MBA with Emphasis in Marketing

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MBA with Emphasis in Marketing Program Overview

Our AACSB-accredited online Master of Business Administration with emphasis in marketing is a 33- to 42-credit program that provides highly marketable operational knowledge and leadership skills with an in-depth focus on marketing management.

Our MBA with emphasis in marketing helps you master strategic thinking and management skills that can be seamlessly applied to real-world scenarios. Through the course of this comprehensive program, you’ll gain a deep understanding of the interpretation and application of multiple areas of marketing, sales, and analytics.

Designed to allow working professionals to complete the program at their own pace, our online MBA with emphasis in marketing can be completed in as little as four semesters. Each online course is taught by the same doctoral-level business professors who teach on campus.

Careers for MBA with Emphasis in Marketing Graduates

UT Permian Basin’s online program will prepare you for advancement in a wide variety of corporate careers, including:

  • Marketing Analyst
  • Sales Manager
  • Marketing Strategist
  • Marketing Researcher
  • Digital Marketing Manager
Prep Course

Upon admission (regular and conditional), students will be evaluated for statistical literacy. Students who need additional skills in this area are referred to BUSI2342 until literacy requirement is fulfilled. Statistical literacy (BUSI2342) must be remedied in the first semester in which the student is accepted into the MBA program and must be taken before the student enrolls in ACCT 6301, FINA 6321, FINA 6320, MRKT 6302, MNGT 6366, or electives in accounting, finance, management, or marketing.

Courses
Duration
Credits
BUSI 2342 - Principles of Statistics
8 weeks
3
The course is an introduction to the principles of statistics and their application to problems in business and economics. Topics include the basics of probability theory, descriptive statistics, sampling methods, statistical estimation, hypothesis testing, and the basics of linear regression.
Prerequisites: MATH 1324 - Applications of Discrete Mathematics
Semesters Offered: N/A
Core Courses

12 Credit Hours Required

Courses
Duration
Credits
ACCT 6301 - Accounting Analysis
8 weeks
3
A foundation in the fundamentals of financial and managerial accounting information designed for the planning, assessment, and control of business entities. Emphasizes the use of information for decision-making.
Prerequisites: N/A
Semesters Offered: Spring A 2022 Summer A 2022
FINA 6320 - Financial Management
8 weeks
3
Survey of foundational concepts in finance; in particular, discounted cash flow analysis and its applications to valuation of bonds, stocks, and corporate capital assets. Introduction to the following topics: bond and stock markets; pricing mechanisms in those markets; relationship between risk and return; capital budgeting methods based on discounted cash flow valuation.
Prerequisites: ACCT 6301 - Accounting Analysis
Semesters Offered: Spring A 2022 Summer A 2022
MNGT 6360 - Organizational Behavior
8 weeks
3
The systematic study of individual, team, and structural characteristics that influence behavior within organizations. Cross-cultural applications are discussed.
Prerequisites: N/A
Semesters Offered: Fall B 2021 Spring B 2022 Summer B 2022
MRKT 6310 - Marketing Management
8 weeks
3
An analysis of the customer/market relationships with the company in an open market system characterized by the presence of strong competition within a very fluid business environment. Managerial decision making with this matrix will be stressed.
Prerequisites: N/A
Semesters Offered: Fall B 2021 Spring A 2022 Summer A 2022
Courses Beyond Core

21 Credit Hours Required

Courses
Duration
Credits
MNGT 6320 - Production & Operation Management
8 weeks
3
The role of the operations management function within the context of an organization, be it public or private, profit or nonprofit, manufacturing or service. The course emphasizes the application of concepts of in process analysis, material management, and quality management. Both quantitative and behavioral perspectives are presented.
Prerequisites: N/A
Semesters Offered: Spring A 2022 Summer A 2022
ACCT 6311 - Information Systems Management
8 weeks
3
Methods and problem resolution in developing and managing company-wide information systems.
Prerequisites: N/A
Semesters Offered: Fall B 2021 Spring B 2022 Summer B 2022
MNGT 6301 - Legal Environment of Business
8 weeks
3
A foundation in the role of law in our system of business and commerce both facilitating and constraining business decision-making. In addition, this course will introduce the operation of legal institutions and the fundamentals of legal reasoning.
Prerequisites: N/A
Semesters Offered: Spring A 2022 Summer A 2022
FINA 6321 - Corporate Finance & Strategy
8 weeks
3
Foundational concepts of modern corporate finance. Course topics include capital budgeting and long-term financing, capital budgeting concerns, and application of valuation methods to long-term investment decisions by the company. Long-term financing concerns and how the firm will raise funds to pay for its investments in capital projects is also explored. Other key topics include capital structure of the firm, managerial incentives and corporate control, and financial risk management.
Prerequisites: FINA 6320 - Financial Management
Semesters Offered: Fall B 2021 Spring B 2022 Summer B 2022
MRKT 6302 - Marketing Analytics
8 weeks
3
This course includes concepts of business and marketing analytics and practices the analytic methodologies to assist making better business and marketing decisions with hands-on learning experiences. Topics will include: Using R in Marketing Analytics; Marketing Content Analysis; Segmentation, Targeting & Positioning Analysis; Data Visualization, etc.
Prerequisites: MRKT 6310 - Marketing Management
Semesters Offered: Spring B 2022 Summer B 2022 Fall B 2022
MNGT 6366 - Strategic Management
8 weeks
3
Opportunity for development and implementation of knowledge from multiple disciplines and integration of viewpoints of different functions of an organization. Case evaluation and discussion are stressed.
Prerequisites: ACCT 6301 - Accounting Analysis FINA 6320 - Financial Management MNGT 6360 - Organizational Behavior MRKT 6310 - Marketing Management
Semesters Offered: Fall B 2021 Spring B 2022 Summer B 2022
BUSI 6325 - International Business
8 weeks
3
The course investigates government and businesses across borders and the dynamics between countries/regions, including country profiles, national economic policies, regional integration, trade, law, and foreign direct investment. This course is macro in nature and focuses on international business and its overriding theories, and how to apply them in management decisions. Cross-listed with MRKT 6301.
Prerequisites: N/A
Semesters Offered: Spring A 2022 Summer A 2022
Specialty Courses

9 Credit Hours Required. Courses must be MRKT 6000 level.

Courses
Duration
Credits
MRKT 6309 - Global Energy Business
8 weeks
3
The major objective of this course is to introduce students to energy marketing. The course will provide students with an overview of energy marketing and how to utilize, manage, and control risk in the competitive natural gas industry. The course is intended to help develop primary skills for the energy marketing industry globally. Students will complete a paper and presentation on an energy topic.
Prerequisites: N/A
Semesters Offered: Fall A 2022
MRKT 6314 - International Marketing
8 weeks
3
Globalization of markets and market entry across borders. Internationalizing of product, price, place, and promotion decisions. Standardization and adaptation decisions in a marketing context.
Prerequisites: N/A
Semesters Offered: Spring A 2022
MRKT 6335 - Supply Chain Management
8 weeks
3
This course focuses on management of supply chain processes and concepts. It discusses topics in operations, marketing, or finance functions in a manufacturing or distribution firm, and important supply chain metrics in a globalizing business environment. It will also discuss how to make supply chain decisions in the context of production planning and inventory control, order fulfillment coordination.
Prerequisites: N/A
Semesters Offered: Summer A 2022
MRKT 6366 - Marketing Strategy
8 weeks
3
The course discusses and emphasizes market analysis, target customer identification, and development of a marketing mix from a strategic perspective. It also focuses on superior value creation and strategy development, evaluation and implementation, in a dynamic environment.
Prerequisites: N/A
Semesters Offered: N/A
MRKT 6316 - Marketing Research
8 weeks
3
Overview of methods for conducting marketing research. Use research information in marketing decision making. Students design and execute their own research projects.
Prerequisites: N/A
Semesters Offered: Fall B 2022

Admission Requirements

Waved GRE and GMAT 

Requirements for graduate entrance exams (GRE, GMAT) are temporarily waived for graduate applicants. This waiver will apply through Spring 2022. 

Regular Admission Requirements

  • Bachelor’s degree from an accredited college or university 
  • GPA of at least 3.0 in the last 60 hours leading towards a bachelor’s degree
  • GMAT scores at average percentile or better*
    • Entrance score: ES = (GPA X 200) + (GMAT): above 1120
  • Official transcripts

Conditional Admission Requirements

  • Bachelor’s degree from an accredited college or university
  • GPA between 2.5 and 3.0 in the last 60 credit hours leading towards a bachelor’s degree
  • GMAT scores at average percentile or better*
    • Entrance score: ES = (GPA X 200) + (GMAT): above 1120
  • Other evidence (at least one of the following):
    • Two letters of recommendation
    • Professional experience and/or awards
  • Official transcripts

*GMAT requirement may be waived for applicants with a cumulative undergraduate GPA of 3.25 and above or a GPA of 3.25 and above in the last 60 hours of their undergraduate degree from an accredited university. Students who are granted the GMAT waiver may be required to submit two letters of recommendation, at least one of which must be from an immediate supervisor or instructor that can testify to the applicant’s professional experience.

Official Transcripts

Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to: 

UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762

Official transcripts in electronic format can be sent to admissions@utpb.edu.

Supporting Documents

All supporting documents related to a graduate program, such as letters of recommendation, essays, statements of interest, resumes, professional work experience, and awards should be sent to the Graduate Studies Office:

UT Permian Basin
Graduate Studies
4901 E. University Blvd.
Odessa, TX 79762-0001

Electronic versions of supporting documents may be emailed to gradstudies@utpb.edu. 

Waiver Policy

If you have an undergraduate degree in business, you may be able to complete the program with as few as 33 credit hours. If your undergraduate degree is not in business, you will have to complete all 42 credit hours.

Application Fee

The application fee is $40.

Director of Graduate Progams, UT Permian Basin
College of Business
Professor of Marketing
saran_a@utpb.edu

Anshu Saran, PhD, is a professor of marketing within the College of Business at The University of Texas Permian Basin. Graduating with his PhD from The University of Texas – Pan American, he joined UTPB in the fall of 2006. Prior to this, he served as faculty and taught at the APS University Rewa, Amity Business School Noida, and The University of Texas – Pan American. His research includes competing in the global marketplace, marketing strategies, social media ad marketing, and cultural differences in international business and marketing. His work has been published in the International Journal of Business Research, Journal of International Business Research, and Journal of Global Marketing. Accumulating work experience for 12 years in different parts of the world, he served as chief operating officer for Tata International Ltd. along with other accolades in India. Dr. Saran currently teaches the following classes within the MBA program: International Business (on-campus and online) and Marketing Strategy.

“My research interests and experience in international business and marketing have supported my academic endeavors and helped me incorporate industry examples in the curriculum, creating value for students and supporting their job and career progression.”

We’re pleased to offer program admission on a rolling basis.

Rolling admission refers to our process of accepting and evaluating applications as we receive them and moving any applications that miss the deadline to the next semester. However, if you want to enroll in courses for a specific semester, you will need to make note of the application deadlines found below. If you don’t complete your application and submit the required materials by the deadline, your application will be rolled over to the next semester. 

LengthCourses BeginCourses EndApplication DeadlineDocument DeadlineRegistration OpensRegistration DeadlinePayment DeadlineLast Day to Withdraw
Fall A8/23/2110/15/218/9/218/16/214/1/218/25/218/20/219/24/21
Fall B10/18/2112/10/2110/4/2110/11/214/1/2110/18/2110/15/2111/19/21
LengthCourses BeginCourses EndApplication DeadlineDocument DeadlineRegistration OpensRegistration DeadlinePayment DeadlineLast Day to Withdraw
Spring A1/10/223/4/2212/17/211/3/2211/1/211/12/221/7/222/11/22
Spring B3/14/225/6/222/28/223/7/2211/1/213/16/223/11/224/15/22
LengthCourses BeginCourses EndApplication DeadlineDocument DeadlineRegistration OpensRegistration DeadlinePayment DeadlineLast Day to Withdraw
Summer A5/9/226/24/224/25/225/2/224/1/225/11/225/6/226/10/22
Summer B6/27/228/11/226/13/226/20/224/1/226/29/226/24/227/29/22
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