If you’re considering a Bachelor of Business Administration (BBA), you’re likely aiming for a leadership role in the world of business. But with so many directions to choose from, picking the right focus can feel overwhelming. That’s where a BBA in management comes in. This versatile degree is designed to equip you with the communication, strategy, and leadership skills that today’s employers value most.
At The University of Texas Permian Basin, our online BBA in management program is built to prepare you for a wide range of career opportunities, from managing people and projects to launching your own business. Whether you’re drawn to HR, marketing, or entrepreneurship, your journey starts here.
Let’s explore seven rewarding—and often well-paid—careers you can pursue with a BBA in management.
The duties of a human resource (HR) manager extend far beyond administrative tasks. HR managers, along with the HR department they oversee, help shape the culture, practices, and policies at their companies.As an HR manager, you’ll wear a number of hats, but your main duty will be to foster communication between a company and its employees.
Our online BBA in management program can prepare you for this role through classes like Business and the Law and Human Resource Management, which covers such topics such as:
Human resources managers made a median annual salary of $140,030 in 2024 per the Bureau of Labor Statistics (BLS). If empathy and communication are among your professional strong suits, this is the role for you.
A career as a marketing manager is perfect for graduates who would like to continue to express their creativity in BBA management jobs. Marketing managers work with internal teams to implement marketing initiatives, whether that means kicking off a new advertising campaign or crafting click-worthy emails.They may switch between multiple platforms, or they may specialize in one area of marketing, such as social media marketing.
At UT Permian Basin, classes like Principles of Marketing teach students the fundamentals they need to excel in this role. Marketing managers made a median annual salary of $159,660 in 2024, proving that satisfying and high-paying roles are not mutually exclusive.
This career is for the closers. Sales managers promote products and services while engaging in a more direct relationship with customers than marketing managers. They work to understand customer preferences, attract new customers, and resolve customer concerns. Sales managers must also possess hard skills, like:
Depending on the size of the organization, sales managers may oversee a single team or a network of sales managers with teams of their own. Whether sales managers specialize in business to business (B2B) or business to consumer (B2C), their skills are highly valued in BBA jobs. According to the BLS, sales managers made a median salary of $138,060 in 2024.
Once a sale is made, an account manager is often there to take up the baton. Account managers are the point of contact for a client, passing along goals, rules, and expectations to the rest of their team and ensuring that they are met.
Communication is essential for this position, which is why we make it a priority in our program. Business Communications is an upper-level course covering basic interpersonal communication, including composing, editing, and revising business-related communications. Entry-level salaries for this position are about $71,000 a year; however, account managers can go on to make well over $100,000 a year
Business analyst, data analyst, market research analyst, financial analyst—take your pick. Thanks to classes like Computers and Problem Solving, graduates of our program possess the problem-solving skills needed to succeed in any of these BBA jobs.
Analysts look at data to devise ways to improve businesses’ processes and systems. They are often called upon to initiate change without losing sight of a business’s overall goals. For example, financial analysts might assist companies with investments while being mindful of risk and potential losses—a valued skill that nets financial analysts an average annual salary of $101,910.
Individuals wishing to continue their education in finance can earn a Master of Business Administration with a concentration in finance. Like our BBA in management program, this program is flexible, 100% online, and accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Although their job duties will depend on their chosen industry—law, healthcare, construction and engineering, information technology—project managers are responsible for planning, initiating, and overseeing specific projects. This means considering a number of resources, including time and money.
Production Operations Management is an upper-level core course in our online program that can prepare students for this exciting position by teaching them fundamental concepts of management, including:
According to the Project Management Institute, there will be an average of 213,974 newly created positions each year through 2027 in project-management-oriented industries in the U.S. In addition to being in demand, project managers are well compensated, making just over $90,000 a year. Project managers can go on to earn even higher salaries as program managers and portfolio managers.
One of the major appeals of our online BBA in management program is the access it provides to flexible career paths. Many graduates of our program decide to forge their own career paths by starting small businesses.
UT Permian Basin’s online BBA in management program can prepare you to step into a leadership role by teaching you how to:
U.S. small business owners make about $70,000 a year, but how much you pay yourself is entirely up to you. This is one of the most important decisions you will face as a business owner. What’s right for you, and what’s right for your business? This is just one of the many questions you’ll be prepared to address as a graduate of our program.
If you’re interested in developing the leadership, communication, and management skills needed to succeed in BBA management jobs, our online BBA in management program is for you. Our program is AACSB accredited and 100% online. Earn your degree while prioritizing your personal and professional life. Apply now for an online program as flexible as your future career path.
Learn more about UT Permian Basin’s online BBA in management program.
Sources:
https://www.bls.gov/ooh/management/human-resources-managers.htm#tab-1
https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-4
https://www.linkedin.com/salary/account-manager-salaries-in-united-states
https://www.indeed.com/career/project-manager/salaries
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