Explores the public messaging strategy of corporations and other large organizations. Students investigate how research techniques used to identify public groups are transformed into message in various media. Emphasis is given both to relevant theoretical issues as well as to relevant professional skills.
Course Credits: 3
Student Learning Outcomes
- This course focuses on the public advocacy strategy of corporations and other large organizations. The course is designed to both explore relevant theoretical issues as well as to help the student develop directly relevant professional skills. At the end of this course, students should be able to:
1. Identify audiences and situations for a corporate messaging strategy.
2. Develop a clear public advocacy strategy for a potential employer.
3. Discuss cases and examples of public messaging strategies which have been previously attempted.