MBA with Emphasis in Marketing

MBA with Emphasis in Marketing Program Overview

Our AACSB-accredited online Master of Business Administration with emphasis in marketing is a 33- to 42-credit program that provides highly marketable operational knowledge and leadership skills with an in-depth focus on marketing management.

Our MBA with emphasis in marketing helps you master strategic thinking and management skills that can be seamlessly applied to real-world scenarios. Through the course of this comprehensive program, you’ll gain a deep understanding of the interpretation and application of multiple areas of marketing, sales, and analytics.

Designed to allow working professionals to complete the program at their own pace, our online MBA with emphasis in marketing can be completed in as little as four semesters. Each online course is taught by the same PhD business professionals who teach on campus.

Alumni Pathways 

At the end of your journey, you’ll graduate with a prestigious credential and specialized skill set that can open up a variety of exciting career opportunities across industries. Knowledge of management and marketing is a potent mix that few employers would pass up. As a graduate of our program, you could find yourself joining our alumni at some of the largest and most respected companies on the planet.  

Below are just a few of the diverse companies our MBA alumni work for:  

  • Amazon
  • Google
  • Dell Technologies 
  • JPMorgan Chase
  • Edward Jones
  • Charles Schwab
  • Chevron
  • USAA

Careers for MBA with Emphasis in Marketing Graduates

UT Permian Basin’s online program will prepare you for advancement in a wide variety of corporate careers, including:

Prep Course

Upon admission (regular and conditional), students will be evaluated for statistical literacy. Students who need additional skills in this area are referred to BUSI2342 until literacy requirement is fulfilled. Statistical literacy (BUSI2342) must be remedied in the first semester in which the student is accepted into the MBA program and must be taken before the student enrolls in ACCT 6301, FINA 6321, FINA 6320, MRKT 6302, MNGT 6366, or electives in accounting, finance, management, or marketing. Required 3 credit hours.

Courses
Duration
Credits
BUSI 2342 - Principles of Statistics
8 weeks
3
The course is an introduction to the principles of statistics and their application to problems in business and economics. Topics include the basics of probability theory, descriptive statistics, sampling methods, statistical estimation, hypothesis testing, and the basics of linear regression. Prerequisite(s): MATH 1324
Prerequisites: MATH 1324 - Applications of Discrete Mathematics
Semesters Offered: Spring B 2024 Summer A 2024 Summer B 2024
Core Courses

12 Credit Hours Required

Courses
Duration
Credits
ACCT 6301 - Accounting Analysis
8 weeks
3
A foundation in the fundamentals of financial and managerial accounting information designed for the planning, assessment, and control of business entities. Emphasizes the use of information for decision-making. May not be taken for MPA core or elective credit.
Prerequisites: FINA 6320 - Financial Management
Semesters Offered: Summer A 2024 Fall A 2024 Spring A 2025 Summer A 2025
FINA 6320 - Financial Management
8 weeks
3
Survey of foundational concepts in financial management; in particular, introduction to capital budgeting and financing concepts that include discounted cash flow analysis and its applications to valuation of bonds, stocks, and corporate capital assets. Prerequisite(s): ACCT 6301 or equivalent.
Prerequisites: N/A
Semesters Offered: Spring B 2024 Fall A 2024 Fall B 2024
MNGT 6360 - Organizational Behavior
8 weeks
3
The systematic study of individual, team, and structural characteristics that influence behavior within organizations. Cross-cultural applications are discussed.
Prerequisites: N/A
Semesters Offered: Summer A 2024 Fall A 2024
MRKT 6310 - Marketing Management
8 weeks
3
An analysis of the customer/market relationships with the company in an open market system characterized by the presence of strong competition within a very fluid business environment. Managerial decision making with this matrix will be stressed.
Prerequisites: N/A
Semesters Offered: Summer A 2024 Fall A 2024 Spring A 2025 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025
Courses Beyond Core

21 Credit Hours Required. MNGT 6366 must be completed last.

Courses
Duration
Credits
ACCT 6302 - Contemporary Control Systems
8 weeks
3
A study of the design, implementation, and evaluation of control systems intended to support and direct strategic objectives of various organizations. Prerequisite(s): ACCT 6302 or ACCT 6305 or ACCT 6315 or ACCT 6316
Prerequisites: ACCT 6301 - Accounting Analysis
Semesters Offered: Spring B 2024 Summer B 2024 Fall B 2024 Spring B 2025 Summer B 2025
MNGT 6320 - Production & Operations Management
8 weeks
3
The role of the operations management function within the context of an organization, be it public or private, profit or nonprofit, manufacturing or service. The course emphasizes the application of concepts of in process analysis, material management, and quality management. Both quantitative and behavioral perspectives are presented.
Prerequisites: N/A
Semesters Offered: Spring B 2024 Summer A 2024 Summer B 2024 Fall A 2024 Fall B 2024
BLAW 6301 - Legal Environment of Business
8 weeks
3
A foundation in the role of law in our system of business and commerce both facilitating and constraining business decision-making. In addition, this course will introduce the operation of legal institutions and the fundamentals of legal reasoning.
Prerequisites: N/A
Semesters Offered: Spring B 2024 Summer A 2024 Summer B 2024
FINA 6321 - Corporate Finance & Strategy
8 weeks
3
Intermediate-level course covering modern corporate finance concepts. Course topics include advance capital budgeting and financing techniques as well as financial risk management and various asset valuation techniques including concepts related to Mergers and Acquisitions. Prerequisite(s): FINA 6320 or the equivalent
Prerequisites: FINA 6320 - Financial Management
Semesters Offered: Spring B 2024 Summer A 2024 Summer B 2024
MRKT 6302 - Marketing Analytics
8 weeks
3
This course includes concepts of business and marketing analytics and practices the analytic methodologies to assist making better business and marketing decisions with hands-on learning experiences. Topics will include: Using R in Marketing Analytics; Marketing Content Analysis; Segmentation, Targeting & Positioning Analysis; Data Visualization, etc.
Prerequisites: MRKT 6310 - Marketing Management
Semesters Offered: Spring B 2024 Summer B 2024 Spring B 2025 Summer B 2025 Fall A 2025
MNGT 6366 - Strategic Management
8 weeks
3
Opportunity for development and implementation of knowledge from multiple disciplines and integration of viewpoints of different functions of an organization. Case evaluation and discussion are stressed.
Prerequisites: ACCT 6302 - Contemporary Control Systems BLAW 6301 - Legal Environment of Business FINA 6321 - Corporate Finance & Strategy BUSI 6302 - Business Analytics MNGT 6320 - Production & Operations Management BUSI 6325 - International Business
Semesters Offered: Spring B 2024 Summer B 2024 Fall A 2024 Fall B 2024 Spring A 2025 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025
BUSI 6325 - International Business
8 weeks
3
The course investigates government and businesses across borders and the dynamics between countries/regions, including country profiles, national economic policies, regional integration, trade, law, and foreign direct investment. This course is macro in nature and focuses on international business and its overriding theories, and how to apply them in management decisions. Cross-listed with MRKT 6301.
Prerequisites: N/A
Semesters Offered: Spring B 2024 Summer B 2024 Fall B 2024 Spring B 2025 Summer A 2025 Summer B 2025 Fall A 2025 Fall B 2025
Specialty Courses

9 Credit Hours Required. Courses must be MRKT 6000 level. Internship cannot be used.

Courses
Duration
Credits
MRKT 6314 - International Marketing
8 weeks
3
Globalization of markets and market entry across borders. Internationalizing of product, price, place, and promotion decisions. Standardization and adaptation decisions in a marketing context.
Prerequisites: N/A
Semesters Offered: Spring A 2025
MRKT 6335 - Global Supply Chain Management
8 weeks
3
This course focuses on management of supply chain processes and concepts. It discusses topics in operations, marketing, or finance functions in a manufacturing or distribution firm, and important supply chain metrics in a globalizing business environment. It will also discuss how to make supply chain decisions in the context of production planning and inventory control, order fulfillment coordination.
Prerequisites: N/A
Semesters Offered: Summer A 2024 Summer A 2025
MRKT 6366 - Marketing Strategy
8 weeks
3
The course discusses and emphasizes market analysis, target customer identification, and development of a marketing mix from a strategic perspective. It also focuses on superior value creation and strategy development, evaluation and implementation, in a dynamic environment.
Prerequisites: N/A
Semesters Offered: Fall A 2024 Fall A 2025
MRKT 6316 - Marketing Research
8 weeks
3
Overview of methods for conducting marketing research. Use research information in marketing decision making. Students design and execute their own research projects.
Prerequisites: N/A
Semesters Offered: Fall B 2024 Fall B 2025

Admission Requirements

Regular Admission Requirements

  • Bachelor’s degree from an accredited college or university
  • GPA of 3.00 or better in the last 60 credit hours

Conditional Admission

  • Official transcripts certifying a bachelor’s degree awarded by an accredited college or university
  • GPA between 2.99 and 2.5 in the last 60 credit hours of coursework leading to the baccalaureate degree
  • 2 letters of recommendation or professional email references
  • Allowed to take up to 12 credit hours as advised and must earn a B or better
    • If student earns below a B, GMAT is required for readmission
  • No elective course may be taken by a student in conditional status

Conditional Admission With Dean’s Approval

  • Official transcripts certifying a bachelor’s degree awarded by an accredited college or university
  • GPA between 2.49 and 2.25 in the last 60 credit hours of coursework leading to the baccalaureate degree
  • GMAT with minimum score of 500 (based on GPA)
  • Essay expressing interest may be requested
  • 2 letters of recommendation or professional email references
  • Allowed to take up to 12 credit hours and must earn a B or better
  • No elective course may be taken by a student in conditional status

Students granted conditional status will be changed to regular status upon successful completion of a minimum of 12 semester credit hours of MBA coursework with a grade of B or better in each course taken.

Official Transcripts

Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to: 

UT Permian Basin
Graduate Studies Office
4901 E. University Blvd.
Odessa, TX 79762

Official transcripts in electronic format can be sent to gradstudies@utpb.edu

Supporting Documents

All supporting documents related to a graduate program, such as letters of recommendation, essays, statements of interest, resumes, professional work experience, and awards should be sent to the Graduate Studies Office:

UT Permian Basin
Graduate Studies
4901 E. University Blvd.
Odessa, TX 79762-0001

Electronic versions of supporting documents may be emailed to gradstudies@utpb.edu. 

Waiver Policy

If you have an undergraduate degree in business, you may be able to complete the program with as few as 33 credit hours. If your undergraduate degree is not in business, you will have to complete all 42 credit hours.

Application Fee

The application fee is $40.
Veterans and Active Duty Military: Your application fee is waived for this program. Get details now.

Chair of Department of Management, Marketing, and Industrial Technology
Associate Professor of Marketing
PhD, University of North Texas
MEd, University of Windsor
MA, Heilongjiang University
gai_l@utpb.edu

Dr. Lili Gai has been an associate professor of marketing at UT Permian Basin since 2014. Her principal teaching and research interests include digital marketing, marketing research, retailing, and international marketing. Dr. Gai has published research articles in prominent journals including Journal of Business Research, Journal of Electronic Commerce Research, Journal of Global Marketing, and Journal of Marketing for Higher Education. Her research has been presented at academic conferences both nationally and internationally.

Director of Graduate Progams, UT Permian Basin
College of Business
Professor of Marketing
saran_a@utpb.edu

Anshu Saran, PhD, is a professor of marketing within the College of Business at The University of Texas Permian Basin. Graduating with his PhD from The University of Texas – Pan American, he joined UTPB in the fall of 2006. Prior to this, he served as faculty and taught at the APS University Rewa, Amity Business School Noida, and The University of Texas – Pan American. His research includes competing in the global marketplace, marketing strategies, social media ad marketing, and cultural differences in international business and marketing. His work has been published in the International Journal of Business Research, Journal of International Business Research, and Journal of Global Marketing. Accumulating work experience for 12 years in different parts of the world, he served as chief operating officer for Tata International Ltd. along with other accolades in India. Dr. Saran currently teaches the following classes within the MBA program: International Business (on-campus and online) and Marketing Strategy.

“My research interests and experience in international business and marketing have supported my academic endeavors and helped me incorporate industry examples in the curriculum, creating value for students and supporting their job and career progression.”

Assistant Professor of Marketing
zhang_j@utpb.edu

Jingbo Zhang, PhD, is an assistant professor of marketing at The University of Texas Permian Basin. She started in the role of adjunct at the College of Business in 2020 after being an instructor of marketing at the University of Arkansas. She has published research in the Journal of Beijing University of Posts and Telecommunication and she has presented articles at the Society for Marketing Advances Conferences and the Annual International Society of Franchising Conference in Vienna, AustriaDr. Zhang has attended the Annual International Society of Franchising Conference, the Annual Southeast Marketing Symposium, the Annual Mittelstaedt Doctoral Symposium, and the Society for Marketing Advances. Her professional memberships include the American Marketing Association and the Society for Marketing Advances. She is an editor for SAGE Open Publications.

“My enthusiasm is to create a great geographical market coverage indicator to guide retailing stores to locate/relocate a store and provide practical strategies about how to improve the market performance of an individual store. Sharing my research ideas and experiences with my students to help them prepare for future careers always makes me excited!”

We’re pleased to offer program admission on a rolling basis.

Rolling admission refers to our process of accepting and evaluating applications as we receive them and moving any applications that miss the deadline to the next semester. However, if you want to enroll in courses for a specific semester, you will need to make note of the application deadlines found below. If you don’t complete your application and submit the required materials by the deadline, your application will be rolled over to the next semester. 

LengthApplication DeadlineDocument DeadlinePayment DeadlineFirst Day of ClassLast Day of Class
Spring A1/2/241/8/241/12/241/16/243/8/24
Spring B3/4/243/11/243/15/243/18/245/10/24
SemesterApplication DeadlineDocument DeadlinePayment DeadlineCourses BeginCourses End
Summer A4/29/245/6/245/10/245/13/246/28/24
Summer B6/17/246/24/246/28/247/1/248/15/24
LengthApplication DeadlineDocument DeadlinePayment DeadlineCourses BeginCourses End
Fall A8/12/248/19/248/23/248/26/2410/18/24
Fall B10/7/2410/14/2410/18/2410/21/2412/13/24
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