BA in Communication With Sports Media Track Program Overview
Explore Sports Stories Beyond the Scores
Sports media is not simply about reporting final scores. In recent times, many leagues and athletes have proven themselves newsworthy—and not necessarily for what happened on the field. If you work in the media, how do you communicate these stories to the public? If you work within a professional sports organization, how do you ensure the right message gets relayed to both fans and staff?
Representing the intersection of professional sports and mass media, our online Bachelor of Arts in Communication with Sports Media track looks at sports media messaging from both sides. This unique communication track takes a deep dive into real-life case studies from the headlines, provides essential instruction in media writing—including social media outlets—and touches briefly on sports broadcasting production, giving you a broad understanding of sports media that will help you in careers such as:
- Public relations professional
- Sports marketing professional
- Social media marketing professional
Composed of general education courses, core courses in communication fundamentals, and a curated path of sports media electives, our online program allows you to pursue your passion for sports and earn a versatile communication degree with a specialization that employers will notice.
Why Earn Your BA in Communication With Sports Media Track Online?
Presented in an asynchronous online format, our BA in communication program allows you to complete your studies on your own schedule from just about any location—from Cambridge, Massachusetts to Cambridge, England. You can complete a distinguished university degree while giving your professional and personal responsibilities the attention they need.
Help craft the image professional sports teams present to the world. Apply now to earn your Bachelor of Arts in Communication with Sports Media track from UT Permian Basin.
Careers for BA in Communication With Sports Media Track Graduates
An online BA in communication from UT Permian Basin empowers you with knowledge and abilities that can prepare you for greater success in positions associated with communication and beyond, including:
                  
                
                                                
                                
                                    Core                                
                                 
                                    24 sch required for core
                                                                
                                    
                                                                            
                                            
                                                
                                                    COMM 1301 - Introduction to the Study of Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            An introductory course that surveys the history, development, and future directions of the field of communication. Equal emphasis is placed on understanding application of theory to everyday situations and learning introductory approaches to research.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 1315 - Introduction to Public Speaking                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Introduces students to the theory and practice of public speaking, with an emphasis on invention, arrangement, and delivery of informative and persuasive speeches. Further emphasis is given to the reduction of anxieties associated with public speaking.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 1318 - Interpersonal Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            This course enables students to analyze and practice communication in one-on-one relationships. Topics include problem-solving, decision-making, working with diversity, information processing, understanding of self and others, and effective speaking and listening skills in interpersonal contexts.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3310 - Modern Media in Society                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Introduces students to the structure and content of contemporary communication media, as well as the ways those media interact with culture.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3330 - Rhetoric in Western Thought                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Introduces rhetoric and its role in the intellectual heritage of Western society. Students examine various perspectives and theories of rhetoric developed from ancient Greece to contemporary times. Particular attention is paid to the role of rhetoric as a tool of civic activity.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3300 - Theories of Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Surveys communication theories, including those of human interaction, the communicative nature of groups and organizations, intercultural interactions, rhetoric, and mass and social media.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3370 - Research Methods                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Introduces students to research methods used in the communication field. Topics may include quantitative methods, interpretive methods, textual and archival research, and computer-assisted techniques. May be repeated for credit when topics vary.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 4390 - Senior Seminar in Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Synthesizes information from the undergraduate program in communication and serves as a capstone course to the major. Topics may vary; course may be repeated for credit when topic varies.                                                     
                                                
                                                
                                             
                                                                                                             
                             
                                                
                                
                                    Communication Electives                                
                                 
                                    15 sch, at least 12 upper-level.
                                                                
                                    
                                                                            
                                            
                                                
                                                    COMM 3341 - Public Relations                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            An exploration of how various research techniques used to identify public groups are translated in messages in various media.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3304 - Public Messages                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            An exploration of how various research techniques used to identify public groups are translated in messages in various media.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3312 - Media Writing                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Explores the study and practice of preparing messages for various media. Specific topics and concentrations will vary. May be repeated for credit when topics vary.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3321 - Advanced Interpersonal Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            An exploration of the theoretical perspectives in understanding person-to-person communication. The course includes personal and professional perspectives.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3333 - Political Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            A study of the application of communication principles to election campaigns, debates, governance, and advertising with emphasis on both the historical and contemporary uses of mass media in the political process.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3389 - Multilisting Course                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Undergraduate courses that are offered infrequently or that are being developed before a regular listing in the catalog. May be repeated for credit when topics vary.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 4360 - Intercultural Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            An examination of the theory and practice of interactions among and between various cultural and sub-cultural groups. Emphasis will be placed on how the various cultural assumptions affect human symbolic interaction and relationship-building at the interpersonal and cultural levels.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 4350 - Communication and Instruction                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            A study of how communication functions in instructional settings with emphasis on student-teacher interaction. Includes techniques for assigning and evaluating oral presentations, dealing with communication apprehension, fostering effective listening, and conducting discussions.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM  4323 - Dark Side of Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Explores the dark side of human interaction, including relational transgressions, interpersonal violence, deception, and hurtful messages.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 4356 - Argument and Persuasion                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            A detailed examination of the history and development of effective argument and persuasion. Emphasis will include theories of argument and their role in media and society.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3371 - Rhetorical Criticism                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Principles and practice of the analysis of rhetorical discourse. Students will compare systems of rhetorical criticism and will explore methodological issues and techniques for doing scholarly criticism.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 4379 - Topics in Rhetoric                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Studies in the history, theories, and methodologies of rhetoric. Course may be repeated with change in topic.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 4391 - Contract Study                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Advanced independent study or research (equivalent to senior-level course).                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    PSYC 3301 - Introductory Statistics                                                
                                                
                                                                                                            16 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Measures of central tendency, variability, correlation, and hypotheses testing, with emphasis on the application of statistical methods to research in the behavioral sciences and education.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 4307 - Organizational Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            An examination of the complex dynamics that drive messages in organizations. The course will focus on application of nonlinear dynamic approaches to human and mediated communication in an organizational environment.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3311 - Advertising Strategies                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Explores the history and economic foundations of the advertising industry; advertising media and messages; visual communication; and current issues in advertising.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3370 - Research Methods                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Introduces students to research methods used in the communication field. Topics may include quantitative methods, interpretive methods, textual and archival research, and computer-assisted techniques. May be repeated for credit when topics vary.                                                     
                                                
                                                
                                             
                                                                                                             
                             
                                                
                                
                                    Sports Media Track                                
                                 
                                    Students pursuing this track will take an additional 15 upper-level credit hours in Communication. Of those 15 hours, at least 12 must be selected from the courses listed below.
                                                                
                                    
                                                                            
                                            
                                                
                                                    COMM 3312 - Media Writing                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Explores the study and practice of preparing messages for various media. Specific topics and concentrations will vary. May be repeated for credit when topics vary.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3313 - Social Media                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            Introduces students to digital and social media.  Explores media strategies and media effects on individual organizations and society.                                                      
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3314 - Sports Broadcasting                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            There is no course description available at this time.
                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3315 - Sports Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            A study of the communication principles of sports in its varied cultural, social, political, and interpersonal contexts.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 3341 - Public Relations                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            An exploration of how various research techniques used to identify public groups are translated in messages in various media.                                                     
                                                
                                                
                                             
                                        
                                            
                                                
                                                    COMM 4383 - Current Topics in Sports Communication                                                
                                                
                                                                                                            8 weeks
                                                                                                    
                                                
                                                    3                                                
                                             
                                            
                                                
                                                                                                            An exploration of current topics in sports communication. Students will apply lessons learned in other communication courses to current events in sports.                                                     
                                                
                                                
                                             
                                                                                                             
                             
                                    
                
                    Admission Requirements
The SAT and ACT Exams are optional. Test scores will be used as supporting documents to determine admission and scholarship opportunities.
Transfer Student Admission Requirements
- Minimum of 24 transferable credit hours from a regionally accredited college or university
- GPA of 2.0 or higher in previous college-level coursework
- Official transcripts from all colleges and universities attended
- Dual-credit high school courses must be included
 
- Completed application
Use our transfer calculator to find out how your classes will transfer to UT Permian Basin and which classes will count toward your degree.
Incoming Freshman Admission Requirements
If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:
- Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
- Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
- SAT and/or ACT scores from within the last five years (see below for minimum score requirements)
- Completed application
Official Transcripts
Official copies of transcripts must come directly from the school in a sealed envelope and should be mailed to:
UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762
Official transcripts in electronic format can be sent to admissions@utpb.edu.
Minimum Score Requirements for Freshman Admission
| High School Graduation Class Rank | SAT | ACT | 
| Top 25% | No minimum score | No minimum score | 
| 2nd Quarter | 1020 | 20 | 
| 3rd Quarter | 1160 | 24 | 
| 4th Quarter | 1280 | 27 | 
Application Fee
The application fee is $40.
If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.