Picture this: The year is 2022. The number of COVID-19 cases is tapering off. Many work-from-home employees are being called back to the office, and intercontinental vacations are on the rise again. It seems like life is finally returning to its pre-pandemic normal. 

Except, you notice that an alarming number of establishments have one not-so-typical thing in common: They all have signs on their front doors that say, “Now Hiring” in big, bold letters. From the signage at your favorite local coffee shop to the printed poster at the bank’s teller window, everyone needs new employees—but why? 

Enter the Great Resignation, a period that began in 2021, during which approximately 47 million employees in the United States quit their jobs. While many Americans didn’t immediately notice resignation rates rising, within a year, it was clear that people were leaving their positions en masse in favor of better work opportunities and an improved work-life balance. 

Today, we’re discussing the causes of the Great Resignation and how it’s impacted the United States economy in the months and years since. 

What Caused the Great Resignation? 

There’s no one particular catalyst for the Great Resignation. Rather, people left their jobs for myriad reasons, including: 

  • Pandemic-related factors  
    In 2021, the health concerns surrounding COVID-19 were still considerable. So, when companies began asking their employees to return to work, many didn’t feel safe enough to work in such close proximity to others. In addition, many people enjoyed working from home and the work-life balance that it often provided. Some employees who wanted to continue working from home chose to resign from their jobs in search of other remote positions. 
  • Job dissatisfaction  
    Another cause of the Great Resignation is that of low wages and a lack of benefits. According to a survey by Microsoft Corporation in 2022, 43% of workers said they were somewhat or extremely likely to consider changing employers that year. Many employees did so because they found similar positions that paid a higher salary or offered more substantial benefits. 
  • Shifts in workforce demographics  
    The Great Resignation saw an increase in retiring baby boomers, with many opting for early retirement rather than returning to work after COVID-19. However, it wasn’t the baby boomers leading the charge in the alarming rate of resignations. Instead, millennials and Gen Z were at the forefront. The number of people aged 30 to 45 (millennials) who have quit their jobs has increased by 20% since 2020. In addition, job transitions by people under age 30 (Gen Z) have increased by 80% since the start of the pandemic. 
  • Childcare responsibilities 
    Amidst virtual schooling and daycare closures, many parents had to exit the workforce to prioritize caring for their families. This was especially prevalent for mothers and single parents. 

Short and Long-Term Impacts of the Great Resignation on the Economy 

Since the start of the Great Resignation, there have been numerous short- and long-term implications for the U.S. economy, including: 

  • Labor shortages  
    Integral industries like healthcare, education, retail, and manufacturing were hit particularly hard by the pandemic. This resulted in a shortage of employees and companies that were desperate to fill empty positions. 
  • Wage inflation  
    With labor shortages increasing, many businesses began introducing more competitive benefits packages, such as higher starting salaries, signing bonuses, and impressive health and vacation plans. However, to offset these added costs, many businesses increased the prices of their products and services, contributing to the average inflation rate of 8% in 2022. 
  • Supply chain disruptions  
    As industries such as transportation and manufacturing saw a decrease in employees, delays and shortages in goods became more prevalent. 
  • Shifts in types of employment  
    Gone are the days of the mainstream salaried worker. In their place have risen freelance workers who have either resigned from their full-time positions or added freelance work to their busy to-do lists. A recent study from the Upwork Research Institute showed that 64 million people in the U.S. took part in freelance work in 2023: a stark increase from 4 million the year prior. 

Your Career in Finance Begins at UTPB 

Whether you’re interested in helping individuals with their personal finances or you’d rather work with businesses on a corporate level, The University of Texas Permian Basin offers several programs tailored to working professionals. Each program is 100% online, so you can complete the courses in a time frame that aligns with your schedule. 

Depending on what stage of your career you’re in, we have three online programs to choose from, including: 

  • Bachelor of Business Administration in Finance 
    Our online BBA in finance is an excellent choice for those just starting their careers in the financial sector. The core courses will help you develop a well-rounded financial management skill set, and a wide selection of electives gives you the ability to customize the program toward your professional goals. 
  • Master of Business Administration in Finance 
    If you want to focus on the business and financial aspects of your growing career, our online MBA in finance provides strategic thinking and management skills that you can apply to real-world scenarios in several industries. 
  • Master of Science in Finance 
    This 30-credit online master’s degree focuses heavily on financial management, building on the executive decision-making skills needed to thrive in the corporate world and finance industry. 

Once you’ve chosen a program that aligns with your interests and aspirations, apply today to begin paving the path to your future. 

Sources: 
https://fortune.com/2022/12/29/baby-boomers-great-resignation-quit-rates/
https://www.investopedia.com/the-great-resignation-5199074
https://www.worktango.com/resources/articles/10-industries-great-resignation
https://www.forbes.com/sites/edwardsegal/2024/05/14/how-and-why-the-freelance-workforce-continues-to-grow-and-change/

Efficient use of the planet’s resources is a way that individuals and industry can contribute to a sustainable future. By focusing our efforts on energy efficiency, we can reduce pollution, preserve our finite natural resources, and save money. Myriad technologies and practices are fueling more responsible energy use for businesses and consumers alike. Let’s review some of these modern energy-saving innovations and introduce career-enhancing programs that can help students hone their energy business expertise. 

Modern Advancements in Energy Efficiency  

Smart Thermostats 

Many modern thermostat systems can be programmed to deliver warmer or cooler air during peak usage times. Units equipped with an “eco” mode automatically adjust the thermostat during hours when homes or businesses are unoccupied, and smart thermostat apps allow control from anywhere in the world.   

LED Lighting 

From streetlights to household lamps, LED lighting is becoming the norm. Though not without controversy, LED lightbulbs are far more energy efficient than incandescent bulbs and have been in wide use since before the U.S. banned the latter. Light from LED streetlamps often has a telltale bluish or purplish hue.  

Motors 

Cutting-edge electric motors consume less energy yet deliver the same output in industrial settings thanks to technologies like permanent magnets and variable frequency drives. 

Energy-Efficient Windows 

Windows featuring a low-emissivity coating do a better job of maintaining the indoor temperature—regardless of the outside temperature—than older models. 

Insulation 

Traditionally made of fiberglass or other materials, insulation today is available in a more thermal resistant aerogel that is sprayed onto the inside of the structure’s outer surface. Some buildings have smart insulation that uses sensors to automatically adjust efficiency with fluctuations in the weather. 

Climate Control 

Some HVAC systems have a variable refrigerant flow function that provides different levels of refrigerant to discrete areas of a building, allowing energy savings where less cooling or heating is needed. 

Solar Panels 

Solar photovoltaic (PV) panels efficiently convert sunlight to electricity, reducing the need for electricity from outside sources, though homes and businesses that generate 100% of their own electricity from solar power are still few. 

Energy Star Appliances 

Appliances that adhere to the stringent energy efficiency requirements of the Environmental Protection Agency are common today and prominently feature the Energy Star sticker. 

Smart Grids 

Meters used in smart grids offer instantaneous data on energy use, enabling better management of energy resources. 

Energy Storage 

Long-lasting, high-capacity lithium-ion batteries store renewable energy during low generation periods, balancing supply and demand. 

Electric Vehicles (EVs) 

Electric-powered cars convert a higher proportion of energy to propulsion in comparison to vehicles running on traditional fuel sources. 

Stoves 

Induction cooking surfaces use electromagnetic fields to heat cookware directly, providing higher energy efficiency than gas or electric stoves. 

Conventional Energy-Saving Methods 

Modern innovations aside, these are timeless energy-saving practices that benefit us all: 

  • Turning off lights and appliances when not in use 
  • Closing doors to maintain the indoor temperature 
  • Opening drapes or curtains to use natural light instead of electric light sources 
  • Closing curtains during the day to cool off the inside of the home or business 
  • Opening windows to allow cool air in 
  • Using ceiling fans instead of an HVAC system to cool off  

Invest Your Energy Into Respected Credentials  

Located in the heart of America’s energy industry, The University of Texas Permian Basin leverages local expertise and partnerships to offer top-tier energy programs online. Our AACSB-accredited online graduate degrees and certificates are designed to help you master the latest skills and techniques, distinguishing you from other job candidates and preparing you for leadership roles. 

Online Master of Business Administration with Certificate in Energy Business 

  • Build a broad, strong foundation in the major business disciplines. 
  • Become an “MBA.” 
  • Earn an energy business certificate simultaneously, without adding extra time to your degree. 
  • Finish in as little as four semesters. 
  • Elevate your earning potential by 16%. 

See careers and salaries associated with this degree. 

Online Master of Science in Energy Business 

  • Study energy business with a special emphasis on financial principles. 
  • Experience an online program like few others available in the U.S.  
  • Finish in as little as four semesters. 
  • Elevate your earning potential by 16%. 

See careers and salaries associated with this degree. 

Online Graduate Certificate in Energy Business   

  • Gain highly applicable energy business expertise quickly. 
  • Get a preview of our master’s-level energy curriculum before applying to a degree program. 
  • Finish in as little as two semesters. 

See careers and salaries associated with this certificate. 

Make Learning More Efficient 

When you earn a UTPB credential online, there’s no commute, no tolls, no parking fees, and no gas needed: a significant savings of energy and money. Our online graduate programs enable you to better manage your time and arrange coursework on your own schedule, around your personal and professional commitments. View lectures and complete assignments on your lunch hour or at night, after the house gets quiet. Our online programs put the power in your hands. 

Apply to the UTPB online energy business program of your choice! 

Sources: 
https://www.usaid.gov/energy/efficiency/basics/technologies
https://www.energystar.gov/about/how-energy-star-protects-environment/energy-efficiency
https://www.weforum.org/agenda/2023/01/energy-efficiency-projects-innovations/
https://www.energy.gov/eere/iedo/energy-efficiency-technologies
https://www.architecturaldigest.com/story/incandescent-light-bulb-ban-what-you-need-to-know
https://www.utilitydive.com/news/doe-finalizes-new-light-bulb-efficiency-standard/713149/

When COVID-19 struck in 2020, the world as we knew it was thrown into complete chaos. Suddenly, many of us couldn’t leave our homes to complete simple tasks like grocery shopping or even taking a walk. Countless parents became tutors to their children, who were learning via Zoom calls. And when someone showed symptoms of the virus, they were encouraged to isolate themselves even further to avoid spreading the illness to others. 

While some were able to heal at home, many faced COVID-related complications, such as pneumonia, sepsis, and Acute Respiratory Distress Syndrome, which often required medical care. With patient beds dwindling and an unforeseen surge of patients being admitted to hospitals, healthcare management had to quickly adjust its protocols in favor of innovative and flexible solutions. 

Today, we’re exploring some of the lessons that healthcare management has learned in the wake of COVID-19 and how it’s continued to change to be more prepared for any medical challenges the future brings. 

Lessons Learned During the Pandemic 

Numerous factors ensure a healthcare facility runs smoothly. During the peak of COVID-19, many of those standard practices were abandoned as the needs of patients and medical staff evolved with the virus. Fortunately, those in healthcare management roles acted quickly, adjusting protocols and policies to ensure the safety and best health outcomes for everyone involved, including: 

Shifting the Delivery of Available Healthcare 

Before COVID, if you wanted to see a healthcare provider for an illness or health condition, your options were often limited to scheduling an appointment and seeing a doctor in person. However, with the six-feet rule in place, and with the rate of infection being so high, healthcare management quickly adopted another form of healthcare for patients: telehealth visits. 

With telehealth appointments, patients could receive care from medical professionals without ever having to leave their homes. This minimized the risk of transmission and also made healthcare more accessible to those in rural areas and individuals with mobility issues. 

Catering to Flexible Staffing Models 

In January 2021, there were over 126,000 COVID-19-related cases in hospitals across the United States: a staggering figure when compared to the 31,000 cases reported in January 2024. When caseloads become too high to easily manage, many hospitals resorted to flexible staffing models to handle the surges in patient volume. This included: 

  • Cross-training staff. 
  • Utilizing travel and temporary staff members. 
  • Reallocating staff from less affected regions and sending them where needed. 

Utilizing Data Analytics 

With the help of data analytics, healthcare systems more easily leveraged several types of data that helped management predict critical information, such as: 

  • Infection trends. 
  • Potential admission numbers. 
  • Fluctuations in resource needs. 

Access to real-time data helped healthcare management teams better prepare for logistical challenges, including allocating critical supplies such as ventilators, personal protective equipment, and ICU beds. 

Healthcare Management: Adaptations and Future Preparedness 

Living in a post-pandemic world, there are numerous adaptations that healthcare facilities worldwide have made in preparation for another potential pandemic, including: 

  • Incorporating more technology  
    From providing access to telehealth visits to finding innovative ways to include artificial intelligence and big data analytics, healthcare leaders are taking advantage of the benefits that technology can bring to healthcare. In particular, electronic health record (EHR) systems have been improved to simplify care coordination and share COVID-19-related data at the click of a button. 
  • Addressing healthcare inequalities  
    With a firm grasp of the disparities exacerbated by the pandemic, forward-thinking healthcare managers have created updated policy interventions and strategies aimed at improving access to healthcare services. Some of these changes include expanding community health programs and providing financial assistance for low-income patients. 
  • Strengthening healthcare infrastructure  
    Many health management teams are investing in the renovation of current facilities so they can treat patients more effectively. They’re updating ICU units, building new wings, and allocating funds to procure state-of-the-art medical equipment that they may not have had access to during the pandemic, such as diagnostic machines, ventilators, and advanced treatment technologies. 

Your Career in Healthcare Management Begins at UTPB 

The University of Texas Permian Basis offers two unique online programs designed to give you the skills needed to excel as a leader in the healthcare industry. Below, we discuss each healthcare management degree program to help you determine which best aligns with your current skillset and interests: 

BAAS in Healthcare Leadership 

Our online Bachelor of Applied Arts and Sciences in Healthcare Leadership is perfect if you already have some experience in healthcare and have an associate degree in applied science. This accelerated online bachelor’s program will provide strategies and skills for complex problem solving, project management and forecasting, and overcoming common constraints in the workplace. 

BBA in Healthcare Management 

The online BBA in Healthcare Management is ideal for those entirely new to the healthcare field. The program consists of 120 credits: a combination of general education courses and major-related courses that will provide skills in several key areas, based on your professional goals, such as: 

Both of our programs are designed with working professionals in mind. Flexible and cost-effective, these degrees can be completed at your own pace. Once you’ve selected the program that’s right for you, take the next step and apply today! 

Sources: 
https://ijsra.net/sites/default/files/IJSRA-2024-0291.pdf
https://ourworldindata.org/covid-hospitalizations

Cooking the books. Creative accounting. Embezzlement. These are phrases commonly used to describe accounting fraud. But what exactly does that phrase mean?  

Accounting fraud is the deliberate misrepresentation of financial statements to conceal corporate transactions or fabricate a misleading picture of financial stability. A study shared by Thomson Reuters showed that each year, about 41% of companies commit accounting violations, while about 10% of major public companies commit the more serious offense of securities fraud. That amounts to a lot of lost money—more than $1 million for one quarter of companies in 2023 alone. 

What’s Being Done About Accounting Fraud? 

Accountants have many tools and tactics at their disposal for detecting and preventing fraud, though like company executives, employees, customers, competitors, and hackers, accountants themselves can also be fraudsters. Here are some of the practices that prudent, ethical companies and individuals are implementing to thwart accounting fraud: 

Analyzing Data 

Accounting systems are analyzing large volumes of data more efficiently than ever before. Data analytics tools can detect patterns and anomalies that might indicate fraudulent activities, such as duplicate payments, unusual vendor relationships, or suspicious transactions. 

Assessing Fraud Risk 

Accountants are conducting fraud risk assessments to identify areas of vulnerability within an organization, enabling them to establish preventive measures to mitigate the likelihood of fraud occurring. 

Auditing 

Ongoing internal and external audits are fundamental in fraud detection. Auditors are examining financial records, transactions, and internal controls to identify any irregularities or signs of fraudulent behavior.  

Documenting and Keeping Records 

Accounting systems are ensuring that all transactions are recorded accurately and transparently, making it easier to identify discrepancies or unauthorized activities that could suggest fraud. 

Monitoring Transactions 

Transactions are being scrutinized regularly throughout accounting processes to pinpoint discrepancies, anomalies, or irregular patterns that may indicate potentially fraudulent activities. 

Supporting Whistleblowers 

Accounting departments are implementing whistleblower programs that empower employees to report suspected fraudulent activities confidentially.  

Using Controls 

Accounting systems are incorporating internal controls that prevent and detect fraudulent activities through segregation of duties and authorization procedures that ensure no individual has full control over financial transactions. 

Training and Educating 

Accounting professionals are being regularly trained in the latest fraud detection techniques and can educate their fellow employees about the signs of fraud. 

Credentials That Add Up to Tremendous Career Potential 

No matter what aspects of accounting interest you, The University of Texas Permian Basin offers an online, AACSB-accredited accounting degree to match. Our programs equip you with the expertise needed for a variety of related career opportunities. Choose a program based on your education level and professional ambitions: 

Online Bachelor of Business Administration in Accounting 

A bachelor’s degree is typically a prerequisite for entering the field of accounting professionally. UTPB’s BBA in accounting—available online exclusively at this UT System institution—aims to provide you with the necessary skills and knowledge to pursue accounting and related positions in governmental, public, private, and non-profit organizations.  

Suggested course for more information on accounting fraud: ACCT 4320 – Forensic Accounting/Fraud Examination 

See where graduates of this UTPB program are working. 

Online Master of Business Administration With Accounting Track 

Broaden your business understanding while enhancing your proficiency in both traditional and contemporary accounting concepts, strategic analysis, and decision-making skills through our online MBA program with accounting track. Benefits of our 33- to 42-credit program include: 

  • An optional CPA track for those wishing to pursue CPA certification. 
  • A non-CPA track for those who desire broader accounting studies. 
  • A completion time of as little as four semesters. 

Suggested course for more information on accounting fraud: ACCT 6320 – Fraud Examination and Forensic Accounting 

See where graduates of this UTPB program are working. 

Online Master of Professional Accountancy 

Refine your expertise in historical and contemporary accounting methodologies and enhance your decision-making and strategic thinking abilities with an eye toward becoming a CPA in our online Master of Professional Accountancy program. This 36-credit online program: 

Suggested course for more information on accounting fraud: ACCT 6320 – Fraud Examination and Forensic Accounting 

See where graduates of this UTPB program are working. 

Ready to get started? Apply now! 

Sources: 
https://www.investopedia.com/ask/answers/032715/what-accounting-fraud.asp

Paperless paychecks have been around since the 1970s, allowing employers to electronically transfer wages into employees’ accounts on payday. Direct deposit, or ACH (Automated Clearing House), saves the time and effort of rushing to a brick-and-mortar bank location and waiting in line to deposit a check before the bank closes. It’s an early example of fintech we take for granted today. 

Many more advances have emerged in recent decades, providing us with unprecedented financial autonomy and transforming the finance industry. Though we still need to keep our money somewhere secure, these innovations enable us to perform a wide range of financial transactions from a cell phone—and some sidestep traditional financial institutions altogether. 

Fintech, short for “financial technology,” encompasses innovative technologies that enhance and automate the provision and use of financial services. It assists companies, business owners, and consumers in optimizing their financial operations and processes through software and algorithms deployed on mobile devices and computers. Let’s look at a few fintech examples now. 

Online Banking 

Financial institutions enable customers to access their account 24/7 from the convenience of a secure website or app. These accounts are the same ones that they can access via an ATM or a local bank branch. In fact, customers can perform most banking transactions online, from deposits to transfers, making most bank visits redundant.   

Digital Wallets 

A digital wallet is a financial transaction app compatible with any connected device. It securely stores payment details and passwords in the cloud. While accessible from a computer, mobile wallets, a subset of digital wallets, are predominantly utilized on mobile devices. In addition to credit cards, digital wallets can store concert or travel tickets, car keys, ID cards, and coupons.  

Cryptocurrency 

A relatively recent addition to the world of finance, cryptocurrency gets a lot of attention, but not always for the right reasons. Criticisms of this virtual currency include slow transactions, inadequate regulation, a lack of inherent value, and potential use in criminal activities. Though controversial, cryptocurrency may be with us to stay. 

Peer-to-Peer Lending 

Also known as P2P lending, these platforms facilitate direct connections between borrowers and lenders, establishing their own rates and terms for transactions and allowing individuals to obtain loans directly from other individuals. P2P eliminates the need for a financial institution as an intermediary. 

Robo-Advisors 

A robo-advisor is a digital platform that delivers automated, algorithm-based financial planning and investment services, often with minimal human oversight. In a common scenario, a robo-advisor will collect information about your financial status and future objectives through an online questionnaire, enabling it to provide recommendations and execute investments autonomously on your behalf. 

Rungs in the Ladder to a Finance Career 

The University of Texas Permian Basin’s AACSB-accredited online finance programs equip you with financial management skills that can result in rewarding occupations, including leadership roles. All three highly marketable degrees are led by esteemed PhD-level faculty members boasting extensive experience within the finance industry. Explore the fintech, terminology, and trends you’ll need to know with us, online. 

Online Bachelor of Business Administration in Finance 

Develop essential financial management abilities applicable across diverse career paths with a BBA in finance—available online exclusively at this UT System institution. Many students use this program as a foundation for valuable Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP) professional credentials.  

See where graduates of this UTPB program are working now, potential future jobs, and corresponding salaries. 

Online Master of Business Administration in Finance   

Once you’ve completed a bachelor’s degree, continue your studies with an MBA—highly prized in the business world for its prestige. Build broad business acumen with a special emphasis on finance by completing 33-42 credits. Graduate in as little as four semesters.  

See where graduates of this UTPB program are working now, potential future jobs, and corresponding salaries. 

Online Master of Science in Finance 

If you seek a graduate degree sharply focused on finance, consider this 30-credit program—one of select few university programs of its type in Texas to boast STEM certification. Graduate in as little as four semesters.  

See potential future jobs and corresponding salaries for this degree. 

Stick to Your Own Schedule 

Delivered in an asynchronous online format, our finance degree programs provide you with the flexibility to pursue your studies at your own pace, irrespective of your location. There’s no need to visit campus. Whether you’re balancing work, personal commitments, or both, our programs empower you to fulfill those responsibilities while earning a highly regarded, career-advancing degree. 

Join the field of finance prepared to take on its changes and challenges. Apply to one of our online finance degree programs today! 

Sources: 
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-fintech
https://www.investopedia.com/terms/f/fintech.asp
https://www.investopedia.com/terms/r/roboadvisor-roboadviser.asp
https://www.investopedia.com/terms/d/digital-wallet.asp
https://www.investopedia.com/terms/p/peer-to-peer-lending.asp
https://www.investopedia.com/terms/c/cryptocurrency.asp

When we consider a healthcare professional’s role in the patient experience, we might be inclined to picture a patient-facing individual such as a nurse or a patient care technician. These professionals have an incalculably beneficial effect on patients’ health and well-being. But apart from having the proper skills and disposition required to do their jobs effectively, they need strong, compassionate leadership to guide them and set them up for success.  

Here we’ll discuss the vital role healthcare managers and leaders play in ensuring their facility’s patients receive the best of care.  

Rethinking the Patient’s Role 

The phrase “patient-centered care” comes up often today because of a significant mindset shift in healthcare. While physicians and other healthcare professionals may be exceptionally skilled and experienced, patient-centered care dispenses with the view that these professionals alone know what’s best for a patient in favor of a more inclusive, personalized approach. 

Patient-centered care puts an emphasis on treating the patient as an individual and learning their specific healthcare needs. It seeks to engage patients and their families by providing them with the information to understand a health condition and make their own decisions regarding the course of care. This requires healthcare professionals to be excellent communicators and advocates for their patients.  

The Driver of Patient-Centered Care 

Healthcare manager is not a specific role but rather a general title for a variety of different professions including clinical manager, nursing home administrator, and health information manager. While managing the day-to-day operations of their department or facility is front and center for these professionals, better healthcare outcomes and a first-rate patient experience are always at the core of their mission. 

Healthcare managers drive the personalized, patient-centered care that can result in a positive patient experience by: 

  • Establishing a mission and ensuring all employees understand and adhere to it. 
  • Setting the tone for care within their facility. 
  • Hiring skilled professionals to support their efforts. 
  • Ensuring patients have everything they need. 
  • Equipping employees with the resources to do their jobs well, from medical equipment and supplies to adequate mental health breaks. 

The Rewards of Leadership 

As a healthcare manager or leader, you’ll have the potential to improve the lives of countless patients and employees throughout your career—a challenging but ultimately rewarding endeavor. While positive patient outcomes may be their own reward, healthcare management roles can also lead to more job opportunities and higher compensation. Data shows median earnings in the six figures and an astonishing growth rate of 28%—much faster than the average for all occupations—for related careers in the coming years. The University of Texas Permian Basin can put you on a path to these leadership roles in healthcare. 

Redefine the Patient Experience as a Healthcare Leader 

UT Permian Basin’s online degrees in healthcare management and leadership lay the groundwork for fulfilling careers at the helm of a patient-centered organization. 

Online Bachelor of Business Administration in Healthcare Management 

Explore the application of core business principles from the AACSB-accredited BBA program within a healthcare context, including topics such as financial management in healthcare organizations, patient service strategies, and understanding legal and regulatory frameworks. See where graduates of this UTPB program are working! 

Online Bachelor of Applied Arts and Sciences in Healthcare Leadership  

Enhance your expertise in meeting the requirements of employees and patients while also refining your skills in financial management and quantitative decision-making. This program is designated for students who hold an AAS degree in nursing, emergency medical services, radiology, or other healthcare-related disciplines.  

One Choice for Convenience and Quality 

Choose either healthcare-focused online UTPB bachelor’s degree to experience the benefits of our asynchronous, 100% online format. Enjoy the flexibility of finishing your coursework according to your own timetable, regardless of your location, all while maintaining your professional and personal obligations. You’ll still receive guidance from our esteemed faculty, as both programs are overseen by the same distinguished educators who teach at our Odessa, Texas, campus. 

Apply to your preferred program today! 

What if your neighborhood stayed powered through the next hurricane? That’s exactly what happened in Babcock Ranch: America’s first solar-powered city. Built with sustainability and storm resilience in mind, this Florida town is changing the future of energy and urban design. 

Why Was Babcock Ranch Built This Way? 

If you’ve ever lived in Florida or watched news coverage of hurricanes hitting its coastlines, you understand the state’s vulnerability to these storms. In 2004, Florida endured four hurricanes (Charley, Frances, Ivan, and Jeanne) in the span of a little over a month. Hundreds of thousands of residents lost power, with only 17.5% relying on portable generators to sustain basic appliances. 

More recently, in 2022, Hurricane Ian wreaked havoc in southwest Florida, causing widespread destruction and leaving 2.7 million people without power. Some endured a week or more without electricity, braving extreme heat and humidity. 

Despite facing the same powerful 155-mile-per-hour winds as neighboring towns, a community near Ft. Myers called Babcock Ranch emerged unscathed. Thanks to meticulous planning and reliance on solar panels for electricity, all 2,000 homes in the neighborhood retained power. 

But what is Babcock Ranch—and how did it come out nearly unscathed when surrounding towns were left flooded, damaged, and without power? 

Let’s take a closer look. 

Fast Facts: America’s First Solar-Powered City 

Before we explore what makes Babcock Ranch a sustainability success story, here’s a snapshot of how this innovative town is making waves—powered entirely by the sun. 

Babcock Ranch: A Sustainable Dream Turned Into Reality 

As with most grand plans, the beginning of Babcock Ranch began with a simple vision by its founder, Syd Kitson. According to VOA News, Kitson wanted to build a city that worked hand-in-hand with the environment. In 2015, his dream was realized as they broke ground on its construction, and Babcock Ranch was born. 

The town, which spans over 18,000 acres of land, has become a series of distinct neighborhoods, schools, restaurants, nature trails, and more amenities that make it a desirable place to live. But what really sets it apart from other towns is the fact that it runs entirely on

So how does Babcock Ranch power 2,000 (and growing) residences and additional commercial spaces at once? Partnered with Florida Power and Light, Babcock Ranch houses a solar energy center on 440 acres of land. 

Not sure what that looks like? Picture this: 333 football fields, filled with approximately 33,000 solar panels soaking up the sun’s energy all day long. Together, those panels generate about 75 megawatts of clean energy. To put this in perspective, one megawatt produces enough electricity to power approximately 200 homes. So, there’s plenty of solar energy to go around—and even some left over to serve customers living outside of Babcock Ranch. 

An aerial view of construction on waterfront condominiums at Babcock Ranch, with a lake in the foreground. 

Why Babcock Ranch Survived Hurricane Ian While Other Towns Didn’t 

Many of Babcock Ranch’s current residents moved there because of its potential to withstand hurricane damage. But how did its builders ensure the town’s safety ahead of the devastation wrought by Hurricane Ian on neighboring cities? 

A few strategies they implemented when developing the town include: 

  • Building it on high ground that could endure storm surges. 
  • Crafting homes that were made to resist hurricane-force winds. 
  • Burying power lines underground, shielding them from heavy winds and bad weather. 
  • Digging retention ponds to protect homes from flooding. 
  • Paving streets that are designed to remove excess water. 

Thanks to the careful planning involved in constructing the solar-powered town, Babcock Ranch emerged relatively unharmed from the havoc Hurricane Ian caused in Ft. Myers, Sanibel Island, and other nearby cities. Apart from minor damage like fallen trees, the town maintained power throughout and after the storm, proving that America’s first solar-powered town is, indeed, the place you want to be when a hurricane hits. 

Earn an Online Graduate Credential in Energy Business at UTPB 

Whether you aspire to become a chief sustainability officer or a climate change policy analyst in emerging sustainable cities, The University of Texas Permian Basin offers several online graduate credentials in energy business, including: 

  • Graduate Certificate in Energy Business  
    During this 100% online, 12-credit program, you’ll gain the accounting, finance, management, marketing, and business law skills needed to join ranks in the energy industry. 
  • MBA with Certificate in Energy Business  
    With a heavy focus on business and the energy industry, this 36- to 45-credit online program provides an array of knowledge and leadership skills, preparing you to work in a diverse range of roles in energy-related fields. 
  • MS in Energy Business  
    Designed for energy industry professionals, the MS in Energy Business is an online 30-credit program that offers an in-depth study of the energy industry and its operations, concentrating on the current and future demands of the field. 

All of our programs offer year-round start dates and affordable tuition rates and are AACSB accredited. Whether you’re new to the energy industry or interested in advancing your role, find the program that’s right for you and apply today! 

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From tax evasion to money laundering, when it comes to unraveling financial mysteries, forensic accountants are the unsung superheroes. Combining their investigative and problem-solving skills with their prowess in data analysis, they’re able to solve the seemingly unsolvable. 

But how do they do it—and what do they do, exactly? 

Today, we’re doing a little sleuthing of our own as we untangle the mystery of forensic accounting. 

What Is Forensic Accounting and How Does It Work?

Forensic accounting is the practice of investigating financial records to uncover evidence of fraud, embezzlement, or other financial crimes. More specifically, forensic accountants are certified public accountants (CPAs), and sometimes certified fraud examiners (CFEs), who specialize in examining the finances of individuals and businesses. They often work for insurance companies, law enforcement agencies, or financial institutions, dedicating their efforts to uncovering evidence of financial crimes. 

Their daily responsibilities depend on their particular skill set and the nature of each case but generally include: 

  • Conducting financial audits
  • Analyzing financial records
  • Identifying irregularities or discrepancies in financial documents
  • Tracing funds and assets
  • Interviewing individuals involved in the case
  • Preparing reports for legal proceedings
  • Collaborating with legal teams and law enforcement
  • Providing expert testimony in court proceedings
An infographic labeled Financial Fraud Detection that lists short summaries in the following sections: Common Crimes, What Do They Do?, Where Do They Work?, How to Become a Forensic Accountant. The top graphic shows printed accounting paperwork and a pair of glasses. The UTPB logo appears at bottom center.

How Are Forensic Accounting and Fraud Examination Related? 

Forensic accounting and fraud examination are closely connected fields, often working in tandem to investigate financial misconduct. Both involve analyzing financial data to uncover wrongdoing, whether it’s embezzlement, fraudulent reporting, or hidden assets. In fact, many forensic accountants specialize in fraud examination and apply their accounting expertise to detect, prevent, and explain fraudulent activity. 

The key difference lies in focus and scope. While forensic accounting is a broad discipline that includes any financial investigation used in a legal setting, fraud examination specifically zeroes in on identifying and resolving allegations of fraud. In other words, all fraud examiners may use forensic accounting methods, but not all forensic accountants work exclusively in fraud examination. 

Types of Financial Crimes in Financial Accounting

One of the enticing aspects of forensic accounting is that there are numerous types of crimes to investigate, and no two cases are exactly alike. Whether they work for the FBI or a private financial firm, forensic accountants help solve a diverse range of financial crimes: 

  • Fraudulent financial reporting occurs when an individual or company falsifies financial statements with the intent to mislead stakeholders regarding their financial performance. Often to help obtain financing, their financial statements relay that they earned more than they did or claimed more assets than they had. 
  • Asset misappropriation involves the unauthorized use of an organization’s resources. For example, if an individual responsible for managing an organization’s finances uses those assets for personal gain (also known as embezzlement), that person could manipulate the company’s accounting records to avoid detection. 
  • Money laundering involves disguising the origins of illegally obtained money. If you’ve seen the Netflix show “Ozark,” you might be familiar with this form of financial crime, particularly the laundering of funds made from drug trafficking. People also launder money to clean the proceeds obtained from activities such as illegal gambling, corruption, and fraud. 
  • Insurance fraud occurs when someone makes false claims to an insurance company to gain benefits or compensation. From staging elaborate accidents to exaggerating the extent of one’s injuries, insurance fraud can take various forms, all aimed at deceiving the insurance company for financial gain. 

Those aren’t the only types of financial crimes that forensic accountants tackle. Other common  types include: 

  • Tax evasion 
  • Bribery and corruption 
  • Securities fraud 
  • Hidden assets 
  • Corporate fraud 

Forensic Accounting Methods and Techniques

In addition to soft skills like attention to detail and problem-solving, forensic accountants are specially trained in relevant areas to ensure they can effectively solve complex financial mysteries, including: 

  • Collecting relevant data  
    Forensic accountants meticulously collect and analyze financial documents including income statements, balance sheets, and bank statements to uncover irregularities and discrepancies. These documents are essential for assessing the legitimacy (or illegitimacy) of an individual or company’s financial transactions. 
  • Analyzing financial statements 
    After examining the available financial data, forensic accountants analyze this documentation to assess the financial accuracy of the individual or business. Assessing trends and key performance indicators helps them discover potential inconsistencies that may allude to financial crimes. 
  • Conducting interviews and interrogations  
    From witnesses to whistleblowers, forensic accountants speak with numerous individuals to gather evidence for their cases. Through specialized questioning techniques designed to elicit specific details, they can assess the credibility of the individuals they’re interrogating, acquiring more evidence to strengthen their investigations. 

Forensic Accounting and Fraud Examination FAQs 

Wondering what it takes to become a forensic accountant or how they help solve financial crimes? Below are answers to some of the most common questions about this exciting and impactful field: 

  • What’s the difference between forensic accounting and fraud examination?
    While the two are closely related and often overlap, forensic accounting is a broader field that encompasses the investigation of financial discrepancies and disputes, often for legal purposes. Fraud examination is a more specialized area that focuses on detecting, investigating, and preventing fraud. Many professionals are trained in both areas.
     
  • What qualifications do you need to become a forensic accountant?
    Most forensic accountants are Certified Public Accountants (CPAs) and may also hold a Certified Fraud Examiner (CFE) credential. A bachelor’s degree in accounting or a related field is typically required, and many pursue a master’s degree in accounting or business to deepen their expertise and advance their careers.
     
  • Where do forensic accountants typically work?
    Forensic accountants can be found in a wide range of settings, including public accounting firms, law enforcement agencies, insurance companies, government organizations, and large corporations. Some also work as independent consultants or expert witnesses in court.
     
  • What types of crimes do forensic accountants investigate?
    They investigate various financial crimes such as embezzlement, insurance fraud, money laundering, tax evasion, bribery, securities fraud, and corporate misconduct. Their work often plays a critical role in legal proceedings and regulatory actions.

Advance Your Accounting Career with a Degree in Accounting From UTPB 

Whether you’re passionate about forensic accounting, guiding clients toward long-term financial success, or exploring another area of accounting, UTPB offers three online programs designed to equip you for a broad range of roles in the industry: 

  • Bachelor of Business Administration in Accounting 
    If you’re just beginning your accounting career, our online BBA in accounting is the perfect place to start. The online courses provide a broad skillset necessary for accountants, with core courses such as Auditing, Principles of Finance, Federal Income Tax, and more. 
  • Master of Professional Accountancy 
    Our flexible 36-credit program is entirely online, ideal for busy working professionals who value the freedom to learn at their own pace. Throughout the program, you’ll engage in a comprehensive curriculum composed of core accounting courses crafted to prepare you for CPA licensure. With courses that span a range of topics, including Fraud Examination and Forensic Accounting, Information Systems Management, and Financial Management, our program empowers you to delve deep into specialty areas of your choice, shaping your expertise for future career opportunities. 
  • Master of Business Administration with accounting emphasis 
    You can complete this 33- to 42-credit online program in as little as four semesters and develop the specialized skills needed for leadership roles in accounting. 

Choose the program that aligns with your professional aspirations and apply today! 

Sources: 
https://www.investopedia.com/terms/f/forensicaccounting.asp
https://www.investopedia.com/terms/w/white-collar-crime.asp#toc-money-laundering

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Robots are taking over the world, but not in the way science fiction writers imagined.  

Welding robots assemble our cars. ATMs and online banking handle our deposits. And where overworked retail cashiers once asked, “Did you find everything okay?” there now stands self-checkout terminals.  

Automation has long promised to revolutionize blue-collar work, which is repetitive and sometimes dangerous. Now, artificial intelligence (AI) is shaking things up for white-collar workers. Jobs like technical writing, web development, and budget analysis—roles once thought safe from automation—could be at risk.  

Will AI take over your job? Let’s find out.  

An Algorithm for Every Occasion 

Generative AI, such as ChatGPT, Google Gemini, DALL-E, and Midjourney, are deep-learning models that mimic human decision-making processes to create new content, including: 

  • Code 
  • Images 
  • Text 
  • Video 
  • Music 

Ask ChatGPT to write a children’s book in the style of Dr. Seuss and the large language model (LLM) will generate whimsical rhymes in seconds. Tell DALL-E to paint a picture of Nosferatu in RuPaul’s Drag Race or Darth Vader ice fishing and that’s exactly what you’ll get.  

The truth is that no one knows how generative AI will affect jobs, only that it will. 

No one can compete with the speed and efficiency of these AI tools, which have come out of (seemingly) nowhere to threaten office jobs. “To be brutally honest, we had a hierarchy of things that technology could do, and we felt comfortable saying things like creative work, professional work, emotional intelligence would be hard for machines to ever do,” said Erik Brynjolfsson, a professor at the Stanford Institute for Human-Centered AI. “Now that’s all been upended.”   

How Will AI Affect Jobs?  

The truth is that no one knows how generative AI will affect jobs, only that it will. A 2023 study conducted by OpenAI, ChatGPT’s parent company, looked at 923 occupations and found that: 

  • LLMs could perform some (at least 10%) of the work performed by 80% of American workers.  
  • About 1 in 5 workers could see at least half of their tasks impacted by generative AI. 
  • Only 4% of jobs were unaffected.  

So, unless you’re a world-class athlete or a skilled tradesperson, your world is about to change.  

“You can replace people, you can augment people, and you can create new opportunities for people. But you do have winners and losers.” 

—Mary Daly, CEO of the Federal Reserve Bank of San Francisco 

What Does This Mean for Workers?  

AI, particularly generative AI, is inherently disruptive. However, technological advancements of this kind have consistently fueled economic and employment growth.  

Some jobs may be lost, but most will benefit from integrating AI technologies. No matter how sophisticated generative AI may be, human expertise remains irreplaceable. There will always be work for people; only now, it will be like everyone has an AI-powered assistant, making it easier to perform advanced tasks and closing the gap between entry-level and experienced workers.  

Worry About Your Rivals 

Chances are AI won’t take over your job: your rivals will. Professionals who are more willing to embrace AI tools will almost certainly gain a competitive edge. “When I think of generative AI—or AI writ large—what I see is an opportunity,” explained Mary Daly, CEO of the Federal Reserve Bank of San Francisco. “You can replace people, you can augment people, and you can create new opportunities for people. But you do have winners and losers.” 

Embrace AI Tools  

The future of work remains uncertain, but it will be intensely competitive. If you hope to keep up, your best bet is to embrace AI tools like ChatGPT and DALL-E, which will serve as valuable additions to your repertoire of skills. Only by honing your technical and interpersonal abilities can you accomplish things that neither your competitor nor AI can achieve. 

Explore AI Tools In Our Online Program  

That’s where the online Bachelor of Business Administration in Marketing program from The University of Texas Permian Basin comes into play.  

Through our online program, you’ll master both traditional and digital marketing, equipping you with the skills you need to leave the competition behind. Not only will you explore the latest marketing trends, you’ll also learn what it takes to thrive in a competitive landscape increasingly reliant on AI. 

Our online BBA in marketing courses include: 

  • Principles of Marketing: An introduction to marketing concepts. Throughout this course, you’ll be encouraged to use any AI tools at your disposal to complete course assignments. After all, you’ll be using tools like these in your career. 
  • Digital Marketing Analytics: Gain a deep understanding of consumers’ needs, exploring the effectiveness of various digital marketing strategies while learning about AI topics and analytics tools.  
  • Marketing Strategy: Taking a top-down approach to marketing, this course focuses on how businesses operate across borders. Learn to think like a strategy manager, and in the process, learn how companies can integrate AI to remain competitive.  

Join The University of Texas Permian Basin’s online BBA in Marketing program to stay ahead of the curve. Apply today!  

Sources: 
https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america
https://www.forbes.com/sites/bernardmarr/2024/01/15/generative-ai-probably-wont-take-your-job-but-it-will-change-how-you-work/?sh=326dceb8267c

Did you know that there are approximately 33.2 million small businesses in America? About 46% of workers in the United States are employed by these tiny but very mighty companies. However, larger businesses employ numerous expensive marketing strategies to increase their visibility, customer base, and revenue, so how are small businesses supposed to keep up? 

Enter social media marketing, a digital marketing strategy that has the potential to bring buyers to small businesses in droves. With 5 billion social media users worldwide, small businesses can use social media to reach a significantly higher number of potential customers (along with a slew of other worthwhile benefits). 

Interested in learning more about how social media is revolutionizing the small business landscape? Sit back and relax as we discuss five positive impacts social media marketing can have on small businesses. 

#1 It Increases Brand Awareness 

If your small business isn’t leveraging social media, your ability to introduce yourself to potential customers decreases significantly. However, by incorporating various forms of social media marketing, such as content marketing, influencer marketing, and paid advertising, you can showcase your brand to individuals within your target market locally and globally. 

So, how exactly does social media enhance brand awareness? It provides a popular platform to integrate multiple marketing strategies, including: 

  • Sharing content that addresses your customers’ pain points. 
  • Building connections with potential customers. 
  • Communicating your unique selling points. 
  • Encouraging users to share your content with others. 

#2 It Drives Traffic to Your Website 

Many small businesses use websites as a platform to showcase—and sell—their products or services. And with online shopping bringing in more than $800 billion in annual sales, we can understand why so many companies are joining the bandwagon. But without taking advantage of social media, they’re missing a huge opportunity to bring more traffic (a.k.a. potential customers) to their website. 

Let’s imagine you own a crystal company, offering a variety of crystals from rose quartz to labradorite. Despite launching your website, you haven’t seen a significant increase in traffic. However, after a colleague suggests creating a business account on your target audience’s preferred social media platform, you begin to notice a rise in the number of people visiting your site. 

As you incorporate customer testimonials, include links to your website in your social media posts, and actively engage with your audience, website traffic continues to grow. This increase ultimately leads to a boost in sales and revenue for your crystal company, proving that social media’s ability to increase traffic also translates to tangible success for your business. 

#3 It Promotes Content 

Social media provides an excellent opportunity to promote many types of content, including blog posts, videos, infographics, and podcasts. 

Let’s say you wrote a brilliant listicle titled “Ten Healing Crystals That Will Change Your Life.” While you might attract some organic clicks via search engines, consider the potential for increased clicks if you promote it on one or more social media accounts. As your following increases, you’ll be creating a larger platform to showcase your content, simultaneously highlighting your industry expertise. It’s a win-win for your marketing strategy and your business. 

#4 It Helps You Stay Ahead of Competitors 

Once you jump on the social media marketing bandwagon, you’ll realize that you’re not the only crystal connoisseur out there. While you may have found a specific niche of customers to target your efforts towards, other small businesses selling similar products have also identified their own target audience and are implementing their own marketing strategies to attract potential customers to their content and website. 

Social media provides valuable insights into your competitors’ activities and keeps you updated on current industry trends. By monitoring your competitors’ marketing strategies, you can identify what’s working for them and what isn’t, enabling you to adapt and refine your own marketing approaches accordingly. 

Master Your Business and Marketing Prowess at UTPB 

The impact of social media on small businesses can be profound, whether you’re implementing it for your own business or pursuing a marketing role where you offer your expertise to multiple small businesses. And social media is just the tip of the iceberg. There are numerous digital and traditional marketing strategies you can use to help small businesses grow. 

The University of Texas Permian Basin offers an online Bachelor of Business Administration in Marketing that prepares you for all of the above, from social media and other digital marketing strategies to more traditional methods, such as print and broadcast advertising. 

What’s more, we understand that many of our students are working professionals. That’s why we’ve created an online program that caters to adults with busy professional and personal lives. You can take the courses at a pace that’s convenient to you, earning a bachelor’s degree that will strengthen your marketing prowess and give you the tools to help you build businesses from the ground up. 

Browse our course offerings, and when you’re ready, start the next chapter in your career by completing an application. 

Sources: 
https://www.uschamber.com/small-business/state-of-small-business-now
https://datareportal.com/reports/digital-2024-global-overview-report
https://www.census.gov/library/stories/2022/04/ecommerce-sales-surged-during-pandemic.html