BBA in Marketing

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Marketing Program Overview

Our AACSB-accredited online Bachelor of Business Administration in Marketing will prepare you to expertly promote an organization through both traditional and digital marketing efforts. As you earn your degree, you’ll analyze demographics and consumer behavior to build marketing strategies and explore the diverse challenges that can occur during the marketing life cycle.

Designed with working professionals in mind, this flexible and cost-effective online program can be completed at your own pace. Our BBA in marketing can help strengthen your communication skills and strategic thinking ability as you learn to build and implement marketing programs from the ground up. Pair this program with our undergraduate certificate in digital commerce to give yourself an even greater competitive advantage in the workforce.

Undergraduate Certificate in Digital Commerce

Our 12-credit Undergraduate Certificate in Digital Commerce helps you gain a foundational understanding of the differences between traditional and digital commerce, instruction and practice in Google Analytics and other search engine optimization tools, and a essential grasp of social media tactics that can help achieve organizational goals. This certificate can be added to your online BBA in marketing program without any additional credits taken. Contact your advisor to find out how to add this online certificate to your plan of study. 

Careers for BBA in Marketing Graduates

An online BBA in marketing from UT Permian Basin can provide you with the skills and knowledge needed to excel in a wide variety of marketing specialties, including:

  • Traditional Marketing
  • Digital Marketing
  • Brand Management
  • Product Management
  • Social Media Marketing
  • Market Research
  • Integrated Marketing
  • Event Management

Accreditation 

UT Permian Basin’s College of Business is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB International).

General Education

42 out of 44 credits required. All 3 credits of SOCI 1301 are needed for the degree; however, only 1 credit issued to fulfill the university's Common Core requirement. The remaining 2 credits are added to the total lower-level credits from lower level courses.

Courses
Duration
Credits
ARTS 1301 - Art Appreciation
8 weeks
3
The study of art, its role in society, the creative process, and standards of artistic judgment.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
BIOL 1108 - Biology for Non Science Majors Laboratory
8 weeks
1
The laboratory will provide practical and interactive experiments and demonstrations of concepts covered in BIOL 1308.
Prerequisites: N/A
Semesters Offered: Whole Spring 2022
BIOL 1308 - Biology for Non-Science Majors
8 weeks
3
A survey of the fundamental principles that apply to living organisms. These include cell structure and function, genetics, evolution, physiology, biodiversity, and ecology.
Prerequisites: N/A
Semesters Offered: Whole Spring 2022
COMM 1115 - Communication Lab
8 weeks
1
Practical activities across the sub-disciplines of the field of communication.
Prerequisites: N/A
Semesters Offered: Spring A 2022 Fall B 2022
COMM 1301 - Introduction to the Study of Communication
8 weeks
3
An introductory course that surveys the history, development, and future directions of the field of communication. Equal emphasis is placed on understanding application of theory to everyday situations and learning introductory approaches to research.
Prerequisites: N/A
Semesters Offered: Summer A 2022
COMM 1315 - Introduction to Public Speaking
8 weeks
3
Introduces students to the theory and practice of public speaking, with an emphasis on invention, arrangement, and delivery of informative and persuasive speeches. Further emphasis is given to the reduction of anxieties associated with public speaking.
Prerequisites: N/A
Semesters Offered: Spring A 2022 Summer A 2022 Fall B 2022
ECON 2301 - Principles of Macroeconomics
8 weeks
3
A description of major economic problems facing modern societies is presented together with how the capitalistic market system addresses these issues. The emphasis is on macroeconomics theory and practice.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022 Spring A 2022
ECON 2302 - Principles of Microeconomics
8 weeks
3
Individual consumer and producer choices are analyzed. Emphasis is placed on supply and demand relationships, utility concepts, and cost and revenue curves as they relate to price theory and various forms of competition. Completion of ECON 2301 is recommended, but not required.
Prerequisites: N/A
Semesters Offered: Fall B 2021 Spring B 2022
ENGL 1301 - Composition I
8 weeks
3
Composition I offers intensive instruction in the writing process (prewriting, drafting, revising, and proofreading), emphasizing the recursive nature of the process and the importance of the relationship among writer, audience, and subject. The course will also explore the connection between writing and critical thinking and the usefulness of writing as a tool for learning in all fields of knowledge. Students enrolling in Composition I will be expected to have a good command of standard written English.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022 Spring A 2022 Spring B 2022
ENGL 1302 - Composition II
8 weeks
3
Composition II covers argument, rhetorical analysis and the research paper. In this course students analyze and respond to texts of various kinds through essays and research papers. Students will learn to defend their points of view by using textual evidence and strong rhetoric. Readings and exercises help student learn to write broad-minded, well-informed essays in polished academic prose that moves and educates the reader.
Prerequisites: ENGL 1301 - Composition I
Semesters Offered: Whole Fall 2021 Fall B 2021 Whole Spring 2022 Spring B 2022
ENGL 2322 - British Literature to 1800
8 weeks
3
Chronological survey of major works in British Literature from Anglo-Saxon times, through the Restoration and late 18th century.
Prerequisites: ENGL 1302 - Composition II
Semesters Offered: Whole Fall 2021 Whole Spring 2022
ENGL 2323 - British Literature Since 1800
16 weeks
3
Chronological survey of major works of British Literature from the late 18th century (about 1800) to the Modern Period.
Prerequisites: ENGL 1302 - Composition II
Semesters Offered: Whole Fall 2021 Whole Spring 2022
ENGL 2327 - American Literature to 1865
8 weeks
3
Chronological examination of writers, works, and movements in fiction, nonfiction, and poetry through 1865.
Prerequisites: ENGL 1302 - Composition II
Semesters Offered: Whole Fall 2021 Whole Spring 2022
ENGL 2328 - American Literature Since 1865
16 weeks
3
Chronological examination of writers, works, and movements in fiction, nonfiction, and poetry from 1865 to the present.
Prerequisites: ENGL 1302 - Composition II
Semesters Offered: Whole Fall 2021 Whole Spring 2022
GEOL 1101 - Physical Geology Laboratory
8 weeks
1
Laboratory methods in the physical geological sciences.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
GEOL 1102 - Historical Geology Laboratory
8 weeks
1
Laboratory methods in historical geology, with emphasis on paleontology.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
GEOL 1301 - Physical Geology
8 weeks
3
Survey of Earth’s structure, composition, and the dynamic processes that have resulted in the modern distribution of the Earth’s geographic regions, landforms, resources, and geologic hazards.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
GEOL 1302 - Historical Geology
8 weeks
3
Study of Earth’s origin, geologic time, and the major sequential physical and biological events that culminate in the modern distribution of ecosystems. Special emphasis is placed on the geological history of North America.
Prerequisites: GEOL 1301 - Physical Geology GEOL 1101 - Physical Geology Laboratory
Semesters Offered: Whole Fall 2021 Whole Spring 2022
HIST 1301 - History of the United States to 1877
8 weeks
3
A survey of major social, economic, and political developments in the United States from European colonization through Reconstruction.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
HIST 1302 - History of the United States Since 1877
8 weeks
3
A survey of major social, economic, and political developments in the United States from 1877 to the present.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
HIST 2322 - World Civilizations
8 weeks
3
A survey of the world's major civilizations and of their cultural, political, and economic interactions from roughly 1500 to modern globalization.
Prerequisites: N/A
Semesters Offered:
MATH 1314 - College Algebra
8 weeks
4
Study of quadratics, polynomial, rational, logarithmic, and exponential functions; systems of equations; progressions; sequences and series; and matrices and determinants.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
MATH 1324 - Applications of Discrete Mathematics
8 weeks
4
Mathematics for modeling in the social and behavioral sciences. Topics include algebra, linear equations in two variables, and exponential and logarithmic functions. Other topics are chosen by the instructor. Course emphasizes application to social science and economics.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
MATH 1332 - Contemporary Mathematics I
8 weeks
3
Modern applications of mathematics including graph theory, optimization, data organization, and social decision models.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
MATH 1325 - Applications of Continuous Mathematics
8 weeks
3
This course introduces differential calculus and its applications to optimization. Applications are drawn from social science and economics.
Prerequisites: MATH 1324 - Applications of Discrete Mathematics
Semesters Offered:
MATH 2412 - Precalculus
8 weeks
4
College algebra (sets, functions, relations, logic), trigonometry (circular functions, logarithms, and exponential functions), and analytic geometry (standard form conic sections).
Prerequisites: MATH 1314 - College Algebra MATH 1324 - Applications of Discrete Mathematics
Semesters Offered: Whole Fall 2021 Whole Spring 2022
MUSI 1301 - Jazz, Pop & Rock
8 weeks
3
Historical introduction to jazz and the American popular song, including rock and roll.
Prerequisites: MUSI 1306 - Music Appreciation MUSI 1311 - Music Theory and Aural Skills I
Semesters Offered: Whole Fall 2021 Whole Spring 2022
MUSI 1306 - Music Appreciation
8 weeks
3
A non-technical survey course designed for the intelligent appreciation of Western and non-Western music styles represented throughout history. Recordings, videos, and live performance help illustrate the influence of music within the various fine arts.
Prerequisites: N/A
Semesters Offered: Fall B 2021
PLSC 2305 - American National Politics
8 weeks
3
An examination of American national political institutions and processes. Satisfies state requirement in U.S. government.
Prerequisites: N/A
Semesters Offered: Summer A 2022
PLSC 2306 - State and Local Politics
8 weeks
3
An examination of state and local political institutions and processes. Satisfies state requirement in Texas government.
Prerequisites: N/A
Semesters Offered: Summer B 2022
PSYC 1301 - Introduction to Psychology
8 weeks
3
Foundation for the understanding of basic psychological principles affecting human behavior
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Fall B 2021 Whole Spring 2022 Spring A 2022 Spring B 2022
SOCI 1301 - Introduction to Sociology
8 weeks
3
Students are introduced to the basic concepts and theories used to study the nature of social processes and the structure of society.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Fall B 2021 Whole Spring 2022 Spring A 2022 Spring B 2022
Lower-Level Business

21 Credits

Courses
Duration
Credits
ACCT 2301 - Principles of Financial Accounting
8 weeks
3
Introduction to concepts and principles of accounting, to include: recognition, analysis, measurement, and recording of monetary information in business transactions. Emphasis of the course will be on understanding financial reporting for external users.
Prerequisites: MATH 1324 - Applications of Discrete Mathematics
Semesters Offered: N/A
ACCT 2302 - Principles of Managerial Accounting
8 weeks
3
Introduction to the use of financial and non-financial accounting information for management, decision making, and control.
Prerequisites: ACCT 2301 - Principles of Financial Accounting MATH 1324 - Applications of Discrete Mathematics
Semesters Offered: Fall B 2021
BUSI 1301 - Business Principles
8 weeks
3
This course provides a survey of economic systems, forms of business ownership, and consideration for running a business. Students will learn various aspects of business, management, and leadership functions; organizational considerations; and decision-making processes. Financial topics are introduced, including accounting, money and banking, and securities markets. Also included are discussions of business challenges in the legal and regulatory environment, business ethics, social responsibility, and international business. Emphasized is the dynamic role of business in everyday life.
Prerequisites: N/A
Semesters Offered: N/A
BUSI 2342 - Principles of Statistics
8 weeks
3
The course is an introduction to the principles of statistics and their application to problems in business and economics. Topics include the basics of probability theory, descriptive statistics, sampling methods, statistical estimation, hypothesis testing, and the basics of linear regression.
Prerequisites: MATH 1324 - Applications of Discrete Mathematics
Semesters Offered: N/A
BUSI 2345 - Data Analysis with Excel
8 weeks
3
This course is designed to introduce students to the more advanced data analysis features and tools in Excel. The course includes an exploration of basic mathematical and statistical formulas and functions, data validation, data visualizations tools, and familiarity and add-ins like Power Pivot, Analysis Toolpak, and Solver.
Prerequisites: BUSI 2342 - Principles of Statistics
Semesters Offered: N/A
ECON 2301 - Principles of Macroeconomics
8 weeks
3
A description of major economic problems facing modern societies is presented together with how the capitalistic market system addresses these issues. The emphasis is on macroeconomics theory and practice.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022 Spring A 2022
ECON 2302 - Principles of Microeconomics
8 weeks
3
Individual consumer and producer choices are analyzed. Emphasis is placed on supply and demand relationships, utility concepts, and cost and revenue curves as they relate to price theory and various forms of competition. Completion of ECON 2301 is recommended, but not required.
Prerequisites: N/A
Semesters Offered: Fall B 2021 Spring B 2022
Business Core

24 Credits

Courses
Duration
Credits
FINA 3320 - Principles of Finance
8 weeks
3
Survey of foundational concepts in finance; in particular, discounted cash flow analysis and its application to valuation of bonds, stocks, and corporate capital assets. Introduction to the following topics: bond and stock markets; pricing mechanisms in those markets; relationship between risk and return; capital budgeting methods based on discounted cash flow valuation.
Prerequisites: ACCT 2301 - Principles of Financial Accounting ACCT 2302 - Principles of Managerial Accounting MNGT 2342 - Principles of Statistics
Semesters Offered: Fall B 2021 Spring A 2022 Spring B 2022 Summer A 2022 Fall A 2022 Fall B 2022 Spring A 2023 Spring B 2023 Summer A 2023 Fall A 2023 Fall B 2023
MNGT 3310 - Management Concepts and Organizational Theory
8 weeks
3
Fundamental concepts of management including principles of administration, modern organization theory, goal-setting, leadership, and decision-making. This is a study of the impact of societal influences and ethical consideration on business decision-making. Special attention is given to business stakeholder relationships and the role of the organization in the community.
Prerequisites: N/A
Semesters Offered: N/A
MNGT 3333 - Information System Fundamentals
8 weeks
3
Introduction to the organizational and managerial foundations of information systems. The role of information systems in enhancing business processes and management decision-making is emphasized. Students experience use of business application software in problem-solving.
Prerequisites: COSC 1335 - Computers and Problem Solving
Semesters Offered: Fall B 2021
MNGT 3340 - Production Operations Management
8 weeks
3
This course examines the planning, design, execution, and coordination of all activities that create goods or provide services. It addresses how upper-level management can improve decision-making in both the manufacturing and service sectors. The course introduces productivity, competitiveness, and strategy; decision-making; quality management; product and service design; process selection and capacity planning; linear programming; facility layout; location planning and analysis; the transportation model; project management; design of work systems; and learning curves.
Prerequisites: N/A
Semesters Offered: Fall B 2021
MNGT 4375 - Strategic Management (Capstone)
8 weeks
3
This is the capstone course of the business administration degree. Based on environmental analysis, the formulation and implementation of strategic decisions within the organization are addressed. Emphasis is placed on integration of decisions at the functional areas. A supplemental fee is required for this course.
Prerequisites: ACCT 2301 - Principles of Financial Accounting MNGT 2342 - Principles of Statistics
Semesters Offered: Fall B 2021
MRKT 3300 - Principles of Marketing
8 weeks
3
Survey of marketing fundamentals with focus upon product, price, promotion, and distribution within the context of business decision-making.
Prerequisites: ECON 2301 - Principles of Macroeconomics ECON 2302 - Principles of Microeconomics
Semesters Offered: N/A
BUSI 3324 - Business and the Law
8 weeks
3
This survey course covers the source of law and courts and introduces tort law along with historical, economic, political, and ethical bases of contrast. The course includes ethical considerations in business and the impact of regulatory and administrative law on business and the impact of regulatory and administrative law and business.
Prerequisites: N/A
Semesters Offered: N/A
BUSI 3311 - Business Communications
8 weeks
3
This course is an introduction to the basic interpersonal communication process through appropriate communications technology with applications for business organizations. It is a systems approach to planning, researching, organizing, composing, editing, and revising reports and other business related communications. Oral presentations are required. Business communication ethics are explored.
Prerequisites: N/A
Semesters Offered: N/A
COSC 1335 - Computers and Problem Solving
8 weeks
3
Introduction to basic issues related to computer-aided problem solving. Computational problems will be studied using software packages, including spreadsheets and database systems. Use of the Internet and the World Wide Web as problem-solving resources is introduced. Basics of computer systems will be introduced.
Prerequisites: N/A
Semesters Offered: Whole Fall 2021 Whole Spring 2022
Business Electives

6 credit hours of courses taught by the College of Business

Courses
Duration
Credits
ACCT 3301 - Intermediate Accounting I
16 weeks
3
In-depth study of accounting theory, generally accepted accounting principles, and the techniques involved in measuring, recording, summarizing, and reporting financial data for business organizations. Prerequisites are ACCT 2301 and ACCT 2302 or ACCT 6301.
Prerequisites: ACCT 2301 - Principles of Financial Accounting ACCT 2302 - Principles of Managerial Accounting ACCT 6301 - Accounting Analysis
Semesters Offered: Whole Fall 2021
ACCT 3303 - Cost Accounting Principles
16 weeks
3
The study of the accumulation, measurement, assignment, and analysis of costs to satisfy management objectives for planning, control, and evaluation. Prerequisites are ACCT 2301 and ACCT 2302 or ACCT 6301.
Prerequisites: ACCT 2301 - Principles of Financial Accounting ACCT 2302 - Principles of Managerial Accounting ACCT 6301 - Accounting Analysis
Semesters Offered: Whole Fall 2021
ACCT 3305 - Federal Income Tax
8 weeks
3
Introduction to the federal tax system as it applies to individuals, corporations, and partnerships. Current income tax concepts and research methods are introduced for use in problem-solving and planning in taxation. Prerequisites are ACCT 2301 and ACCT 2302 or ACCT 6301.
Prerequisites: ACCT 2301 - Principles of Financial Accounting ACCT 2302 - Principles of Managerial Accounting ACCT 6301 - Accounting Analysis
Semesters Offered: N/A
ACCT 3310 - Accounting for Business Decision-Makers
8 weeks
3
Topics include income statements, balance sheets, statements of cash flows, and extended coverage of issues related to current assets, long-term assets, current liabilities, bonds, and shareholder’s equity. 
Prerequisites: ACCT 2301 - Principles of Financial Accounting ACCT 2302 - Principles of Managerial Accounting
Semesters Offered: Whole Fall 2021
FINA 4321 - Financial Markets & Corporate Strategy
8 weeks
3
Foundational concepts of modern financial management. Emphasizes the role of financial markets in decision-making. Applies models for risk and return to determine cost of capital needed to value long-term investments by the company. Analyzes theory and practice of how corporations choose the optimal mix of long-term financing and how this choice is influenced by taxes, financial distress, and agency problems. Other topics include financial derivatives and their applications in financial management. Course is a continuation of FINA 3320.
Prerequisites: FINA 3320 - Principles of Finance
Semesters Offered: Summer B 2022 Summer B 2023
FINA 4327 - Investments
8 weeks
3
Comprehensive investigation of modern portfolio theory. Unifying theme: optimization of the trade-off between risk and return. Examination of asset pricing models, the efficient market hypothesis, behavioral finance, and security analysis within this framework. Portfolio management topics may include performance evaluation, globalization, and effect of taxes and inflation on investment strategy.
Prerequisites: FINA 3320 - Principles of Finance
Semesters Offered:
MNGT 3307 - Project Management Elements
8 weeks
3
This course provides topics that are relevant to different elements of project management using a strategic overview of the essentials in managing a project. Students will analyze various components such as project selection, planning, organizing, and project control, making use of the theories by developing analytical and interpersonal skills that are useful to project management teams.
Prerequisites: COSC 1335 - Computers and Problem Solving
Semesters Offered: Fall B 2021
MNGT 3309 - Energy Management
8 weeks
3
Exploration of basic issues in energy management with some focus on marketing, finance, human resources, and accounting issues in energy business. The course also provides basic insights into the history of the energy industry and strategic thrust areas for future growth.
Prerequisites: N/A
Semesters Offered: N/A
MNGT 3312 - Human Resource Management
8 weeks
3
This is a study of principles and practices in human resource management systems including such topics as recruiting, selection, training and development, compensation, health and safety, employee and labor relations, human resource research information systems, and workforce planning.
Prerequisites: N/A
Semesters Offered: Spring A 2022 Summer B 2022
MNGT 3315 - Developing Management Skills
8 weeks
3
Developing Management Skills is designed to provide students with fundamental management and leadership skills that are needed for personal and managerial effectiveness. Topics that will be discussed include developing self-awareness, managing stress, solving problems analytically, and creatively communicating effectively, gaining power and influence, motivating others, managing conflict, empowering and delegating, building effective teams, and leading positive change. 
Prerequisites: MNGT 3310 - Management Concepts and Organizational Theory
Semesters Offered: Fall B 2021
MNGT 3318 - Small Business Management
8 weeks
3
This course intends to provide students with a comprehensive understanding of circumstances surrounding starting and operating a small business. Specific attention will be given to understanding the uniqueness of the small business owner. Opportunities and challenges afforded to and facing small business owners will also be examined.
Prerequisites: N/A
Semesters Offered:
MNGT 3330 - Organizational Behavior
8 weeks
3
The purpose of this course is to provide students with a solid understanding of human behavior in organization. Thus, upon the completion of this course, students will possess knowledge and skills in the context of managing human behavior in organizations effectively.
Prerequisites: MNGT 3310 - Management Concepts and Organizational Theory
Semesters Offered: N/A
MNGT 3305 - Land Management Principles
8 weeks
3
The course provides an overview of the landman’s role in the oil and gas industry and helps develop primary skills that may be used by a future landman.
Prerequisites: N/A
Semesters Offered:
MNGT 3334 - Healthcare MIS
8 weeks
3
Healthcare Management Information Systems (HMIS) is motivated by a dire need for executives, managers, and professionally trained students who must possess the knowledge and skills that will result in effective planning, design, management, execution, and use of various information systems resources. The HMIS course focuses on training future healthcare leaders, administrators, and managers to go beyond just acquiring the expertise in conceptualizing and defining the precise information they need. In addition, specifically health executives and managers should also be able to plan strategically and build the appropriate healthcare management information technology infrastructure and understand the implementation challenges to transform the way information is used and shared within and outside of their organizations.
Prerequisites: COSC 1335 - Computers and Problem Solving
Semesters Offered: Fall B 2021 Fall B 2022
MNGT 3350 - Supply Chain Concepts
8 weeks
3
Satisfy customer needs by reducing time required to design, process, and deliver products. Use appropriate transportation, warehousing, and logistics to lower costs.
Prerequisites: N/A
Semesters Offered: N/A
MNGT 3370 - Business and Ethics
8 weeks
3
This is a study of the impact of societal influences and ethical consideration on business decision-making. Special attention is given to business stakeholder relationships and the role of the organization in the community.
Prerequisites: N/A
Semesters Offered: Fall B 2021
MNGT 3380 - Managing Technology
8 weeks
3
Study of leadership, management, and technology in industry and society. Implications of technology and technological change on business.
Prerequisites: N/A
Semesters Offered: Fall B 2021
MNGT 4320 - International Management
8 weeks
3
This is a study of administrative philosophies, policies, and practices of international business organizations. The nature of management processes and activities is examined in terms of different social, cultural, political, and economic environments.
Prerequisites: MNGT 3310 - Management Concepts and Organizational Theory
Semesters Offered: Fall A 2022
MNGT 4324 - Energy Law
8 weeks
3
A study of energy law, including primarily the oil and gas industry, with a general overview of alternative energy sources.
Prerequisites: N/A
Semesters Offered:
MNGT 4325 - Environmental Law & Regulation in the Energy Industry
N/A
3
This course focuses on water regulation and protection, conservation of natural resources, jurisdiction, and regulatory authority of federal and state administrative agencies, and current trends in natural resource protection and management. Examination of these topics from the perspective of firms in the energy industry.
Prerequisites: BUSI 3324 - Business and the Law
Semesters Offered:
MNGT 4326 - Real Property Law
N/A
3
General law of real property; historical development, acquisition of title to personal property, estates in land, landlord, and tenant relations, easements, deeds, mortgages, adverse possession, wills, and trusts.
Prerequisites: BUSI 3324 - Business and the Law
Semesters Offered:
MNGT 4330 - Entrepreneurial Leadership
8 weeks
3
By the end of this course, students will recognize the importance and the characteristics of an entrepreneurial and their role in economic growth, while rationalizing their own idea by means of a feasibility analysis to validate the value proposition. Students will be ability to recognize a business opportunity that fits the individual student and demonstrate the understanding of how to launch the individual’s entrepreneurial career.
Prerequisites: MNGT 3310 - Management Concepts and Organizational Theory
Semesters Offered:
MNGT 4331 - Healthcare Management
8 weeks
3
This course engages students in an overview of the management concepts and issues related to the effective/efficient delivery of services in healthcare organizations (HCOs). Students will be introduced to a wide range of managerial, policy, and other issues that they are likely to encounter in healthcare management. The course prerequisite is not applicable to Master of Public Administration students.
Prerequisites: MNGT 3310 - Management Concepts and Organizational Theory
Semesters Offered: Spring A 2022
MNGT 4336 - Healthcare Law
8 weeks
3
A survey of the major laws and regulations impacting health services organizations.
Prerequisites: PLSC 2305 - American National Politics PLSC 2306 - State and Local Politics
Semesters Offered: Summer B 2022
MNGT 4350 - Negotiation
N/A
3
This course will focus on skills necessary for business owners and managers to effectively resolve conflicts and controversies associated with organizations. The course will also examine the differences among negotiation, mediation, and arbitration, and the students will learn which method is most suitable for a given circumstance. Students will identify underlying issues giving rise to conflict and how to resolve them in an ethical manner.
Prerequisites: N/A
Semesters Offered:
Major Courses

24 Credits

Courses
Duration
Credits
MRKT 3307 - Sales Management
8 weeks
3
Planning, organizing, directing, and controlling the promotion function as it relates to the marketing mix; also, stress is placed upon professional selling techniques.
Prerequisites: N/A
Semesters Offered: N/A
MRKT 3315 - Consumer Behavior
8 weeks
3
Concepts of consumer behavior. Emphasis on psychological, sociological, and economic variables and their effects on purchasing behavior.
Prerequisites: N/A
Semesters Offered: Fall B 2021
MRKT 4312 - Marketing Management
8 weeks
3
Emphasis on marketing strategy and tactics using case studies of corporate successes and failures.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4314 - Marketing Research
8 weeks
3
Behavioral sciences research methods, social process and structure influences upon marketing activities and their integration as a total system of marketing action.
Prerequisites: MRKT 3300 - Principles of Marketing MNGT 2342 - Principles of Statistics
Semesters Offered: N/A
MRKT 4320 - International Marketing
8 weeks
3
Enterprise, comparative marketing, transport institutions and systems in selected foreign countries and the United States. Emphasizes ethnic and cultural differences in marketing strategy.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Spring A 2022
Marketing Electives

12 credit hours of marketing classes not already used to meet a requirement of the degree

Courses
Duration
Credits
MRKT 4300 - Digital Branding
8 weeks
3
This course builds upon the fundamentals of traditional brand management strategies in marketing and practices developing and delivering multi-channel digital branding plans. This course will review best practices and trends in digital branding, understanding business models and principles underlying marketing and digital branding campaigns with case studies, interactive exercises, and semester-long branding projects.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4301 - E-Marketing
8 weeks
3
Exploration of the basic issues and methods of electronic (internet-based) marketing within the general context of electronic commerce. Adaptation of basic marketing logics is emphasized.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4302 - E-Commerce
8 weeks
3
The course aims to focus on e-commerce principles and practice. It covers selling and marketing on the web, content management, mobile commerce, online auctions, legal and ethical issues, and e-commerce security. Online trading, and payments are also discusses in the course. All students are expected to do a comprehensive e-commerce project.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4303 - Digital Advertising
8 weeks
3
Upon completion of the course, students should have an understanding of the fundamentals of digital advertising. This involves primary concepts geared toward launching a successful online advertising campaign. The concepts include: examining the internal and external environment, engaging in effective planning, executing, monitoring, and implementing follow-up procedures for the campaign. The course should also provide some of the tools to manage people more effectively.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4304 - Digital Marketing Analytics
8 weeks
3
This course provides both quantitative and qualitative approaches to understanding consumers’ needs and to measuring the effectiveness of marketing communications and strategies in the digital world from a practitioner’s perspective. Topics include digital marketing concepts, performance measurements, online consumer experience analytics, and improved digital marketing strategies.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Fall B 2021
MRKT 4305 - Energy Marketing
7 weeks
3
The course aims to provide students with an introduction to the energy industry.  More specifically, the course will provide a fundamental understanding of energy marketing concepts and considerations.  Topics include introduction to the oil and gas industry, marketing mix considerations in the oil and gas industry, identification of unique marketing challenges of energy, and analysis of supply and demand (oil and gas).
Prerequisites: N/A
Semesters Offered: N/A
MRKT 4322 - Social Media Marketing
8 weeks
3
This course will be an in-depth study of the social media as marketing tools. It will provide students with a basic understanding of social media networking and its marketing applications. The course will address the needs of the new age economy.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4335 - Healthcare Marketing
8 weeks
3
This course provides an overview of the role of marketing in the healthcare industry. It will examine the methods for designing healthcare systems responsive to patient needs and the promoting and pricing of healthcare services. Issues relating to ethic and social responsibility in the marketing of healthcare services will be studied.
Prerequisites: N/A
Semesters Offered: N/A
MRKT 4320 - International Marketing
8 weeks
3
Enterprise, comparative marketing, transport institutions and systems in selected foreign countries and the United States. Emphasizes ethnic and cultural differences in marketing strategy.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Spring A 2022

Admission Requirements

In order to prevent delays in processing applications, UT Permian Basin is temporarily modifying the freshman admission process by moving to a test-optional policy that will apply through Spring 2022. See the Test-Optional Policy section below for additional details.

Transfer Student Admission Requirements

  • Minimum of 24 transferable credit hours from a regionally accredited college or university
  • GPA of 2.0 or higher in previous college-level coursework
  • Official transcripts from all colleges and universities attended
    • Dual-credit high school courses must be included
  • Completed application

Freshman Admission Requirements

If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:

  • Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
  • Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
  • SAT and/or ACT scores from within the last five years (see below for minimum score requirements)
  • Completed application

Official Transcripts

Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to: 

UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762

Official Transcripts in electronic format can be sent to admissions@utpb.edu.

Minimum Score Requirements for Freshman Admission

High School Graduation Class Rank SAT ACT
Top 25% No minimum score No minimum score
2nd Quarter 1020 20
3rd Quarter 1160 24
4th Quarter 1280 27

Application Fee

The application fee is $40.

If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.

Test-Optional Policy

Students will be reviewed on a holistic basis focusing on the strength of the high school record, overall grade point average, grades within the core subjects, dual credit work, and additional information (resume and/or extracurricular activities, leadership opportunities, and work experience provided with the ApplyTexas application). We also recognize the value of standardized tests as a piece of the review process and will consider scores alongside the other required application credentials, if provided. 

Director of Graduate Programs, UT Permian Basin College of Business
Professor of Marketing
saran_a@utpb.edu

Anshu Saran, PhD, is a professor of marketing within the College of Business at The University of Texas Permian Basin. Graduating with his PhD from The University of Texas – Pan American, he joined UTPB in the fall of 2006. Prior to this, he served as faculty and taught at the APS University Rewa, Amity Business School Noida, and The University of Texas – Pan American. His research includes competing in the global marketplace, marketing strategies, social media ad marketing, and cultural differences in international business and marketing. His work has been published in the International Journal of Business Research, Journal of International Business Research, and Journal of Global Marketing. Accumulating work experience for 12 years in different parts of the world, he served as chief operating officer for Tata International Ltd. along with other accolades in India. Dr. Saran currently teaches the following classes within the MBA program: International Business (on-campus and online) and Marketing Strategy.

“My research interests and experience in international business and marketing have supported my academic endeavors and helped me incorporate industry examples in the curriculum, creating value for students and supporting their job and career progression.”

Associate Professor of Marketing
PhD, University of North Texas
MEd, University of Windsor
MA, Heilongjiang University
gai_l@utpb.edu

Dr. Lili Gai has been an assistant professor of marketing at UT Permian Basin since 2014. Her principal teaching and research interests include digital marketing, marketing research, retailing, and international marketing. Dr. Gai has published research articles in prominent journals including Journal of Business Research, Journal of Electronic Commerce Research, Journal of Global Marketing, and Journal of Marketing for Higher Education. Her research has been presented at academic conferences both nationally and internationally.

Assistant Professor of Marketing
zhang_j@utpb.edu

Jingbo Zhang, PhD, is an assistant professor of marketing at The University of Texas Permian Basin. She started in the role of adjunct at the College of Business in 2020 after being an instructor of marketing at the University of Arkansas. She has published research in the Journal of Beijing University of Posts and Telecommunication and she has presented articles at the Society for Marketing Advances Conferences and the Annual International Society of Franchising Conference in Vienna, Austria. Dr. Zhang has attended the Annual International Society of Franchising Conference, the Annual Southeast Marketing Symposium, the Annual Mittelstaedt Doctoral Symposium, and the Society for Marketing Advances. Her professional memberships include the American Marketing Association and the Society for Marketing Advances. She is an editor for SAGE Open Publications.

“My enthusiasm is to create a great geographical market coverage indicator to guide retailing stores to locate/relocate a store and provide practical strategies about how to improve the market performance of an individual store. Sharing my research ideas and experiences with my students to help them prepare for future careers always makes me excited!”

Lecturer in Management and Marketing
ABD, Liberty University
MBA, The University of Texas Permian Basin
barron_k@utpb.edu

Katelin Barron, MBA, is a lecturer of management at The University of Texas Permian Basin. She started in the role of lecturer at the College of Business in 2013. Not only is Ms. Barron from Odessa, TX, she has taught the following courses for UT Permian Basin: Principles of Marketing, Energy Marketing, Principles of Landman, Business Communication, International Marketing, Strategic Brand Management, Sports Marketing, Management Concepts, Consumer Behavior, Sales Management, E-Commerce, Organizational Behavior, Marketing Strategy, Healthcare Marketing, Production Operation Management, Human Resources Management, and Project Elements. She has published articles in International Journal of Management Practice, the Journal of Global Responsibility, Society and Business Review, Management Research Review, and the Journal of Management Sciences. Ms. Barron currently serves as a member of the College of Business Scholarship committee and a member of the athletic committee for UT Permian Basin.

"My fundamental interest is centered on organizational behavior. This has allowed me to study various theories and analyze human behavior within an organizational setting. Moreover, when teaching strategic management and business communications, I can share the application of theories and how human behavior impacts an organization."

SemesterCourses BeginCourses EndApplication DeadlineDocument DeadlineRegistration OpensRegistration DeadlineTuition & Fees DeadlineLast Day to Withdraw
Fall A8/23/2110/15/218/9/218/16/214/1/218/25/218/20/219/24/21
Fall B10/18/2112/10/2110/4/2110/11/214/1/2110/20/2110/15/2111/19/21
SemesterCourses BeginCourses EndApplication DeadlineDocument DeadlineRegistration OpensRegistration DeadlineTuition & Fees DeadlineLast Day to Withdraw
Spring A1/10/223/4/2212/17/211/3/2211/1/211/12/221/7/222/11/22
Spring B3/14/225/6/222/28/223/7/2211/1/213/16/223/11/224/15/22
SemesterCourses BeginCourses EndApplication DeadlineDocument DeadlineRegistration OpensRegistration DeadlineTuition & Fees DeadlineLast Day to Withdraw
Summer A5/9/226/24/224/25/225/2/224/1/225/11/225/6/226/10/22
Summer B6/27/228/11/226/13/226/20/224/1/226/29/226/24/227/29/22
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