A Bachelor of Business Administration (BBA) degree is your ticket to the world of business. A BBA provides a comprehensive overview of business, touching on foundational concepts like accounting, finance, marketing, and management. Typically, undergraduate students also choose the major that best aligns with their interests. This specialized focus allows students to explore a subject deeply, through theoretical and practical lenses, preparing them for success in their chosen fields.

The University of Texas Permian Basin offers online BBAs with majors in accounting, finance, healthcare management, management, and marketing.

These programs are accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance. They also share a convenient online format. Entirely online, our BBA programs can be completed anywhere and at any time, assuming you have a Wi-Fi connection.

We’ve touched on the quality and convenience of our BBA programs, but now we’re going to discuss the unique qualities of our degree options. This breakdown should provide some added insight to help you apply to your preferred major with confidence.

BBA in Accounting

Accountants are the stewards of financial records, ensuring their accuracy and compliance with state and federal laws. Their financial insights are invaluable for organizations. They must be technically skilled, able to automate a number of their routine tasks. They are also expected to possess communication skills, attention to detail, poise under pressure, and other soft skills. Accountants are, above all else, expected to hold a degree that affirms their accounting competencies. 

Our online BBA in accounting program provides the knowledge and skills needed in the evolving field of accounting. Courses like Auditing, Accounting Information Systems, and Cost Accounting Principles empower students to measure, record, summarize, and report financial data for business enterprises. Graduates leave our program with a competitive edge that allows them to thrive in a number of positions, including:

  • Accountant
  • Auditor
  • Financial manager

BBA in Finance

Financial professionals are highly sought after in the world of business. The employment outlook for financial analysts, for example, is expected to grow 5% by the year 2029, faster than the average for all occupations.

Financial professionals help businesses assess their health and make sound financial decisions. Before becoming valued a valued asset within an organization, however, aspiring professionals must expand their knowledge of accounting, finance, and investments.

Professionals interested in developing well-rounded financial management skills can pursue a BBA in finance at UT Permian Basin. Undergraduate students enroll in business and finance courses and have the opportunity to tailor their education to fit their interests with business and finance electives. Through our program, students explore many of the topics needed to earn career-transforming Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP) designations, if they so desire. For example, our online course Financial Markets and Institutions covers government and corporate debt, determinants of interest rates, and mortgage-backed securities, among other essential topics.

Graduates of our BBA in finance program are positioned for a number of rewarding roles, including:

  • Chief financial officer
  • Financial analyst
  • Investment banker

BBA in Healthcare Management

Healthcare managers help with business activities, not unlike the other occupations we’ve mentioned. They are, however, employed exclusively at hospitals, physician’s offices, nursing homes, and other patient care facilities. Their duties entail managing finances, recruiting staff, organizing records, and, above all else, ensuring the delivery of quality healthcare. Performing these tasks to the best of their abilities requires healthcare managers to remain abreast of the ever-changing healthcare landscape.

UT Permian Basin’s online BBA in healthcare management program prepares students to excel as decisive leaders in the dynamic healthcare field. Through our online program, students learn to apply business fundamentals in a healthcare setting. Business courses provide students with foundational knowledge that courses like Accounting for Healthcare, Healthcare Finance, Healthcare MIS, and Healthcare Marketing build upon.

This major can help aspiring professionals become healthcare managers, but there are also a number of other healthcare roles ideal for graduates of our online healthcare management program, including:

  • Clinical coordinator
  • Patient care technician
  • Practice administrator

BBA in Management

The U.S. job market is expected to add 505,000 new management careers by the year 2029. Demand for qualified managers is driven by the creation and expansion of organizations. These companies are looking for professionals who understand not only the inner workings of an organization but also the motivations that drive employees.

Undergraduate students in our BBA in management program are given a comprehensive education encompassing the fundamentals of communication, finance, marketing, and law. Through our program, students gain a deeper understanding of what it takes to be a business leader while sharpening their decision-making and problem-solving skills. Additionally, our online program’s environment option allows students to tailor their education by enrolling in one of three courses: Project Management Elements, International Management, or Business and Ethics.

Whether you’re a freshman or transfer student, our online program will empower you to take on competitive leadership roles, including:

  • Entrepreneur
  • Human resources manager
  • Operations manager

BBA in Marketing

Marketing efforts are essential for ensuring an organization’s success and longevity. Professionals with a mind for marketing are increasingly valued by companies as advertisements continue to dominate digital spaces. Regardless of the medium, these professionals are expected to manage client expectations, deploy marketing strategies, and oversee marketing staff, among other responsibilities. To do so effectively, they need an education encompassing the fundamentals of business and marketing.

UT Permian Basin’s online BBA in marketing empowers students to promote organizations through the most effective avenues, whether traditional or digital. Through our program, students learn to analyze demographics and consumer behavior to build marketing strategies and overcome challenges during the marketing life cycle.

Students also have the opportunity to add our Undergraduate Certificate in Digital Marketing to their BBA in marketing without needing to take additional credits. This certificate helps students strengthen their understanding of search engine optimization (SEO) tools and further prepares graduates for a number of rewarding careers, including:

  • Marketing manager
  • Public relations specialist
  • Social media manager

Pursue Your Interests at UT Permian Basin

At UT Permian Basin, you’ll find convenient online programs that prioritize your growth as a professional, regardless of the major you choose. Our programs are entirely online and feature asynchronous elements, allowing you to engage with course content at your own pace. They are led by the same educators—experts with years of experience in their respective fields—who lead our on-campus programs. Finally, they share a straightforward application process that can be completed in a single sitting.

Our BBA programs are unique in their focus but connected by our college’s commitment to student success. Apply to the online program of your choice, and see for yourself why UT Permian Basin is the ideal home for aspiring business professionals.