Rhetoric is the art of persuasion: using language intentionally to influence how others think, feel, or act. Rhetoric isn’t limited to philosophy, politics, or formal speeches. It’s deeply rooted in our everyday lives, from workplace discussions to written arguments and casual conversations.
Although the concept dates back to ancient Greece, rhetoric is still relevant. Understanding how persuasion works can help you communicate more clearly, adapt your message to different audiences, and make your ideas more effective in professional and personal settings.
In this article, we discuss:
What began as a discipline centered around public speaking (often as part of political discourse) has taken on a broader definition: a way of communicating in written or verbal form that’s convincing to the audience.
At its core, rhetoric is the art of persuasion—the ability to identify what will convince a particular audience and how to deliver that message effectively.
The origins of rhetoric date back to ancient Greece, where it was considered a foundational part of education. Major philosophers like Aristotle, Plato, and Cicero formalized rhetorical theory, breaking it into key elements such as:
These principles still guide persuasive communication today, from courtroom arguments to TED Talks.
The connotation of rhetoric has changed over time and today is often negative. Someone who is “all talk and no substance” is said to be full of rhetoric. However, in the modern educational context, rhetoric is an important discipline.
While once tied closely to political speeches and legal debates, rhetoric now spans all forms of communication, from advertising and social media to academic writing and activism. Its scope has expanded, but its goal remains the same: influence, clarity, and connection.
Rhetorical skills are important to our professional and personal lives, and everyone can benefit from improving theirs. Whether you’re presenting a business idea, negotiating a raise, or writing a compelling cover letter, rhetorical techniques can help you:
In short, rhetoric gives you the tools to make your voice heard and understood.
Unfortunately, “rhetoric” often gets a bad rap. Many people associate it with empty words or political spin. But effective rhetoric isn’t about manipulation; it’s about clarity, intention, and persuasion with integrity.
According to the Stanford Encyclopedia of Philosophy, rhetoric is “the art of using language to inform, persuade, or motivate audiences.” Many would say that’s a skill worth growing, not avoiding.
Curious about how rhetoric works or why it matters? Here are quick answers to some of the most common questions about this powerful communication tool.
Join history’s great philosophers—and today’s most successful professionals—in being an exceptional communicator. The University of Texas Permian Basin’s 100% online Bachelor of Arts in Communication program can provide you with a firm, thorough foundation in rhetoric through courses like:
Our communication bachelor’s degree program is delivered in a 100% online, asynchronous format that gives you the flexibility to complete your coursework on your own schedule. From just about anywhere in the world, you can enjoy access to a quality education from UT Permian Basin.
Learn the indispensable art of rhetoric as you hone your broader communication expertise through our online BA in communication program!
Sources:
https://www.britannica.com/topic/rhetoric
https://dictionary.cambridge.org/us/dictionary/english/rhetoric
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