Gen Z has been through a lot—from the COVID pandemic’s economic impact to inflation and job uncertainty. That’s why smart financial planning matters more now than ever. While we can’t control what’s happening in the world, we can learn how to handle our finances with confidence.
This guide breaks down simple financial planning for Gen Z so you can save, invest, and build real financial wellness.
Ready to dive in?
What Is Financial Wellness?
Financial wellness means being in control of your money—instead of your money controlling you. Ways to practice financial wellness include:
Knowing where your money goes
Living within your means
Having a safety buffer
Being prepared for big decisions
Setting clear financial goals—even small ones—helps you stay focused and visualize what you’re working toward.
Now let’s break down a few tips that can help you get there.
#1 Practice The 70/20/10 Rule
Step one: Establish a budget you can stick to. The 70/20/10 rule is an easy way to categorize your finances into three sections: needs, wants, and savings. (The old 50/30/20 rule you may have heard of isn’t as realistic anymore because of rising living costs, stagnant wages, and inflation.)
Budgeting doesn’t mean you have to eliminate life’s little joys or punish yourself. When you plan it right, it actually makes life easier and less stressful (which means less spiraling for you).
#2 Build A Positive Credit Score
Your credit score is your financial reputation. A solid score helps you get approved for apartments, car loans, future mortgages, and lower interest rates—which means less money wasted on interest fees.
Building good credit doesn’t have to be stressful. Start with these three tips:
Keep your credit card balance below 30% of the limit
Pay off the statement balance in full each month
Avoid letting things go to collections (because those fees add up fast)
These tiny habits add up and make your financial life much smoother over time.
#3 Use AI Apps for Real-Time Budget Monitoring
One perk of Gen Z living worth celebrating is freedom from the complicated spreadsheets of previous generations. Apps like Emma, Cleo, or Rocket Money can instantly:
Sort your spending into categories
Alert you when you’re getting close to overspending
Track subscriptions
Predict upcoming bills
Set aside extra money for savings
You get an instant snapshot of where your money is actually going, so you can fix things before they spiral out of control. Think of these apps as a money coach in your pocket.
#4 Start Investing Early
Once you’ve tackled high-interest debt, it’s time to make your money grow. One of the smartest moves for young investors is getting into low-cost index funds. You can choose funds focused on areas like AI, renewable energy, or biotech: in-demandsectors with projected long-term growth.
You don’t need a big budget to start, either. Fifty dollars a month can easily buy fractional shares through platforms like Robinhood or M1 Finance. Over time, you’ll tap into overall market growth, stay ahead of inflation, and let compound interest steadily build your wealth.
#5 Build an Emergency Fund
Life can be unpredictable: sudden layoffs, broken-down cars, unexpected medical bills. Having three to six months of living expenses saved gives you much-needed breathing room when life blindsides you.
To start building your emergency fund:
Put money in a separate savings account
Auto-transfer a small amount every month
Let it grow (without touching it!)
An emergency fund turns those “not again!” moments into “okay, I’ve got this.”
#6 Create Multiple Streams of Income
Ever wanted to turn that photography hobby into a side hustle? Creating more than one source of income is a core part of Gen Z’s money mindset—one that boosts financial stability and speeds up wealth-building.
By earning beyond a single paycheck, you protect yourself from income ups and downs while giving your savings, debt payoff, and investments a major lift.
Some ideas for additional income streams:
Side hustles
Freelance work
Digital products
Dividends
Small real estate
Stock investments
The key is to start with something simple that matches your skills and interests, manage your time, and track your income—no need to hustle 24/7.
As your side projects grow, reinvesting a portion of the extra income helps you compound your earnings and build long-term financial independence.
#7 Improve Your Financial Literacy
Financial literacy isn’t something you figure out once and forget. It’s a valuable skill set, just like cooking, coding, or learning a new language. Staying knowledgeable is part of the process.
Finances don’t have to be stressful (or chaotic, depending on your situation). Planning and awareness can take you a long way. In this article, we’ve covered a few tips to enjoy financial wellness:
Manage wisely: Rules like 70/20/10 can make finances more transparent and manageable.
Credit matters: Treat it well now, and future you will get easier approvals and lower rates.
Use technology to your advantage: Budgeting apps are essential to staying on track without doing all the math yourself.
Invest early—even tiny amounts: Time and compound interest add up.
Build a safety net: An emergency fund keeps unexpected events from wrecking your finances.
Don’t rely on one paycheck: If you can, side gigs and passive income can boost your savings and give you more freedom.
Keep learning: The more you understand, the more control you have over your future.
Build Your Financial Future With a UTPB Credential
Strengthening your financial knowledge is one more way to improve your financial wellness, and financial education is one of the smartest investments you can make for your future self.
Whether you’re just starting out or advancing your career, The University of Texas Permian Basin’s 100% online finance programs give you the tools to understand money, build confidence, and create strong career opportunities.
Choose from three online programs:
BBA in Finance Perfect if you’re just starting your financial education journey
MBA in Finance Ideal for those who want to add business strategy to their financial skill set
MS in Finance Designed for those who want advanced, analytics-driven financial expertise.
Your financial life doesn’t have to feel confusing or overwhelming. It starts with learning. Your future is yours to shape—and we’d love to be a part of your journey.
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