Course Description
Explores the history and economic foundations of the advertising industry, advertising media and messages; visual communication; and current issues in advertising.
Course Credits: 3
Prerequisites: None
Student Learning Outcomes
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Describe components of the advertising industry, including its communicative norms and the organizational structures that support it.
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Use research skills specific to advertising campaigns.
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Identify rhetorical principles of effective advertising.
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Evaluate advertising products and practices using critical, rhetorical, ethical, and cultural standards.