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Valentine’s Day Marketing: The Business of Love 

Not even a week has passed since you stored away your Christmas decorations, and signs of the next big holiday are already on the rise. Pink and red heart-shaped boxes and a plethora of lovestruck stuffed animals line the shelves in every store.  It’s official: Valentine’s Day is approaching. Thanks to several well-planned marketing strategies,…

The Difference Between an MS in Finance and an MBA in Finance 

If you’re ready to begin a master’s degree and have a passion for finance, you have a few program choices: namely, an MS in finance or an MBA in finance. You may wonder, however, what the difference is between these graduate finance degrees, apart from their names. We’re going to discuss the key differences between…

How the U.S. Is Preparing Its Power Grid to Transition to Electric Vehicles 

What the Transition to Electric Vehicles Means for the U.S. Power Grid  They’ve been championed as an eco-friendly alternative to traditional cars. But as more rechargeable electric vehicles (EVs) hit the road, how will the U.S. power grid—already strained due to record high temperatures and other factors—be able to meet the demand? Here we’ll discuss…

The 7 Biggest Shopping Days and Their Origins 

Shopping holidays are a time-honored American tradition. Now, however, shoppers can decide whether to line up outside a brick-and-mortar store on Black Friday or fill a virtual shopping cart on Cyber Monday—or do both.  We’re here to explore the history behind seven of the biggest shopping days. Looking back, we may glean what makes shoppers…

Accounting: One of the World’s Oldest Professions 

When people picture a day in the life of an accountant, they often envision a professional diligently tapping away on the keys of a calculator while tracking the funds coming in and out of their client’s accounts. All the better to ensure the numbers add up correctly, of course.  But thousands of years ago, when…

8 Pathways You Can Take to Become an Entrepreneur 

At some pivotal moment in our professional journey, many of us harbor a remarkable idea or long to embark on a path of independence and self-expression. Yet, most of us wonder: “How can I transform this dream into reality?” In fact, upwards of 27 million Americans dream of pursuing self-employment, but many are unsure of…

The Impacts of Moving to Clean Energy Too Quickly 

When it comes to recent shifts in global temperatures, changes in precipitation totals, and the imminent loss of species on land and sea, climate change is the large, disruptive elephant in the room. Caused in large part by the excessive levels of fossil fuels used to power cars and generate electricity, climate change has led…

How AI Is Changing the Way We Do Business 

Just as the internet revolutionized our lives starting in the 1990s, artificial intelligence (AI) is transforming the way we interact with others, run businesses, and conduct many other aspects of our lives in the 2020s. While AI is by no means a new concept (depending on which source you consult, it was conceived sometime during…

What Are the Most Cost-Effective Marketing Strategies? 

In business, marketing is spreading awareness of a product or service with the goal of having more people pay for it. Ideally, this is done in a way that minimizes up-front costs to the marketer while maximizing their financial returns. But which strategies are the most cost-effective? Below we’ll summarize economical strategies that are readily…

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