healthcare efforts, data analytics has taken the guesswork out of business. It enables you to draw on up-to-date facts and statistics to minimize risk and maximize profitability and efficiency in all your business decisions—from marketing campaigns to targeted strategies to resource allocation.

Our MBA with analytics concentration offers a solid grounding in core business disciplines complemented by a more in-depth exploration of the tools, methods, and advantages of analytics. Through specialized courses, you’ll discover how to leverage data analysis, artificial intelligence, and machine learning to enhance business performance.

Our 100% online, asynchronous MBA program provides the flexibility to balance your professional and personal commitments while pursuing a graduate degree. If you already hold a BBA, you'll benefit from even greater flexibility, as you can complete this MBA program with as few as 33 credits.

Alumni Pathways


After you’ve completed your MBA with analytics concentration, you’ll be equipped to join fellow UT Permian Basin alumni at some of the top employers in our region, country, and world. These are just a few of the companies and organizations where our MBA graduates are working today: 

  • AT&T
  • Google
  • Dell Technologies
  • ConocoPhillips
  • Midland Memorial Hospital
  • U.S. Department of Veterans Affairs
  • Chevron
  • State of Texas Government
  • Kaiser Permanente
  • Saulsbury Industries

Careers for MBA with Analytics Concentration Graduates


This online UTPB program puts a wide range of rewarding potential careers within your reach, including:

 

Core Courses

12 credit hours.

Courses
Duration
Credits
ACCT 6301 - Accounting Analysis
8 weeks
3
A foundation in the fundamentals of financial and managerial accounting information designed for the planning, assessment, and control of business entities. Emphasizes the use of information for decision-making. May not be taken for MPA core or elective credit. Prerequisite(s): BUSI 2342 - Principles of Statistics.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025
FINA 6320 - Financial Management
8 weeks
3
Survey of foundational concepts in financial management; in particular, introduction to capital budgeting and financing concepts that include discounted cash flow analysis and its applications to valuation of bonds, stocks, and corporate capital assets. Prerequisite(s): ACCT 6301 or equivalent.
Prerequisites: ACCT 6301 - Accounting Analysis
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025
MNGT 6360 - Organizational Behavior
8 weeks
3
The systematic study of individual, team, and structural characteristics that influence behavior within organizations. Cross-cultural applications are discussed.
Prerequisites: N/A
Semesters Offered: Spring A 2025 Summer A 2025 Fall A 2025 Spring A 2026 Summer A 2026 Fall A 2026
MRKT 6310 - Marketing Management
8 weeks
3
An analysis of the customer/market relationships with the company in an open market system characterized by the presence of strong competition within a very fluid business environment. Managerial decision making with this matrix will be stressed.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025 Spring A 2026 Spring B 2026 Summer A 2026 Summer B 2026 Fall A 2026 Fall B 2026
Courses Beyond Core

21 credit hours. Choose BUSI 6302 or MRKT 6302.

Courses
Duration
Credits
MNGT 6320 - Production & Operations Management
8 weeks
3
The role of the operations management function within the context of an organization, be it public or private, profit or nonprofit, manufacturing or service. The course emphasizes the application of concepts of in process analysis, material management, and quality management. Both quantitative and behavioral perspectives are presented.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer B 2025 Fall A 2025 Fall B 2025 Spring A 2026 Spring B 2026 Summer B 2026 Fall A 2026 Fall B 2026
ACCT 6302 - Contemporary Control Systems
8 weeks
3
A study of the design, implementation, and evaluation of control systems intended to support and direct strategic objectives of various organizations. Prerequisite(s): ACCT 6302 or ACCT 6305 or ACCT 6315 or ACCT 6316
Prerequisites: ACCT 6301 - Accounting Analysis
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025 Spring A 2026 Spring B 2026 Summer A 2026 Summer B 2026 Fall A 2026 Fall B 2026
BLAW 6301 - Legal Environment of Business
8 weeks
3
A foundation in the role of law in our system of business and commerce both facilitating and constraining business decision-making. In addition, this course will introduce the operation of legal institutions and the fundamentals of legal reasoning.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025 Spring A 2026 Spring B 2026 Summer A 2026 Summer B 2026
FINA 6321 - Corporate Finance & Strategy
8 weeks
3
Intermediate-level course covering modern corporate finance concepts. Course topics include advance capital budgeting and financing techniques as well as financial risk management and various asset valuation techniques including concepts related to Mergers and Acquisitions. Prerequisite(s): FINA 6320 or the equivalent
Prerequisites: FINA 6320 - Financial Management
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025 Spring A 2026 Spring B 2026 Summer A 2026 Summer B 2026 Fall A 2026 Fall B 2026
BUSI 6302 - Business Analytics
8 weeks
3
This course introduces the practical and advanced data analytics for all business majors. The course covers topics of script programming, data/statistical analysis, and data visualization. Students will practice data analytic methods and use related software to solve real-world business questions.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer B 2025 Fall A 2025 Fall B 2025 Spring A 2026 Summer B 2026 Fall A 2026 Fall B 2026
MRKT 6302 - Marketing Analytics
8 weeks
3
This course includes concepts of business and marketing analytics and practices the analytic methodologies to assist making better business and marketing decisions with hands-on learning experiences. Topics will include: Using R in Marketing Analytics; Marketing Content Analysis; Segmentation, Targeting & Positioning Analysis; Data Visualization, etc.
Prerequisites: MRKT 6310 - Marketing Management
Semesters Offered: Fall B 2024 Spring B 2025 Summer B 2025 Fall B 2025 Fall B 2026
MNGT 6366 - Strategic Management
8 weeks
3
Opportunity for development and implementation of knowledge from multiple disciplines and integration of viewpoints of different functions of an organization. Case evaluation and discussion are stressed.
Prerequisites: ACCT 6302 - Contemporary Control Systems BLAW 6301 - Legal Environment of Business FINA 6321 - Corporate Finance & Strategy BUSI 6302 - Business Analytics MNGT 6320 - Production & Operations Management BUSI 6325 - International Business
Semesters Offered: Fall B 2024 Spring B 2025 Summer B 2025 Fall B 2025 Spring B 2026 Summer B 2026 Fall B 2026
BUSI 6325 - International Business
8 weeks
3
The course investigates government and businesses across borders and the dynamics between countries/regions, including country profiles, national economic policies, regional integration, trade, law, and foreign direct investment. This course is macro in nature and focuses on international business and its overriding theories, and how to apply them in management decisions. Cross-listed with MRKT 6301.
Prerequisites: N/A
Semesters Offered: Spring A 2025 Spring B 2025 Summer A 2025 Fall A 2025 Spring A 2026 Spring B 2026 Summer A 2026 Fall A 2026
Analytics Elective Courses

9 credit hours. Choose three courses.

Courses
Duration
Credits
ACCT 6311 - Information Systems Management
8 weeks
3
Methods and problem resolution in developing and managing company-wide information systems.
Prerequisites: N/A
Semesters Offered: Summer A 2025
BUSI 6302 - Business Analytics
8 weeks
3
This course introduces the practical and advanced data analytics for all business majors. The course covers topics of script programming, data/statistical analysis, and data visualization. Students will practice data analytic methods and use related software to solve real-world business questions.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Spring A 2025 Spring B 2025 Summer B 2025 Fall A 2025 Fall B 2025 Spring A 2026 Summer B 2026 Fall A 2026 Fall B 2026
FINA 6327 - Investments
16 weeks
3
This course conveys comprehensive investigation of modern investments and portfolio theory. Concepts include different trading techniques, portfolio construction, asset valuation using a variety of pricing models, market timing, fundamental security analysis, technical security analysis and behavioral finance concepts.
Prerequisites: FINA 6320 - Financial Management
Semesters Offered: Whole Fall 2025
MNGT 6304 - Data Mining for Business Analytics
8 weeks
3
This course introduces data mining techniques to extract information form large databases and prepare for business analytics. Uses software packages such as R.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Fall B 2025
MRKT 6302 - Marketing Analytics
8 weeks
3
This course includes concepts of business and marketing analytics and practices the analytic methodologies to assist making better business and marketing decisions with hands-on learning experiences. Topics will include: Using R in Marketing Analytics; Marketing Content Analysis; Segmentation, Targeting & Positioning Analysis; Data Visualization, etc.
Prerequisites: MRKT 6310 - Marketing Management
Semesters Offered: Fall B 2024 Spring B 2025 Summer B 2025 Fall B 2025 Fall B 2026
MRKT 6316 - Marketing Research
8 weeks
3
Overview of methods for conducting marketing research. Use research information in marketing decision making. Students design and execute their own research projects.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Fall B 2025

Admission Requirements

Regular Admission Requirements

  • Bachelor’s degree from an accredited college or university
  • GPA of 3.00 or better in the last 60 credit hours

Conditional Admission

  • Official transcripts certifying a bachelor’s degree awarded by an accredited college or university
  • GPA between 2.99 and 2.5 in the last 60 credit hours of coursework leading to the baccalaureate degree
  • 2 letters of recommendation or professional email references
  • Allowed to take up to 12 credit hours as advised and must earn a B or better
    • If student earns below a B, GMAT is required for readmission
  • No elective course may be taken by a student in conditional status

Conditional Admission With Dean’s Approval

  • Official transcripts certifying a bachelor’s degree awarded by an accredited college or university
  • GPA between 2.49 and 2.25 in the last 60 credit hours of coursework leading to the baccalaureate degree
  • GMAT with minimum score of 500 (based on GPA)
  • Essay expressing interest may be requested
  • 2 letters of recommendation or professional email references
  • Allowed to take up to 12 credit hours and must earn a B or better
  • No elective course may be taken by a student in conditional status

Students granted conditional status will be changed to regular status upon successful completion of a minimum of 12 semester credit hours of MBA coursework with a grade of B or better in each course taken.

Official Transcripts

Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to: 

UT Permian Basin
Graduate Studies Office
4901 E. University Blvd.
Odessa, TX 79762

Official transcripts in electronic format can be sent to gradstudies@utpb.edu

Supporting Documents

All supporting documents related to a graduate program, such as letters of recommendation, essays, statements of interest, resumes, professional work experience, and awards should be sent to the Graduate Studies Office:

UT Permian Basin
Graduate Studies
4901 E. University Blvd.
Odessa, TX 79762-0001

Electronic versions of supporting documents may be emailed to gradstudies@utpb.edu. 

Waiver Policy

If you have an undergraduate degree in business, you may be able to complete the program with as few as 33 credit hours. If your undergraduate degree is not in business, you will have to complete all 42 credit hours.

Application Fee

The application fee is $40.


Veterans and Active Duty Military: Your application fee is waived for this program. Get details now.

Director of Graduate Programs, UT Permian Basin College of Business
Professor of Marketing
saran_a@utpb.edu

Anshu Saran, PhD, is a professor of marketing within the College of Business at The University of Texas Permian Basin. Graduating with his PhD from The University of Texas – Pan American, he joined UTPB in the fall of 2006. Prior to this, he served as faculty and taught at the APS University Rewa, Amity Business School Noida, and The University of Texas – Pan American. His research includes competing in the global marketplace, marketing strategies, social media ad marketing, and cultural differences in international business and marketing. His work has been published in the International Journal of Business Research, Journal of International Business Research, and Journal of Global Marketing. Accumulating work experience for 12 years in different parts of the world, he served as chief operating officer for Tata International Ltd. along with other accolades in India. Dr. Saran currently teaches the following classes within the MBA program: International Business (on-campus and online) and Marketing Strategy.

“My research interests and experience in international business and marketing have supported my academic endeavors and helped me incorporate industry examples in the curriculum, creating value for students and supporting their job and career progression.”

Assistant Professor
College of Business
Department of Management Marketing
raina_g@utpb.edu

Gurdeep Singh Raina (GS) is an assistant professor of management at The University of Texas Permian Basin. He received his PhD in management from Washington State University, Pullman, WA. In addition, he has an MBA in International Business, along with a bachelor’s in production engineering. His research focuses specifically on diversity in organizational leadership and how it impacts performance. He is interested in strategic management, entrepreneurship, and innovation. 

GS has over 14 years of experience in international marketing and strategy consulting in India, China, and Hong Kong that he brings to his classes. He believes that the combination of real-world experience and in-class teaching is best for knowledge-building and skill development. He has varied interests outside of academia as well: He serves on the board for two non-profit organizations, keeps close ties with the real business world to learn and share, and is involved with the community, all while working on his first patent.

Assistant Professor of Accounting
College of Business
Department of Accounting, Finance, and Energy Business
jiang_w@utpb.edu

Wanying Jiang, PhD, is an assistant professor of accounting at The University of Texas Permian Basin. She earned her PhD in accounting from Louisiana State University in 2023. She is experienced in teaching financial accounting, cost accounting, and taxation. Her research interests encompass accounting information systems, auditing, and firm information disclosure. Dr. Jiang is dedicated to integrating data analytics, including machine learning and natural language processing, into research. Her research has been published in the Journal of Information Systems and the Journal of Corporate Accounting and Finance, and she is a regular presenter at national and international academic conferences.

We’re pleased to offer program admission on a rolling basis.

Rolling admission refers to our process of accepting and evaluating applications as we receive them and moving any applications that miss the deadline to the next semester. However, if you want to enroll in courses for a specific semester, you will need to make note of the application deadlines found below. If you don’t complete your application and submit the required materials by the deadline, your application will be rolled over to the next semester. 

LengthApplication DeadlineDocument DeadlinePayment DeadlineCourses BeginCourses End
Fall A8/12/248/19/248/23/248/26/2410/18/24
Fall B10/7/2410/14/2410/18/2410/21/2412/13/24
LengthApplication DeadlineDocument DeadlinePayment DeadlineCourses BeginCourses End
Spring A12/30/241/6/251/10/251/13/253/7/25
Spring B3/3/253/10/253/14/253/17/255/9/25
SemesterApplication DeadlineDocument DeadlinePayment DeadlineCourses BeginCourses End
Summer A4/28/255/5/255/9/255/12/256/27/25
Summer B6/16/256/23/256/30/256/30/258/15/25
LengthApplication DeadlineDocument DeadlinePayment DeadlineCourses BeginCourses End
Fall A8/11/258/18/258/22/258/25/2510/17/25
Fall B10/6/2510/13/2510/17/2510/20/2512/12/25

You may also be interested in

CONNECT WITH US