Course Description
This course provides both quantitative and qualitative approaches to understanding consumers' needs and to measure the effectiveness of marketing communications and strategies in the digital world from a practitioner's perspective. Topics include digital marketing concepts performance measurements online consumer experience analytics and improved digital marketing strategies.
You may qualify for a Google Data Analytics Certificate at no extra cost after completing this course. Speak with your advisor or course instructor for details.
Course Credits: 3
Prerequisites: MRKT 3300
Student Learning Outcomes
- Explain the function and scope of digital marketing analysis.