MBA with Emphasis in Marketing Program Overview
Our AACSB-accredited online Master of Business Administration with emphasis in marketing is a 33- to 42-credit program that provides highly marketable operational knowledge and leadership skills with an in-depth focus on marketing management.
Our MBA with emphasis in marketing helps you master strategic thinking and management skills that can be seamlessly applied to real-world scenarios. Through the course of this comprehensive program, you’ll gain a deep understanding of the interpretation and application of multiple areas of marketing, sales, and analytics.
Designed to allow working professionals to complete the program at their own pace, our online MBA with emphasis in marketing can be completed in as little as four semesters. Each online course is taught by the same PhD business professionals who teach on campus.
Alumni Pathways
At the end of your journey, you’ll graduate with a prestigious credential and specialized skill set that can open up a variety of exciting career opportunities across industries. Knowledge of management and marketing is a potent mix that few employers would pass up. As a graduate of our program, you could find yourself joining our alumni at some of the largest and most respected companies on the planet.
Below are just a few of the diverse companies our MBA alumni work for:
- Amazon
- Dell Technologies
- JPMorgan Chase
- Edward Jones
- Charles Schwab
- Chevron
- USAA
Careers for MBA with Emphasis in Marketing Graduates
UT Permian Basin’s online program will prepare you for advancement in a wide variety of corporate careers, including:
Upon admission (regular and conditional), students will be evaluated for statistical literacy. Students who need additional skills in this area are referred to BUSI2342 until literacy requirement is fulfilled. Statistical literacy (BUSI2342) must be remedied in the first semester in which the student is accepted into the MBA program and must be taken before the student enrolls in ACCT 6301, FINA 6321, FINA 6320, MRKT 6302, MNGT 6366, or electives in accounting, finance, management, or marketing. Required 3 credit hours.
12 Credit Hours Required
21 Credit Hours Required. MNGT 6366 must be completed last.
9 Credit Hours Required. Courses must be MRKT 6000 level. Internship cannot be used.
Admission Requirements
Regular Admission Requirements
- Bachelor’s degree from an accredited college or university
- GPA of 3.00 or better in the last 60 credit hours
Conditional Admission
- Official transcripts certifying a bachelor’s degree awarded by an accredited college or university
- GPA between 2.99 and 2.5 in the last 60 credit hours of coursework leading to the baccalaureate degree
- 2 letters of recommendation or professional email references
- Allowed to take up to 12 credit hours of graduate work as advised, one course at a time, and must earn a B or better
- If student earns below a B, GMAT is required for readmission
- No elective course may be taken by a student in conditional status
Conditional Admission With Dean’s Approval
- Official transcripts certifying a bachelor’s degree awarded by an accredited college or university
- GPA between 2.49 and 2.25 in the last 60 credit hours of coursework leading to the baccalaureate degree
- GMAT with minimum score of 500 (based on GPA)
- Essay expressing interest may be requested
- 2 letters of recommendation or professional email references
- Allowed to take up to 12 credit hours of graduate work as advised, one course at a time, and must earn a B or better
- No elective course may be taken by a student in conditional status
Students granted conditional status will be changed to regular status upon successful completion of a minimum of 12 semester credit hours of MBA coursework with a grade of B or better in each course taken.
Official Transcripts
Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to:
UT Permian Basin
Graduate Studies Office
4901 E. University Blvd.
Odessa, TX 79762
Official transcripts in electronic format can be sent to gradstudies@utpb.edu.
Supporting Documents
All supporting documents related to a graduate program, such as letters of recommendation, essays, statements of interest, resumes, professional work experience, and awards should be sent to the Graduate Studies Office:
UT Permian Basin
Graduate Studies
4901 E. University Blvd.
Odessa, TX 79762-0001
Electronic versions of supporting documents may be emailed to gradstudies@utpb.edu.
Waiver Policy
If you have an undergraduate degree in business, you may be able to complete the program with as few as 33 credit hours. If your undergraduate degree is not in business, you will have to complete all 42 credit hours.
Application Fee
The application fee is $40.
Veterans and Active Duty Military: Your application fee is waived for this program. Get details now.
Chair of Department of Management, Marketing, and Industrial Technology
Associate Professor of Marketing
PhD, University of North Texas
MEd, University of Windsor
MA, Heilongjiang University
gai_l@utpb.edu
Dr. Lili Gai has been an associate professor of marketing at UT Permian Basin since 2014. Her principal teaching and research interests include digital marketing, marketing research, retailing, and international marketing. Dr. Gai has published research articles in prominent journals including Journal of Business Research, Journal of Electronic Commerce Research, Journal of Global Marketing, and Journal of Marketing for Higher Education. Her research has been presented at academic conferences both nationally and internationally.
Director of Graduate Progams, UT Permian Basin
College of Business
Professor of Marketing
saran_a@utpb.edu
Anshu Saran, PhD, is a professor of marketing within the College of Business at The University of Texas Permian Basin. Graduating with his PhD from The University of Texas – Pan American, he joined UTPB in the fall of 2006. Prior to this, he served as faculty and taught at the APS University Rewa, Amity Business School Noida, and The University of Texas – Pan American. His research includes competing in the global marketplace, marketing strategies, social media ad marketing, and cultural differences in international business and marketing. His work has been published in the International Journal of Business Research, Journal of International Business Research, and Journal of Global Marketing. Accumulating work experience for 12 years in different parts of the world, he served as chief operating officer for Tata International Ltd. along with other accolades in India. Dr. Saran currently teaches the following classes within the MBA program: International Business (on-campus and online) and Marketing Strategy.
“My research interests and experience in international business and marketing have supported my academic endeavors and helped me incorporate industry examples in the curriculum, creating value for students and supporting their job and career progression.”
Assistant Professor of Marketing
zhang_j@utpb.edu
Jingbo Zhang, PhD, is an assistant professor of marketing at The University of Texas Permian Basin. She started in the role of adjunct at the College of Business in 2020 after being an instructor of marketing at the University of Arkansas. She has published research in the Journal of Beijing University of Posts and Telecommunication and she has presented articles at the Society for Marketing Advances Conferences and the Annual International Society of Franchising Conference in Vienna, Austria. Dr. Zhang has attended the Annual International Society of Franchising Conference, the Annual Southeast Marketing Symposium, the Annual Mittelstaedt Doctoral Symposium, and the Society for Marketing Advances. Her professional memberships include the American Marketing Association and the Society for Marketing Advances. She is an editor for SAGE Open Publications.
“My enthusiasm is to create a great geographical market coverage indicator to guide retailing stores to locate/relocate a store and provide practical strategies about how to improve the market performance of an individual store. Sharing my research ideas and experiences with my students to help them prepare for future careers always makes me excited!”
We’re pleased to offer program admission on a rolling basis.
Rolling admission refers to our process of accepting and evaluating applications as we receive them and moving any applications that miss the deadline to the next semester. However, if you want to enroll in courses for a specific semester, you will need to make note of the application deadlines found below. If you don’t complete your application and submit the required materials by the deadline, your application will be rolled over to the next semester.
