Explores the history and economic foundations of the advertising industry, advertising media and messages; visual communication; and current issues in advertising.
Course Credits: 3
Student Learning Outcomes
Describe components of the advertising industry, including its communicative norms and the organizational structures that support it.
Use research skills specific to advertising campaigns.
Identify rhetorical principles of effective advertising.
Evaluate advertising products and practices using critical, rhetorical, ethical, and cultural standards.