Where do you want a bachelor’s degree to take you? For many, an undergraduate degree is a stepping stone to professional life. Ideally, you want the expertise you’ve developed during your degree program to translate to professional opportunities in high-growth fields in which you can excel after graduation. In this regard, a degree in communication…
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“Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art.” – Aristotle Plato excelled in it, as did Socrates and Aristotle. And as lofty as it may seem, you too can count yourself as a “rhetor”—one who has…
Consider the many forms of media a person engages with on a daily basis. Within the span of a few moments, one might receive an urgent email, hear a Billboard-topping song on the radio, and respond to a text message composed of nothing but emojis. Media defines communication and can deliver messages through any number…
How an organization communicates during a crisis can significantly impact its reputation. In some cases, it can even determine whether the organization survives the fallout. That’s why crisis communication strategies are so important; they’re the methods organizations use to communicate clearly, quickly, and empathetically during challenging situations. Take Airbnb’s reaction to the COVID-19 pandemic, for…
As someone who’s been talking to people since they were a toddler, communication may like a simple concept at first glance. But it’s worth a deeper look, especially if you’re thinking about studying it. First, understanding what communication really entails helps you see how important it is to our daily lives. Second, communication isn’t limited…
Crisis scenarios like these happen more often than you think: A customer gets sick or injured using your product or service. A company official makes an embarrassing public remark. A data breach exposes sensitive customer information. These types of incidents can cast an entire organization in a negative light. When crises occur, it’s important…
We’ve all heard that 90% of communication is nonverbal, but is there any truth to this adage? When someone reads a transcript of a politician’s impassioned speech, are they really missing out on the majority of the message? While the audience may get the essence of what’s being said, there will always be something lost…
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