Explore Sports Stories Beyond the Scores

Sports media is not simply about reporting final scores. In recent times, many leagues and athletes have proven themselves newsworthy—and not necessarily for what happened on the field. If you work in the media, how do you communicate these stories to the public? If you work within a professional sports organization, how do you ensure the right message gets relayed to both fans and staff?

Representing the intersection of professional sports and mass media, our online Bachelor of Arts in Communication with Sports Media track looks at sports media messaging from both sides. This unique communication track takes a deep dive into real-life case studies from the headlines, provides essential instruction in media writing—including social media outlets—and touches briefly on sports broadcasting production, giving you a broad understanding of sports media that will help you in careers such as:

  • Public relations professional
  • Sports marketing professional
  • Social media marketing professional

Composed of general education courses, core courses in communication fundamentals, and a curated path of sports media electives, our online program allows you to pursue your passion for sports and earn a versatile communication degree with a specialization that employers will notice.

Why Earn Your BA in Communication With Sports Media Track Online?

Presented in an asynchronous online format, our BA in communication program allows you to complete your studies on your own schedule from just about any location—from Cambridge, Massachusetts to Cambridge, England. You can complete a distinguished university degree while giving your professional and personal responsibilities the attention they need.

Help craft the image professional sports teams present to the world. Apply now to earn your Bachelor of Arts in Communication with Sports Media track from UT Permian Basin.