What does the year ahead hold for marketing? For starters, some changes spurred by the pandemic and others born from technological and/or sociological evolution. Let’s look at a few anticipated marketing trends for 2022 now: Tossing the Cookies Cookies have always left a bad taste in the mouths of some internet users who didn’t appreciate…
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Clean energy comes in many forms. These renewable power sources create little to no pollution in the air, water, or soil, and some are even inexhaustible. Let’s look at a few clean energy sources, substantial clean energy efforts around the world, and energy business career potential—including salaries. Clean Energy Sources Some common sources of clean…
Passing the CPA exam is a necessary step toward becoming a certified public accountant. As with any exam, preparation is critical, and part of that preparation is being aware of the changes to the exam that sometimes occur. The CPA exam has at least a few changes almost every year, so why waste time studying…
Social responsibility is a virtue that we can demonstrate through our buying habits and living practices and through an awareness of how these behaviors affect others around us. In the petroleum industry, which has a global footprint and the power to impact many economies and ecosystems, social responsibility takes on monumental importance. Companies in this…
If you’re a future Falcon pursuing a career in accounting, you have multiple program options. The University of Texas Permian Basin offers two online graduate-level programs: the Master of Professional Accountancy and a Master of Business Administration with accounting emphasis (also called the MBA in Accounting). Which program is right for you? That depends on…
The clock strikes midnight and the doors burst open. A crowd of people rush in, many of whom camped outside to hold their place in line, some of whom have looked forward to this day all year. Pushing through the throng, shoppers spread out and hunt for the lowest prices. The fervor is highly contagious,…
A Bachelor of Business Administration (BBA) degree is your ticket to the world of business. A BBA provides a comprehensive overview of business, touching on foundational concepts like accounting, finance, marketing, and management. Typically, undergraduate students also choose the major that best aligns with their interests. This specialized focus allows students to explore a subject…
The energy industry is experiencing growing pains. The increased deployment of renewable energy is juxtaposed by the growth of shale oil and gas, and the threat of climate change looms over the entire industry. This shifting landscape demands that energy companies proceed with caution and carefully consider every outcome when conducting business. To do so,…
We hear a lot about “green jobs,” but do you know exactly what that phrase means? The U.S. Bureau of Labor Statistics (BLS) defines green jobs in these two ways: Jobs in businesses that produce goods or provide services that benefit the environment or conserve natural resources. Jobs in which workers’ duties involve making their…
“The most dangerous leadership myth is that leaders are born—that there is a genetic factor to leadership. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born.” — Warren Bennis What is a healthcare leader? This term can refer to many different types of roles: administrators, directors, managers, etc. What each…
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