In 1999, only three large public companies were headed by women. While that number has since increased—women now hold approximately 32% of senior-level positions globally—there remains considerable room for progress, especially given that women make up 41% of the global workforce. 

This isn’t to say that women aren’t breaking barriers in traditionally male-dominated fields. Take Fortune 500 companies, for example. Though historical leadership in these elite businesses was overwhelmingly male, Fortune 500 companies have seen steady growth in female representation, with women holding 10.4% of their leadership positions as of 2023. 

So, where do women stand today in leadership, from C-suite roles to entrepreneurial ventures? In this article, we’ll examine the challenges women often face on their path to leadership and explore strategies for overcoming these obstacles, empowering them to rise to the top. 

Challenges Women in Leadership Face 

While women have made great strides in workplace equity, they still face unique challenges in securing leadership roles. These hurdles often come from biases, social expectations, and systemic barriers that can make the journey more difficult. 

Unconscious Gender Biases 

Unconscious gender biases are stereotypes people hold about others based on their gender. These biases are often subliminal, shaped by cultural and societal norms that influence how we see the world—including our workplaces. 

Common gender biases women experience in the workplace include: 

  • Stereotypes 
    Women in leadership roles sometimes face unfair assumptions about their abilities or decision-making. For example, when a female leader makes a strong decision in a high-pressure situation, some might question whether her choice was driven by emotions rather than logic. These stereotypes can cause people to doubt her leadership, even when her decisions are carefully thought out and support the goals of the organization. 
  • Double standards 
    In some workplaces, women in leadership positions may elicit different reactions than their male counterparts. For instance, employees may be more likely to openly challenge an email from a female supervisor than they would one from a male in the same position. This may stem from unconscious biases, where assertive or decisive women are judged more harshly than men exhibiting the same traits. These double standards can make leadership roles even harder for women to navigate. 

Finding the Work-Life Balance 

Achieving a work-life balance can be a challenge for anyone, but for women, it can be especially daunting due to societal expectations and additional responsibilities at home. Here are two key factors that contribute to this complexity: 

Caregiving Expectations 

Studies show that up to 81% of caregivers for both children and elderly family members are women. This caregiving burden stems from traditional societal norms that associate women with nurturing roles. For women striving to excel in leadership positions, managing these responsibilities alongside demanding professional roles can be overwhelming. The result is often a delicate juggling act that can make it difficult to progress in one’s professional and personal life. 

Cultural Variations 

Work-life balance challenges also vary significantly across cultures due to differences in societal norms, workplace policies, and government support systems. For instance, countries like Sweden provide extensive parental leave—up to 480 days shared between parents—making it easier for women to balance leadership roles and parenting responsibilities. 

In contrast, countries with limited parental leave or minimal government support often place a heavier burden on women, who are frequently expected to manage a heavy share of household and caregiving duties. These contrasts highlight the critical need for equitable policies and support systems to create a more equal playing field for women in leadership. 

Strategies for Overcoming Leadership Challenges 

While it’s true that women face challenges as they work toward leadership roles, there are clear steps they can take to keep growing and moving forward in their careers. 

Build Support Networks 

Having a strong group of mentors, friends, and colleagues is important for anyone in leadership, but it’s especially helpful for women. This network can offer advice, feedback, and encouragement to help overcome challenges. Networking also provides a chance for women to share their own experiences and strategies, creating a sense of solidarity and helping them feel less alone when facing tough situations at work. 

Advocate for Policy Change 

Once women have reached leadership positions, they have the power to push for positive changes in the workplace. This can include advocating for better policies like paid maternity leave or more flexible working hours. By working to improve the system, they can help make the workplace more equal for everyone. 

Continuing Education and Professional Development 

Staying consistent with your education is a key way to stay competitive in any field. According to a recent McKinsey “Women in the Workplace” report, women often face barriers like limited access to career development programs. 

By seeking out professional development opportunities like leadership workshops, certifications, or online courses, women can strengthen their expertise and stand out in their fields. Another option is advanced education, like online graduate programs or industry-specific certifications. These credentials help bridge gaps caused by unconscious biases or fewer opportunities in the workplace. They also equip women with the tools they need to confidently pursue leadership roles—and succeed—despite the challenges they may face. 

Shape Your Future to Your Liking 

Whether you’re just starting out in business or aiming to take your career to the next level as a future C-suite executive, The University of Texas Permian Basin is here to support you every step of the way. Our online Bachelor of Business Administration in Management gives you the skills and confidence needed to succeed in a variety of industries while building a strong foundation in leadership. 

For experienced professionals, our online MBA program offers advanced training to help you achieve your leadership goals and stay competitive in today’s business world. Both programs feature affordable tuition and are delivered 100% online, so you can balance work, life, and education with ease. 

Take control of your future. Apply today! 
 

Sources: 
https://www.forbes.com/sites/lisalindahl/2024/02/05/is-this-the-age-of-women-in-leadership/
https://awlonline.co.uk/leading-by-the-numbers-vital-stats-on-women-in-leadership/
https://pmc.ncbi.nlm.nih.gov/articles/PMC4804270/
https://ec.europa.eu/social/main.jsp?catId=1130&intPageId=4808&langId=en#:~:text=Parental%20benefit%20is%20money%20you,granted%20for%20each%20additional%20child.
https://www.cyprus-ceo.com/68724/women-in-the-workplace-2024-the-10th-anniversary-report/

A finance degree offers its holder many rewarding, potentially lucrative professional paths. Whatever your career aspirations are in pursuing a finance credential, The University of Texas Permian Basin offers online program options that can empower you to fulfill them. Our graduates are applying their expertise at some of the world’s top financial institutions, energy companies, global technology leaders, and online retailers. 

See for yourself what UTPB’s online finance degree programs have to offer.  

Online Finance Degrees for Where You Are (and Where You Want to Go) 

Whether you’re looking to get started in an undergraduate program or you’re ready to move up to a graduate program, UTPB has an online finance degree for you. Click any program link for details, including job-specific salaries in Texas and nationwide. 

Online Bachelor of Business Administration in Finance 

Gain critical financial management skills that you can apply to a wide range of career opportunities in our BBA in finance program. Professionals with this degree have gone on to earn valued Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP) credentials. This program is available online exclusively at this UT System institution. 

Online Master of Business Administration in Finance   

Already have your bachelor’s degree? Pursue an MBA, a highly respected credential in the business world. Expand your knowledge of the major business disciplines with an emphasis on finance. Complete 33-42 credits and graduate in as little as four semesters.  

Online Master of Science in Finance 

Want to focus on financial management and executive decision-making skills? Consider this online finance degree program—one of the few in Texas to hold STEM certification. Complete 30 credits and graduate in as little as four semesters. 

Affordability and Financial Aid 

UTPB offers some of the most affordable tuition rates among UT System institutions and other regionally accredited universities nationwide. Our online finance degree programs also save you costs associated with a commute, from gas to tolls to parking fees. 

Our dedicated financial aid team is here to help you sort out your tuition assistance options, including: 

As a new registrant of an online master’s-level finance program at UTPB, you may qualify for a $500 scholarship. For more information, contact gradstudies@utpb.edu, as this offer is subject to change. 

Demonstrated Quality  

UTPB offers online finance programs through our AACSB-accredited College of Business: a designation of quality standards shared by just 5% of business programs worldwide. Our programs are led by doctoral-level faculty distinguished by their international financial industry experience, research, and publications. 

UTPB has also been acknowledged for 2025 by: 

  • U.S. News & World Report 
  • Regional Universities West 
  • Top Public Schools 
  • Fortune  
  • Best MBA Programs 

Unequaled Convenience 

When you choose one of UTPB’s online finance programs, you can attend from anywhere in the world. No local or international travel, visas, or related documents are required. View lectures, complete assignments, and take exams by their specified deadlines at your convenience, from home, work, or any practical location.  

Prime Networking Opportunities 

“World of finance” is often used to refer to subdisciplines of the financial field. The broad reach of our online finance degree programs gives a literal dimension to this term, as your classmates may be students from virtually any country and in different stages of their careers, including management positions. These fellow students can become invaluable professional contacts as you look for a wider choice of employment opportunities after graduation. 

Tremendous Career Potential 

UTPB’s BBA in finance can be your springboard to earning coveted Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP) designations. All our online finance degrees equip you to pursue a wide array of rewarding roles, including: 

  • Financial manager 
  • General or operations manager 
  • Budget analyst 
  • Credit analyst 
  • Business teacher 
  • Personal financial advisor 
  • Investment fund manager 
  • Treasurer or controller 
  • Chief executive 
  • Compensation and benefits manager or specialist 
  • Financial examiner 
  • Loan officer 

See what an online finance degree from UTPB can do for you now and in the future. Apply to your program of choice today! 

An entire population’s energy needs met by readily available resources. Perhaps some supplemented by friendly, stable countries, if necessary. Probably every nation aspires to energy security, defined by the International Energy Agency as “uninterrupted access to energy [and] securing energy supplies at an affordable price.”   

Barriers to Energy Security 

Energy plays a central role in international relations. As a result, achieving energy security is no small task. Beyond the limitations of their own resources, all countries are subject to geopolitical influences that can limit or halt access to energy resources—or render them unaffordable. 

Sanctions  

Individual countries and international bodies (such as the UN) may impose sanctions on a nation or a nonstate actor like a corporation, cartel, or terrorist group. The intent is typically to pressure them to change course by introducing financial uncertainty.  

The European Commission sanctioned Russian oil following the country’s invasion of Ukraine. Though justifiable, this created an energy gap for EU member countries that rely on Russian oil. Importing more oil from nations such as the U.S. and conserving and diversifying their energy resources allowed these countries to retain a level of energy security. 

Energy Cartels 

While supply and demand play a large role in oil prices, there are geopolitical influences as well. The Organization of the Petroleum Exporting Countries Plus (OPEC+), a bloc of primarily Middle Eastern, African, and Asian countries controlling about 40% of the world’s oil supply, has a large influence on pricing, production, and distribution.  

OPEC, as it was once known, wielded its power by imposing an oil embargo on the U.S. and other countries for supporting Israel during the 1973 Yom Kippur War. The resulting U.S. gas crisis saw quadrupled per-barrel oil prices, widespread shortages, and long lines at gas stations. The accompanying economic stress caused the U.S. to reconsider its heavy reliance on Middle Eastern oil. 

Cyberattacks 

Nations worldwide remain vulnerable to cyberattacks as cybercriminals constantly pivot to thwart existing security protocols through increasingly sophisticated methods. Energy infrastructure, including power companies and grids, have been targeted.  

A 2015 cyberattack on multiple power distribution companies in Ukraine, generally attributed to Russian hackers, left more than 200,000 residents without electricity during the cold of winter. The perpetrators were able to remotely control the power breakers. Though officials restored electricity within hours, the incident highlighted the ongoing threat of cybercrime to energy security. 

Green Energy Policies 

Nations are diversifying their energy sources, increasing energy security and independence and reaping environmental benefits. Renewable energy can supplement existing power sources and, in tandem with the creation of green spaces and other methods, reduce carbon emissions.  

Using a range of energy resources available domestically, such as solar, wind, hydropower, and waste, the U.S. and other nations can boost energy security by limiting dependence on energy imports and stimulating energy industry job growth. Texas, a national leader in both solar energy and wind energy, stands to benefit greatly.  

Multiple nations collaborate on green energy issues as signatories to the Paris Agreement. Some use diplomacy and political pressure during international events such as the G7 political and economic forum. Developed nations may offer incentives for developing countries to adopt green policies.   

Fear of Mass Destruction 

“Non-polluting, zero carbon, and … inexhaustible” is how one expert described nuclear fusion in a Council on Foreign Relations discussion. While it sounds promising, the world has seen at least one nuclear power plant disaster that left the area uninhabitable by humans decades later, and for many it’s still a fresh concern. 

An accident was just one of the many concerns countries shared when the International Atomic Energy Agency (IAEA) discovered that Iran was secretly building a facility that could produce materials for a nuclear weapon. Though Iran insisted the power was for peaceful purposes, the country was known as an anti-Western supporter of terrorist organizations. They eventually made a deal in 2015 with the U.S. and other world powers that limits its nuclear activities. The U.S. backed out of the deal in 2018, but the IAEA continues to watch over Iran’s program, which has completed one nuclear reactor and started construction on others. 

Empower Your Career With a Stronger Energy Business Resume  

The Permian Basin is an oil field bigger than most states! It’s also home to The University of Texas Permian Basin. Our unique relationship with the energy industry has enabled us to create energy- and business-oriented graduate programs with an insider’s perspective. 

Prepare to meet the challenges and rewards of the energy industry in one of these AACSB-accredited programs: 

Online MBA With Certificate in Energy Business 

  • Establish a solid, well-rounded base in all core business disciplines. 
  • Add “MBA” to your resume. 
  • Complete an energy business certificate and degree in the same time frame. 
  • Graduate in as little as four semesters. 
  • Boost your earning potential by 16%. 

Online MBA With International Business Concentration 

  • Equip yourself to navigate and lead in the dynamic world of global business. 
  • Add “MBA” to your resume. 
  • Take a dedicated Global Energy Business course. 
  • Finish with as few as 33 credit hours. 
  • Boost your earning potential by 16%. 

Online Master of Science in Energy Business 

  • Explore energy business with a focus on financial principles. 
  • Take part in an online program offered by few other U.S. universities. 
  • Graduate in as little as four semesters. 
  • Boost your earning potential by 16%. 

Online Graduate Certificate in Energy Business   

  • Gain marketable energy business knowledge and skills quickly. 
  • Finish this 12-credit program in as little as two semesters. 
  • Apply the credits you earn toward our MBA With Certificate in Energy Business later, if desired. 

Don’t Expend Unnecessary Resources on New Credentials 

Take an online UTPB program and you can skip the commute, tolls, parking fees, and related costs. You’ll save time and money as you complete your program from any location at any time that’s convenient while keeping your professional and personal commitments. 

Apply to the UTPB online energy business program of your choice! 

Sources: 
https://www.iea.org/topics/energy-security
https://www.brookings.edu/articles/the-geopolitics-of-energy-from-security-to-survival/
https://www.cnas.org/publications/reports/sanctions-by-the-numbers-the-russian-energy-sector
https://www.un.org/en/climatechange/raising-ambition/renewable-energy
https://isis-online.org/isis-reports/detail/darkhovin-nuclear-power-reactor-another-blemish-on-irans-safeguards-complia/8

So, you want to work in accounting? With steady job growth fueled by globalization and expanding economies, accounting remains a stable and highly sought-after career path. While demand for this occupation remains high, it also requires a very specific skill set.  

But how do you know if an accounting degree is worth your precious time and investment? Let’s crunch the numbers. 

Accounting: The Backbone of Financial Integrity 

As the saying goes: “Taxes are one of the only certainties in life” (a derivative of a famous quote by Benjamin Franklin). Accountants form the integral backbone of businesses, providing oversight for taxation, financial reporting, and claims management. They interpret complex data, ensure accuracy, and provide strategic financial advice. 

Even as automations and artificial intelligence advance, they can’t replace highly skilled human professionals who can analyze, think critically, and offer strategic financial insights. This makes accountants indispensable to the financial health of businesses, even in an uncertain future. 

Crunching Numbers: A Look at Costs 

So, are the costs worth pursuing the degree? You’ll want to invest in an accounting career that also suits your professional goals and interests. 

Degree Types and Career Potential 

Investing in an accounting degree can take various forms. Let’s examine the options and the potential roles and salaries they offer: 

  1. Associate degree (2-year program)
  1. Bachelor’s degree (4-year program)
  1. Master’s degree (2-to-4-year, post-bachelor’s program):
    • Advanced positions and specializations  
    • Annual salary for top earners: Up to $137,000  

Choice of Institution and Residency Status 

Now that you have an idea of the type of degree you’ll want to pursue, let’s look at the choice of institution. We’ve used a four-year degree program here as a basis for comparison: 

  1. Public Institution: The average cost for a four-year degree for the 2024-2025 academic year is about $11,600 for in-state students, with public communities having the lowest costs. 
  1. Private Institution: For a four-year degree, annual prices average around $43,000. 
  1. Online Programs: For an online undergraduate degree at a public institution, the cost will typically vary based on the school you choose. You can often reduce costs by transferring college credits you earned from a community college. 

These are average “sticker” prices, including tuition, fees and extra expenses. Tuition rates also vary by state.  

Advantages of Online Classes 

Choosing to earn your accounting degree online can significantly reduce your overall costs. Traditional programs often incur additional costs for books, fees, and living expenses—totaling an average of $20,000 per year. Online programs allow you to save on room and board, as well as relocation, parking, and commuting costs. You’ll enjoy a higher return on investment (ROI) and the freedom to learn on your own schedule, from anywhere.  

The affordable, accredited accounting programs we offer at The University of Texas Permian Basin are composed of asynchronous courses, allowing you to study at your own pace from anywhere. With competitive tuition rates for both in-state and out-of-state students, UT Permian Basin ensures flexibility without compromising affordability. 

Beyond the Degree: Earning Your CPA 

Are you an aspiring Certified Public Accountant (CPA)? If so, you should also factor in exam costs. The CPA exam costs about $250 per section, and if you plan to take review courses to ace your test, you’ll want to budget for those as well. 

Pro tip: Financial aid, scholarships, and grants can help reduce these costs for eligible students. 

Professional Versatility 

While accounting is “all about the numbers,” it also provides a strong foundation in business fundamentals that can be applied to numerous fields. Whether you dream of financial management, entrepreneurship, or even a career in entertainment or law enforcement, accounting skills are applicable and highly valuable in just about any professional environment.  

Career Paths and Opportunities 

According to the U.S. Bureau of Labor Statistics, most accountants work in tax preparation, bookkeeping, and payroll services. If you’re a graduate without CPA certification, you’ll likely focus on more administrative roles, working as a clerk or bookkeeper. CPA-certified bachelor’s degree holders can work as certified public accountants (CPAs) or auditors. 

Master’s degree holders with a CPA may move into financial management roles like: 

  • Corporate controller 
  • Treasurer 
  • Risk manager 

If you’re interested in a broader career in business and finance, an accounting background can lead to analytical roles like: 

  • Financial analyst 
  • Budget analyst 
  • Operations research analyst 

Master the World of Finance With an Accounting Credential 

An accounting degree is a valuable investment that cultivates critical thinking, attention to detail, and problem-solving skills: assets in any business environment. Far from just a number-crunching career, an accounting degree is a strong, stable, and future-focused choice.  

At UT Permian Basin, you can choose from three flexible, affordable, and entirely online accounting programs. Whether you’re beginning your accounting journey, seeking a more business-centered education, or you’re simply motivated to continue your studies in this fascinating field, we’ve got you covered: 

Apply online anytime and choose the path that best suits your goals and interests. We look forward to welcoming you to the Falcon Family! 

Many of us feel the invigorating sense of fresh starts and second chances that New Year’s brings. On January 1st, we’re often eager to embrace a healthier, polished version of ourselves—and we’re not alone. According to a 2024 Forbes Health poll, 48% of participants said improving their fitness was their top priority, 36% cited improving their mental health as their resolution, and another 32% wanted to improve their eating habits. 

New Year’s is like the Black Friday of holidays for wellness and health-related resolutions. Consequently, ramping up social media marketing strategies is a powerful way for brands to drive customer engagement and capitalize on this peak interest. Today, we’ll explore the influence of social media on wellness brands during the New Year and discuss effective marketing strategies to leverage this seasonal momentum.  

The Role of Social Media Marketing in Wellness Resolutions 

As the end of the year approaches, health and wellness brands often rejoice—especially if they have a strong digital marketing presence. Many notice an increase in traffic to their storefronts and websites. 

This surge in purchases is often attributed to a business’s social media presence. With strategies including relatable content, community engagement, and interactive challenges, social media platforms become ideal channels for health and wellness brands to connect with consumers. For example, in 2016, WeightWatchers capitalized on the New Year’s momentum with their “Live Fully” campaign, which included a social media component encouraging users to share their resolutions online. During this campaign, users lost 15% more weight in the first two months after the program launched. 

Timing is crucial. It’s important to start planning—and posting—your content well before New Year’s. This approach allows you to capture your audience’s attention, build anticipation, and inspire them to make physical or mental changes in their lives. Tools such as polls, testimonials, and user-generated content are excellent ways to boost engagement and foster community involvement. 

Health and Wellness Brands’ Social Media Marketing Strategies 

If you’re looking for the perfect opportunity to capitalize on the hype that the New Year brings to your industry, now’s your chance to flaunt your social media prowess with some of these social media marketing strategies: 

  • Create engaging posts 
    It might sound straightforward, but a little competitive research and some Google searches can go a long way in uncovering your customers’ pain points. Once you understand what they want to see, create content that aligns with their New Year’s resolutions. Think exercise reels, mouthwatering photos of healthy recipes, or practical tips for prioritizing mental health as they head into the new year. 
  • Launch interactive challenges 
    Starting an interactive challenge not only helps your audience become up to 95% more likely to achieve their goals, but it also motivates others to join. As participants share their wellness journeys and invite their friends to join, you may see a spike in users and engagement on your social platforms. 
  • Incorporate user-generated content 
    Whether it’s before-and-after transformation photos or testimonials from satisfied customers, user-generated content can persuade those on the fence that your products or services are exactly what they need to get their resolutions on the right track. Plus, when users share content like healthy recipes or meal prep ideas that use your products, it gives you even more material to work with. 
  • Use polls and surveys  
    Take advantage of the poll features on social platforms to ask your audience about their New Year’s resolutions or what topics they’d like to see more of. This allows you to tailor your content based on their feedback and ensures you’re focusing on what resonates most in the months ahead. 

How to Drive Engagement Beyond January 

Unfortunately, all good things—including the excitement around New Year’s resolutions—tend to fade. By February, approximately 80% of resolutions lose steam, often fizzling out entirely. Luckily, you can get ahead of this drop-off and keep your social media audience engaged well beyond January with a few smart strategies. 

Here’s how to keep your users excited and motivated: 

  • Offer periodic challenges  
    Accountability shouldn’t stop at the end of January. Launch seasonal wellness programs or fitness challenges to help your audience stay motivated throughout the year. This fosters a sense of community and keeps them coming back to your platforms to check their progress and connect with others. 
  • Schedule regular check-ins  
    Use polls or open-ended questions in your content calendar to ask followers how their resolutions are going. Encourage them to share tips that have helped them stay on track. These small interactions not only build engagement but also keep your brand relevant to their interests and needs. 
  • Create exclusive content  
    When planning your content calendar, think about what types of content will inspire your audience year-round. Consider offering live Q&A sessions, creating in-depth guides that align with your brand, or even offering special insider content for loyal followers. This keeps your audience motivated and positions your brand as a go-to authority in the wellness space. 

Find Your Niche in Digital Marketing with a BBA in Marketing From UTPB 

Digital marketing is a fast-growing industry with numerous specialties, including social media, content strategy, SEO, email marketing, and affiliate marketing, just to name a few. Whether you’ve already found your niche or are still exploring which path aligns with your passions and strengths, The University of Texas Permian Basin offers an online BBA in marketing that equips you with the fundamentals of both business and marketing. By taking 12 credits of marketing electives—from Digital Branding to Social Media Marketing—you’ll gain the expertise to specialize in your desired area. 

If you’re looking to sharpen your skills or explore the latest digital marketing trends, UTPB also offers an Undergraduate Certificate in Digital Marketing, which can be added to your bachelor’s degree program. In just 12 credit hours, you’ll have the opportunity to select from six courses, allowing you to tailor your education to your specific interests within the digital marketing field. 

With affordable tuition, flexible, asynchronous classes, and year-round start dates, nothing is holding you back from taking the next step in your career. Apply to your program of choice today and begin your journey toward mastering digital marketing! 

Sources: 
https://www.forbes.com/health/mind/new-years-resolutions-statistics/
https://www.weightwatchers.com/us/weight-watchers-invites-people-live-fully-new-year-campaign-featuring-oprah-winfrey
https://www.afcpe.org/news-and-publications/the-standard/2018-3/the-power-of-accountability/
https://www.forbes.com/sites/markmurphy/2020/02/11/this-is-the-month-when-new-years-resolutions-fail-heres-how-to-save-them/

Imagine a financial institution comprised not of brick and mortar, but primarily of algorithms. That’s what one futurist entrepreneur and former presidential advisor predicts banking will look like by the 2050s. Is he correct? Time will tell, though our increased reliance on technology is a certainty.  

As we explore upcoming finance industry changes that could reshape the financial landscape, we’ll also look at technologies already present in the financial sector but not yet fully harnessed. Implementation of these innovations will help financial institutions remain competitive and viable. 

Evolving Finance Industry Trends and Technology 

Digitization and Automation 

Like many industries, finance is moving toward fully digital transactions. However, this transition is much farther behind than you might expect. Most surveyed chief financial officers (CFOs) report that while they’ve invested in digitization and automation, nearly 75% of their processes haven’t yet been upgraded due to resource constraints, capability gaps, or competing demands. As organizations overcome these obstacles, digitization and automation will become standard.  

Digital Currency 

Digital currency can refer to electronic representations of traditional currencies, like dollars or euros, or cryptocurrency like Bitcoin. All transactions with these currencies are performed electronically.  

Cashless businesses are on the rise, and a remarkable 84% of payments made in the U.S. in 2024 were cashless. Still, finance industry executives don’t believe we’ll be 100% cashless worldwide anytime soon, as not all countries and economic classes are prepared to make the transition. Further, as cashless transactions become the norm, the need for increased cybersecurity measures will grow, since digital currency systems can be hacked and sensitive information exposed. 

Generative AI 

Only about 20% of surveyed CFOs report using generative (gen) AI, and half of those individuals state they’re still in the early stages of gen AI use. However, adoption is expected to grow, as companies using gen AI have seen considerable productivity gains. Gen AI frees employees from many manual tasks, allowing them to focus on value-adding activities and improve decision-making through vital data analysis. 

Blockchain 

Blockchain, primarily used in the finance industry and government, employs a shared, decentralized digital ledger. Every transaction is referred to as a “block” added to the chain, visible to all users. Due to its unprecedented security and transparency in tracking financial transactions, shipments, and other commercial activities, blockchain is expected to become a standard tool. 

Open Banking APIs 

Application programming interfaces (APIs) connect financial applications with financial institutions, significantly impacting transaction security, speed, and cost. Technology-driven financial institutions, or fintechs, and traditional banks alike rely on these software applications, often in partnership. These collaborations are driving the global expansion of open banking APIs.  

Quantum Computing 

Quantum computers, which encode data on qubits made of electrons or photons, are exponentially faster than traditional computers and can solve problems that even supercomputers can’t. While currently in limited use and not sold commercially, industry sources project quantum computers will be widely available within a decade or two. 

Diversify Your Finance Industry Options With a Degree 

The University of Texas Permian Basin offers a choice of three AACSB-accredited online finance degrees to prepare you for a variety of rewarding careers in today’s (and tomorrow’s) finance industry. Each program is guided by renowned PhD-level educators with finance industry experience. 

Online Master of Business Administration in Finance   

An MBA is widely regarded for its prestige in the business world. Develop comprehensive business expertise with an emphasis on finance by completing 33 to 42 credits. Finish in as little as four semesters. 

Online Master of Science in Finance 

Prefer a graduate degree focused on finance? Consider this 30-credit program: one of the few in Texas with STEM certification. Finish in as little as four semesters. 

Online Bachelor of Business Administration in Finance 

Looking for a bachelor’s degree? Gain essential financial management skills applicable across many career paths with a BBA in finance: a stepping-stone to earning prestigious Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP) designations. Available online exclusively at this UT System institution. 

Invest in Your Future on Your Own Terms 

A finance degree is an investment in your career that requires your valuable time and financial resources. UTPB’s asynchronous online program format enables you to earn your degree on your schedule, from virtually anywhere. We’re also one of the most affordable accredited universities nationwide, as these accolades demonstrate: 

  • #2 Most Affordable Online MBA for 2025 (Fortune) 
  • Best Value Schools (U.S. News & World Report) 

Prepare for a successful future in the finance industry. Apply to an online UTPB finance degree program today! 

Sources: 
https://www2.deloitte.com/us/en/pages/finance-transformation/articles/finance-digital-transformation-for-cfos.html
https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/toward-the-long-term-cfo-perspectives-on-the-future-of-finance
https://www.pwc.com/us/en/services/consulting/business-transformation/library/future-of-finance.html
https://www.mckinsey.com/capabilities/operations/our-insights/finance-2030-four-imperatives-for-the-next-decade
https://www.paypal.com/us/brc/article/cashless-business-pros-and-cons
https://thequantuminsider.com/2023/06/06/types-of-quantum-computers/

As of 2023, the United States was home to over 33 million small businesses. Together, they employ more than 61 million people: an impressive contribution to the economy and job seekers around the country. 

However, despite their positive impact, these independent businesses face significant challenges compared to their larger counterparts. According to Forbes, 20% of small businesses fail within the first year, while 50% close their doors by their fifth year. 

That’s where Small Business Saturday comes in: a dedicated day each year aimed at boosting revenue for local businesses. In this article, we’ll explore the significance of Small Business Saturday and how you can support the entrepreneurs in your community. 

What Is Small Business Saturday? 

To spotlight independent businesses, American Express launched Small Business Saturday (SBS) in 2010. Now sponsored by the U.S. Small Business Administration, SBS has grown significantly in popularity. In 2023 alone, Americans spent an estimated $17 billion on this dedicated shopping day. 

Falling between Black Friday and Cyber Monday, Small Business Saturday arrives when shoppers are eager to check off items from their holiday lists. While larger retailers attract crowds with deep discounts and buy-one-get-one-free deals, SBS shines a light on the essential role local businesses play in their communities: creating jobs, fostering local economies, and offering unique products and personalized services. 

When Is Small Business Saturday? 

Small Business Saturday takes place on the Saturday following Thanksgiving each year. In 2024, it falls on November 30. 

Participating in Small Business Saturday as a Business Owner 

If you own an independent business, there are several ways to maximize Small Business Saturday to boost sales and expand your customer base: 

  • Start marketing in advance. 
    Promote your participation in SBS weeks in advance. Use the platforms your audience engages with most, whether it’s social media, email marketing, print advertisements, or local events. 
  • Create special promotions. 
    Big businesses aren’t the only ones who know the way to a customer’s heart. Choose promotions that will draw potential buyers to your storefront, like product bundles, juicy discounts, and limited-time offers. 
  • Dress up your storefront. 
    From festive window displays to eye-catching signage, decorate your shop so people know you’re part of SBS. Elevate the experience by greeting customers with a smile, offering personalized recommendations, and perhaps even a special incentive like free samples or a gift with purchase. 
  • Collaborate with other small businesses. 
    Cross-promote with other independent shops to support the local economy. Create a shared shopping guide for your website, social media, or even in-store flyers to showcase nearby businesses participating in SBS. 

How To Do Your Part as a Consumer 

One of the easiest ways to contribute to Small Business Saturday is by purchasing products and services from businesses that resonate with you. Other ways to support the local economy include: 

  • Spreading the word 
    Use your social media accounts to showcase small businesses you love that are participating in SMS. 
  • Attending local events 
    Small Business Saturday may officially only be one day a year, but you can support small businesses all year long. Look up pop-up markets and other events that cater to local companies and bring along friends and family to browse the unique finds from a variety of local businesses. 
  • Being a loyal customer 
    Up to 55% of consumers learn about products through word of mouth. That means your reviews and recommendations are a key part of a business’s organic marketing strategy. So, if you loved something from your favorite shop, leave a review to let others know how special it—and the business—truly is. 

Benefits of Taking Part in Small Business Saturday 

If you’ve never participated in Small Business Saturday, there are plenty of perks to consider, whether you’re a business owner or a loyal customer of local shops: 

For Business Owners 

Business owners can gain increased visibility and community support. Sure, SBS is only one day a year, but that one day can quickly generate regular customers who come back all year long. 

For Consumers 

From handmade crafts to homemade treats, shopping local often means access to unique, high-quality products. Plus, by supporting small businesses, you’re contributing to the local economy and helping sustain the companies that have produced nearly 64% of the jobs created since 1995. 

Level Up Your Business Know-How at UTPB 

Small Business Saturday is a wonderful way for consumers to show their love and support for their favorite local entrepreneurs. It’s also a prime opportunity to discover hidden gems they didn’t know were nearby. But those with a knack for business can take small businesses beyond a single day of success. 

With an MBA from The University of Texas Permian Basin, you can earn your master’s degree in as little as one year and develop the advanced skills needed to scale businesses of any size, in areas like finance, marketing, and entrepreneurship. 

Learn more about how our online Master of Business Administration degree can benefit you, and discover the steps to advance your career in the dynamic world of business. 

Sources: 
https://advocacy.sba.gov/2023/03/07/frequently-asked-questions-about-small-business-2023
https://www.forbes.com/advisor/business/small-business-statistics
https://www.investopedia.com/small-business-saturday-5085723
https://blog.hubspot.com/agency/how-online-word-of-mouth-marketing-is-changing

The stock market crash of 1929 ushered in an era of economic uncertainty that saw many businesses shutter, banks fail, and life savings evaporate. This economic cataclysm triggered the development of new accounting standards that are still in use today. Here we’ll examine the world’s two primary sets of accounting standards and some related organizations, events, and laws. 

Financial Disaster Catalyzes Government Action 

The federal government deemed questionable practices of publicly traded companies as one culprit behind the 1929 crash. To stabilize the economy, reestablish trust in financial institutions, and prevent similar fiascos in the future, legislators turned to regulation. 

President Franklin D. Roosevelt signed the Securities Act of 1933 into law—the first federal legislation regulating the stock market. The act established a uniform, centralized set of rules to safeguard investors from fraud. The law was overseen by the Securities and Exchange Commission (SEC), established the following year. With this, the most consequential set of accounting standards was just starting to take shape. 

GAAP Grabs the Reins 

A 1936 report by the American Institute of Accountants (AIA) first mentions the term “generally accepted accounting principles,” later typically referred to as GAAP. These rules help ensure that financial reports are consistent, accurate, and transparent. Public companies are required to follow GAAP, and it’s also commonly used in government accounting.  

Early Organizations and Efforts 

Established in 1939 by the AIA, the Committee on Accounting Procedure (CAP) addressed accounting concerns through Accounting Research Bulletins. Two decades later, CAP was replaced by the Accounting Principles Board (APB), which was designed to offer more extensive guidance. However, this board was deemed slow to respond to developing accounting concerns and criticized for being too beholden to the accounting profession. 

The “10 Commandments” of U.S. Accounting 

The Financial Accounting Standards Board (FASB), established in 1973, manages GAAP and regularly revises and publishes rules centered around ten principles: 

  1. Regularity 
  1. Consistency 
  1. Sincerity 
  1. Permanence of Methods 
  1. Non-Compensation 
  1. Prudence 
  1. Continuity 
  1. Periodicity 
  1. Materiality 
  1. Utmost Good Faith 

IFRS: Accounting Standards on the International Stage 

While GAAP has been the main set of guiding principles inside the U.S., most of the outside world adheres to the International Financial Reporting Standards. Established in 2001, the IFRS applies to other countries, including those in the EU, and is administered by the International Accounting Standards Board (IASB).  

IFRS and GAAP share the common aim of keeping publicly traded companies honest in their financial reporting, though IFRS has a broader definition of revenue and is more lenient in expense reporting than GAAP. Further, IFRS is built around standards, while GAAP is a rules-based accounting approach. 

A Single Set of Rules for the World? 

In a global economy, it’s logical to wonder if there ever might be a single set of accounting principles worldwide. An alignment of GAAP and IFRS has been underway since 2002: a slow, incremental process that’s seen the SEC allow foreign companies registered in the U.S. to use IFRS exclusively and most S&P 500 companies now using some IFRS measures in financial statements.  

Still, the SEC remains reluctant to fully switch to IFRS, so, like a U.S. conversion to the metric system, it may not come to fruition. While this means that international accounting practices may never be truly seamless, the allowances in recent years suggest a potentially smoother path for global business ahead. 

Corporate Scandals Remind Us Why We Have GAAP 

Just as the 1929 stock market crash stoked government action on accounting practices, fraudulent financial reporting by corporate entities such as Enron, WorldCom, and Tyco prompted renewed government action. The Sarbanes-Oxley Act of 2002 created new rules for accountants and anyone connected to public company finances and included criminal penalties for some violations. 

Insist on the Highest Standards for Your Accounting Education 

Explore multiple facets of accounting and business from the traditional to the leading edge in one of The University of Texas Permian Basin’s online accounting degree programs. We have options for where you are in your educational journey now and where you want to go in your career tomorrow—accessible online from virtually anywhere in the world. 

Online Bachelor of Business Administration in Accounting 

A bachelor’s degree is usually required to enter the accounting profession. Our AACSB-accredited BBA in accounting—available online exclusively at this UT System institution—is designed to equip you with the essential skills and knowledge needed for accounting and related roles in government, public, private, and non-profit organizations. 

Explore career options and potential salaries with this degree. 

Online Master of Business Administration With Accounting Track 

If you’ve already earned your bachelor’s degree and are ready for a graduate degree, expand your business acumen and enhance your expertise in accounting principles, strategic analysis, and decision-making through our AACSB-accredited online MBA program with an accounting track.  

  • Choose our optional CPA track if you plan to seek CPA certification. 
  • Alternatively, pursue broader accounting studies in our non-CPA track. 
  • Complete your degree in as little as four semesters. 

Explore career options and potential salaries with this degree. 

Online Master of Professional Accountancy 

Hone your skills in both historical and contemporary accounting methodologies while enhancing your decision-making and strategic-thinking abilities—all with the goal of becoming a CPA—in our online Master of Professional Accountancy program.  

  • Complete your degree in 2 to 4 years.

Explore career options and potential salaries with this degree. 

Ready to get started? Apply now! 

Sources: 
https://www.investopedia.com/ask/answers/021315/when-and-why-were-gaap-first-established.asp
https://tax.thomsonreuters.com/blog/understanding-gaap-rules/#what-are-the-main-principles-of-the-gaap-framework
https://www.forbes.com/advisor/business/generally-accepted-accounting-principles-gaap-guide/
https://www.ifrs.org/issued-standards/list-of-standards/ifrs-1-first-time-adoption-of-ifrs/

You’re interested in a healthcare career, but you envision yourself in a management or leadership role rather than a hands-on position. While patient health remains your top priority, you know that leading a team or managing an office, department, or even an entire facility is just as vital to the overall healthcare mission. Many of these crucial roles fall under the title “health services manager.” 

A Day in the Life of a Health Services Manager  

Nearly a third of U.S. health services managers work in hospitals, with many others in physicians’ offices. Their duties include: 

  • Hiring, training, and overseeing staff. 
  • Setting goals and objectives to enhance the efficiency and quality of healthcare services. 
  • Preparing and overseeing budgets, managing financial operations, and supervising patient fees and billing. 
  • Developing and coordinating work schedules. 
  • Representing the facility or department at investor meetings or on governing boards. 
  • Ensuring the facility adheres to all applicable laws and regulations. 
  • Maintaining and organizing records of facility services. 

Health services managers can have a variety of titles, such as nursing home administrator, clinical manager, or health information manager. They regularly interact with doctors, nurses, medical technicians, patients, and insurance representatives.  

Earning and Employment Potential 

The job market for aspiring health services managers is booming! According to the U.S. Bureau of Labor Statistics, the projected growth outlook through 2032 is an astonishing 28%—much faster than the average for all occupations. Median annual pay for these positions is $110,680.  

Degree Requirements 

Most health services management positions usually require an undergraduate degree, though a graduate degree or licensure may be required for some roles. A bachelor’s degree provides an excellent foundation for your career as a health services manager, and we have an ideal program for you at The University of Texas Permian Basin.  

Your Fast Track to a Healthcare Leadership Career 

While we always welcome students to our Odessa, Texas, campus, we understand that other obligations and geography can sometimes stand in the way of campus-based learning. That’s not an issue with these online UTPB College of Business programs: 

Online Bachelor of Business Administration in Healthcare Management 

Apply core business principles from the BBA program to a healthcare setting, covering topics like financial management in healthcare organizations, patient service strategies, and legal and regulatory frameworks. Here are some top employers where UTPB alumni with this degree are now working. 

Online Bachelor of Applied Arts and Sciences in Healthcare Leadership  

Enhance your ability to meet the needs of both employees and patients while honing your skills in financial management and quantitative decision-making. This 60-credit program is designed for students with an AAS degree in nursing, emergency medical services, radiology, or other healthcare-related fields. 

UTPB Accolades and Advantages 

Whichever healthcare business program best matches your professional ambitions, you’ll enjoy the same benefits: 

  • AACSB accreditation: a distinction awarded to only 5% of business programs worldwide. 
  • A 100% online, asynchronous format that enables you to earn your degree around your current work and personal commitments. 
  • Up-to-date curriculum that prepares you for the modern workplace.  
  • Renowned faculty with extensive research experience and publication history. 

Begin your path to a career as a health services manager here. Choose your program and apply today! 

Sources: 
https://www.bls.gov/ooh/management/medical-and-health-services-managers.htm

“Culture is simply a shared way of doing something with a passion.” —Brian Chesky, co-founder and CEO of Airbnb 

Psychologist Ed Schein first coined the phrase “company culture,” defining the concept as a set of common beliefs and habits developed by a group to solve problems and fit in. So how can we build such a culture? 

Ingredients to a Happy Workplace 

We spend a third of our lives at work, so it’s beneficial to ensure the workplace we spend these hours within is a positive one. Since the core of every successful company is in its operations, let’s look at some core elements of a successful and happy workplace. 

Defined Core Values 

The three Cs of company culture are communication, collaboration, and coordination. At the foundation of any strong company lies the ability to communicate a clear set of core values and a well-defined mission. These values should reflect what the company stands for and guide all business decisions (coordination). Involving employees in the process of defining those values (collaboration) ensures that they resonate with everyone in the organization.  

Strong Leadership 

Likewise, a positive workplace begins at the top. A survey by 100 Best Companies found that workers valued a manager’s honesty and ethics, as well as their willingness to engage with employees. Additionally, a study by MIT Sloan Management Review found that respect is one of the top deciding factors in a happy workplace. Managers with integrity can positively affect an employee’s overall motivation, workplace satisfaction, and retention. For example, the  company Adobe minimizes micromanagement to build trust among workers.  

Communication 

Open communication fosters transparency and collaboration through regular check-ins, meetings, and feedback sessions. A 2023 workplace survey found that 92% of workers felt valued by management who considered their emotional and psychological well-being. 

Investments in Employee Development 

According to GoRemotely, 72% of workers leave jobs seeking career advancement, and unrecognized employees are twice as likely to quit. High-stress fields like hospitality and nursing have the highest turnover rates. 

Some of the ways management can invest in employee development include: 

  • recognizing and rewarding employees’ efforts. 
  • providing opportunities for growth and development. 

Job Security 

When professionals feel safe at work, they become more productive and efficient. This improves mental health and focus, encouraging innovation and risk-taking without the fear of getting fired.  

As a result, employee turnover decreases, enhancing the company’s reputation among clients and partners. Additionally, it’s cost-effective: It takes about two years for a new employee to efficiently take over a previously held position. 

Work-Life Balance 

A healthy work-life balance is essential for employee well-being and productivity, and this professional value has seen renewed emphasis since the Great Resignation. Encouraging employees to take breaks, use their vacation days, and maintain boundaries between work and personal life helps prevent burnout.  

Benefits 

Reasonable benefits and perks help attract and retain top talent, allowing your company to set itself apart. Prospective talent will usually consider at least health insurance and paid time off when considering a new position. In fact, healthcare one of the main factors preventing unhappy employees from resigning. 

Foster Team Spirit 

Building community through team activities, social events or volunteering fosters innovation and strong relationships. 

Why Does Company Culture Matter? 

A good company culture: 

  • shapes a company’s identity. 
  • drives innovation, growth, and productivity. 
  • helps attract and retain talent. 
  • turns employees into powerful advocates. 
  • improves customer relations and satisfaction. 
  • strengthens brand reputation. 

Professional Outlook 

While flexible and remote work have become commonplace since the COVID-19 pandemic, future businesses will see an increase in integrating AI software like Chat GPT, promoting diversity and mental wellness, and encouraging employee autonomy.  

As climate change becomes a growing concern, environmental sustainability is becoming a central focus across all industries. Companies are also shifting towards purpose-driven goals and values, ensuring that everyone can find meaning and impact in their work.  

These trends reflect a transition towards more human-centric and socially responsible workplaces. 

Become a Leader with an Online BBA in Management 

Are you passionate about developing the leadership skills needed to build a thriving business with a strong company culture? If you’re planning on studying management, consider the online Bachelor of Business Administration (BBA) in Management from The University of Texas Permian Basin. Our BBA in management offers a comprehensive curriculum that covers essential management principles, leadership strategies, and organizational behavior. This flexible, fully online program allows you to balance your education with work and personal commitments, ensuring you can gain the skills you need without sacrificing your current responsibilities.  

Graduates of this program are poised to pursue dynamic careers such as: 

  • Human Resources Manager 
  • Logistician 
  • Organizational Development Consultant 
  • Operations Manager 

Apply today and start your journey towards becoming a leader dedicated to making a positive impact in the corporate world. 

Sources: 
https://www.linkedin.com/pulse/why-company-culture-starts-top-andrew-kelly
https://www.linkedin.com/pulse/5-benefits-positive-company-culture-carowinds