From tax evasion to money laundering, when it comes to unraveling financial mysteries, forensic accountants are the unsung superheroes. Combining their investigative and problem-solving skills with their prowess in data analysis, they’re able to solve the seemingly unsolvable. 

But how do they do it—and what do they do, exactly? 

Today, we’re doing a little sleuthing of our own as we untangle the mystery of forensic accounting. 

What Is Forensic Accounting and How Does It Work?

Forensic accounting is the practice of investigating financial records to uncover evidence of fraud, embezzlement, or other financial crimes. More specifically, forensic accountants are certified public accountants (CPAs), and sometimes certified fraud examiners (CFEs), who specialize in examining the finances of individuals and businesses. They often work for insurance companies, law enforcement agencies, or financial institutions, dedicating their efforts to uncovering evidence of financial crimes. 

Their daily responsibilities depend on their particular skill set and the nature of each case but generally include: 

  • Conducting financial audits
  • Analyzing financial records
  • Identifying irregularities or discrepancies in financial documents
  • Tracing funds and assets
  • Interviewing individuals involved in the case
  • Preparing reports for legal proceedings
  • Collaborating with legal teams and law enforcement
  • Providing expert testimony in court proceedings
An infographic labeled Financial Fraud Detection that lists short summaries in the following sections: Common Crimes, What Do They Do?, Where Do They Work?, How to Become a Forensic Accountant. The top graphic shows printed accounting paperwork and a pair of glasses. The UTPB logo appears at bottom center.

How Are Forensic Accounting and Fraud Examination Related? 

Forensic accounting and fraud examination are closely connected fields, often working in tandem to investigate financial misconduct. Both involve analyzing financial data to uncover wrongdoing, whether it’s embezzlement, fraudulent reporting, or hidden assets. In fact, many forensic accountants specialize in fraud examination and apply their accounting expertise to detect, prevent, and explain fraudulent activity. 

The key difference lies in focus and scope. While forensic accounting is a broad discipline that includes any financial investigation used in a legal setting, fraud examination specifically zeroes in on identifying and resolving allegations of fraud. In other words, all fraud examiners may use forensic accounting methods, but not all forensic accountants work exclusively in fraud examination. 

Types of Financial Crimes in Financial Accounting

One of the enticing aspects of forensic accounting is that there are numerous types of crimes to investigate, and no two cases are exactly alike. Whether they work for the FBI or a private financial firm, forensic accountants help solve a diverse range of financial crimes: 

  • Fraudulent financial reporting occurs when an individual or company falsifies financial statements with the intent to mislead stakeholders regarding their financial performance. Often to help obtain financing, their financial statements relay that they earned more than they did or claimed more assets than they had. 
  • Asset misappropriation involves the unauthorized use of an organization’s resources. For example, if an individual responsible for managing an organization’s finances uses those assets for personal gain (also known as embezzlement), that person could manipulate the company’s accounting records to avoid detection. 
  • Money laundering involves disguising the origins of illegally obtained money. If you’ve seen the Netflix show “Ozark,” you might be familiar with this form of financial crime, particularly the laundering of funds made from drug trafficking. People also launder money to clean the proceeds obtained from activities such as illegal gambling, corruption, and fraud. 
  • Insurance fraud occurs when someone makes false claims to an insurance company to gain benefits or compensation. From staging elaborate accidents to exaggerating the extent of one’s injuries, insurance fraud can take various forms, all aimed at deceiving the insurance company for financial gain. 

Those aren’t the only types of financial crimes that forensic accountants tackle. Other common  types include: 

  • Tax evasion 
  • Bribery and corruption 
  • Securities fraud 
  • Hidden assets 
  • Corporate fraud 

Forensic Accounting Methods and Techniques

In addition to soft skills like attention to detail and problem-solving, forensic accountants are specially trained in relevant areas to ensure they can effectively solve complex financial mysteries, including: 

  • Collecting relevant data  
    Forensic accountants meticulously collect and analyze financial documents including income statements, balance sheets, and bank statements to uncover irregularities and discrepancies. These documents are essential for assessing the legitimacy (or illegitimacy) of an individual or company’s financial transactions. 
  • Analyzing financial statements 
    After examining the available financial data, forensic accountants analyze this documentation to assess the financial accuracy of the individual or business. Assessing trends and key performance indicators helps them discover potential inconsistencies that may allude to financial crimes. 
  • Conducting interviews and interrogations  
    From witnesses to whistleblowers, forensic accountants speak with numerous individuals to gather evidence for their cases. Through specialized questioning techniques designed to elicit specific details, they can assess the credibility of the individuals they’re interrogating, acquiring more evidence to strengthen their investigations. 

Forensic Accounting and Fraud Examination FAQs 

Wondering what it takes to become a forensic accountant or how they help solve financial crimes? Below are answers to some of the most common questions about this exciting and impactful field: 

  • What’s the difference between forensic accounting and fraud examination?
    While the two are closely related and often overlap, forensic accounting is a broader field that encompasses the investigation of financial discrepancies and disputes, often for legal purposes. Fraud examination is a more specialized area that focuses on detecting, investigating, and preventing fraud. Many professionals are trained in both areas.
     
  • What qualifications do you need to become a forensic accountant?
    Most forensic accountants are Certified Public Accountants (CPAs) and may also hold a Certified Fraud Examiner (CFE) credential. A bachelor’s degree in accounting or a related field is typically required, and many pursue a master’s degree in accounting or business to deepen their expertise and advance their careers.
     
  • Where do forensic accountants typically work?
    Forensic accountants can be found in a wide range of settings, including public accounting firms, law enforcement agencies, insurance companies, government organizations, and large corporations. Some also work as independent consultants or expert witnesses in court.
     
  • What types of crimes do forensic accountants investigate?
    They investigate various financial crimes such as embezzlement, insurance fraud, money laundering, tax evasion, bribery, securities fraud, and corporate misconduct. Their work often plays a critical role in legal proceedings and regulatory actions.

Advance Your Accounting Career with a Degree in Accounting From UTPB 

Whether you’re passionate about forensic accounting, guiding clients toward long-term financial success, or exploring another area of accounting, UTPB offers three online programs designed to equip you for a broad range of roles in the industry: 

  • Bachelor of Business Administration in Accounting 
    If you’re just beginning your accounting career, our online BBA in accounting is the perfect place to start. The online courses provide a broad skillset necessary for accountants, with core courses such as Auditing, Principles of Finance, Federal Income Tax, and more. 
  • Master of Professional Accountancy 
    Our flexible 36-credit program is entirely online, ideal for busy working professionals who value the freedom to learn at their own pace. Throughout the program, you’ll engage in a comprehensive curriculum composed of core accounting courses crafted to prepare you for CPA licensure. With courses that span a range of topics, including Fraud Examination and Forensic Accounting, Information Systems Management, and Financial Management, our program empowers you to delve deep into specialty areas of your choice, shaping your expertise for future career opportunities. 
  • Master of Business Administration with accounting emphasis 
    You can complete this 33- to 42-credit online program in as little as four semesters and develop the specialized skills needed for leadership roles in accounting. 

Choose the program that aligns with your professional aspirations and apply today

Sources: 
https://www.investopedia.com/terms/f/forensicaccounting.asp
https://www.investopedia.com/terms/w/white-collar-crime.asp#toc-money-laundering


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Robots are taking over the world, but not in the way science fiction writers imagined.  

Welding robots assemble our cars. ATMs and online banking handle our deposits. And where overworked retail cashiers once asked, “Did you find everything okay?” there now stands self-checkout terminals.  

Automation has long promised to revolutionize blue-collar work, which is repetitive and sometimes dangerous. Now, artificial intelligence (AI) is shaking things up for white-collar workers. Jobs like technical writing, web development, and budget analysis—roles once thought safe from automation—could be at risk.  

Will AI take over your job? Let’s find out.  

An Algorithm for Every Occasion 

Generative AI, such as ChatGPT, Google Gemini, DALL-E, and Midjourney, are deep-learning models that mimic human decision-making processes to create new content, including: 

  • Code 
  • Images 
  • Text 
  • Video 
  • Music 

Ask ChatGPT to write a children’s book in the style of Dr. Seuss and the large language model (LLM) will generate whimsical rhymes in seconds. Tell DALL-E to paint a picture of Nosferatu in RuPaul’s Drag Race or Darth Vader ice fishing and that’s exactly what you’ll get.  

The truth is that no one knows how generative AI will affect jobs, only that it will. 

No one can compete with the speed and efficiency of these AI tools, which have come out of (seemingly) nowhere to threaten office jobs. “To be brutally honest, we had a hierarchy of things that technology could do, and we felt comfortable saying things like creative work, professional work, emotional intelligence would be hard for machines to ever do,” said Erik Brynjolfsson, a professor at the Stanford Institute for Human-Centered AI. “Now that’s all been upended.”   

How Will AI Affect Jobs?  

The truth is that no one knows how generative AI will affect jobs, only that it will. A 2023 study conducted by OpenAI, ChatGPT’s parent company, looked at 923 occupations and found that: 

  • LLMs could perform some (at least 10%) of the work performed by 80% of American workers.  
  • About 1 in 5 workers could see at least half of their tasks impacted by generative AI. 
  • Only 4% of jobs were unaffected.  

So, unless you’re a world-class athlete or a skilled tradesperson, your world is about to change.  

“You can replace people, you can augment people, and you can create new opportunities for people. But you do have winners and losers.” 

—Mary Daly, CEO of the Federal Reserve Bank of San Francisco 

What Does This Mean for Workers?  

AI, particularly generative AI, is inherently disruptive. However, technological advancements of this kind have consistently fueled economic and employment growth.  

Some jobs may be lost, but most will benefit from integrating AI technologies. No matter how sophisticated generative AI may be, human expertise remains irreplaceable. There will always be work for people; only now, it will be like everyone has an AI-powered assistant, making it easier to perform advanced tasks and closing the gap between entry-level and experienced workers.  

Worry About Your Rivals 

Chances are AI won’t take over your job: your rivals will. Professionals who are more willing to embrace AI tools will almost certainly gain a competitive edge. “When I think of generative AI—or AI writ large—what I see is an opportunity,” explained Mary Daly, CEO of the Federal Reserve Bank of San Francisco. “You can replace people, you can augment people, and you can create new opportunities for people. But you do have winners and losers.” 

Embrace AI Tools  

The future of work remains uncertain, but it will be intensely competitive. If you hope to keep up, your best bet is to embrace AI tools like ChatGPT and DALL-E, which will serve as valuable additions to your repertoire of skills. Only by honing your technical and interpersonal abilities can you accomplish things that neither your competitor nor AI can achieve. 

Explore AI Tools In Our Online Program  

That’s where the online Bachelor of Business Administration in Marketing program from The University of Texas Permian Basin comes into play.  

Through our online program, you’ll master both traditional and digital marketing, equipping you with the skills you need to leave the competition behind. Not only will you explore the latest marketing trends, you’ll also learn what it takes to thrive in a competitive landscape increasingly reliant on AI. 

Our online BBA in marketing courses include: 

  • Principles of Marketing: An introduction to marketing concepts. Throughout this course, you’ll be encouraged to use any AI tools at your disposal to complete course assignments. After all, you’ll be using tools like these in your career. 
  • Digital Marketing Analytics: Gain a deep understanding of consumers’ needs, exploring the effectiveness of various digital marketing strategies while learning about AI topics and analytics tools.  
  • Marketing Strategy: Taking a top-down approach to marketing, this course focuses on how businesses operate across borders. Learn to think like a strategy manager, and in the process, learn how companies can integrate AI to remain competitive.  

Join The University of Texas Permian Basin’s online BBA in Marketing program to stay ahead of the curve. Apply today!  

Sources: 
https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america
https://www.forbes.com/sites/bernardmarr/2024/01/15/generative-ai-probably-wont-take-your-job-but-it-will-change-how-you-work/?sh=326dceb8267c

Did you know that there are approximately 33.2 million small businesses in America? About 46% of workers in the United States are employed by these tiny but very mighty companies. However, larger businesses employ numerous expensive marketing strategies to increase their visibility, customer base, and revenue, so how are small businesses supposed to keep up? 

Enter social media marketing, a digital marketing strategy that has the potential to bring buyers to small businesses in droves. With 5 billion social media users worldwide, small businesses can use social media to reach a significantly higher number of potential customers (along with a slew of other worthwhile benefits). 

Interested in learning more about how social media is revolutionizing the small business landscape? Sit back and relax as we discuss five positive impacts social media marketing can have on small businesses. 

#1 It Increases Brand Awareness 

If your small business isn’t leveraging social media, your ability to introduce yourself to potential customers decreases significantly. However, by incorporating various forms of social media marketing, such as content marketing, influencer marketing, and paid advertising, you can showcase your brand to individuals within your target market locally and globally. 

So, how exactly does social media enhance brand awareness? It provides a popular platform to integrate multiple marketing strategies, including: 

  • Sharing content that addresses your customers’ pain points. 
  • Building connections with potential customers. 
  • Communicating your unique selling points. 
  • Encouraging users to share your content with others. 

#2 It Drives Traffic to Your Website 

Many small businesses use websites as a platform to showcase—and sell—their products or services. And with online shopping bringing in more than $800 billion in annual sales, we can understand why so many companies are joining the bandwagon. But without taking advantage of social media, they’re missing a huge opportunity to bring more traffic (a.k.a. potential customers) to their website. 

Let’s imagine you own a crystal company, offering a variety of crystals from rose quartz to labradorite. Despite launching your website, you haven’t seen a significant increase in traffic. However, after a colleague suggests creating a business account on your target audience’s preferred social media platform, you begin to notice a rise in the number of people visiting your site. 

As you incorporate customer testimonials, include links to your website in your social media posts, and actively engage with your audience, website traffic continues to grow. This increase ultimately leads to a boost in sales and revenue for your crystal company, proving that social media’s ability to increase traffic also translates to tangible success for your business. 

#3 It Promotes Content 

Social media provides an excellent opportunity to promote many types of content, including blog posts, videos, infographics, and podcasts. 

Let’s say you wrote a brilliant listicle titled “Ten Healing Crystals That Will Change Your Life.” While you might attract some organic clicks via search engines, consider the potential for increased clicks if you promote it on one or more social media accounts. As your following increases, you’ll be creating a larger platform to showcase your content, simultaneously highlighting your industry expertise. It’s a win-win for your marketing strategy and your business. 

#4 It Helps You Stay Ahead of Competitors 

Once you jump on the social media marketing bandwagon, you’ll realize that you’re not the only crystal connoisseur out there. While you may have found a specific niche of customers to target your efforts towards, other small businesses selling similar products have also identified their own target audience and are implementing their own marketing strategies to attract potential customers to their content and website. 

Social media provides valuable insights into your competitors’ activities and keeps you updated on current industry trends. By monitoring your competitors’ marketing strategies, you can identify what’s working for them and what isn’t, enabling you to adapt and refine your own marketing approaches accordingly. 

Master Your Business and Marketing Prowess at UTPB 

The impact of social media on small businesses can be profound, whether you’re implementing it for your own business or pursuing a marketing role where you offer your expertise to multiple small businesses. And social media is just the tip of the iceberg. There are numerous digital and traditional marketing strategies you can use to help small businesses grow. 

The University of Texas Permian Basin offers an online Bachelor of Business Administration in Marketing that prepares you for all of the above, from social media and other digital marketing strategies to more traditional methods, such as print and broadcast advertising. 

What’s more, we understand that many of our students are working professionals. That’s why we’ve created an online program that caters to adults with busy professional and personal lives. You can take the courses at a pace that’s convenient to you, earning a bachelor’s degree that will strengthen your marketing prowess and give you the tools to help you build businesses from the ground up. 

Browse our course offerings, and when you’re ready, start the next chapter in your career by completing an application

Sources: 
https://www.uschamber.com/small-business/state-of-small-business-now
https://datareportal.com/reports/digital-2024-global-overview-report
https://www.census.gov/library/stories/2022/04/ecommerce-sales-surged-during-pandemic.html


Astute business decisions play a central role in bringing a business back from the brink, whether that predicament is due to bankruptcy or scandal. Here we’ll look at a few celebrated businesses and brands that were once in serious trouble but have come back to thrive. We’ll conclude with a discussion of the skills necessary to lead a company out of a crisis and how you can develop them. 

Lessons in Crisis Management 

Below are some notable instances of companies confronting dire prospects and then clawing their way back to success. See what they were facing and what they did to change course. 

Starbucks  

It may be difficult to fathom, but Starbucks—yes, that Starbucks—hit hard times in the early 2000s. The ubiquitous, astonishingly popular coffee chain had grown too quickly and made changes that didn’t resonate with customers. After shutting down 600 stores and reestablishing its focus on coffee, the chain pivoted from an immense drop in stock value in 2007 to record profits by 2010. 

Marvel 

Known for decades as a comic book and trading card giant, Marvel went bankrupt in 1996 owing to a variety of factors. The company had long been licensing its characters to movie studios, but its decision to go into movie production changed its fortunes significantly. Marvel has had some major successes (and a few disappointments) as a film and TV studio since its comeback, but the enduring power of its parent brand, The Walt Disney Company, is likely to keep it alive for many years to come. 

Chipotle 

The popular and profitable Tex-Mex restaurant chain took a huge financial and reputational hit in 2020 when the U.S. Justice Department fined Chipotle Mexican Grill $25 million for safety violations—the largest fine to date for a case of its kind. Between 2015 and 2018, more than 1,100 Chipotle customers became ill due to health and safety violations. To avoid criminal charges, the company paid the fine and began a food safety compliance program that included food safety audits and extensive employee training. These efforts must have helped: In 2023 the company saw a 14.3% revenue increase over 2022. 

Lego 

Though its products are loved by children worldwide, the block toy company was saddled with debt by the early 2000s. To turn the situation around, Lego sold off a majority stake in their pricey theme parks; moved production from Denmark to cheaper locales; created specialized Lego sets aligned with major brands such as “Star Wars” and “Harry Potter”; and branched out into movies, TV, and video games. 

Best Buy 

Many big-box stores struggled under competition from online retailers, and Best Buy—for years the go-to store for audiovisual equipment, computers, appliances, and physical media—was no exception. By 2012, the company was losing billions. To compete with Amazon, Best Buy introduced a price-match policy, incorporated in-store showrooms for well-known consumer electronics brands, and started an in-home technology consultation service. 

What These Companies Have in Common 

How did all these companies come back from the brink? In every case, people in leadership positions made strategic and often difficult decisions that helped set a new course for the organization: the very definition of crisis management. Such are the actions of leaders possessing the acumen and vision to reorganize, leverage their organization’s advantages and, when possible, do what the others can’t.  

Where Aspiring Leaders Come to Learn 

Learn to effectively lead any organization through good times and bad. Crisis management, a core capability of effective business leaders, requires strong strategic-thinking skills complemented with broad business knowledge encompassing marketing, management, finance, and accounting concepts. Earning an MBA is a proven way to build this expertise and put it to use in coveted, high-level leadership positions.  

But don’t just choose any MBA program! Here’s why you should consider The University of Texas Permian Basin’s online MBA

Affordability 

UTPB’s tuition rates are some of the most affordable among accredited universities. U.S. News & World Report has even ranked UT Permian Basin one of its Best Value Schools. 

AACSB Accreditation 

Our College of Business is AACSB-accredited, a distinguished designation awarded to only 5% of business programs worldwide. 

Prestige 

Our institution is a proud part of the renowned UT System, a distinction highly valued on a resume. 

Recognition 

  • Best Online MBA Programs (U.S. News & World Report) 
  • Best Online MBA Programs for Veterans (U.S. News & World Report) 
  • Best Colleges in America (Money) 

Convenience 

Our program empowers you to complete your studies on your schedule from nearly anywhere in the world. 

Master’s Degree Holders Make More 

U.S. Bureau of Labor Statistics data makes it clear: Median annual earnings of master’s degree holders are about 16% higher—roughly $11,900—than those of individuals with a bachelor’s degree alone. MBA holders can work in a variety of rewarding roles and industries. See examples, including where UTPB’s MBA graduates are working, right now. 

Master crisis management and other business leadership skill sets. Our online MBA program has what you need. Apply today. 

Sources: 
https://www.cbinsights.com/research/corporate-comeback-stories/

Women hold only 8.2% of CEO positions at large corporations, despite making up half of the population. But don’t let that get you down. Women are making strides in the business world.  

We have a long way to go until female entrepreneurs are on equal footing with their male counterparts, but there are an increasing number of successful business women who are setting out to change the narrative. Today, we look at seven of these remarkable women who have not only shattered glass ceilings but also paved the way for future generations of aspiring business leaders. 

1. Taylor Swift 

Taylor Swift is a force of nature. Swift’s success comes from her business savvy, eye for marketing, and willingness to invest in herself. Her Eras Tour, which pays homage to the 33-year-old singer-songwriter’s illustrious career, has brought joy to hundreds of thousands of attendees and has boosted the U.S. economy by nearly $5 billion. We can’t wait to see what she does next, assuming we can get tickets. 

2. Zhang Xin 

Growing up under a communist regime, Zhang Xin’s life was dull, uniform, and gray. Gray buildings. Gray uniforms. There were even sandstorms that turned the sky gray. Xin and the company she cofounded, property developer SOHO China, are credited with bringing lights and colors to the city of Beijing. After becoming “the woman who built Beijing,” Xin went on to found the New York-based film production company Closer Media. 

Leveling the Playing Field 

Starting a business is challenging enough without having to worry about sexism, stereotypes, and glass ceilings. To even the playing field, there are numerous resources available for female entrepreneurs. 

Small business grants, like those offered by Grants.gov, can help you kick off your business and, best of all, don’t have to be repaid. Small business loans do have to be repaid but can nonetheless be a lifeline. Check out the U.S. Small Business Administration and its Office of Women Business Ownership for loans and additional programs, including training, counseling, and access to credit. Finally, look for mentoring and networking opportunities. Groups like the National Association of Women Business Owners can make a key difference in the professional lives of young female entrepreneurs.  

3. Debbie Sterling 

As an engineering student, Debbie Sterling was outnumbered by her male counterparts. Asking herself, “why should boys have all the fun?” Sterling set out to change the status quo. Enter GoldieBlox: an innovative toy company with a mission to ignite girls’ passion for science and engineering. GoldieBlox has been a smash hit, becoming the first small business to be featured in a Superbowl ad

The Value of an Education  

Stepping into the world of business is already a challenge, and women in business often face the added stumbling blocks of sexism, sexual harassment, and unequal pay. That’s why it’s so important for aspiring female entrepreneurs to hit the ground running. A business degree can help, providing the foundation women need to advance in their careers or even start their businesses and leave the rest behind.   

4. Sara Blakely  

Sara Blakely was looking for the perfect undergarment to go under a pair of white pants. Armed only with a pair of scissors, she made her own from a pair of pantyhose, and from that moment of invention came SPANX. SPANX now has retail shops around the world, and Blakely can be counted among the world’s youngest self-made female billionaires. 

5. Jessica Alba 

Jessica Alba was at the top of her acting career when, in 2008, she gave birth to her daughter, Honor, and decided to take her life in a new direction. Alba launched The Honest Company in 2012, a wellness brand specializing in eco-friendly products. Alba was willing to pivot in her career and dared to imagine a better life than the one she had. 

6. Oprah Winfrey 

Winfrey was born poor in rural Mississippi. From her humble beginnings, she built a media and business empire, developing and hosting the “Oprah Winfrey Show,” starring in “The Color Purple,” and creating multimedia production company Harpo Productions. She remains an inspiration and a powerful force across multiple industries. 

7. Whitney Wolfe Herd 

Whitney Wolfe Herd created not one tech giant but two, cofounding Tinder and later its rival, Bumble. With Bumble, Herd wanted to change the gender dynamics of dating, inspired by the advances women had made in the workforce. She took the dating app public in 2021, making her the youngest female CEO to take a U.S. company public.  

Take Your Place Among Today’s Successful Female Entrepreneurs  

The inspiring stories of these female entrepreneurs highlight the transformative power of determination, innovation, and resilience. These women have shattered glass ceilings and paved the way for future generations of aspiring business leaders. 

If you aspire to make your mark in the world of business, consider taking the next step in your entrepreneurial journey by continuing your education. The University of Texas Permian Basin offers online business programs that will provide a comprehensive foundation for success in the dynamic business landscape. 

UT Permian Basin’s AACSB-accredited College of Business offers these online Bachelor of Business Administration programs: 

Professionals who want to build upon their foundational knowledge and learn to stand out as a business leader can pursue a Master of Business Administration:   

Take the lead. Apply to one of our online business programs and, regardless of where your entrepreneurial interests lie, prepare for future success.  

Sources: 
https://www.forbes.com/sites/melissahouston/2023/12/01/what-taylor-swift-teaches-women-about-business/?sh=6e5aada2310a
https://www.etonline.com/jessica-alba-shares-why-she-stopped-acting-at-the-top-of-my-career-162904
https://goldieblox.com/pages/our-story
https://spanx.com/pages/about-us
https://closermedia.com/team/zhang-xin
https://www.cnbc.com/2017/08/11/from-factory-worker-to-real-estate-billionaire-soho-chinas-zhang-xin.html
https://www.businessinsider.com/meet-bumble-ceo-whitney-wolfe-herd-net-worth-family-ipo-2020-9

Not even a week has passed since you stored away your Christmas decorations, and signs of the next big holiday are already on the rise. Pink and red heart-shaped boxes and a plethora of lovestruck stuffed animals line the shelves in every store. 

It’s official: Valentine’s Day is approaching. Thanks to several well-planned marketing strategies, companies far and wide are promoting the upcoming cuddlefest event of the year, hoping to entice you to join the 52% of Americans who, on average, spend $192 on the holiday. 

Grab your box of chocolates as we explore five of the top Valentine’s Day marketing ideas used for this sugary, sweetheart-filled holiday and expand on what makes those tactics so successful. 

#1 Target the Valentine’s Day Procrastinators 

There’s nothing quite like the excitement of organizing an unforgettable Valentine’s Day for your special someone, your family, or even your friends—especially when you wait until the last minute. According to a survey by the NPD Group, that’s exactly what the majority of consumers do, with approximately 78% of people completing their V-Day shopping a week or less before the holiday. Fortunately for them, plenty of businesses cater to these last-minute shoppers and reap the monetary benefits. 

There are several ways companies can capitalize on final-hour buyers: 

  • Create a website countdown timer. 
    Timers help create a sense of urgency and can motivate potential buyers to make quicker purchasing decisions. 
  • Offer digital gift certificates. 
    They’re easy to purchase because consumers can purchase them online and send them directly to the recipient. Individuals who are on the fence about purchasing may also be persuaded by gift card discounts. 

#2 Create Limited Edition Products 

The strategy of developing and presenting limited edition products adds a must-have touch to exclusive products, especially for shoppers with FOMO. This approach is especially impactful for well-established brands, as devoted customers often pursue the exclusivity of being among the select few to snag a seasonal product for their beloved. Whether it’s an intricately designed insulated cup adorned in pink sparkles or a limited-edition floral-scented fragrance from a renowned perfume brand, this tactic caters to the desire for special and distinctive offerings. 

#3 Implement User-Generated Marketing on Social Media 

Many people love to show off their Valentine’s Day goodies to, well, anyone who’s willing to watch. That makes user-generated content (UGC) a prime Valentine’s Day marketing strategy. Instead of having the brand market itself, UGC highlights content created by customers, including images, videos, testimonials, and reviews of a brand’s products. 

There are several ways you can implement UGC for Valentine’s Day, including: 

  • Storytelling 
    Your brand can ask consumers to share their special Valentine’s Day moments related to your brand’s products. Once shared, you can feature the stories on your website or social media platforms. 
  • Collaborative content 
    You can also collaborate with social media influencers to create topical Valentine’s Day content that showcases your brand’s products. 
  • Interactive content 
    Try creating quizzes or challenges that encourage users to engage and share their results on your social media platforms. 

#4 Offer Personalization Options 

When you think of personalization, you might recall the classic customized coffee mug that explicitly expresses your partner’s love for you. While personalized marketing is not quite the same thing, it is a highly effective marketing tool. 

Personalized marketing involves tailoring your marketing based on the data you’ve collected from your target audience, including their age, interests, purchase history, and more. With that data, you can create various forms of tailored marketing that often make consumers feel special and understood, including: 

  • Customized messages 
  • Targeted ads 
  • Personalized gift recommendations 

#5 Be Inclusive of Every Relationship Status 

Just because it’s Valentine’s Day doesn’t mean every person will have someone to send heartfelt cards and gifts to—and that’s okay. Approximately half of the population identifies as single, and many plan to celebrate the holiday, solo or otherwise. 

That’s why it’s essential to tailor your marketing efforts to multiple audiences for the holiday, including couples, people looking to buy a special gift for friends or family members, and individuals who aspire to break the mold and treat themselves the well-deserved gift of self-care. 

Amp Up Your Marketing Skills at UTPB 

Thanks to effective marketing strategies, American consumers collectively spent $23.9 billion on Valentine’s Day-related shopping in 2022. If you aspire to emulate the success of the marketing professionals behind such significant figures, you’ve come to the right place. The University of Texas Permian Basin provides several entirely online marketing programs, all accredited by the AACSB, that cater to different points in your career and align with your aspirational goals: 

Bachelor of Business Administration in Marketing 

Our online Bachelor of Business Administration in Marketing equips you with the skills to promote businesses using both digital and traditional strategies. In your core courses, you’ll analyze demographics and consumer behavior to build marketing strategies and explore the challenges that occur during the marketing lifecycle. 

Undergraduate Certificate in Digital Marketing 

If you’d like to add a few skills in digital marketing to your resume while pursuing an undergraduate degree in a different field, consider our Undergraduate Certificate in Digital Marketing. With this credential, you’ll gain specialized knowledge in social media marketing tactics, learn the fundamentals of Google Analytics, and more. 

MBA with Emphasis in Marketing 

This online master’s program, ranging from 33 to 42 credits, goes beyond your existing skillset, equipping you with the tools to enhance your leadership capabilities, all with a specialized focus on marketing management. 

With three unique paths to choose from, there are plenty of opportunities to bring your career goals to life. When you’re ready, jump-start your journey and apply to the program that’s right for you. 

Sources: 
https://nrf.com/media-center/press-releases/consumers-plan-increase-valentines-day-spending-nearly-26-billion 
https://www.chicagotribune.com/news/ct-xpm-2013-02-06-chi-valentines-shoppers-wait-till-last-minute-poll-shows-20130206-story.html
https://www.entrepreneur.com/growing-a-business/shocking-valentines-day-stats-that-will-make-you-rethink/288417
https://www.nasdaq.com/articles/heres-how-much-americans-spend-on-valentines-day

Thinking about earning a master’s degree in finance? You’ve likely come across two popular options: an MS in finance and an MBA with a finance concentration. While both can prepare you for a successful career, each offers a unique path to your goals. 

In this article, we’ll break down the differences between these two graduate degrees—including our 100% online programs at The University of Texas Permian Basin—and help you decide which is the best fit. 

MS in Finance vs. MBA in Finance: Key Differences to Know 

While both degrees focus on finance, the MS and MBA each offer unique advantages you’ll want to consider to ensure the best fit for your goals: 

Emphasis of Curriculum 

An MS in finance is laser-focused on finance. It’ll look at accounting, which is closely connected to finance, as well as management and other business disciplines through a financial lens. 

In general, an MBA will provide a broad foundation in all major areas of business, including accounting, finance, marketing, and management. An MBA in finance includes courses in those topics but places an emphasis on finance. 

Number of Credits and Time to Completion 

Like any master’s degree program, an MS in finance and an MBA in finance can vary in credit requirements and, correspondingly, time to completion. Here’s the breakdown for UT Permian Basin’s online graduate finance programs: 

  • Our MS in finance is a 30-credit program. Many students finish this program in as 12 to 24 months. 
  • Our MBA in finance ranges from 33 to 42 credits, which offers students greater flexibility but a potentially longer duration. Those who enter the program with a bachelor’s degree in business may be able to complete the program in as little as four semesters. Students with another type of bachelor’s degree must complete the full 42 credit hours.  

Special Distinctions or Features 

Some online finance graduate programs have unique qualities that help them stand out. For example, UT Permian Basin’s MS in finance is among a very small number of Texas university programs of its kind with STEM certification—a quality many employers may value in their candidates’ university credentials. 

Frequently Asked Questions About Graduate Finance Degrees 

Choosing the right graduate degree is a big decision. Still weighing your options? Here are answers to some of the most common questions we hear: 

  • Is an MS in finance or an MBA in finance better for someone with no business background? 
    An MBA may offer broader exposure to key business principles, making it a good option for those without a business undergraduate degree. However, our MS in finance welcomes applicants from a variety of academic backgrounds and offers a focused path for those ready to specialize. 
     
  • Which program is more respected by employers? 
    Both degrees are respected, but the “right” one depends on the role. For finance-specific roles (like financial analyst or investment banker), an MS may be ideal. For leadership roles in finance departments, the MBA may offer broader appeal. 
     
  • What’s the difference in ROI between an MS and an MBA? 
    ROI can vary based on your career goals, prior experience, and the industry you enter. In general, both degrees can lead to strong salaries and job stability in finance and related fields. 

Top Benefits of Our Online MBA and MS in Finance Programs 

Whether you choose an MS in finance or an MBA in finance, if it’s one of UT Permian Basin’s online programs, you can count on optimal quality and convenience, with: 

  • Self-paced learning 
  • 24/7 program access from virtually any location in the world 
  • Dedicated doctoral-level faculty noted for their publications and research 
  • Six start times per year 
  • AACSB accreditation 

Career and Earning Potential for a Master’s Degree in Finance 

Did you know that most of the best-known Fortune 500 CEOs have a finance background? If that’s not inspiration enough for you, consider that a finance degree prepares you for a variety of rewarding professional roles. What’s more, the U.S. Bureau of Labor Statistics (BLS) reports that master’s degree holders enjoy median earnings 16% higher than individuals with a bachelor’s degree alone and are more likely to be employed than anyone with a lesser degree. 

See potential career paths, courses, requirements, and other details regarding our programs now. 

Curious which program is right for you? Explore your options—and take the next step toward your future in finance. 

Sources: 
https://www.forbes.com/sites/kimberlywhitler/2019/10/12/new-study-on-ceos-is-marketing-finance-operations-or-engineering-the-best-path-to-the-c-suite/?sh=6c8c66725e07


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What the Transition to Electric Vehicles Means for the U.S. Power Grid 

They’ve been championed as an eco-friendly alternative to traditional cars. But as more rechargeable electric vehicles (EVs) hit the road, how will the U.S. power grid—already strained due to record high temperatures and other factors—be able to meet the demand? 

Here, we’ll discuss what’s happening with the power grid right now, what obstacles still need to be removed, and potential risks and benefits associated with the transition from gas-powered vehicles to EVs. 

Why EV Adoption Demands a Smarter Grid 

By 2030, Bloomberg predicts more than 50% of new cars purchased in the United States will be EVs. Heightened use of electric power in general is also expected, in applications including heating, cooling, and today’s computer-driven industries, which require electricity-hungry semiconductor chips. This will necessitate large-scale and expensive upgrades to our national power grid.  

Billions in Funding Powers Grid Updates 

The United States has only recently put extensive resources into upgrading our energy infrastructure. The Bipartisan Infrastructure Law, passed in 2021, dedicates more than $20 billion to upgrading our power grid. Portions of these funds are currently being allocated to: 

  • Constructing new transmission lines. 
  • Reinforcing existing transmission lines for weather resistance.  
  • Making smart grid updates. 
  • Expanding battery storage capacity. 
  • Creating local microgrids. 
  • Modernizing underground monitoring and control equipment. 

These endeavors are both costly and complex. A study ordered by the California Public Utilities Commission projects that it will cost their state $50 billion to upgrade its grid to power the number of EVs it hopes to have on its roads by 2035. High-voltage transmission lines, which can effectively deliver power from a variety of sources to all corners of the country, must span myriad cities, counties, and states, and those areas fall under the authority of many different utility companies and regulatory agencies. Permitting can sometimes take more than 10 years.  

What Happens If the Grid Isn’t Ready? 

Failing to prepare for the projected 18% increase in U.S. electricity demand by 2030—driven in part by the growing number of EVs—could have serious consequences. 

As during the fuel crisis of 1973-1974, which saw nationwide gasoline shortages and long lines at the filling station, we could see similar situations at charging stations, with no end in sight. 

So, what would happen if shortages became the norm? They could show up as power outages or blackouts, which wouldn’t just bring EVs to a halt: It could disrupt countless aspects of daily life. 

How EVs Could Become Grid Heroes (and Create Jobs) 

There is some hope on the horizon for California, which is leading the way nationally on EVs despite an expensive road ahead. They’re working toward tripling their electric grid capacity ahead of their 2035 targets and producing significant energy through renewable sources. They’ve also forecast that EVs will only total about 4% of their energy demand in 2035 and therefore not place a major strain on resources. 

The technology-focused publication Wired shared an interesting perspective: that EVs might not be a drain on the power grid but a boon to it and to energy consumers. Here’s why: 

  • EV batteries can store a lot of power. 
  • Most cars sit unused 95% of the time. 
  • During extreme temperatures when power demand increases, an EV owner could sell excess power from their EV battery back to the utility company, alleviating strain on the power grid. 
  • During a power outage, an EV owner could actually use their own car battery to get electricity flowing back into their house.  

The need for workers to install the power lines that connect electric vehicle charging stations to the power grid, as just one example, will also lead to expanded job opportunities for those in that field. So, while the challenges of transitioning our power grid to accommodate EVs and our other needs are considerable, they may not be insurmountable and are certainly offset by some of the advantages that will likely result. 

Frequently Asked Questions 

Curious about how electric vehicles will impact the U.S. power grid—or if the grid is even ready? Below, we answer some of the most common questions people are asking about EVs, electricity demand, and the challenges and opportunities ahead. 

  • Can the U.S. power grid support electric vehicles? 
    Not yet—but it’s getting there. The U.S. is investing over $20 billion in grid upgrades through the Bipartisan Infrastructure Law. By 2030, electricity demand is expected to increase by 18% due to EVs and other electric use, so expanding capacity is essential to avoid shortages or blackouts. 
  • Do electric vehicles use the electric grid? 
    Yes. EVs depend on the power grid to charge their batteries, whether at home or at public charging stations. This makes them a new and growing part of electricity demand. 
  • What are the main challenges and opportunities with EVs and the power grid? 
    Challenges include upgrading aging infrastructure, long permitting timelines for new transmission lines, and the cost of meeting rising demand. Opportunities include using EVs as mobile energy storage, job creation, and growth in renewable energy integration. 

Refine Your Energy Business Skills and Credentials With UTPB’s Online Programs 

With our longtime ties to the energy industry, The University of Texas Permian Basin is uniquely positioned to provide programs built around the latest developments in the field. Our AACSB-accredited College of Business empowers you to complete these career-enhancing credentials from practically anywhere in the world, 24/7, on your own schedule: 

Online Master of Business Administration with Certificate in Energy Business (36-45 credits) 

  • Gain the broad business foundation and prestige of an MBA. 
  • Expand your energy industry expertise through focused specialty courses.  
  • Finish in as little as four semesters—about the amount of time it’ll take you to complete the MBA alone—and add two valued credentials to your resume. 
  • Boost your earning potential by 16% over a bachelor’s degree. 

Online Master of Science in Energy Business (30 credits) 

Online Graduate Certificate in Energy Business (12 credits)  

  • Build new energy business skills and credentials quickly. 
  • Try graduate courses before committing to a master’s degree program. 
  • Finish in as little as two semesters. 

Prepare for a rewarding career in a dynamic field. The power is in your hands! Get program details and apply today! 

Sources: 
https://www.nytimes.com/2021/01/29/climate/gm-electric-cars-power-grid.html
https://www.cnbc.com/video/2023/07/01/why-the-us-power-grid-is-underprepared-for-the-ev-revolution.html


Shopping holidays are a time-honored American tradition. Now, however, shoppers can decide whether to line up outside a brick-and-mortar store on Black Friday or fill a virtual shopping cart on Cyber Monday—or do both. 

We’re here to explore the history behind seven of the biggest shopping days. Looking back, we may glean what makes shoppers tick and, for the aspiring marketers out there, how to connect with them. Mark your calendar, grab your coupons, and watch out for deal alerts: We’re going shopping.  

  1. Amazon Prime Day: Two Days in the Summer 
    Prime Day was first held on July 15, 2015, on Amazon’s 20th anniversary. Customers in nine Prime-eligible countries ordered over 34 million items, making it the biggest sales day in Amazon history—until, that is, the following year’s Prime Day.  

    Prime Day is now a two-day event hosted in over 20 countries, generating billions of dollars in sales annually. According to technology reporter Annie Palmer, “it has completely altered the retail calendar.” Other retailers have followed suit with events of their own, such as the Target Deal Days, but Prime Day remains the undisputed king of summer sales events.  
  1. Black Friday: The Day After Thanksgiving 
    Black Friday is the day many retailers generate enough revenue to turn a profit and operate “in the black,” but that’s not where the name originated. Starting in the 1960s, Philadelphia police used the term “Black Friday” to describe the traffic jams, crowded sidewalks, and pandemonium they witnessed on the day after Thanksgiving—the start of the Christmas shopping season. Retailers tried to promote the day as “Big Friday” with little success. Black Friday was here to stay.  
  1. Small Business Saturday: Last Saturday of November 
    American Express created Small Business Saturday in 2010 as a way to support independent businesses reeling from the Great Recession. Consumers were encouraged to shop for the holidays at locally owned businesses or smaller online retailers. The “Shop Small” initiative was a hit, and the following year, the U.S. Small Business Administration (SBA) cosponsored the event. In 2022, Americans went all out on Small Business Saturday, spending $17.9 billion at independent retailers and restaurants. Here’s hoping that this year is an even bigger success.   
  1. Cyber Monday: First Monday After Thanksgiving 
    Cyber Monday” first popped up in a 2005 Shop.org press release noting that online sales on the Monday after Thanksgiving were on the rise. Without smartphones or widespread access to high-speed internet, it’s believed that sales were driven by shoppers who were placing their online orders on their work computers. (Maybe Black Friday shoppers were just tired of throwing elbows to get a good deal on a laptop.)  

    Seeing an opportunity, online retailers started promoting Cyber Monday, eventually extending Cyber Monday deals throughout the week. Cyber Monday was the largest U.S. retail shopping day in 2022, with sales reaching over $11.3 billion
  1. Giving Tuesday: First Tuesday after Thanksgiving 
    Giving Tuesday was introduced in 2012 in New York City by the 92nd Street Y and the United Nations Foundation to “inspire generosity around the world.” The idea was that after some indulgent holiday consumption, shoppers would welcome the chance to give back, and since Cyber Monday and Black Friday were taken, why not Tuesday?  

    Need your faith in humanity restored? #GivingTuesday went viral in its first year and generated about $10 million for charity. $28 million was donated the following year, and today, nonprofits all over the world host fundraisers for Giving Tuesday.  
  1. Super Saturday: Last Saturday Before Christmas 
    Like Cyber Monday, Super Saturday was born out of existing shopping habits, with news outlets noting as early as 2007 that the last Saturday before Christmas was often the biggest shopping day of the holiday season. Super Saturday (Panic Saturday, if you prefer) is a chance to swoop in for a last-minute Christmas gift or stocking stuffer. “Fasten your seat belt because it’s going to be busy, it’s going to be deep discounts, and it’s going to be mayhem,” said Marshal Cohen, chief industry analyst for NPD Group.  

    Super Saturday remains one of the biggest shopping days of the holiday season, eclipsed only by Black Friday. In 2022, an estimated 158 million shoppers spent the day at big-box stores like Walmart or shopped at online retailers like Amazon. Maybe those numbers are driven by procrastinators, but we prefer to think of them as savvy shoppers.  
  1. Singles’ Day: November 11th 
    Singles’ Day started as an anti-Valentine’s day, not unlike the U.S.’s Singles Awareness Day. As the story goes, four students at China’s Nanjing University wanted to celebrate singledom (and maybe an excuse to party) in 1993 and came up with “Bachelor’s Day.” The students agreed to celebrate the holiday on November 11th because 11/11 has four singles banding together. 

    Singles’ Day caught on among men and women, and it didn’t take long before it was an unofficial national holiday in China. Singles’ Day is now the world’s largest online shopping holiday, with the e-commerce company Alibaba generating $84.5 billion in sales on Singles’ Day in 2022.  

Learn the Habits of Shoppers 

Interested in learning more about what makes shoppers tick? The University of Texas Permian Basin offers two online programs you may be interested in, especially if you’re keen on learning how to leverage consumer behavior for marketing and business strategies:  

We also offer an undergraduate certificate in digital marketing that can be completed in tandem with any of our online bachelor’s degree programs. If you’re a fan of window shopping, check out our online marketing programs before applying to the one that’s right for you.  

Sources: 
https://www.huffpost.com/entry/black-friday-history-why-is-it-called-black-friday_l_5d951322e4b02911e1154386
http://web.archive.org/web/20101127132816/http:/www.shop.org/c/journal_articles/view_article_content?groupId=1&articleId=623&version=1.0  
https://www.investopedia.com/terms/c/cybermonday.asp
https://www.vox.com/future-perfect/21727010/giving-tuesday-explained-charity-nonprofits
https://www.investopedia.com/super-saturday-definition-5210183#citation-16
https://www.washingtonpost.com/business/2022/08/04/back-to-school-shopping-inflation/

When people picture a day in the life of an accountant, they often envision a professional diligently tapping away on the keys of a calculator while tracking the funds coming in and out of their client’s accounts. All the better to ensure the numbers add up correctly, of course. 

But thousands of years ago, when accounting was in its infancy, there were no “accounts” and there were certainly no calculators. So, what is the history of accounting, exactly? Hitch a ride on our well-oiled time machine as we journey to the past to learn more about one of the world’s oldest professions: accounting. 

The Origins of Accounting: From Then to Now 

While modern accounting is much more technical and numbers-based than its millennia-old prototype, this wasn’t always the case. Below, we look at the start of accounting and how it’s adapted to society’s changing needs over the centuries. 

5000 B.C.: It Begins 

Accounting made its grand entrance into the world more than 7,000 years ago in some of Mesopotamia’s civilizations. When historians found records dating to that time, they learned that some Mesopotamians kept track of goods they traded and received, such as livestock, animals, and crops. 

2000 B.C.: Bartering and Bookkeeping 101 

For thousands of years, societies used the barter system, trading chickens for grains or material for clothing. Despite not using money as a medium of exchange, people still used bookkeepers to keep track of barters made between individuals. Instead of numbers, the entries read more like narratives and were brought out and used when disputes between traders arose. 

The 1400s: Currency Is the New Trend 

Eventually, countries began making their own currencies. With a more modernized means of exchange came the need for mathematical whizzes to accurately record the numbers. Many merchants didn’t know how to record the comings and goings of their earnings accurately, so they hired bookkeepers to maintain their business accounts for them. 

Until the late 1400s, these records were still largely narrative. While bookkeepers began adding and subtracting amounts from the merchant’s accounts, the records were written as single entries. For example, an entry might look like this: 

  • Monday, August 18. Sold two cows. +$70. 
  • Tuesday, August 19. Bought a five-pound bag of sugar. -$5. 

The Late 1400s: A Monk Shakes Up the Status Quo 

Toward the end of the 15th century, the Italian monk Luca Pacioli changed the bookkeeping structure and set the stage for accounting as we know it today. He introduced the double-entry system that utilizes a balance sheet with separate debits and credits. Debits refer to the values coming into an account, whereas credits record the amounts coming out. 

The Late 1800s: From Bookkeeping to Accounting in One, Two, Three 

The expansion of the railroad and the beginnings of U.S. corporations meant that bookkeeping needed to up its ante. Enter accounting, bookkeeping’s older, more analytical-minded sibling. Where bookkeeping focused on tracking numbers and transactions, accounting took things a step further by analyzing those numbers to help companies make more informed decisions. With the help of accountants, businesses were more successful at attracting investors. 

The 1900s: The Need for Accountants Soars 

In 1887, the American Association of Public Accountants (AAPA) was founded due to the increasing demand for accountants. Then, in 1896, the certified public accountant (CPA) title was introduced, given to those who passed state exams and had three years of industry experience. 

In 1913, the U.S. government began charging income taxes to citizens to use as funds to supply the country’s war efforts. Because of this change, the demand for CPAs grew exponentially, with personal and professional accounts seeking the assistance of professional accountants. 

Present Day: Technological Advancements in Accounting 

Gone are the days of recording credits and debits with a quill and ink. Instead, we’ve replaced pen and paper with technology that’s infinitely more powerful than a simple calculator. Today’s accounting software has made the job more intuitive, helping CPAs complete their job more accurately and efficiently. 

Frequently Asked Questions About the History of Accounting 

Below, we’ve rounded up answers to some of the most common questions about accounting’s long and fascinating history. 

  • How old is accounting? 
    Accounting dates back over 7,000 years, originating around 5000 B.C. in Mesopotamia, where early civilizations recorded trade and bartering activity. 
  • Where did accounting start? 
    The earliest known accounting records were discovered in ancient Mesopotamia. These records tracked traded goods such as livestock and crops, marking the start of accounting practices. 
  • What is the history of accounting? 
    Accounting began as a method to track bartered goods and evolved over time—from narrative bookkeeping in ancient civilizations to the mathematical double-entry system developed in the 1400s. In the 1800s and 1900s, it further developed into a professional discipline, driven by industrialization and government taxation. 
  • Who invented the accounting system? 
    While bookkeeping existed for centuries, the double-entry accounting system was introduced by Italian mathematician and monk Luca Pacioli in the late 1400s. He is often referred to as the “Father of Accounting.” 
  • Is accounting one of the oldest professions? 
    Yes, accounting is widely considered one of the world’s oldest professions. Its roots can be traced back thousands of years to ancient trade-based societies. 

Start Your Career in Accounting With a Little Help From UTPB 

Accounting has advanced by leaps and bounds in the past century alone. Who knows where these advancements will lead 20 years from now? If you’re interested in starting a career in an ever-expanding industry, The University of Texas Permian Basin can help you achieve your goals, one step at a time. 

Whether you’re ready to obtain a bachelor’s degree and jump-start your career or you want to take your current skillset to the next level by earning your master’s degree, UTPB offers two AACSB-accredited online degree options: 

Bachelor of Business Administration (BBA) in Accounting 

Gain a broad knowledge base in analyzing and solving financial problems for a diverse set of organizations including non-profit, government, public, and private. With your BBA in accounting, you’re prepared to choose from a variety of career options, from credit analyst to financial risk specialist (and plenty in between). 
 

Master of Business Administration (MBA) in Accounting 

Strengthen your strategic thinking, decision-making, and business acumen while honing your skills in traditional and contemporary accounting practices. This customizable 33- to 42-credit online program can be completed in as little as four semesters. In addition, the program offers two tracks depending on your career goals: 

  • Certified Public Accountant (CPA) track 
  • Non-CPA track 

Contact us to find out more about our programs, or if you’re ready to get started, fill out an application today! 

Sources: 
https://www.investopedia.com/articles/08/accounting-history.asp


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