An analysis of school public relations from a perspective of communication and collaboration with all community constituents and responding to diverse interests and needs to promote student success.
ELCC Standard 1: Candidates who complete the program are educational leaders who have the knowledge and ability to promote the success of all students by facilitating the development, articulation, implementation, and stewardship of a school or district vision of learning supported by the school community.
ELCC Standard 4: Candidates who complete the program are educational leaders who have the knowledge and ability to promote the success of all students by collaborating with families and other community members, responding to diverse community interests and needs, and mobilizing community resources.
To acquaint you with the 268 Principal Competencies that form the base for the 268 Principal as Instructional Leader Certification, visit the following website, where you will be able to download a certification exam preparation manual.
Course Credits: 3
Student Learning Outcomes
By the end of this course, you should be able to:
- Articulate a meaningful definition of school-public relations grounded in research and experience.
- Understand the intersection of professional standards/competencies and school-community relations in a real-world setting.
- Plan for meaningful efforts to engage stakeholders with consideration for best practices borne out in research.
- Understand how normal campus and district operations are influenced by public relations-related concerns.
- Identify varied impressions and perspectives through personal interviews with different stakeholder groups.
- Develop a draft of a strategic school-public relations plan.