Chelsea Shetty

Chelsea is a Content and SEO Growth Specialist at Apollidon Learning, where she helps create, optimize, and refine educational marketing content for university partners. She holds a bachelor’s degree in literature from Florida State University and has spent the past six years working in marketing, including the past three at Apollidon.

Psychology
How Do Biases Affect Decision Making? 

Every day, your brain processes an enormous amount of information. To keep up, it relies on mental shortcuts called cognitive biases to make decisions more efficiently. While these shortcuts can be helpful, they don’t always lead to the best outcomes.  One category, decision-making biases, affects how we choose between options, especially in uncertain or high-pressure situations. Here’s a closer look at what…

Business
The Impact of Social Media on Small Businesses 

Did you know that there are approximately 33.2 million small businesses in America? About 46% of workers in the United States are employed by these tiny but very mighty companies. However, larger businesses employ numerous expensive marketing strategies to increase their visibility, customer base, and revenue, so how are small businesses supposed to keep up? …

Nursing
The Rise of Telehealth Nursing 

At the onset of the COVID-19 pandemic, the world’s perception of ‘normal’ underwent a rapid transformation. Suddenly, adults and students found themselves working from home, encountering shortages of essentials like toilet paper and sanitizer, and witnessing the widespread adoption of face masks in public spaces.  However, it wasn’t just children and parents adjusting to online…

Psychology
Popular Psychology Focuses: Why and Where to Study Them 

Psychology permeates every human endeavor, and its rich field of study boasts many specialties that address psychological matters from varied perspectives. The American Psychological Association (APA) recognizes no fewer than 15 subfields, ranging from the individual to the organizational.  The University of Texas Permian Basin’s online Bachelor of Arts in Psychology program—ranked among U.S. News…

Spanish
3 Ways the Spanish Language Shapes Cultures Worldwide

With a staggering 457 million people claiming Spanish as their first language, the Spanish language emerges as a cultural powerhouse that’s influenced the fabric of societies worldwide. Its impact spans from literature to education, influencing diverse and vibrant literary traditions while integrating into academic curricula worldwide.  Today, we delve into the intricate interplay between language,…

Business
Valentine’s Day Marketing: The Business of Love 

Not even a week has passed since you stored away your Christmas decorations, and signs of the next big holiday are already on the rise. Pink and red heart-shaped boxes and a plethora of lovestruck stuffed animals line the shelves in every store.  It’s official: Valentine’s Day is approaching. Thanks to several well-planned marketing strategies,…

Psychology
Exploring Group Polarization in Sports Team Rivalries 

Whether you enjoy football, basketball, or another sport entirely, you know one thing to be true—a person’s allegiance to their favorite sports team runs deep. Whether you’re an unwavering Houston Texans supporter or your devotion lies with the red, gold, and white of the Kansas City Chiefs, most fans stand by their team regardless of…

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