A small candle business with a limited budget once relied solely on word of mouth to attract customers. But with a few well-placed social posts, some glowing customer reviews, and a simple video tutorial, their reach started to grow—and so did their sales. Stories like this aren’t rare. Small businesses everywhere are learning that with…
Currently Viewing: Business
The MBA is the most popular graduate management degree in the world—and for good reason. According to a 2022 report by the Graduate Management Admission Council, 86% of graduates holding a Master of Business Administration were employed by the time of graduation. Many students pursue this degree to switch industries, catapult their careers, or open…
Depending on whom you ask, we are already in a recession, we can expect one very soon, or we may experience only a small correction in the coming months. As of this writing, a definitive conclusion remains elusive. There are certainly factors that suggest a recession is looming. However, there are also indications that a…
Gas prices are shaped by a combination of economic, political, and logistic factors. While prices can feel unpredictable at the pump—dropping one day and rising the next—the cost you pay reflects how oil is produced, refined, transported, taxed, and sold within a global market. Gasoline depends on interconnected systems that span countries and industries, so…
“Never take your eyes off the cash flow because it’s the lifeblood of business.” — Sir Richard Branson, famed entrepreneur Many elements go into making a successful enterprise, but money is without question what keeps a business alive. As such, managing the flow of money—what’s coming in, going out, and moving within—is a critical role…
As April 15th looms, many of us start to scramble. You know the day: Tax Day—the deadline to prove to the IRS that you paid the right amount of income tax, claim a refund if you overpaid, or begrudgingly send what you still owe. Before America went digital, it was common for American taxpayers to…
“Business” is a broad term encompassing marketing, management, accounting, finance, and other functional areas. Each of these areas play a key role in the operation and success of any business, but for this article we’re going to focus on marketing. First, with a definition from a leading marketing organization, and then some clarification of our…
What makes a good manager? Whether you lead one or a hundred employees, the expertise and tone you bring to the workplace determines the success and happiness of your team. In recent times, leadership roles have changed: The COVID pandemic and the rise of remote work have created unique situations requiring managers to possess more…
In the modern business enterprise, accountants are expected to understand data analytics, forensic accounting, and risk management, among other highly sought-after skills. Artificial intelligence (AI) technologies—like the software used to track financial transactions—can make accountants’ lives easier, but with each passing year, these technologies are taking over an increasing number of accounting tasks from trained…
What’s Valentine’s Day without a bouquet of roses, heartfelt greeting card, or heart-shaped box of chocolates? At least, that’s what it feels like for anyone shopping for their significant other, if only to outdo the previous year. No wonder so many people believe that this commercial holiday started as a marketing ploy. In actuality, the…
CONNECT WITH US