The headlines are alarming: 

“America’s power grid at risk of buckling this winter” 

“The U.S. power grid isn’t ready for climate change” 

“Nation at risk of winter blackouts as power grid remains under strain” 

While there is legitimate reason for concern about the viability of our national power grid, there are some glimmers of hope as the grid managed to withstand a summer of record high temperatures. And there are some promising ways to preserve our energy resources through storage methods and the strategic use of renewable energy sources. 

The key to not burning out our already overburdened power grid and making smarter use of intermittent renewable energy sources is building up energy reserves. But how do you store energy? We’re glad you asked! We’ll discuss a few of the primary energy storage methods below. 

The Grid 

We use batteries to operate any number of devices in our homes every day, but both the batteries and the devices tend to be small. Grid-scale batteries, however, can be as large as the houses they help supply power to. Yes, batteries—the most common energy storage method—are helping ease the strain on our power grid, and broader, more prudent use and distribution of them may enable us to avert future power crises. 

  • Batteries can store power for later use during spikes in demand, e.g., during heatwaves and cold spells, reducing the likelihood of brownouts and blackouts. 
  • Batteries enable the integration of intermittent renewable energy sources into our energy mix by providing a backup power source when solar and wind resources are unavailable. 

Pumped storage hydropower, another means of generating and storing electrical power, involves pumping water back and forth between two reservoirs. The water passes through turbines, creating power, which is then stored and used on demand. 

The Green 

Most of us are already using a form of thermal energy in our own homes: the water heater, which is essentially a water tank. However, plans are underway to use giant subterranean water tanks to supply energy to entire districts. 

The molten salt energy storage method involves temporarily placing hot salt into storage tanks which are also kept hot. The resulting thermal energy is then converted into electricity by using steam turbines. 

We Put the Power in Your Hands 

Situated in the heart of America’s energy industry, The University of Texas Permian Basin has the distinct advantage of being able to draw on local expertise to create first-in-class energy programs. Our AACSB-accredited online graduate degrees and certificates will help you develop skills and techniques based on the latest advances, prepare you to thrive in leadership roles, and set you apart from competing job candidates: 

Online Master of Business Administration with Certificate in Energy Business 

  • Provides a firm grounding in the fundamental business principles of an MBA 
  • Enables you to append “MBA” to your name 
  • Includes a second credential, the energy business certificate, built from specialized courses in the field 
  • Attainable in as little as four semesters (36-45 credits) 
  • Can increase your earnings by 16% 

Online Master of Science in Energy Business 

  • Focuses on the energy business, with special emphasis given to financial principles 
  • Is one of very few online programs of its kind offered in the U.S.  
  • Attainable in as little as four semesters (30 credits) 
  • Can increase your earnings by 16% 

Online Graduate Certificate in Energy Business  

  • Allows you to quickly acquire new energy business skills and credentials 
  • Gives you a master’s program preview without committing to a degree 
  • Attainable in as little as two semesters (12 credits) 

Save Fuel 

Whether you drive a gas-powered vehicle or an electric one, online learning will enable you to save energy by eliminating the commute from your graduate experience. All courses and related activities for these programs are conducted online, and no campus visits are required. That means you’ll save on the commute costs, too. 

Harness new energy expertise and credentials for a stronger career and future. Apply to one of our online energy business programs today! 

Sources: 
https://www.irena.org/Energy-Transition/Technology/Energy-Storage
https://www.nrdc.org/bio/natalie-mcintire/batteries-can-be-game-changer-power-grid-if-we-let-them
https://www.energy.gov/eere/water/pumped-storage-hydropower
https://www.iea.org/energy-system/electricity/grid-scale-storage
https://www.sciencedirect.com/topics/engineering/energy-storage-technology
https://ease-storage.eu/energy-storage/technologies/

Federal government shutdowns. The words are meant to stoke fear in the average American. They represent a concerning but largely avoidable annual tradition of political brinksmanship between the two major U.S. political parties. Threatening a government shutdown is often used as a negotiation tactic to push the political priorities of a single party, who are quick to blame the opposition for their lack of cooperation if any shutdown should occur.  

What Is a Government Shutdown? 

The federal government is funded to operate in annual increments, and each year Congress must agree on a budget and pass 12 appropriations bills to keep it running. Any “nonessential” government functions stop unless Congress enacts those bills by September 30—the end of the fiscal year. If they aren’t enacted, nonessential government offices, national parks, and monuments may close; federal workers may be furloughed; and some corresponding services may be suspended.  

Even if some of the 12 appropriations bills are passed, however, partial shutdowns are still possible. Essential government employees must continue to work without pay during partial or total shutdowns. This is obviously problematic for them, because like anyone else, they need to continue to pay for their mortgages, childcare, utilities, groceries, and other common expenses. 

Has It Ever Happened? 

Four federal government shutdowns of different lengths have occurred under three different presidential administrations since the mid-1990s. No significant disasters have resulted from these shutdowns, but some problems and inconveniences certainly did. During the shutdown spanning late 2018 and early 2019, security lines at airports swelled as unpaid TSA agents called out sick in record numbers. Terminals at some major airports even closed. 

When government shutdowns happen (or even simply loom), politics is often at the center. Fortunately, outside of the political realm, responsible management of budgets and finances can be far less contentious, and financial management can even become the focus of a rewarding career. 

Responsible Financial Management Begins With an MBA 

If keeping a close eye on financials is a critical part of your chosen career, The University of Texas Permian Basin’s online MBA program is a good place to hone your expertise. In courses including Financial Management, Corporate Finance & Strategy, and International Finance, you’ll discover how business organizations operate from a prudent financial perspective. 

Why UTPB’s online MBA program makes good financial sense for you: 

  • We have some of the most affordable tuition rates among accredited universities of our stature. 
  • U.S. News & World Report ranks us among its Best Value Schools for 2024. 
  • Master’s degree holders aged 25 or older have median earnings about 16% higher—more than $12,000 annually—than those who hold a bachelor’s degree alone.  
  • Online learning enables students to save on commuting costs while earning a degree on a flexible schedule from anywhere in the world. 

UTPB’s accolades speak to the quality of our education: 

  • Our MBA program is AACSB-accredited, an honor shared by only 5% of business programs worldwide. 
  • We’re a proud part of the renowned UT System, a distinction that can stand out on a resume. 

U.S. News & World Report has named us among the: 

  • Best Regional Universities West (2024) 
  • Top Public Schools (2024) 
  • Top Performers on Social Mobility (2024) 

Want to know more? See the major corporations where our MBA graduates are working now and explore your post-graduate earning potential.  

Ready to get started? Apply today. 

Sources: 
https://www.brookings.edu/articles/what-is-a-government-shutdown-and-why-are-we-likely-to-have-another-one/
https://money.com/tsa-employees-government-shutdown/
https://ourpublicservice.org/blog/a-government-shutdown-would-threaten-air-travel-and-safety/

Apple’s logo—an apple with a bite taken from the right side—is synonymous with innovation and imagination. But why?  

How can simple images like the Apple logo, McDonald’s golden arches, or Nike’s swoosh evoke such powerful emotions?  

The answer lies in the meticulous work companies put into developing, refining, and protecting their brand identities. So, let’s explore the essential elements that make a brand identity unforgettable. By the end, you’ll have a solid foundation for establishing your own distinctive brand.  

What Is Brand Identity?  

A brand identity is the essence of your brand, encompassing numerous elements that come together to create a compelling image that resonates with your audience, or customers, whenever they interact with your brand.   

While an eye-catching logo is important, it’s only one piece of the puzzle. Amazon founder Jeff Bezos notes: “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”  

A brand identity is composed of these key components: 

  • Brand name: What a brand stands for. 
  • Purpose: How a brand creates an emotional connection with its audience. 
  • Positioning: How a brand differentiates itself from its competitors. 
  • Voice: How a brand communicates with its audience. 
  • Visual identity: The “face” of a brand.  

Google, Amazon, and Disney are globally recognized brands not for their excellence in any one specific area but because they align every aspect of their brand with a unified vision.  

Why Is Brand Identity Important? 

“People don’t buy what you do; they buy why you do it.” This quote comes from Simon Sinek, and if you want to make it in marketing, you’ll want to remember it. It highlights that customers are motivated by a company’s purpose, cause, or beliefs.  

Imagine you own a watch company. You and your competitors both sell high-quality watches. So, how will customers decide which company to give their business to? They’ll choose the company with a brand identity that speaks to them on a deeper level. Fingers crossed, your “why” will be powerful enough for them to choose you.  

How to Create a Memorable Brand Identity 

Creating a memorable brand identity requires careful consideration and planning. Before launching your brand, you need to ask yourself some important questions.  

Who Are We (and Who Are Our Competitors)?  

Start by defining what your brand stands for. Discover the “why” that drives you and your company. And don’t forget to take your audience and competition into account.  

When researching your audience, consider creating buyer personas: fictional representations of your audience segments. This will help you think of your target audience as real people, rather than data points.  

Knowing your competition is essential for positioning your brand in your industry. Analyze how they reach their audience and what they’re saying. Learn from their successes and mistakes. Remember, your brand doesn’t need to be better than their brand; it just has to resonate more deeply with your audience.  

Now that you know what your brand stands for, you’ll be able to position your brand effectively and develop a meaningful brand name and purpose.  

What Do We Sound Like?  

Find your voice. Determine the tone and style of your brand’s communications. Is it serious but not pretentious, or is it confident and welcoming? Many brands model their voice after a celebrity or fictional character. For example, if you want your brand to come across as funny and relatable, you could take inspiration from Ryan Reynolds, who is coincidentally a marketing genius.  

Alternatively, you can select a brand archetype: common personality types ascribed to companies. If your brand aligns with the Innocent archetype, for example, you’d want your messaging to be optimistic, charming, and honest.  

What Do We Look Like? 

Now you’re ready to work on your brand’s visuals, which will consist of your logo, typography, and color palette, as well as any other visuals associated with your brand. You don’t have to be a graphic designer to get started. Tools like Canva and website builders like Wix can help you create professional-looking designs.  

Consistency is crucial in all your marketing efforts. Whether your messaging appears in ads, emails, or social media posts, it must all seem like it’s coming from a singular entity.  

We’ve Only Scratched the Surface  

With these questions answered, you should have a clear understanding of your brand’s “why.” Still, you have much work ahead of you to ensure your brand stands above the competition. To fully grasp the power of branding, you’ll need to take a deeper dive into the marketing world.  

BBA in Marketing 

The University of Texas Permian Basin offers an online Bachelor of Business Administration in Marketing perfect for aspiring business owners who want to effectively market their goods and services. This program is entirely online, allowing you to study anytime, anywhere.  

Not interested in a BBA? We also offer an online undergraduate certificate in digital marketing that can be completed in tandem with any of our undergraduate bachelor’s degree programs.  

MBA with Emphasis in Marketing 

Then there’s our online Master of Business Administration with emphasis in marketing. This program takes a deep dive into subjects like marketing analytics, strategy, and management, providing the knowledge needed to oversee all aspects of a business, particularly its marketing efforts. 

At UT Permian Basin, you can pursue a prestigious degree while networking with other like-minded professionals. Ready to take the next step? Learn more about earning an online undergraduate or graduate marketing degree from our University.  

Sources: 
https://blog.hubspot.com/agency/develop-brand-identity#brand-identity
https://blog.hubspot.com/blog/tabid/6307/bid/31739/7-components-that-comprise-a-comprehensive-brand-strategy.aspx
https://sproutsocial.com/insights/how-to-build-brand/

Picture this: The year is 2022. The number of COVID-19 cases is tapering off. Many work-from-home employees are being called back to the office, and intercontinental vacations are on the rise again. It seems like life is finally returning to its pre-pandemic normal. 

Except, you notice that an alarming number of establishments have one not-so-typical thing in common: They all have signs on their front doors that say, “Now Hiring” in big, bold letters. From the signage at your favorite local coffee shop to the printed poster at the bank’s teller window, everyone needs new employees—but why? 

Enter the Great Resignation, a period that began in 2021, during which approximately 47 million employees in the United States quit their jobs. While many Americans didn’t immediately notice resignation rates rising, within a year, it was clear that people were leaving their positions en masse in favor of better work opportunities and an improved work-life balance. 

Today, we’re discussing the causes of the Great Resignation and how it’s impacted the United States economy in the months and years since. 

What Caused the Great Resignation? 

There’s no one particular catalyst for the Great Resignation. Rather, people left their jobs for myriad reasons, including: 

  • Pandemic-related factors  
    In 2021, the health concerns surrounding COVID-19 were still considerable. So, when companies began asking their employees to return to work, many didn’t feel safe enough to work in such close proximity to others. In addition, many people enjoyed working from home and the work-life balance that it often provided. Some employees who wanted to continue working from home chose to resign from their jobs in search of other remote positions. 
  • Job dissatisfaction  
    Another cause of the Great Resignation is that of low wages and a lack of benefits. According to a survey by Microsoft Corporation in 2022, 43% of workers said they were somewhat or extremely likely to consider changing employers that year. Many employees did so because they found similar positions that paid a higher salary or offered more substantial benefits. 
  • Shifts in workforce demographics  
    The Great Resignation saw an increase in retiring baby boomers, with many opting for early retirement rather than returning to work after COVID-19. However, it wasn’t the baby boomers leading the charge in the alarming rate of resignations. Instead, millennials and Gen Z were at the forefront. The number of people aged 30 to 45 (millennials) who have quit their jobs has increased by 20% since 2020. In addition, job transitions by people under age 30 (Gen Z) have increased by 80% since the start of the pandemic. 
  • Childcare responsibilities 
    Amidst virtual schooling and daycare closures, many parents had to exit the workforce to prioritize caring for their families. This was especially prevalent for mothers and single parents. 

Short and Long-Term Impacts of the Great Resignation on the Economy 

Since the start of the Great Resignation, there have been numerous short- and long-term implications for the U.S. economy, including: 

  • Labor shortages  
    Integral industries like healthcare, education, retail, and manufacturing were hit particularly hard by the pandemic. This resulted in a shortage of employees and companies that were desperate to fill empty positions. 
  • Wage inflation  
    With labor shortages increasing, many businesses began introducing more competitive benefits packages, such as higher starting salaries, signing bonuses, and impressive health and vacation plans. However, to offset these added costs, many businesses increased the prices of their products and services, contributing to the average inflation rate of 8% in 2022. 
  • Supply chain disruptions  
    As industries such as transportation and manufacturing saw a decrease in employees, delays and shortages in goods became more prevalent. 
  • Shifts in types of employment  
    Gone are the days of the mainstream salaried worker. In their place have risen freelance workers who have either resigned from their full-time positions or added freelance work to their busy to-do lists. A recent study from the Upwork Research Institute showed that 64 million people in the U.S. took part in freelance work in 2023: a stark increase from 4 million the year prior. 

Your Career in Finance Begins at UTPB 

Whether you’re interested in helping individuals with their personal finances or you’d rather work with businesses on a corporate level, The University of Texas Permian Basin offers several programs tailored to working professionals. Each program is 100% online, so you can complete the courses in a time frame that aligns with your schedule. 

Depending on what stage of your career you’re in, we have three online programs to choose from, including: 

  • Bachelor of Business Administration in Finance 
    Our online BBA in finance is an excellent choice for those just starting their careers in the financial sector. The core courses will help you develop a well-rounded financial management skill set, and a wide selection of electives gives you the ability to customize the program toward your professional goals. 
  • Master of Business Administration in Finance 
    If you want to focus on the business and financial aspects of your growing career, our online MBA in finance provides strategic thinking and management skills that you can apply to real-world scenarios in several industries. 
  • Master of Science in Finance 
    This 30-credit online master’s degree focuses heavily on financial management, building on the executive decision-making skills needed to thrive in the corporate world and finance industry. 

Once you’ve chosen a program that aligns with your interests and aspirations, apply today to begin paving the path to your future. 

Sources: 
https://fortune.com/2022/12/29/baby-boomers-great-resignation-quit-rates/
https://www.investopedia.com/the-great-resignation-5199074
https://www.worktango.com/resources/articles/10-industries-great-resignation
https://www.forbes.com/sites/edwardsegal/2024/05/14/how-and-why-the-freelance-workforce-continues-to-grow-and-change/

Efficient use of the planet’s resources is a way that individuals and industry can contribute to a sustainable future. By focusing our efforts on energy efficiency, we can reduce pollution, preserve our finite natural resources, and save money. Myriad technologies and practices are fueling more responsible energy use for businesses and consumers alike. Let’s review some of these modern energy-saving innovations and introduce career-enhancing programs that can help students hone their energy business expertise. 

Modern Advancements in Energy Efficiency  

Smart Thermostats 

Many modern thermostat systems can be programmed to deliver warmer or cooler air during peak usage times. Units equipped with an “eco” mode automatically adjust the thermostat during hours when homes or businesses are unoccupied, and smart thermostat apps allow control from anywhere in the world.   

LED Lighting 

From streetlights to household lamps, LED lighting is becoming the norm. Though not without controversy, LED lightbulbs are far more energy efficient than incandescent bulbs and have been in wide use since before the U.S. banned the latter. Light from LED streetlamps often has a telltale bluish or purplish hue.  

Motors 

Cutting-edge electric motors consume less energy yet deliver the same output in industrial settings thanks to technologies like permanent magnets and variable frequency drives. 

Energy-Efficient Windows 

Windows featuring a low-emissivity coating do a better job of maintaining the indoor temperature—regardless of the outside temperature—than older models. 

Insulation 

Traditionally made of fiberglass or other materials, insulation today is available in a more thermal resistant aerogel that is sprayed onto the inside of the structure’s outer surface. Some buildings have smart insulation that uses sensors to automatically adjust efficiency with fluctuations in the weather. 

Climate Control 

Some HVAC systems have a variable refrigerant flow function that provides different levels of refrigerant to discrete areas of a building, allowing energy savings where less cooling or heating is needed. 

Solar Panels 

Solar photovoltaic (PV) panels efficiently convert sunlight to electricity, reducing the need for electricity from outside sources, though homes and businesses that generate 100% of their own electricity from solar power are still few. 

Energy Star Appliances 

Appliances that adhere to the stringent energy efficiency requirements of the Environmental Protection Agency are common today and prominently feature the Energy Star sticker. 

Smart Grids 

Meters used in smart grids offer instantaneous data on energy use, enabling better management of energy resources. 

Energy Storage 

Long-lasting, high-capacity lithium-ion batteries store renewable energy during low generation periods, balancing supply and demand. 

Electric Vehicles (EVs) 

Electric-powered cars convert a higher proportion of energy to propulsion in comparison to vehicles running on traditional fuel sources. 

Stoves 

Induction cooking surfaces use electromagnetic fields to heat cookware directly, providing higher energy efficiency than gas or electric stoves. 

Conventional Energy-Saving Methods 

Modern innovations aside, these are timeless energy-saving practices that benefit us all: 

  • Turning off lights and appliances when not in use 
  • Closing doors to maintain the indoor temperature 
  • Opening drapes or curtains to use natural light instead of electric light sources 
  • Closing curtains during the day to cool off the inside of the home or business 
  • Opening windows to allow cool air in 
  • Using ceiling fans instead of an HVAC system to cool off  

Invest Your Energy Into Respected Credentials  

Located in the heart of America’s energy industry, The University of Texas Permian Basin leverages local expertise and partnerships to offer top-tier energy programs online. Our AACSB-accredited online graduate degrees and certificates are designed to help you master the latest skills and techniques, distinguishing you from other job candidates and preparing you for leadership roles. 

Online Master of Business Administration with Certificate in Energy Business 

  • Build a broad, strong foundation in the major business disciplines. 
  • Become an “MBA.” 
  • Earn an energy business certificate simultaneously, without adding extra time to your degree. 
  • Finish in as little as four semesters. 
  • Elevate your earning potential by 16%. 

See careers and salaries associated with this degree. 

Online Master of Science in Energy Business 

  • Study energy business with a special emphasis on financial principles. 
  • Experience an online program like few others available in the U.S.  
  • Finish in as little as four semesters. 
  • Elevate your earning potential by 16%. 

See careers and salaries associated with this degree. 

Online Graduate Certificate in Energy Business   

  • Gain highly applicable energy business expertise quickly. 
  • Get a preview of our master’s-level energy curriculum before applying to a degree program. 
  • Finish in as little as two semesters. 

See careers and salaries associated with this certificate. 

Make Learning More Efficient 

When you earn a UTPB credential online, there’s no commute, no tolls, no parking fees, and no gas needed: a significant savings of energy and money. Our online graduate programs enable you to better manage your time and arrange coursework on your own schedule, around your personal and professional commitments. View lectures and complete assignments on your lunch hour or at night, after the house gets quiet. Our online programs put the power in your hands. 

Apply to the UTPB online energy business program of your choice! 

Sources: 
https://www.usaid.gov/energy/efficiency/basics/technologies
https://www.energystar.gov/about/how-energy-star-protects-environment/energy-efficiency
https://www.weforum.org/agenda/2023/01/energy-efficiency-projects-innovations/
https://www.energy.gov/eere/iedo/energy-efficiency-technologies
https://www.architecturaldigest.com/story/incandescent-light-bulb-ban-what-you-need-to-know
https://www.utilitydive.com/news/doe-finalizes-new-light-bulb-efficiency-standard/713149/

When COVID-19 struck in 2020, the world as we knew it was thrown into complete chaos. Suddenly, many of us couldn’t leave our homes to complete simple tasks like grocery shopping or even taking a walk. Countless parents became tutors to their children, who were learning via Zoom calls. And when someone showed symptoms of the virus, they were encouraged to isolate themselves even further to avoid spreading the illness to others. 

While some were able to heal at home, many faced COVID-related complications, such as pneumonia, sepsis, and Acute Respiratory Distress Syndrome, which often required medical care. With patient beds dwindling and an unforeseen surge of patients being admitted to hospitals, healthcare management had to quickly adjust its protocols in favor of innovative and flexible solutions. 

Today, we’re exploring some of the lessons that healthcare management has learned in the wake of COVID-19 and how it’s continued to change to be more prepared for any medical challenges the future brings. 

Lessons Learned During the Pandemic 

Numerous factors ensure a healthcare facility runs smoothly. During the peak of COVID-19, many of those standard practices were abandoned as the needs of patients and medical staff evolved with the virus. Fortunately, those in healthcare management roles acted quickly, adjusting protocols and policies to ensure the safety and best health outcomes for everyone involved, including: 

Shifting the Delivery of Available Healthcare 

Before COVID, if you wanted to see a healthcare provider for an illness or health condition, your options were often limited to scheduling an appointment and seeing a doctor in person. However, with the six-feet rule in place, and with the rate of infection being so high, healthcare management quickly adopted another form of healthcare for patients: telehealth visits. 

With telehealth appointments, patients could receive care from medical professionals without ever having to leave their homes. This minimized the risk of transmission and also made healthcare more accessible to those in rural areas and individuals with mobility issues. 

Catering to Flexible Staffing Models 

In January 2021, there were over 126,000 COVID-19-related cases in hospitals across the United States: a staggering figure when compared to the 31,000 cases reported in January 2024. When caseloads become too high to easily manage, many hospitals resorted to flexible staffing models to handle the surges in patient volume. This included: 

  • Cross-training staff. 
  • Utilizing travel and temporary staff members. 
  • Reallocating staff from less affected regions and sending them where needed. 

Utilizing Data Analytics 

With the help of data analytics, healthcare systems more easily leveraged several types of data that helped management predict critical information, such as: 

  • Infection trends. 
  • Potential admission numbers. 
  • Fluctuations in resource needs. 

Access to real-time data helped healthcare management teams better prepare for logistical challenges, including allocating critical supplies such as ventilators, personal protective equipment, and ICU beds. 

Healthcare Management: Adaptations and Future Preparedness 

Living in a post-pandemic world, there are numerous adaptations that healthcare facilities worldwide have made in preparation for another potential pandemic, including: 

  • Incorporating more technology  
    From providing access to telehealth visits to finding innovative ways to include artificial intelligence and big data analytics, healthcare leaders are taking advantage of the benefits that technology can bring to healthcare. In particular, electronic health record (EHR) systems have been improved to simplify care coordination and share COVID-19-related data at the click of a button. 
  • Addressing healthcare inequalities  
    With a firm grasp of the disparities exacerbated by the pandemic, forward-thinking healthcare managers have created updated policy interventions and strategies aimed at improving access to healthcare services. Some of these changes include expanding community health programs and providing financial assistance for low-income patients. 
  • Strengthening healthcare infrastructure  
    Many health management teams are investing in the renovation of current facilities so they can treat patients more effectively. They’re updating ICU units, building new wings, and allocating funds to procure state-of-the-art medical equipment that they may not have had access to during the pandemic, such as diagnostic machines, ventilators, and advanced treatment technologies. 

Your Career in Healthcare Management Begins at UTPB 

The University of Texas Permian Basis offers two unique online programs designed to give you the skills needed to excel as a leader in the healthcare industry. Below, we discuss each healthcare management degree program to help you determine which best aligns with your current skillset and interests: 

BAAS in Healthcare Leadership 

Our online Bachelor of Applied Arts and Sciences in Healthcare Leadership is perfect if you already have some experience in healthcare and have an associate degree in applied science. This accelerated online bachelor’s program will provide strategies and skills for complex problem solving, project management and forecasting, and overcoming common constraints in the workplace. 

BBA in Healthcare Management 

The online BBA in Healthcare Management is ideal for those entirely new to the healthcare field. The program consists of 120 credits: a combination of general education courses and major-related courses that will provide skills in several key areas, based on your professional goals, such as: 

Both of our programs are designed with working professionals in mind. Flexible and cost-effective, these degrees can be completed at your own pace. Once you’ve selected the program that’s right for you, take the next step and apply today! 

Sources: 
https://ijsra.net/sites/default/files/IJSRA-2024-0291.pdf
https://ourworldindata.org/covid-hospitalizations

Cooking the books. Creative accounting. Embezzlement. These are phrases commonly used to describe accounting fraud. But what exactly does that phrase mean?  

Accounting fraud is the deliberate misrepresentation of financial statements to conceal corporate transactions or fabricate a misleading picture of financial stability. A study shared by Thomson Reuters showed that each year, about 41% of companies commit accounting violations, while about 10% of major public companies commit the more serious offense of securities fraud. That amounts to a lot of lost money—more than $1 million for one quarter of companies in 2023 alone. 

What’s Being Done About Accounting Fraud? 

Accountants have many tools and tactics at their disposal for detecting and preventing fraud, though like company executives, employees, customers, competitors, and hackers, accountants themselves can also be fraudsters. Here are some of the practices that prudent, ethical companies and individuals are implementing to thwart accounting fraud: 

Analyzing Data 

Accounting systems are analyzing large volumes of data more efficiently than ever before. Data analytics tools can detect patterns and anomalies that might indicate fraudulent activities, such as duplicate payments, unusual vendor relationships, or suspicious transactions. 

Assessing Fraud Risk 

Accountants are conducting fraud risk assessments to identify areas of vulnerability within an organization, enabling them to establish preventive measures to mitigate the likelihood of fraud occurring. 

Auditing 

Ongoing internal and external audits are fundamental in fraud detection. Auditors are examining financial records, transactions, and internal controls to identify any irregularities or signs of fraudulent behavior.  

Documenting and Keeping Records 

Accounting systems are ensuring that all transactions are recorded accurately and transparently, making it easier to identify discrepancies or unauthorized activities that could suggest fraud. 

Monitoring Transactions 

Transactions are being scrutinized regularly throughout accounting processes to pinpoint discrepancies, anomalies, or irregular patterns that may indicate potentially fraudulent activities. 

Supporting Whistleblowers 

Accounting departments are implementing whistleblower programs that empower employees to report suspected fraudulent activities confidentially.  

Using Controls 

Accounting systems are incorporating internal controls that prevent and detect fraudulent activities through segregation of duties and authorization procedures that ensure no individual has full control over financial transactions. 

Training and Educating 

Accounting professionals are being regularly trained in the latest fraud detection techniques and can educate their fellow employees about the signs of fraud. 

Credentials That Add Up to Tremendous Career Potential 

No matter what aspects of accounting interest you, The University of Texas Permian Basin offers an online, AACSB-accredited accounting degree to match. Our programs equip you with the expertise needed for a variety of related career opportunities. Choose a program based on your education level and professional ambitions: 

Online Bachelor of Business Administration in Accounting 

A bachelor’s degree is typically a prerequisite for entering the field of accounting professionally. UTPB’s BBA in accounting—available online exclusively at this UT System institution—aims to provide you with the necessary skills and knowledge to pursue accounting and related positions in governmental, public, private, and non-profit organizations.  

Suggested course for more information on accounting fraud: ACCT 4320 – Forensic Accounting/Fraud Examination 

See where graduates of this UTPB program are working. 

Online Master of Business Administration With Accounting Track 

Broaden your business understanding while enhancing your proficiency in both traditional and contemporary accounting concepts, strategic analysis, and decision-making skills through our online MBA program with accounting track. Benefits of our 33- to 42-credit program include: 

  • An optional CPA track for those wishing to pursue CPA certification. 
  • A non-CPA track for those who desire broader accounting studies. 
  • A completion time of as little as four semesters. 

Suggested course for more information on accounting fraud: ACCT 6320 – Fraud Examination and Forensic Accounting 

See where graduates of this UTPB program are working. 

Online Master of Professional Accountancy 

Refine your expertise in historical and contemporary accounting methodologies and enhance your decision-making and strategic thinking abilities with an eye toward becoming a CPA in our online Master of Professional Accountancy program. This 36-credit online program: 

Suggested course for more information on accounting fraud: ACCT 6320 – Fraud Examination and Forensic Accounting 

See where graduates of this UTPB program are working. 

Ready to get started? Apply now! 

Sources: 
https://www.investopedia.com/ask/answers/032715/what-accounting-fraud.asp

Paperless paychecks have been around since the 1970s, allowing employers to electronically transfer wages into employees’ accounts on payday. Direct deposit, or ACH (Automated Clearing House), saves the time and effort of rushing to a brick-and-mortar bank location and waiting in line to deposit a check before the bank closes. It’s an early example of fintech we take for granted today. 

Many more advances have emerged in recent decades, providing us with unprecedented financial autonomy and transforming the finance industry. Though we still need to keep our money somewhere secure, these innovations enable us to perform a wide range of financial transactions from a cell phone—and some sidestep traditional financial institutions altogether. 

Fintech, short for “financial technology,” encompasses innovative technologies that enhance and automate the provision and use of financial services. It assists companies, business owners, and consumers in optimizing their financial operations and processes through software and algorithms deployed on mobile devices and computers. Let’s look at a few fintech examples now. 

Online Banking 

Financial institutions enable customers to access their account 24/7 from the convenience of a secure website or app. These accounts are the same ones that they can access via an ATM or a local bank branch. In fact, customers can perform most banking transactions online, from deposits to transfers, making most bank visits redundant.   

Digital Wallets 

A digital wallet is a financial transaction app compatible with any connected device. It securely stores payment details and passwords in the cloud. While accessible from a computer, mobile wallets, a subset of digital wallets, are predominantly utilized on mobile devices. In addition to credit cards, digital wallets can store concert or travel tickets, car keys, ID cards, and coupons.  

Cryptocurrency 

A relatively recent addition to the world of finance, cryptocurrency gets a lot of attention, but not always for the right reasons. Criticisms of this virtual currency include slow transactions, inadequate regulation, a lack of inherent value, and potential use in criminal activities. Though controversial, cryptocurrency may be with us to stay. 

Peer-to-Peer Lending 

Also known as P2P lending, these platforms facilitate direct connections between borrowers and lenders, establishing their own rates and terms for transactions and allowing individuals to obtain loans directly from other individuals. P2P eliminates the need for a financial institution as an intermediary. 

Robo-Advisors 

A robo-advisor is a digital platform that delivers automated, algorithm-based financial planning and investment services, often with minimal human oversight. In a common scenario, a robo-advisor will collect information about your financial status and future objectives through an online questionnaire, enabling it to provide recommendations and execute investments autonomously on your behalf. 

Rungs in the Ladder to a Finance Career 

The University of Texas Permian Basin’s AACSB-accredited online finance programs equip you with financial management skills that can result in rewarding occupations, including leadership roles. All three highly marketable degrees are led by esteemed PhD-level faculty members boasting extensive experience within the finance industry. Explore the fintech, terminology, and trends you’ll need to know with us, online. 

Online Bachelor of Business Administration in Finance 

Develop essential financial management abilities applicable across diverse career paths with a BBA in finance—available online exclusively at this UT System institution. Many students use this program as a foundation for valuable Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP) professional credentials.  

See where graduates of this UTPB program are working now, potential future jobs, and corresponding salaries. 

Online Master of Business Administration in Finance   

Once you’ve completed a bachelor’s degree, continue your studies with an MBA—highly prized in the business world for its prestige. Build broad business acumen with a special emphasis on finance by completing 33-42 credits. Graduate in as little as four semesters.  

See where graduates of this UTPB program are working now, potential future jobs, and corresponding salaries. 

Online Master of Science in Finance 

If you seek a graduate degree sharply focused on finance, consider this 30-credit program—one of select few university programs of its type in Texas to boast STEM certification. Graduate in as little as four semesters.  

See potential future jobs and corresponding salaries for this degree. 

Stick to Your Own Schedule 

Delivered in an asynchronous online format, our finance degree programs provide you with the flexibility to pursue your studies at your own pace, irrespective of your location. There’s no need to visit campus. Whether you’re balancing work, personal commitments, or both, our programs empower you to fulfill those responsibilities while earning a highly regarded, career-advancing degree. 

Join the field of finance prepared to take on its changes and challenges. Apply to one of our online finance degree programs today! 

Sources: 
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-fintech
https://www.investopedia.com/terms/f/fintech.asp
https://www.investopedia.com/terms/r/roboadvisor-roboadviser.asp
https://www.investopedia.com/terms/d/digital-wallet.asp
https://www.investopedia.com/terms/p/peer-to-peer-lending.asp
https://www.investopedia.com/terms/c/cryptocurrency.asp

When we consider a healthcare professional’s role in the patient experience, we might be inclined to picture a patient-facing individual such as a nurse or a patient care technician. These professionals have an incalculably beneficial effect on patients’ health and well-being. But apart from having the proper skills and disposition required to do their jobs effectively, they need strong, compassionate leadership to guide them and set them up for success.  

Here we’ll discuss the vital role healthcare managers and leaders play in ensuring their facility’s patients receive the best of care.  

Rethinking the Patient’s Role 

The phrase “patient-centered care” comes up often today because of a significant mindset shift in healthcare. While physicians and other healthcare professionals may be exceptionally skilled and experienced, patient-centered care dispenses with the view that these professionals alone know what’s best for a patient in favor of a more inclusive, personalized approach. 

Patient-centered care puts an emphasis on treating the patient as an individual and learning their specific healthcare needs. It seeks to engage patients and their families by providing them with the information to understand a health condition and make their own decisions regarding the course of care. This requires healthcare professionals to be excellent communicators and advocates for their patients.  

The Driver of Patient-Centered Care 

Healthcare manager is not a specific role but rather a general title for a variety of different professions including clinical manager, nursing home administrator, and health information manager. While managing the day-to-day operations of their department or facility is front and center for these professionals, better healthcare outcomes and a first-rate patient experience are always at the core of their mission. 

Healthcare managers drive the personalized, patient-centered care that can result in a positive patient experience by: 

  • Establishing a mission and ensuring all employees understand and adhere to it. 
  • Setting the tone for care within their facility. 
  • Hiring skilled professionals to support their efforts. 
  • Ensuring patients have everything they need. 
  • Equipping employees with the resources to do their jobs well, from medical equipment and supplies to adequate mental health breaks. 

The Rewards of Leadership 

As a healthcare manager or leader, you’ll have the potential to improve the lives of countless patients and employees throughout your career—a challenging but ultimately rewarding endeavor. While positive patient outcomes may be their own reward, healthcare management roles can also lead to more job opportunities and higher compensation. Data shows median earnings in the six figures and an astonishing growth rate of 28%—much faster than the average for all occupations—for related careers in the coming years. The University of Texas Permian Basin can put you on a path to these leadership roles in healthcare. 

Redefine the Patient Experience as a Healthcare Leader 

UT Permian Basin’s online degrees in healthcare management and leadership lay the groundwork for fulfilling careers at the helm of a patient-centered organization. 

Online Bachelor of Business Administration in Healthcare Management 

Explore the application of core business principles from the AACSB-accredited BBA program within a healthcare context, including topics such as financial management in healthcare organizations, patient service strategies, and understanding legal and regulatory frameworks. See where graduates of this UTPB program are working! 

Online Bachelor of Applied Arts and Sciences in Healthcare Leadership  

Enhance your expertise in meeting the requirements of employees and patients while also refining your skills in financial management and quantitative decision-making. This program is designated for students who hold an AAS degree in nursing, emergency medical services, radiology, or other healthcare-related disciplines.  

One Choice for Convenience and Quality 

Choose either healthcare-focused online UTPB bachelor’s degree to experience the benefits of our asynchronous, 100% online format. Enjoy the flexibility of finishing your coursework according to your own timetable, regardless of your location, all while maintaining your professional and personal obligations. You’ll still receive guidance from our esteemed faculty, as both programs are overseen by the same distinguished educators who teach at our Odessa, Texas, campus. 

Apply to your preferred program today! 

What if your neighborhood stayed powered through the next hurricane? That’s exactly what happened in Babcock Ranch: America’s first solar-powered city. Built with sustainability and storm resilience in mind, this Florida town is changing the future of energy and urban design. 

Why Was Babcock Ranch Built This Way? 

If you’ve ever lived in Florida or watched news coverage of hurricanes hitting its coastlines, you understand the state’s vulnerability to these storms. In 2004, Florida endured four hurricanes (Charley, Frances, Ivan, and Jeanne) in the span of a little over a month. Hundreds of thousands of residents lost power, with only 17.5% relying on portable generators to sustain basic appliances. 

More recently, in 2022, Hurricane Ian wreaked havoc in southwest Florida, causing widespread destruction and leaving 2.7 million people without power. Some endured a week or more without electricity, braving extreme heat and humidity. 

Despite facing the same powerful 155-mile-per-hour winds as neighboring towns, a community near Ft. Myers called Babcock Ranch emerged unscathed. Thanks to meticulous planning and reliance on solar panels for electricity, all 2,000 homes in the neighborhood retained power. 

But what is Babcock Ranch—and how did it come out nearly unscathed when surrounding towns were left flooded, damaged, and without power? 

Let’s take a closer look. 

Fast Facts: America’s First Solar-Powered City 

Before we explore what makes Babcock Ranch a sustainability success story, here’s a snapshot of how this innovative town is making waves—powered entirely by the sun. 

Babcock Ranch: A Sustainable Dream Turned Into Reality 

As with most grand plans, the beginning of Babcock Ranch began with a simple vision by its founder, Syd Kitson. According to VOA News, Kitson wanted to build a city that worked hand-in-hand with the environment. In 2015, his dream was realized as they broke ground on its construction, and Babcock Ranch was born. 

The town, which spans over 18,000 acres of land, has become a series of distinct neighborhoods, schools, restaurants, nature trails, and more amenities that make it a desirable place to live. But what really sets it apart from other towns is the fact that it runs entirely on

So how does Babcock Ranch power 2,000 (and growing) residences and additional commercial spaces at once? Partnered with Florida Power and Light, Babcock Ranch houses a solar energy center on 440 acres of land. 

Not sure what that looks like? Picture this: 333 football fields, filled with approximately 33,000 solar panels soaking up the sun’s energy all day long. Together, those panels generate about 75 megawatts of clean energy. To put this in perspective, one megawatt produces enough electricity to power approximately 200 homes. So, there’s plenty of solar energy to go around—and even some left over to serve customers living outside of Babcock Ranch. 

An aerial view of construction on waterfront condominiums at Babcock Ranch, with a lake in the foreground. 

Why Babcock Ranch Survived Hurricane Ian While Other Towns Didn’t 

Many of Babcock Ranch’s current residents moved there because of its potential to withstand hurricane damage. But how did its builders ensure the town’s safety ahead of the devastation wrought by Hurricane Ian on neighboring cities? 

A few strategies they implemented when developing the town include: 

  • Building it on high ground that could endure storm surges. 
  • Crafting homes that were made to resist hurricane-force winds. 
  • Burying power lines underground, shielding them from heavy winds and bad weather. 
  • Digging retention ponds to protect homes from flooding. 
  • Paving streets that are designed to remove excess water. 

Thanks to the careful planning involved in constructing the solar-powered town, Babcock Ranch emerged relatively unharmed from the havoc Hurricane Ian caused in Ft. Myers, Sanibel Island, and other nearby cities. Apart from minor damage like fallen trees, the town maintained power throughout and after the storm, proving that America’s first solar-powered town is, indeed, the place you want to be when a hurricane hits. 

Earn an Online Graduate Credential in Energy Business at UTPB 

Whether you aspire to become a chief sustainability officer or a climate change policy analyst in emerging sustainable cities, The University of Texas Permian Basin offers several online graduate credentials in energy business, including: 

  • Graduate Certificate in Energy Business  
    During this 100% online, 12-credit program, you’ll gain the accounting, finance, management, marketing, and business law skills needed to join ranks in the energy industry. 
  • MBA with Certificate in Energy Business  
    With a heavy focus on business and the energy industry, this 36- to 45-credit online program provides an array of knowledge and leadership skills, preparing you to work in a diverse range of roles in energy-related fields. 
  • MS in Energy Business  
    Designed for energy industry professionals, the MS in Energy Business is an online 30-credit program that offers an in-depth study of the energy industry and its operations, concentrating on the current and future demands of the field. 

All of our programs offer year-round start dates and affordable tuition rates and are AACSB accredited. Whether you’re new to the energy industry or interested in advancing your role, find the program that’s right for you and apply today! 

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