The major objective of this course is to introduce the marketing concepts from a beginner’s perspective. The course will present these concepts from a practitioner’s perspective, intending to help develop skills that may be used by a Marketing Professional in a modern and ever changing economy.
Course Credits: 3
Prerequisites: Econ 2301 and Econ 2302
*If you have registered for the class without completion of prerequisites, you may be administratively dropped from the class.
Student Learning Outcomes
- Identify steps in the marketing and planning processes.
- Demonstrate understanding through analysis of the marketing mix, industry analysis, SWOT analysis, target market, and marketing objectives for a “client” firm.
- Ability to prepare a written marketing plan with subcomponents to present and defend in class.