MRKT4304 Digital Marketing Analytics

Course Description

This course provides both quantitative and qualitative approaches to understanding consumers' needs and to measure the effectiveness of marketing communications and strategies in the digital world from a practitioner's perspective. Topics include digital marketing concepts performance measurements online consumer experience analytics and improved digital marketing strategies.

Course Credits: 3

Prerequisites: MRKT 3300

Student Learning Outcomes

  • Explain the function and scope of digital marketing analysis.