Consider the many forms of media a person engages with on a daily basis. Within the span of a few moments, one might receive an urgent email, hear a Billboard-topping song on the radio, and respond to a text message composed of nothing but emojis. Media defines communication and can deliver messages through any number…
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How an organization communicates during a crisis can make or break its reputation and, in some circumstances, determine whether it will be able to weather the storm. Here we look at examples of how some major organizations communicated during a crisis and discuss two of the most effective avenues to use for crisis communication. Big Electronics Brand Gets Burned A newly released smartphone is often a hot item. But none…
What is communication? It seems like an obvious question, but it bears discussion for two reasons. First, it’s important to have a context for why the study of communication is beneficial. Second, communication is a more broadly encompassing topic than you may realize. At the fundamental level, communication is getting some kind of message across to others. This can be achieved in a variety of ways: Verbal communication means communicating with others by creating sounds. These sounds…
A customer gets sick or injured using your product or service. A company official makes an embarrassing public remark. Incidents such as these can cast an entire organization in a negative light. In these cases, it’s important that an organization respond quickly and correctly, as failing to do so can lead to lasting financial and legal problems. Response is where crisis communication comes in. In short, this means getting your side of the story out to the public, acknowledging mistakes were…
We’ve all heard that 90% of communication is nonverbal, but is there any truth to this adage? When someone reads a transcript of a politician’s impassioned speech, are they really missing out on the majority of the message? While the audience may get the essence of what’s being said, there will always be something lost…
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