MRKT6366 Marketing Strategy

Course Description

The course discusses and emphasizes market analysis, target customer identification, and development of a marketing mix from a strategic perspective. It also focuses on superior value creation and strategy development, evaluation, and implementation in a dynamic environment.

Course Credits: 3

Prerequisites: Graduate standing or instructor permission.

Student Learning Outcomes

By the end of this course, students should be able to:

  • Identify basic vocabulary of marketing strategy using the text and exams.
  • Evaluate situations in which marketing strategy managers might need through participation in the discussion boards.
  • Assess aspects inherent in marketing strategy and guiding decisions through the course project.
  • Defend a competitive position as a marketer in a globalizing business environment through the course project.
  • Analyze marketing and strategy situations with participation in the discussion boards.