MRKT4312 Marketing Management

Course Description

The course discusses government and businesses across borders and the dynamics between countries/regions, including international monetary systems, regional integration, trade, law and foreign direct investment. This course is macro in nature and focuses on international and its overriding theories, and how to apply them in management decisions.

Course Credits: 3 

PrerequisitesMRKT 3300 and 6 additional credit hours of marketing and senior standing.

Student Learning Outcomes

By the end of this course, students will be able to:

  1. Analyze strategic issues facing businesses.
  2. Comprehend the strategic aspects of business in a globalizing business environment.
  3. Work out marketing, and Strategic aspects of businesses.