MRKT4305 Energy Marketing

Course Description

The course aims to provide students with an introduction to the energy industry. More specifically the course will provide a fundamental understanding of energy marketing concepts and considerations. Topics include: introduction to the oil and gas industry marketing mix considerations in the oil and gas industry identification of unique marketing challenges of energy and analysis of supply and demand (oil and gas).

Course Credits: 3

Student Learning Outcomes

  1. Students will be able to analyze and predict oil prices and the importance of benchmark prices.
  2. Students will be able to articulate and explain the marketing fundamentals surrounding the oil and gas industry.
  3. Students will be able to discuss and identify the various elements that are tied to the internal and external environments within the energy industry.
  4. Students will be able to explore and articulate different organizational principles within the oil and gas sector.