COMM3370 Research Methods

Course Description

Introduces students to research methods used in the communication field. Topics include quantitative methods, interpretive methods, textual and archival research, and computer-assisted techniques. May be repeated for credit when topics vary.

This course is designed to educate students regarding communication research methods, including both quantitative and qualitative methods. Students will be able to demonstrate mastery of these methods and understand their application.

The catalog description of this course is: “Introduction to quantitative and qualitative research methods used in communication research.” Specifically, the course will be divided into three modules:

1) Research Basics

2) Quantitative Communication Research

3) Qualitative Communication Research

Course Credits: 3


Student Learning Outcomes

  • Demonstrate understanding of the research process used by communication scholars.
  • Apply appropriate methodologies to various types of data.
  • Apply knowledge of communication research to various real-world scenarios.
  • Distinguish between qualitative and quantitative communication research methods.