Concepts of consumer behavior. Emphasis on psychological, sociological and economic variables and their effects on purchasing behavior. The course familiarizes the students with the basic concepts of consumer behavior and their psychology. It intends to dwell on topics which highlight behavior habits and patterns in the consumer decision making. The major objective of this course is to introduce the consumer marketing concepts. The course will present these concepts from a practioners perspective, intending to help develop skills that may be used by a marketing professional in a modern and ever changing economy.
Course Credits: 3
Prerequisites: Principles of Marketing, MRKT 3300 or equivalent. If you have registered for the class without the prerequisites, you may be administratively dropped from the class.
Student Learning Outcomes
- Explain the concepts of consumer behavior, the value of consumer behavior framework.