Marketing Program Overview
Our AACSB-accredited online Bachelor of Business Administration in Marketing will prepare you to expertly promote an organization through both traditional and digital marketing efforts. As you earn your degree, you’ll analyze demographics and consumer behavior to build marketing strategies and explore the diverse challenges that can occur during the marketing life cycle.
Designed with working professionals in mind, this flexible and cost-effective online program can be completed at your own pace. Our BBA in marketing can help strengthen your communication skills and strategic thinking ability as you learn to build and implement marketing programs from the ground up. Pair this program with our undergraduate certificate in digital commerce to give yourself an even greater competitive advantage in the workforce.
Undergraduate Certificate in Digital Marketing
Our 12-credit Undergraduate Certificate in Digital Marketing helps you gain a foundational understanding of the differences between traditional and digital marketing, instruction and practice in Google Analytics and other search engine optimization tools, and a essential grasp of social media tactics that can help achieve organizational goals. This certificate can be added to your online BBA in marketing program without any additional credits taken. Contact your advisor to find out how to add this online certificate to your plan of study.
Careers for BBA in Marketing Graduates
An online BBA in marketing from UT Permian Basin can provide you with the skills and knowledge needed to excel in a wide variety of marketing specialties, including:
42 out of 44 credits required. All 3 credits of SOCI 1301 are needed for the degree; however, only 1 credit issued to fulfill the university's Common Core requirement. The remaining 2 credits are added to the total lower-level credits from lower level courses.
Required: 17 credit hours.* *One hour of ECON 2302 (below) counts toward the Component Area Option in the Common Core (Gen Ed).
Required: 21 Credit Hours
6 credit hours of courses taught by the College of Business
Required: 12 credit hours. A prerequisite of MRKT 4312 is MRKT 3300 plus 6 additional credit hours of marketing and senior standing.
12 credit hours of marketing classes not already used to meet a requirement of the degree
3 credits.
Admission Requirements
In order to prevent delays in processing applications, UT Permian Basin is temporarily modifying the freshman admission process by moving to a test-optional policy that will apply through Fall 2023. See the Test-Optional Policy section below for additional details.
Transfer Student Admission Requirements
- Minimum of 24 transferable credit hours from a regionally accredited college or university
- GPA of 2.0 or higher in previous college-level coursework
- Official transcripts from all colleges and universities attended
- Dual-credit high school courses must be included
- Completed application
Freshman Admission Requirements
If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:
- Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
- Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
- SAT and/or ACT scores from within the last five years (see below for minimum score requirements)
- Completed application
Official Transcripts
Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to:
UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762
Official Transcripts in electronic format can be sent to admissions@utpb.edu.
Minimum Score Requirements for Freshman Admission
High School Graduation Class Rank | SAT | ACT |
Top 25% | No minimum score | No minimum score |
2nd Quarter | 1020 | 20 |
3rd Quarter | 1160 | 24 |
4th Quarter | 1280 | 27 |
Application Fee
The application fee is $40.
If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.
Test-Optional Policy
Students will be reviewed on a holistic basis focusing on the strength of the high school record, overall grade point average, grades within the core subjects, dual credit work, and additional information (resume and/or extracurricular activities, leadership opportunities, and work experience provided with the GoApplyTexas application). We also recognize the value of standardized tests as a piece of the review process and will consider scores alongside the other required application credentials, if provided.