Marketing is often seen as a fast-paced, exciting world that requires a highly competitive—or even cutthroat—sensibility. In reality, those who enter the marketing industry find a welcoming field that rewards individuals willing to learn and grow as leaders and communicators. At The University of Texas Permian Basin, students who earn an online Bachelor of Business Administration in Marketing go on to enjoy long-term careers in a rapidly growing field.
Thinking about a career after a BBA in marketing? Let’s take a look at some of the most in-demand marketing jobs.
1. Marketing Manager
We’ll start with one of the roles that most frequently comes to mind when picturing a typical marketing career. As a marketing manager, you’ll develop and execute marketing campaigns for a wide range of mediums, including digital media and print media—or alternatively, you could specialize in just one marketing medium within your company. You might be evaluating campaign performance one day while brainstorming new marketing strategies with your team the next.
Through upper-level courses, such as Principles of Marketing and Marketing Management, students in our online BBA in marketing program are taught how to anticipate and thrive within tomorrow’s marketing landscape and excel within their roles, including marketing management. Marketing managers made a median annual wage of $136,850 in 2019, and with an 8 percent projected growth rate through 2028, demand for this role doesn’t show signs of waning.
2. Account Manager
Although most, if not all, marketing jobs entail working with an internal team, there are also those that require client interaction. Account managers act as liaisons between marketing agencies and their clients—but don’t confuse this for a simple middleman role. Account managers are tasked with:
- Anticipating and providing for client needs.
- Fostering client-agency relationships.
- Handling and relaying client communications.
- Upselling agency products and services.
- Working with sales and marketing teams.
As you can see, many marketing roles will require you to wear multiple hats. This is one of the main draws of the marketing industry: you never know what tomorrow will bring. An online BBA in marketing from UT Permian Basin can help prepare you for the multifaceted field of account management by teaching you how to analyze markets, competitors, and buyer behaviors to develop and propose marketing strategies. Account managers have an average base pay of $62,263 per year.
3. Social Media Manager
Posting, tweeting, sharing—this is how people communicate today, and these are the same avenues social media managers use to market to them. Many students who enter UT Permian Basin’s online BBA in marketing program are already familiar with social media platforms, but there’s so much more to this role than just updating Facebook profiles. Social media managers are in charge of curating a company’s online presence by publishing eye-catching media and clear, concise, and informative content. In many ways, they are the voice of their company, as they engage directly with audiences. Like the two previous entries on this list, social media managers work with talented teams, use data to inform their decisions, and execute marketing strategies. This is the perfect job for those who want to take on a leadership role while maintaining their creativity.
The median base salary for a social media manager is $50,000 per year, but many graduates go on to find even more lucrative positions by putting their natural communication skills and creative impulses to good use. UT Permian Basin’s online BBA in marketing program can foster these natural talents while providing an essential foundation in business fundamentals and best practices.
4. Market Research Analyst
If you live to see your hard work turn into quantifiable results, market research analyst may be the career for you. Like marketing managers, market research analysts help their companies figure out how to reach their target audience and promote their products or services. However, market research analysts take a more direct approach when making these decisions. As the job title implies, market research analysts analyze data they obtain through surveys, questionnaires, polls, and other sources to:
- Deliver results, insights, and recommendations to clients.
- Determine an organization’s position in the marketplace.
- Measure the effectiveness of marketing strategies.
- Predict marketing trends.
Although this job may seem like primarily crunching numbers, market research analysts must also possess soft skills in order to translate complicated findings into easy-to-understand summaries. Courses like Marketing Research can prepare you for the research aspect of this position, while the entire BBA in marketing program can equip you with the soft skills you’ll need to excel in this role. Market research analysts can expect to earn a median salary of $63,790 per year, or $30.67 per hour.
5. Public Relations Specialist
Much like social media managers, public relations specialists carefully craft their organization’s voice. However, public relations specialists are also in charge of curating an organization’s entire public image across any and all platforms. Public relations specialists may also communicate with multiple audiences, including consumers, news outlets, and investors. Every encounter is an opportunity to present your company in the best light. The job duties of a public relations specialist, also known as media specialist or communications specialist, may entail:
- Analyzing public opinion of an organization and its actions.
- Curating and protecting an organization’s public image.
- Ensuring an organization’s brand is consistent across all platforms.
- Ensuring marketing strategies align with a company’s public image.
- Preparing press releases and speeches.
For public relations specialists considering a career in politics, a BBA in marketing can also lead to a rewarding career as a press secretary. Perhaps more than any other career on this list, this role requires professionals to have outstanding problem-solving skills. At UT Permian Basin, our online BBA in marketing program prepares students for public relations by teaching them the skills needed to overcome challenging situations with grace and poise. Public relations specialists made a median annual wage of $61,150 in 2019, and that’s just one possible career out of numerous others in the marketing field.
Learn about UT Permian Basin’s online BBA in marketing program.
Sources:
https://www.careerbuilder.com/advice/whats-it-like-being-a-marketing-manager
https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-1
Women comprise the majority of today’s marketing workforce. Although women are often touted as better communicators, this characterization alone doesn’t explain why women so often pursue an education and career in this dynamic field.
Marketing is an area of business unlike any other. In this growing field, anyone can enter on the ground floor and rise to the top. It’s also a professional space where women can enjoy a flexible role and collaborate with driven, like-minded peers. Finally, it’s a field where women can use quantifiable data to prove their worth. If you’re considering a career where advancement and success are determined by education, experience, and expertise, a Bachelor of Business Administration in Marketing from The University of Texas Permian Basin and a career in marketing might be for you.
1. Shatter the Glass Ceiling
The gender pay gap is no secret. It’s a persistent problem found throughout all industries that has only improved slightly in the past few decades. Women are still only earning about 85% of what men earn due to factors such as gender discrimination, occupational segregation, and educational disparities. Fortunately, the barriers preventing equality in the workplace are being increasingly recognized and systematically addressed, and this trend toward parity is particularly apparent in the marketing industry.
A career in marketing entails far more than just making sales. It requires a thorough understanding of business fundamentals; the analysis of markets, competitors, and buyer behaviors for the development of marketing strategies; and the ability to execute those strategies. Although the ability to communicate is vital in a marketing career, success in your future marketing role will ultimately be determined by your ability to make informed decisions that drive results.
2. Enter a Growing Field
According to the U.S. Bureau of Labor Statistics (BLS), “overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations.” Marketing jobs for women are continually increasing because companies are always looking to establish and grow their online and offline presence. This means that professionals with an education in marketing will always be essential—a benefit that can’t be overstated, particularly in times of national economic uncertainty. Whether your interests lie in digital, multichannel, or e-commerce marketing, you’re going to be entering an adaptable industry with a promising career outlook.
Marketing managers made a median annual wage of $136,850 in 2019 per BLS data, and that’s just one position in this expanding field. If you’d like to count yourself among their ranks, your best bet is to obtain a BBA in marketing. UT Permian Basin’s online BBA in marketing program can prepare you for a career in a number of areas, including:
- Brand management
- Marketing management
- Product management
- Digital and social media
- Market research
Earning a marketing degree can help you land your ideal position, whether you’re just getting started in marketing, changing careers within the field, or eyeing an upper-management position. In an equitable yet competitive industry like marketing, a reputable degree is essential for securing the pay and position you desire.
3. Enjoy a Healthy Work-Life Balance
Not everyone is attracted to the marketing field for the money or stability, although those are certainly advantages. For many women, the chance to work in a position that is flexible enough to accommodate their lifestyle is reason enough to pursue a marketing degree. Because the bulk of their work is performed online, women in marketing can enjoy a flexible workplace and schedule. Imagine being able to perform your job duties from anywhere on the planet. A café in London or a hotel room in New York could be your workspace, assuming you have the Wi-Fi password. A flexible schedule is even more of a priority for many working women. With a flexible work schedule, women in marketing can:
- Maintain time for their family
- Help care for loved ones
- Continue their education
- Avoid burnout
- Remain productive and creative
In many cases, marketing jobs for women place less emphasis on hours worked and more emphasis on completed projects that yield results. As long as you’re doing your job and doing it well, you’ll also be able to prioritize personal responsibilities or just enjoy a change of scenery while on the job. Our BBA in marketing program was designed with this work-life balance in mind. 100% online with flexible 8-week courses and six start dates a year, our program provides a convenient way to launch your career in this adaptable industry.
4. Thrive in a Creative and Collaborative Environment
Just because you’ll have the freedom to work where you want, when you want, doesn’t mean you won’t be a valued member of a team. Pursuing a career in marketing means learning alongside other students who want to hone their natural talents and collaborating with a team of professionals working toward a common cause. There’s nothing quite like bouncing ideas off your peers at every stage of your education and career. If you’re a creative person who’s gone through life looking for like-minded types, there’s a good chance you’ll find them among UT Permian Basin’s marketing students. Many friendships born from UT Permian Basin classes have resulted in networking and career opportunities.
If you do happen to be a woman who is an accomplished communicator, your skills will serve you well in a marketing position. Marketing is all about communication—not only with your team, but with your target audience as you anticipate and address their needs. Wherever you land in the marketing field, your creative flair and communication skills will yield a satisfying career.
Learn about UT Permian Basin’s online BBA in marketing program.
Sources:
https://www.ana.net/blogs/show/id/mm-blog-2018-11-ana-advertising-diversity-report