In 1999, only three large public companies were headed by women. While that number has since increased—women now hold approximately 32% of senior-level positions globally—there remains considerable room for progress, especially given that women make up 41% of the global workforce. 

This isn’t to say that women aren’t breaking barriers in traditionally male-dominated fields. Take Fortune 500 companies, for example. Though historical leadership in these elite businesses was overwhelmingly male, Fortune 500 companies have seen steady growth in female representation, with women holding 10.4% of their leadership positions as of 2023. 

So, where do women stand today in leadership, from C-suite roles to entrepreneurial ventures? In this article, we’ll examine the challenges women often face on their path to leadership and explore strategies for overcoming these obstacles, empowering them to rise to the top. 

Challenges Women in Leadership Face 

While women have made great strides in workplace equity, they still face unique challenges in securing leadership roles. These hurdles often come from biases, social expectations, and systemic barriers that can make the journey more difficult. 

Unconscious Gender Biases 

Unconscious gender biases are stereotypes people hold about others based on their gender. These biases are often subliminal, shaped by cultural and societal norms that influence how we see the world—including our workplaces. 

Common gender biases women experience in the workplace include: 

  • Stereotypes 
    Women in leadership roles sometimes face unfair assumptions about their abilities or decision-making. For example, when a female leader makes a strong decision in a high-pressure situation, some might question whether her choice was driven by emotions rather than logic. These stereotypes can cause people to doubt her leadership, even when her decisions are carefully thought out and support the goals of the organization. 
  • Double standards 
    In some workplaces, women in leadership positions may elicit different reactions than their male counterparts. For instance, employees may be more likely to openly challenge an email from a female supervisor than they would one from a male in the same position. This may stem from unconscious biases, where assertive or decisive women are judged more harshly than men exhibiting the same traits. These double standards can make leadership roles even harder for women to navigate. 

Finding the Work-Life Balance 

Achieving a work-life balance can be a challenge for anyone, but for women, it can be especially daunting due to societal expectations and additional responsibilities at home. Here are two key factors that contribute to this complexity: 

Caregiving Expectations 

Studies show that up to 81% of caregivers for both children and elderly family members are women. This caregiving burden stems from traditional societal norms that associate women with nurturing roles. For women striving to excel in leadership positions, managing these responsibilities alongside demanding professional roles can be overwhelming. The result is often a delicate juggling act that can make it difficult to progress in one’s professional and personal life. 

Cultural Variations 

Work-life balance challenges also vary significantly across cultures due to differences in societal norms, workplace policies, and government support systems. For instance, countries like Sweden provide extensive parental leave—up to 480 days shared between parents—making it easier for women to balance leadership roles and parenting responsibilities. 

In contrast, countries with limited parental leave or minimal government support often place a heavier burden on women, who are frequently expected to manage a heavy share of household and caregiving duties. These contrasts highlight the critical need for equitable policies and support systems to create a more equal playing field for women in leadership. 

Strategies for Overcoming Leadership Challenges 

While it’s true that women face challenges as they work toward leadership roles, there are clear steps they can take to keep growing and moving forward in their careers. 

Build Support Networks 

Having a strong group of mentors, friends, and colleagues is important for anyone in leadership, but it’s especially helpful for women. This network can offer advice, feedback, and encouragement to help overcome challenges. Networking also provides a chance for women to share their own experiences and strategies, creating a sense of solidarity and helping them feel less alone when facing tough situations at work. 

Advocate for Policy Change 

Once women have reached leadership positions, they have the power to push for positive changes in the workplace. This can include advocating for better policies like paid maternity leave or more flexible working hours. By working to improve the system, they can help make the workplace more equal for everyone. 

Continuing Education and Professional Development 

Staying consistent with your education is a key way to stay competitive in any field. According to a recent McKinsey “Women in the Workplace” report, women often face barriers like limited access to career development programs. 

By seeking out professional development opportunities like leadership workshops, certifications, or online courses, women can strengthen their expertise and stand out in their fields. Another option is advanced education, like online graduate programs or industry-specific certifications. These credentials help bridge gaps caused by unconscious biases or fewer opportunities in the workplace. They also equip women with the tools they need to confidently pursue leadership roles—and succeed—despite the challenges they may face. 

Shape Your Future to Your Liking 

Whether you’re just starting out in business or aiming to take your career to the next level as a future C-suite executive, The University of Texas Permian Basin is here to support you every step of the way. Our online Bachelor of Business Administration in Management gives you the skills and confidence needed to succeed in a variety of industries while building a strong foundation in leadership. 

For experienced professionals, our online MBA program offers advanced training to help you achieve your leadership goals and stay competitive in today’s business world. Both programs feature affordable tuition and are delivered 100% online, so you can balance work, life, and education with ease. 

Take control of your future. Apply today! 
 

Sources: 
https://www.forbes.com/sites/lisalindahl/2024/02/05/is-this-the-age-of-women-in-leadership/
https://awlonline.co.uk/leading-by-the-numbers-vital-stats-on-women-in-leadership/
https://pmc.ncbi.nlm.nih.gov/articles/PMC4804270/
https://ec.europa.eu/social/main.jsp?catId=1130&intPageId=4808&langId=en#:~:text=Parental%20benefit%20is%20money%20you,granted%20for%20each%20additional%20child.
https://www.cyprus-ceo.com/68724/women-in-the-workplace-2024-the-10th-anniversary-report/

If you asked a coworker, “What did you think of the meeting?”, a female colleague’s response might come across differently than a male colleague, even if they convey the same meaning.  

Your female coworker might say, “I think the meeting went well, and it seemed like everyone had a chance to share their thoughts. What did you think?” Your male coworker, on the other hand, might offer a more concise reply, such as, “It was fine.”  

Why Do Men and Women Communicate So Differently?  

This isn’t about stereotypes. Plenty of men focus on forming emotional connections (“rapport talk”), and many women favor a straight-to-the-point communication style (“report talk”). But, in general, men and women do communicate differently, and understanding these subtle differences is often key to navigating around conversational landmines. 

Men vs. Women: The Why Behind the What of Communication 

As babies, regardless of gender, our primary goal is the same: to express our needs to caregivers through cries, coos, or smiles. As we grow and develop language skills, we begin conveying thoughts and emotions in more advanced ways, both verbally and nonverbally. Though communication styles vary significantly across individuals, here are some common patterns researchers have noted in male and female communication. 

Women: Building Bonds 

Women frequently use communication as a tool to deepen connections and nurture relationships, relying on empathy, understanding, and inclusivity when framing their thoughts. For example, hoping to connect with her partner, a woman might say, “Can we talk?” For her, talking for the sake of talking is part of being in a relationship. Relationship talk, to her, affirms their love for one another and reinforces the existence of their relationship.  

Men: Solving Problems 

When he hears that his partner wants to talk, a man might assume the worst. What’s wrong? I thought things were going well between us? Typically, when a relationship is progressing smoothly, men see no reason to talk about it. Men, for the most part, don’t want to “just talk.” It’s not that men are heartless; they just have a different approach to communication.  

These varying communication approaches are a big reason why men and women don’t always see eye-to-eye. Women converse to sustain relationships, while men prefer to solve problems and realize goals. So, in a heterosexual relationship, when a man doesn’t want to discuss his relationship, his female partner may assume (understandably) that the relationship is in trouble.  

Verbal Communication 

According to researcher Albert Mehrabian, only 7% of communication relies on actual words, with the remaining 93% stemming from tone and nonverbal cues. Despite this small percentage, verbal language is crucial in shaping how people perceive our words. Men and women often approach this 7% with their own distinctive delivery, which reflects their different communication styles. 

Women: Collaborative and Considerate Communication 

Women frequently prioritize harmony when shaping their thoughts into words, softening their statements to avoid conflict or offending others. For example, in an email to a coworker, a woman might write, “I think this approach could work, but maybe we should consider other options too.” This hedging language is collaborative, encouraging dialogue without asserting dominance. 

While effective in fostering positive relationships, women’s communication styles can also be direct and assertive when the situation calls for it. For instance, a woman leading a team project might say, “We need to meet the deadline by Friday. Let’s assign tasks today and reconvene tomorrow to check progress.” 

Men: Direct and Decisive Communication 

Men, on the other hand, are typically more straightforward and assertive when communicating verbally or in a written format. In the same email scenario, a man might write, “This approach works best. Let’s move forward with it.” This concise tone conveys confidence and decisiveness, prioritizing efficiency over relational considerations. 

However, with a clear understanding of relational nuances, men can enhance the effectiveness of direct communication while still maintaining positive relationships. For example, in a team setting, a man might say, “This is the most practical solution. Let’s move forward with it, but I’m open to hearing other suggestions if anyone has concerns.” 

Nonverbal Communication 

Research highlights the importance of nonverbal cues like body language, facial expressions, and tone, allowing us to better convey our intentions and emotions. These silent signals often reveal what words do not. 

Nonverbal Communication in Women 

Many women tend to rely on nonverbal gestures to enhance what they’re feeling, including facial expressions, such as smiles or raised eyebrows that show excitement or surprise. Additionally, women are more inclined to maintain frequent eye contact, which exhibits attentiveness and an emotional connection to whomever they’re speaking. This expressiveness extends to their ability to decode nonverbal cues from others, making them generally better at interpreting subtle emotional undertones. 

Nonverbal Communication in Men 

In contrast, men often display a more reserved approach to nonverbal communication. Many men avoid prolonged eye contact, as it’s sometimes associated with emotional vulnerability. Instead, they may rely on physical gestures, which, while less frequent, are often more pronounced or expansive when used. 

These larger gestures can convey authority or assertiveness but may lack the nuanced emotional detail often found in women’s nonverbal cues. However, nonverbal communication varies widely based on context and cultural upbringing. 

Learn To Communicate Like a Pro With UT Permian Basin By Your Side 

Communication may be a universal skill, but how we express ourselves varies from person to person. Today, men and women both adapt diverse communication styles that go beyond traditional stereotypes. Shared environments, such as workplaces or collaborative settings, influence and often blur these distinctions, fostering unique communication dynamics. 

If you’re ready to elevate your communication skills, The University of Texas Permian Basin offers a Bachelor of Arts in Communication designed to fit your busy life. Delivered 100% online, this program empowers you to develop critical thinking and master essential techniques in areas like public relations, crisis communication, and small group collaboration. 

We know every student’s goals are different, which is why we offer four specialty tracks to customize your degree: 

  • Communication Studies 
  • Strategic Messaging 
  • Professional Communication 
  • Sports Media 

Take the next step toward advancing your career and personal growth. Explore the track that aligns with your future goals, and fill out an application when you’re ready to take the first step. 

Sources: 
https://online.utpb.edu/about-us/articles/communication/how-much-of-communication-is-nonverbal/
https://www.iosrjournals.org/iosr-jhss/papers/Vol2-issue1/D0211827.pdf
https://www.psychologytoday.com/us/blog/he-speaks-she-speaks/202203/differences-in-nonverbal-cues-between-men-and-women
https://www.helpguide.org/relationships/communication/nonverbal-communication
https://www.taylorfrancis.com/books/mono/10.4324/9780367822323/gender-communication-connection-teri-kwal-gamble-michael-gamble

In our modern world, there are countless mediums through which we can document our emotions regarding the human experience: photos on Instagram and shorts on YouTube, to name a few. But nothing quite reflects our highs and lows like the written word, particularly in the form of poetry. 

For centuries, poets have shaped the way we view the world around us, exploring themes that transcend time. Think about it: Shakespeare’s “Hamlet” with its iconic “To be, or not to be” soliloquy, or T.S. Eliot’s “The Waste Land,” with its fragmented yet powerful depiction of a post-war world struggling to find meaning. 

These poets, along with countless others, have not only defined their eras but also left a lasting impact on how we express and interpret emotions today. In this article, we celebrate some of history’s most notable poets, whose works continue to resonate with and inspire new generations. 

William Shakespeare (1564-1616) 

William Shakespeare’s works have moved audiences for generations, connecting with readers and audiences across the globe. While he coined the famous phrase “To be, or not to be” centuries ago, it still holds profound relevance today, as do numerous other phrases in his works, like “break the ice,” “heart of gold,” and “wild-goose chase.” 

Over his lifetime, Shakespeare penned 154 sonnets and numerous iconic plays, such as “Romeo and Juliet,” “Macbeth,” and “Much Ado About Nothing.” These plays are not only reenacted in theatres worldwide but have also been adapted into films with similar plots. The animated Disney film “The Lion King,” for instance, draws inspiration from “Hamlet.” Another ’90s classic, “Ten Things I Hate About You,” is based on his play “The Taming of the Shrew.” 

Whether you’re reading a sonnet or a full-length play, Shakespeare’s themes are as timeless as they are universal. He did what many writers cannot: depict the complexities of human emotion, from the beauty of love to the depths of jealousy. His masterful manipulation of the English language and his knack for weaving intricate—and jaw-dropping—plots explain why his works have endured for centuries and remain central to educational curriculums today. 

Edgar Allen Poe (1809-1849) 

The Master of the Macabre, American poet Edgar Allan Poe is known for his uncanny ability to dig six feet deep into dark, gothic themes. Poems like “The Raven” were revolutionary in the 1800s, as Poe explored the human psyche and the darker side of existence.  

The poem follows a man who is mourning the death of his beloved, Lenore. It expertly descends into the narrator’s spiral of madness, which is symbolized by a raven that repeatedly speaks the word “nevermore.” His use of symbolism, repetition, imagery, and melancholic rhythm throughout the poem are wonderful examples of literary devices that convey the narrator’s descent into despair. 

His other works, both poetry and short stories, focused heavily on horror, mystery, and the “detective story,” paving the way for other famed writers like H.P. Lovecraft and Arthur Conan Doyle. Through his exploration of the dark side of the human mind, he helped create the genres of psychological horror and detective fiction, shaping the future of suspenseful literature. 

Sylvia Plath (1932-1963) 

Best known for her confessional style of poetry, Sylvia Plath explored themes of mental illness, death, and the female experience. Her work was especially groundbreaking during a time when mental health issues were rarely discussed openly. One of her most famous poems, “Lady Lazarus,” portrays her own personal battle with suicidal thoughts, symbolizing both the pain and the power of survival. One excerpt from the poem reads: 

Out of the ash 

I rise with my red hair 

And I eat men like air. 

The imagery of “rising from the ash” alludes to the mythical phoenix, representing her resilience after feeling defeated in the face of self-destruction. In addition, the line “I eat men like air” conveys a strong sense of empowerment, as the speaker transforms her suffering into  strength. 

Plath’s work also explores the conflict between her self-identity and the societal expectations placed on women in the 1950s and ’60s. Her semi-autobiographical novel, “The Bell Jar,” delves into her struggles with mental illness, offering a candid look at the internal battles the narrator faced. In the final line of the book, she writes: 

I took a deep breath and listened to the old brag of my heart. I am, I am, I am. 

This line reflects the narrator’s ongoing attempt to find stability and meaning in an oppressive world. Through her candid writing style, Plath created a body of work that has resonated with readers for decades, particularly those grappling with their own experiences of mental health, gender roles, and the search for identity. 

Discover the Power of Words With an Online BA in English 

For centuries, poetry has had the power to shape our understanding of the human experience. If you’re passionate about exploring the depths of poetry, literary analysis, and storytelling, pursuing an online Bachelor of Arts in English from The University of Texas Permian Basin allows you to dive deeper than ever before into the world of literature. 

With a core curriculum that emphasizes both classic and contemporary texts, you’ll refine your skills in writing, critical thinking, and communication, preparing you for careers in education, marketing, publishing, and more. Plus, with diverse American Literature, British Literature, and elective courses, you can customize your studies to align with your passions and professional goals. 

At UT Permian Basin, we’re proud to offer competitive tuition rates, flexible 100% online learning, and year-round start dates, making it easier than ever to achieve your degree on your schedule. 

Have questions? Reach out today! We’re here to help. When you’re ready to take the next step, the application is just a click away. 

Sources: 
https://www.poetryfoundation.org/poems/48860/the-raven
https://www.poetryfoundation.org/poems/49000/lady-lazarus

“Access to basic quality healthcare is one of the most important domestic issues facing our nation.”  –Former Congressman Ed Pastor 

The COVID-19 pandemic exposed deep-seated issues in healthcare, particularly inequities in access and the challenges of serving uninsured populations. It also opened our eyes to the potential for a flexible healthcare system, as seen in the rise of telehealth services and the essential role of traveling nurses.  

What’s Next for Healthcare? 

As our world population grows and ages, there will be more patients and a greater need for an efficient, cost-effective healthcare system. Other key factors to watch out for in future healthcare settings include: 

  • Digitalization and automation. 
  • Big data management. 
  • Patient-centric practices. 

Let’s examine how the future of healthcare and how the industry may evolve in the coming decades. 

Restructured Care Teams 

While there are currently 297 physicians for every 100,000 patients in the United States, a new Association of American Medical Colleges (AAMC) report projects a shortage of up to 86,000 physicians by 2036. Stressful schedules fraught with challenges, like poor work-life balance and ongoing global healthcare crises, have contributed to lack of qualified care. 

This means that in the absence of physicians, other healthcare providers will become increasingly essential, such as nurse practitioners (NPs), who can diagnose, treat, and manage patient care independently. Additionally, registered nurses (RNs) will become indispensable in areas lacking other providers.  

Telemedicine and Virtual Wards 

As technology advances, clinics will likely restructure into hybrid care teams, delivering services both virtually and on-site. For example, virtual hospital wards allow patients to be monitored from a central location. This will allow providers to effectively treat every patient, move them through the healthcare system efficiently and provide fully engaged care. Collaborative patient care systems, in which patients have more control over their health journey, will also become more prevalent. 

Big Data and Smart Networks 

Did you know that the healthcare industry generates about 30% of all global data? Because so much data is generated and captured, about 97% of healthcare data in hospitals goes unused. Artificial intelligence (AI)-powered diagnostic tools, like image analysis software in radiology, are already improving early detection rates for conditions such as cancer. As these AI-aided systems advance, big data is helping us streamline information and revolutionize healthcare in areas such as:  

  • Data-informed, personalized care. 
  • Enhanced X-ray capabilities and precision. 
  • Improved global collaboration. 

Smart networks enable the access of patient files from anywhere in real-time, meaning patient data can be updated and viewed on the spot. However, these types of systems are often hindered by complex integration and their vulnerability to data breaches. 

Predictive, Preventative, Personalized Medicine 

With the onset of big data also comes the possibility of personalized healthcare. Personalized medicine means a patient’s personal data is used for customized treatment and prevention, which can help healthcare providers shift from a reactive approach to a more proactive one. While personalized healthcare creates long-term benefits for the patient, tailoring medical treatment based on your genome can be expensive. However, wearable devices are already used in fields like: 

  • Cardiology (e.g., pacemakers) 
  • Neurology (e.g., wearable EEG headbands) 
  • Diabetes management (e.g., continuous glucose monitors) 

While promising cures are emerging, antibiotic resistance is also rising, along with mental health issues linked to digital device dependence. To ensure the benefits of healthcare advancements reach all communities, it’s essential to address barriers to access, particularly in underserved regions. While these innovations promise better healthcare outcomes, balancing the costs to make them accessible remains a pressing challenge. 

The Rise of Robotic Assistants 

The da Vinci robotic surgeon assistant is a good example of a growing number of automated systems implemented into our healthcare system. Robots are used to assist in complex and precise surgeries and can be built to provide robotic exoskeletons to help patients walk. This isn’t just limited to robots we can see: Nanobots (tiny robots injected into the body) can deliver medication directly to intended cells, instead of a broader area, which minimizes side effects and maximizes precision. 

Shape Healthcare’s Next Generation 

The evolving roles of healthcare professionals will require adaptability, making continuous learning and a patient-centered approach vital in the future. If you’re considering a career in nursing, it’s essential to have the right education and stay up-to-date on the latest trends and technology. 

Hone Your Nursing Skills Online With a BSN 

The University of Texas Permian Basin’s online RN to BSN program prepares you for these future challenges and innovations. You’ll gain leadership skills, learn evidence-based practices and focus on patient-centered care: all critical for modern healthcare environments.  

Our program’s flexible format, which is entirely online except for two proctored courses, allows you to keep up with healthcare advancements while balancing your work and studies.  

Take charge of your career growth on your own schedule, adapt to new healthcare demands, and help shape the future of patient care. Learn more and apply here. 

Sources: 
https://www.gehealthcare.com/insights/article/six-trends-that-are-shaping-the-future-of-healthcare 
https://www.gatesfoundation.org/ideas/science-innovation-technology/healthcare-timeline 
https://pmc.ncbi.nlm.nih.gov/articles/PMC3116776 
https://www.statista.com/statistics/186269/total-active-physicians-in-the-us/ 

Many of us feel the invigorating sense of fresh starts and second chances that New Year’s brings. On January 1st, we’re often eager to embrace a healthier, polished version of ourselves—and we’re not alone. According to a 2024 Forbes Health poll, 48% of participants said improving their fitness was their top priority, 36% cited improving their mental health as their resolution, and another 32% wanted to improve their eating habits. 

New Year’s is like the Black Friday of holidays for wellness and health-related resolutions. Consequently, ramping up social media marketing strategies is a powerful way for brands to drive customer engagement and capitalize on this peak interest. Today, we’ll explore the influence of social media on wellness brands during the New Year and discuss effective marketing strategies to leverage this seasonal momentum.  

The Role of Social Media Marketing in Wellness Resolutions 

As the end of the year approaches, health and wellness brands often rejoice—especially if they have a strong digital marketing presence. Many notice an increase in traffic to their storefronts and websites. 

This surge in purchases is often attributed to a business’s social media presence. With strategies including relatable content, community engagement, and interactive challenges, social media platforms become ideal channels for health and wellness brands to connect with consumers. For example, in 2016, WeightWatchers capitalized on the New Year’s momentum with their “Live Fully” campaign, which included a social media component encouraging users to share their resolutions online. During this campaign, users lost 15% more weight in the first two months after the program launched. 

Timing is crucial. It’s important to start planning—and posting—your content well before New Year’s. This approach allows you to capture your audience’s attention, build anticipation, and inspire them to make physical or mental changes in their lives. Tools such as polls, testimonials, and user-generated content are excellent ways to boost engagement and foster community involvement. 

Health and Wellness Brands’ Social Media Marketing Strategies 

If you’re looking for the perfect opportunity to capitalize on the hype that the New Year brings to your industry, now’s your chance to flaunt your social media prowess with some of these social media marketing strategies: 

  • Create engaging posts 
    It might sound straightforward, but a little competitive research and some Google searches can go a long way in uncovering your customers’ pain points. Once you understand what they want to see, create content that aligns with their New Year’s resolutions. Think exercise reels, mouthwatering photos of healthy recipes, or practical tips for prioritizing mental health as they head into the new year. 
  • Launch interactive challenges 
    Starting an interactive challenge not only helps your audience become up to 95% more likely to achieve their goals, but it also motivates others to join. As participants share their wellness journeys and invite their friends to join, you may see a spike in users and engagement on your social platforms. 
  • Incorporate user-generated content 
    Whether it’s before-and-after transformation photos or testimonials from satisfied customers, user-generated content can persuade those on the fence that your products or services are exactly what they need to get their resolutions on the right track. Plus, when users share content like healthy recipes or meal prep ideas that use your products, it gives you even more material to work with. 
  • Use polls and surveys  
    Take advantage of the poll features on social platforms to ask your audience about their New Year’s resolutions or what topics they’d like to see more of. This allows you to tailor your content based on their feedback and ensures you’re focusing on what resonates most in the months ahead. 

How to Drive Engagement Beyond January 

Unfortunately, all good things—including the excitement around New Year’s resolutions—tend to fade. By February, approximately 80% of resolutions lose steam, often fizzling out entirely. Luckily, you can get ahead of this drop-off and keep your social media audience engaged well beyond January with a few smart strategies. 

Here’s how to keep your users excited and motivated: 

  • Offer periodic challenges  
    Accountability shouldn’t stop at the end of January. Launch seasonal wellness programs or fitness challenges to help your audience stay motivated throughout the year. This fosters a sense of community and keeps them coming back to your platforms to check their progress and connect with others. 
  • Schedule regular check-ins  
    Use polls or open-ended questions in your content calendar to ask followers how their resolutions are going. Encourage them to share tips that have helped them stay on track. These small interactions not only build engagement but also keep your brand relevant to their interests and needs. 
  • Create exclusive content  
    When planning your content calendar, think about what types of content will inspire your audience year-round. Consider offering live Q&A sessions, creating in-depth guides that align with your brand, or even offering special insider content for loyal followers. This keeps your audience motivated and positions your brand as a go-to authority in the wellness space. 

Find Your Niche in Digital Marketing with a BBA in Marketing From UTPB 

Digital marketing is a fast-growing industry with numerous specialties, including social media, content strategy, SEO, email marketing, and affiliate marketing, just to name a few. Whether you’ve already found your niche or are still exploring which path aligns with your passions and strengths, The University of Texas Permian Basin offers an online BBA in marketing that equips you with the fundamentals of both business and marketing. By taking 12 credits of marketing electives—from Digital Branding to Social Media Marketing—you’ll gain the expertise to specialize in your desired area. 

If you’re looking to sharpen your skills or explore the latest digital marketing trends, UTPB also offers an Undergraduate Certificate in Digital Marketing, which can be added to your bachelor’s degree program. In just 12 credit hours, you’ll have the opportunity to select from six courses, allowing you to tailor your education to your specific interests within the digital marketing field. 

With affordable tuition, flexible, asynchronous classes, and year-round start dates, nothing is holding you back from taking the next step in your career. Apply to your program of choice today and begin your journey toward mastering digital marketing! 

Sources: 
https://www.forbes.com/health/mind/new-years-resolutions-statistics/
https://www.weightwatchers.com/us/weight-watchers-invites-people-live-fully-new-year-campaign-featuring-oprah-winfrey
https://www.afcpe.org/news-and-publications/the-standard/2018-3/the-power-of-accountability/
https://www.forbes.com/sites/markmurphy/2020/02/11/this-is-the-month-when-new-years-resolutions-fail-heres-how-to-save-them/

If you’ve ever wondered, “what can you do with a political science degree?”, you’re in the right place. We’re here to talk about seven influential people who majored in political science. While their success can’t be solely credited to their degrees, it’s fair to say that the knowledge and skills they gained through their education played a significant role in shaping their journeys.  

1. Barack Obama  

Barack Obama, the 44th president of the United States, began his political climb by graduating with a degree in political science in 1983. Afterward, he devoted himself to the people of Chicago, working as a community organizer to improve housing conditions and establish job-training programs for those in need.  

He then earned a law degree, and soon after, joined a law firm that focused on civil rights. For Obama, the legal world was a stepping stone to a political career. In 1996, Obama was elected to the Illinois Senate. Eight years later, he was elected to the U.S. Senate. Then, in 2008, he made history by becoming the first Black U.S. president.  

Obama’s presidency was defined by significant challenges, both at home and abroad. Yet his two terms were marked by incredible achievements: the American Recovery and Reinvestment Act of 2009, the Affordable Care Act of 2010, and the appointments of Elena Kagan and Sonia Sotomayor to the Supreme Court, to name a few.  

2. Madeleine Albright  

Madeleine Albright’s early years were shaped by upheaval. As a child, she fled to the U.S. from Czechoslovakia after the Soviet-backed communist coup in 1948. By 1957, she had become a U.S. citizen, and two years later, she graduated with honors from Wellesley College with a degree in political science.  

In 1993, Albright became the U.S. ambassador to the United Nations. On January 23, 1997, she was sworn in as Secretary of State, becoming the first woman to ever hold the position. Albright was a formidable force in global diplomacy, championing the expansion of NATO, advocating for democracy in Eastern Europe, and working to normalize relations with countries like China and Vietnam.  

Albright’s impact on democracy, diplomacy, and global affairs was profound. And as a unique footnote in her storied career, she appeared on the beloved show “Parks and Recreation” in 2015.  

3. Anderson Cooper 

Anderson Cooper’s early life was marked by tragedy. In 1978, his father died during open-heart surgery, and a decade later, his brother Carter committed suicide. Reflecting on these tragedies, Cooper said, “I became really focused on questions of survival … I came up with this idea: I’ll just go to places that are really dangerous and I’ll learn about survival and try to shoot some stories and maybe it’ll lead to something. Even if it doesn’t, I will learn a lot about how people survive.” 

After earning a degree in political science in 1989, Cooper began his news career as a fact-checker for Channel One, but the job was mundane. So, Cooper did what any sensible person would do: He took a video camera to film strife in Myanmar and parts of Africa. Cooper subsequently took the job of chief international correspondent for Channel One.  

Cooper’s career took off, from becoming an ABC News correspondent in 1995 to hosting the reality show “The Mole” in 2000. In 2003, Cooper got his own show: “Anderson Cooper 360,” where for nearly two decades he’s given his take on major news stories. Anderson Cooper became a household name, and to this day, fans can catch him getting merrily inebriated during CNN’s annual “New Year’s Live” special.  

4. Pete Wentz 

Pete Wentz, bassist for Fall Out Boy, majored in political science and was one semester from graduating before dropping out to chase the punk rock dream. No, Wentz didn’t end up in politics, but who’s to say those political science lessons didn’t find their way into the lyrics of “Sugar, We’re Goin Down,” “Dance, Dance,” or “This Ain’t a Scene, It’s an Arms Race.”  

5. Aisha Tyler  

Aisha Tyler stands out as the entry on this list with perhaps the most thrilling career. With a degree in political science and environmental studies, she boldly stepped off the beaten path, deciding to take a risk on her career. Her gamble paid off.  

Today, Tyler is a celebrated director, actor, and comedian, whose career in television spans decades. Her accolades include hosting the hit show “Whose Line Is It Anyway?”, portraying Dr. Tara Lewis on “Criminal Minds,” and lending her voice to Lana Kane on “Archer.” Speaking with CNN, Tyler emphasized the importance of dedication: “I believe in hard work. I think that everything flows out of that … if you are doing something that you love and you put a lot of hard work into it, you will be rewarded, and that’s been the thing I’ve hewn to for my entire adult life.”  

6. Rachel Maddow 

Rachel Maddow was destined for a career in journalism. By the time she was seven, she was already reading the newspaper, bombarding her parents with questions about what she had read.  

After completing her bachelor’s degree, Maddow turned her attention to activism, working with the San-Francisco-based AIDS organization ACT UP. Her dedication and impact earned her a Rhodes Scholarship, making her the first openly gay U.S. resident to receive the honor. With this scholarship, she pursued and completed a doctorate in political science.  

Maddow’s broadcasting career began in 1999, and after a couple of hosting gigs, she landed own radio show on the Air America Radio network. “The Rachel Maddow Show” was a hit. By 2006, she leveraged her radio success to transition to cable television.  

After stints on other shows, Maddow secured an exclusive contract to be MSNBC’s political analyst in January 2008. “The Rachel Maddow Show” made its television debut that year and was an immediate hit. Today, Maddow continues to offer her sharp insights on the day’s most pressing stories.  

7. Cory Booker 

We couldn’t leave you without mentioning one more influential politician. After earning degrees in political science, sociology, and history, Cory Booker earned a Juris Doctor — a sophisticated term for a law degree — in 1997. After law school, Booker made his way to Newark, New Jersey, and started a nonprofit dedicated to providing legal services for low-income families.  

In a surprise upset, Booker won a seat on the Newark City Council in 1998. Although he lost his initial bid for mayor in 2002, he came back in 2006 and won. As mayor, Booker drew national attention for initiatives on gun control and violence reduction, among other reforms. He held the mayoral office until 2013.   

In October 2013, Booker won a special election to represent New Jersey in the U.S. Senate. As New Jersey’s junior senator, Booker has been a staunch advocate for justice, co-sponsoring the First Step Act, which became law in 2018. In 2020, Booker launched a campaign for the Democratic presidential nomination. Although he suspended his campaign that same year, Senator Booker continues to serve the people of Newark and the state of New Jersey.   

Turning Education Into Action   

As demonstrated by the diverse career paths outlined above, a degree in political science opens doors to a wide array of opportunities in the public and private sectors. Regardless of the path they chose, the political science backgrounds of these notable figures allowed them to follow their passions and make a lasting impact on the world.  

Change the World With a Political Science Degree  

The University of Texas Permian Basin offers an online Bachelor of Arts in Political Science designed to help you reach your goals, whether you’re preparing for law school or looking at other career paths.  

With courses like Political Theory, Congressional Politics, and Public Policy, you’ll gain foundational knowledge of how the American legal and political systems work. Plus, our courses are entirely online, meaning that you can pursue your degree on your schedule while balancing your personal and professional commitments. 

You’ve seen how a political science degree has shaped the lives of successful graduates. Now it’s your turn. Apply to our online BA in political science program and start writing your own success story: one that could change your life and the lives of others.  

Sources: 
https://www.biography.com/political-figures/madeleine-albright
https://depauliaonline.com/18640/focus/most-renowned-bands-and-musicians-depaul/
https://www.biography.com/movies-tv/anderson-cooper
https://www.msnbc.com/rachel-maddow-show/rachel-maddow-biography-n1157621
https://www.biography.com/movies-tv/rachel-maddow
https://www.britannica.com/biography/Cory-Booker
https://www.booker.senate.gov/about-cory

As of 2024, the average American spends 279 minutes—over four and a half hours—on their smartphones each day. This constant checking of texts and scrolling through social media can be distracting for adolescents, especially in school. However, there may be a positive side to Gen Z’s technological savvy. 

Digital platforms and social media can be beneficial, especially when young people leverage their power to advocate for positive political, cultural, or environmental changes. In this article, we’ll explore how youth activism has evolved and how Gen Z uses digital tools to shape social movements. 

The Rise of Youth Activism 

Young people advocating for their beliefs and rights is not a new phenomenon. Youth turnout has played a significant role in activism campaigns throughout history. Two notable examples include the Civil Rights Movement and the anti-war protests of the 1960s. 

In both instances, young Americans banded together to support the causes they believed in. Led by Martin Luther King Jr., those involved in the Civil Rights Movement successfully challenged racial segregation and discrimination. Their protests resulted in the Civil Rights Act of 1964 and the Voting Rights Act of 1965. 

Similarly, during the Vietnam War, young people organized large-scale marches and created flyers and posters to spread awareness about the consequences of the conflict and the need for peace. Their non-violent anti-war protests provided support to soldiers who had been drafted and demonstrated the impact that young activists can bring in shaping change in society. 

Technology: The New Frontier of Youth Activism 

Since those days of youth activism, technology has undergone a radical transformation. Today, children and teens have instant access to a wealth of information on the internet, allowing them to receive global news updates and connect with like-minded individuals within seconds. 

Social media platforms like X (formerly Twitter), Instagram, and TikTok now serve as powerful tools for amplifying young voices. For instance, climate activist Greta Thunberg utilized Instagram and Twitter to promote her Fridays for Future protests. With just a few clicks and a photo from her first strike, her post went viral, inspiring countless others to join her cause for more drastic action related to climate change. Now, with over 20 million followers, she leverages these digital platforms as a springboard for her message. 

How Gen Z Activists Harness Technology 

If you can’t beat ‘em, join ‘em—and that’s exactly what Gen Z has done to ensure their voices are heard. Growing up with technology at their fingertips, they’ve learned to harness the tools available to them to effectively advocate for their beliefs. 

Below, we explore some of the advantages of incorporating technology into youth activism efforts: 

  • Raising awareness  
    Social media platforms and digital news outlets make it easy for youth activists to bring attention to their causes. From their chosen platforms, they can educate peers on specific issues, garner support, and raise funds. For example, Malala Yousafzai wrote a blog for BBC Urdu about her life under the Taliban in Pakistan. Her blog received significant attention and support, but it also made her the target of an assassination attempt that nearly took her life. Since then, she has continued raising awareness of the importance of education for girls through various online platforms. 
  • Networking globally   
    Instead of relying on letters or landlines to connect with like-minded individuals around the world, technology now allows youth activists to connect easily with anyone, anytime, anywhere. 
  • Amplifying voices  
    Who needs a megaphone when social media can amplify your opinions on almost anything? Emma González is a well-known advocate for gun control. After surviving the shooting at Marjory Stoneman Douglas High School in 2018, she co-founded the March for Our Lives movement, using platforms like Twitter and Instagram to spread the word. Her speeches and posts went viral, earning her more visibility on major media outlets such as Harper’s Bazaar, CNN, and Teen Vogue. 
  • Real-time documentation 
    With live-streaming capabilities and the ability to instantly upload pictures and videos to social media and blogs, young activists can report on events and demonstrations in real-time. This enhances awareness and transparency about current issues, allowing a broader audience to engage and respond quickly. 

Discover Your Potential for Activism and Beyond at UTPB 

Today’s youth are taking stands for what they believe in, using the digital resources at their fingertips. Whether you’re among the Gen Z activists actively participating in movements and advocacy or you’re simply interested in transforming your passion for social justice into a fulfilling career, The University of Texas Permian Basin’s online Bachelor of Arts in Sociology is designed with working professionals in mind. 

Through extensive online core courses like Sociological Theory and Social Research Methods, you’ll gain essential knowledge in the field of sociology, exploring how humans interact in group settings and the factors that influence social behavior in society. Additionally, with 18 elective hours, you can focus on courses that align closely with your passions and career aspirations. 

Browse our course catalog, contact us with any questions, and when you’re ready, apply to secure your spot for next semester! 

Sources: 
 
https://www.statista.com/statistics/1045353/mobile-device-daily-usage-time-in-the-us/ 

https://www.justice.gov/crt/section-4-voting-rights-act

https://fridaysforfuture.org/

https://www.bbc.com/news/magazine-19899540

As of 2023, the United States was home to over 33 million small businesses. Together, they employ more than 61 million people: an impressive contribution to the economy and job seekers around the country. 

However, despite their positive impact, these independent businesses face significant challenges compared to their larger counterparts. According to Forbes, 20% of small businesses fail within the first year, while 50% close their doors by their fifth year. 

That’s where Small Business Saturday comes in: a dedicated day each year aimed at boosting revenue for local businesses. In this article, we’ll explore the significance of Small Business Saturday and how you can support the entrepreneurs in your community. 

What Is Small Business Saturday? 

To spotlight independent businesses, American Express launched Small Business Saturday (SBS) in 2010. Now sponsored by the U.S. Small Business Administration, SBS has grown significantly in popularity. In 2023 alone, Americans spent an estimated $17 billion on this dedicated shopping day. 

Falling between Black Friday and Cyber Monday, Small Business Saturday arrives when shoppers are eager to check off items from their holiday lists. While larger retailers attract crowds with deep discounts and buy-one-get-one-free deals, SBS shines a light on the essential role local businesses play in their communities: creating jobs, fostering local economies, and offering unique products and personalized services. 

When Is Small Business Saturday? 

Small Business Saturday takes place on the Saturday following Thanksgiving each year. In 2024, it falls on November 30. 

Participating in Small Business Saturday as a Business Owner 

If you own an independent business, there are several ways to maximize Small Business Saturday to boost sales and expand your customer base: 

  • Start marketing in advance. 
    Promote your participation in SBS weeks in advance. Use the platforms your audience engages with most, whether it’s social media, email marketing, print advertisements, or local events. 
  • Create special promotions. 
    Big businesses aren’t the only ones who know the way to a customer’s heart. Choose promotions that will draw potential buyers to your storefront, like product bundles, juicy discounts, and limited-time offers. 
  • Dress up your storefront. 
    From festive window displays to eye-catching signage, decorate your shop so people know you’re part of SBS. Elevate the experience by greeting customers with a smile, offering personalized recommendations, and perhaps even a special incentive like free samples or a gift with purchase. 
  • Collaborate with other small businesses. 
    Cross-promote with other independent shops to support the local economy. Create a shared shopping guide for your website, social media, or even in-store flyers to showcase nearby businesses participating in SBS. 

How To Do Your Part as a Consumer 

One of the easiest ways to contribute to Small Business Saturday is by purchasing products and services from businesses that resonate with you. Other ways to support the local economy include: 

  • Spreading the word 
    Use your social media accounts to showcase small businesses you love that are participating in SMS. 
  • Attending local events 
    Small Business Saturday may officially only be one day a year, but you can support small businesses all year long. Look up pop-up markets and other events that cater to local companies and bring along friends and family to browse the unique finds from a variety of local businesses. 
  • Being a loyal customer 
    Up to 55% of consumers learn about products through word of mouth. That means your reviews and recommendations are a key part of a business’s organic marketing strategy. So, if you loved something from your favorite shop, leave a review to let others know how special it—and the business—truly is. 

Benefits of Taking Part in Small Business Saturday 

If you’ve never participated in Small Business Saturday, there are plenty of perks to consider, whether you’re a business owner or a loyal customer of local shops: 

For Business Owners 

Business owners can gain increased visibility and community support. Sure, SBS is only one day a year, but that one day can quickly generate regular customers who come back all year long. 

For Consumers 

From handmade crafts to homemade treats, shopping local often means access to unique, high-quality products. Plus, by supporting small businesses, you’re contributing to the local economy and helping sustain the companies that have produced nearly 64% of the jobs created since 1995. 

Level Up Your Business Know-How at UTPB 

Small Business Saturday is a wonderful way for consumers to show their love and support for their favorite local entrepreneurs. It’s also a prime opportunity to discover hidden gems they didn’t know were nearby. But those with a knack for business can take small businesses beyond a single day of success. 

With an MBA from The University of Texas Permian Basin, you can earn your master’s degree in as little as one year and develop the advanced skills needed to scale businesses of any size, in areas like finance, marketing, and entrepreneurship. 

Learn more about how our online Master of Business Administration degree can benefit you, and discover the steps to advance your career in the dynamic world of business. 

Sources: 
https://advocacy.sba.gov/2023/03/07/frequently-asked-questions-about-small-business-2023
https://www.forbes.com/advisor/business/small-business-statistics
https://www.investopedia.com/small-business-saturday-5085723
https://blog.hubspot.com/agency/how-online-word-of-mouth-marketing-is-changing

There comes a time in most individuals’ careers when they decide, “You know what? I have career goals—and it’s time to achieve them.” While some have this epiphany early in their career, others might not make any long-term plans until they’ve gained a few years of experience or faced a significant career milestone. One thing is certain: There’s not always a straight path toward achieving those dreams. 

That’s where a career development plan comes in. It’s a strategic tool that helps you determine and track your professional goals, allowing you to create a roadmap for achieving them in a timely and organized manner. 

In this article, we’re divulging everything you need to know about how to write a career development plan that will help you make your professional ambitions a reality. 

What is a Career Development Plan? 

A career development plan, also known as a professional development plan, is a tool that allows you to map out your career goals. Once you’ve established your long-term goals, you can create a master plan that breaks them down into smaller, more manageable short-term goals. These incremental steps will guide you toward achieving your broader career objectives over time. 

How To Write a Career Development Plan in 4 Steps 

Creating a career development plan may seem straightforward at first: Simply outline your goals and devise a strategy to achieve them. However, with a few extra steps, you can assess your strengths and identify areas for improvement, helping you tailor your plan to your unique skills and long-term objectives. 

Follow these four steps to craft a comprehensive and actionable career development plan that sets you up for success. 

Step 1: Establish Your Long-Term Goal 

Start by determining where you see yourself professionally in the long term, whether that’s five, ten, or even twenty years down the road. While you might envision yourself as a principal in your current school district, for example, it’s important to ask these questions to see if your original goal aligns with your aspirations: 

  • What do I enjoy doing? 
  • What skills come naturally to me? 
  • Do I prefer working independently, collaborating with others, or leading a team? 
  • What drains my energy in a work environment? What excites me? 

By answering these questions, you can evaluate if your dream aligns with your passions and strengths. 

Step 2: Give Your Skills a Self-Assessment 

Before breaking down your objective into smaller goals, it’s important to assess your current skill set. Start by researching job listings related to your long-term career goal. Take note of the experience, responsibilities, and skills that are consistently mentioned across listings. Write those skills down and rank each one from one to five: one meaning you don’t yet have that ability, and five meaning you can already do it flawlessly. 

With a clearer understanding of where your current skills stand and what’s needed to qualify for your future role, you can begin setting smaller goals to bridge the gap between your current resume and the one that will land you that position. 

Step 3: Set Your Short-Term Goals 

Once you’ve identified your long-term goals and researched the skills you need to improve or learn, you can create a roadmap with short-term goals that will help you reach your final destination. 

For instance, you can work on soft skills like communication or time management, both at work and at home. Hard skills, such as data analysis or knowledge of federal and state education laws, however, require education and experience. To obtain these skills, you’ll need to consider professional development courses and additional education. 

When setting your short-term goals, list them in a logical order, starting with foundational skills and knowledge and gradually progressing to more advanced objectives. Be sure to make SMART goals—specific, measurable, achievable, relevant, and time-bound—to keep you on track and help you achieve your goals within a specific timeframe. 

Step 4: Monitor and Evaluate Your Progress 

Completing your career development plan doesn’t mean you’ve reached the finish line. To get the most out of your hard work—and to stay on track toward your long-term goal—regularly review your plan at least twice a year to ensure you’re following the timeline you set for your short-term goals. It’s also important to reassess your goals to see if any adjustments are needed to better align with your overarching objective. 

Your Path to Success Starts at UTPB 

While career development plans are a great way to help you take actionable steps toward your larger goal, it’s not uncommon for career goals to shift during the process. A National Institutes of Health study found that 54% of participants who completed a career-planning course changed their career preferences afterward. While creating a career plan isn’t quite the same as taking a course, it provides a clear starting point to assess your skills and identify the steps needed to reach your ultimate goal. 

For many, achieving that objective involves further education. At The University of Texas Permian Basin, we offer a variety of online undergraduate and graduate programs to help you gain the skills you need to succeed. 

No matter where you are in life, our online programs make it easier to balance work, life, and education. With asynchronous courses, you can complete your studies on your schedule. Plus, our virtual students also enjoy these online benefits: 

  • Start your education when you’re ready with year-round start dates. 
  • Take advantage of affordable tuition rates. 
  • Access coursework 24/7 from anywhere. 
  • Learn from experienced instructors who also teach on campus. 
  • Network with students worldwide, opening doors to future career opportunities. 

Your future is only a click away. Browse our online program offerings, and when you’re ready, apply to the program that aligns with your goals! 

Sources: 
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7605208/

As Halloween creeps closer, many are caught in a festive frenzy, debating their costume choices and whether to grab trick-or-treat candy now or later. Some might even be plotting an escape from their neighbor’s notorious Spook Fest (last year’s themes were a bit much). 

But amidst all the costume chaos and social gatherings, have you ever wondered where Halloween started and how it’s evolved sociologically? As the world’s social structures have shifted over the centuries, so too have the meanings and celebrations surrounding this spooky season. 

Let’s unravel the sociological evolution of Halloween through the ages. 

Halloween’s Sociological Roots 

Halloween wasn’t always known by its modern moniker. Its origins date back over 2,000 years to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st, so Samhain was observed on the night of October 31st. 

During this time, they’d gather as a community, light bonfires, don costumes, and offer sacrifices to their deities. While the Celts believed these practices warded off evil spirits, most sociologists would argue that these activities primarily served to strengthen community ties, offering a shared cultural experience among people of different social backgrounds, from farmers to druids. 

As Europeans brought their traditions to the American colonies, they adapted their rituals to fit new sociocultural norms. Halloween gradually shifted from its ancient rituals to become a celebration of community through festive gatherings and evolving traditions. 

The Start of Commercialism 

By the 1900s, Halloween had gained rapid popularity in the United States. While costumes were no longer worn to ward off ghosts, people embraced the chance to dress up as anything from witches to Shakespearean characters simply for fun. 

Much of this “ado about nothing” was largely due to the holiday’s commercialization. Suddenly, retailers were licensing beloved fictional characters, and handmade costumes were forgotten in favor of mass-produced ones. In addition, candy manufacturers were jumping for sugar-filled joy at the opportunity to fill the store aisles with mini chocolate treats. (Did you know that in 2023, Americans spent $3.6 billion on candy during the Halloween season?) 

From a sociological standpoint, the commercialization of Halloween again shifted its traditional aspects. What was once linked to pranks and a mystical connection to ghosts transformed into a holiday closely tied to companies eager to boost sales. And, of course, Americans were more than happy to join in—for the sake of fun and festivity. 

In addition, this Halloween-inspired consumerism lets us express our identities. Whether you’re known for handing out full-sized candy bars or decking out your yard with 12 giant spooky inflatables for the entire month of October, the extensive range of Halloween merchandise available connects our identities to our purchases. This allows us to showcase our values, personalities, and social status through our creative displays and treats. 

Media’s Influence on Halloween 

Movies like John Carpenter’s “Halloween” and Disney’s “Hocus Pocus” reshaped how people perceive Halloween. With their vivid portrayals, these films set the standard for Halloween villains, revived the magical, supernatural aspects of the holiday, and popularized many of the key elements we now associate with Halloween, including: 

  • Jack-o’-lanterns 
  • Costumes 
  • Halloween parties 
  • Trick or treating 

Costumes: Representation and Inclusivity  

Some costumes that were once deemed acceptable 20 or 30 years ago are now viewed as offensive, sparking debates about cultural appropriation and whether it’s appropriate to mimic the traditional attire of marginalized groups. These discussions reflect society’s growing awareness of cultural sensitivity, a concept that was once on the fringes of mainstream conversation. 

Halloween’s Impact on Today’s Society 

Today’s Halloween traditions echo those of ancient Samhain rituals, serving as a day that puts the “unity” in community. Whether it’s trick-or-treating, attending a local festival, or braving your neighbor’s Spook Fest, Halloween often fosters a sense of togetherness. Like its ancient counterparts, the holiday strengthens social bonds and brings communities closer. 

Discover the Societal Impact of Today’s Traditions on the World 

The way we celebrate Halloween has changed dramatically over the years, thanks to shifts in society’s values and norms—just like many other holidays and traditions. If you’re fascinated by how human interactions evolve within group settings, UTPB’s online Bachelor of Arts in Sociology program offers core courses that delve into the factors influencing social behavior across various subgroups. 

Through courses grounded in leading theories on human interaction, you’ll sharpen your critical thinking, research, and communication skills, all essential for thriving in a range of professional fields. Plus, with our fully online program, you can complete your coursework on your own schedule. 

Apply today and jump-start your career in roles such as historian, human resource specialist, mental health counselor, and more. 

Sources: 
https://www.history.com/topics/halloween/history-of-halloween 
https://www.statista.com/statistics/1305961/halloween-candy-spending-us/
https://daily.jstor.org/halloween-a-mystic-and-eerie-significance/