COMM3311 Advertising Strategies

Course Description

Explores the history and economic foundations of the advertising industry, advertising media and messages; visual communication; and current issues in advertising.

Course Credits: 3 

Prerequisites: None 

Student Learning Outcomes 

  • Describe components of the advertising industry, including its communicative norms and the organizational structures that support it.  

  • Use research skills specific to advertising campaigns.  

  • Identify rhetorical principles of effective advertising.  

  • Evaluate advertising products and practices using critical, rhetorical, ethical, and cultural standards.