As April 15th looms, many of us start to scramble. You know the day: Tax Day—the deadline to prove to the IRS that you paid the right amount of income tax, claim a refund if you overpaid, or begrudgingly send what you still owe. Before America went digital, it was common for American taxpayers to…
Currently Viewing: Business
“Business” is a broad term encompassing marketing, management, accounting, finance, and other functional areas. Each of these areas play a key role in the operation and success of any business, but for this article we’re going to focus on marketing. First, with a definition from a leading marketing organization, and then some clarification of our…
What makes a good manager? Whether you lead one or a hundred employees, the expertise and tone you bring to the workplace determines the success and happiness of your team. In recent times, leadership roles have changed: The COVID pandemic and the rise of remote work have created unique situations requiring managers to possess more…
In the modern business enterprise, accountants are expected to understand data analytics, forensic accounting, and risk management, among other highly sought-after skills. Artificial intelligence (AI) technologies—like the software used to track financial transactions—can make accountants’ lives easier, but with each passing year, these technologies are taking over an increasing number of accounting tasks from trained…
What’s Valentine’s Day without a bouquet of roses, heartfelt greeting card, or heart-shaped box of chocolates? At least, that’s what it feels like for anyone shopping for their significant other, if only to outdo the previous year. No wonder so many people believe that this commercial holiday started as a marketing ploy. In actuality, the…
A Master of Science in Finance (MS in finance) opens the door to high-paying roles across industries like banking, corporate finance, investment management, and consulting. Whether you’re seeking career advancement or the tools to become an entrepreneur, this degree can help you reach your goals. In this article, we’ll cover what you can do with…
The energy business is a dynamic and challenging field and, for many, the source of a satisfying career. If you’re already working in the field and want to get more involved in the business aspects of the energy industry and increase your potential for advancement, you need to have a few advantages. First is drive,…
Every year, new trends and technologies emerge to influence how we develop strategies, deliver content, and connect with audiences, and 2023 looks to be no different. Marketers with their finger on the pulse of culture and society will have a distinct advantage over the competition. As for those who don’t, they probably aren’t going to…
A traditional MBA path often means finishing your bachelor’s degree, entering the workforce, then returning to school years later for your MBA: an expensive and time-consuming journey that can take six or more years in total. At The University of Texas Permian Basin, we offer a smarter, faster option: our online 4+1 MBA program. In…
The effects of COVID-19 continue to reverberate throughout the healthcare sector, even as infection rates across the United States have fallen since the height of the pandemic. Getting those numbers under control remains a high priority, alongside tackling major issues that in some cases grew out of the pandemic. Let’s look at three of the…
CONNECT WITH US