When it comes to recent shifts in global temperatures, changes in precipitation totals, and the imminent loss of species on land and sea, climate change is the large, disruptive elephant in the room. Caused in large part by the excessive levels of fossil fuels used to power cars and generate electricity, climate change has led…
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Just as the internet revolutionized our lives starting in the 1990s, artificial intelligence (AI) is transforming the way we interact with others, run businesses, and conduct many other aspects of our lives in the 2020s. While AI is by no means a new concept (depending on which source you consult, it was conceived sometime during…
In business, marketing is spreading awareness of a product or service with the goal of having more people pay for it. Ideally, this is done in a way that minimizes up-front costs to the marketer while maximizing their financial returns. But which strategies are the most cost-effective? Below we’ll summarize economical strategies that are readily…
The MBA is the most popular graduate management degree in the world. According to a 2022 report by the Graduate Management Admission Council, 86% of graduates holding a Master of Business Administration were employed by the time of graduation. Many students who pursue this degree do so because they seek to switch industries and catapult…
Depending on whom you ask, we are already in a recession, we can expect one very soon, or we may experience only a small correction in the coming months. As of this writing, a definitive conclusion remains elusive. There are certainly factors that suggest a recession is looming. However, there are also indications that a…
Memorial Day is almost upon us, an annual event that typically triggers another annual phenomenon in the United States: high gas prices. By the calendar, summer starts in late June, but due to rising temperatures and dwindling school schedules, Memorial Day is considered by many to be the unofficial start of the summer season, heralding…
“Never take your eyes off the cash flow because it’s the lifeblood of business.” — Sir Richard Branson, famed entrepreneur Many elements go into making a successful enterprise, but money is without question what keeps a business alive. As such, managing the flow of money—what’s coming in, going out, and moving within—is a critical role…
It’s the most dreaded day of the year for many Americans: April 15th. Tax Day. Their deadline to prove to the Internal Revenue Service that they paid the correct amount of taxes on their income during the previous year, show they overpaid and request a refund, or acknowledge they underpaid and submit the amount they…
“Business” is a broad term encompassing marketing, management, accounting, finance, and other functional areas. Each of these areas play a key role in the operation and success of any business, but for this article we’re going to focus on marketing. First, with a definition from a leading marketing organization, and then some clarification of our…
What makes a good manager? Whether you lead one or a hundred employees, the expertise and tone you bring to the workplace determines the success and happiness of your team. In recent times, leadership roles have changed: The COVID pandemic and the rise of remote work have created unique situations requiring managers to possess more…
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