More than ever, instant communication rules our workplaces, whether over digital platforms and videoconferencing or in-person meetings and discussions. In fact, the ability to effectively communicate is considered one of the top soft skills needed to thrive in the modern workplace. Individuals who can accurately relay information, provide valuable feedback, and listen to ideas can…
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“Yes, it is a risk—especially during a health crisis—to assume that the information offered by your friends and family is always accurate.” – ABC News The COVID-19 pandemic monumentally altered the way we see health crises, interact with one another, and live our daily lives. In healthcare, good communication is key to preventing misunderstandings and…
Most of today’s employers are looking for a particular set of skills in job candidates, and certain college degrees are better oriented toward helping you develop them than others. You’ve probably heard of “soft skills,” but what are they? Verbal and written communication, teamwork, critical thinking, and problem-solving are the among the most important skills,…
Where do you want a bachelor’s degree to take you? For many, an undergraduate degree is a stepping stone to professional life. Ideally, you want the expertise you’ve developed during your degree program to translate to professional opportunities in high-growth fields in which you can excel after graduation. In this regard, a degree in communication…
“Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art.” – Aristotle Plato excelled in it, as did Socrates and Aristotle. And as lofty as it may seem, you too can count yourself as a “rhetor”—one who has…
Consider the many forms of media a person engages with on a daily basis. Within the span of a few moments, one might receive an urgent email, hear a Billboard-topping song on the radio, and respond to a text message composed of nothing but emojis. Media defines communication and can deliver messages through any number…
How an organization communicates during a crisis can make or break its reputation and, in some circumstances, determine whether it will be able to weather the storm. Here we look at examples of how some major organizations communicated during a crisis and discuss two of the most effective avenues to use for crisis communication. Big Electronics Brand Gets Burned A newly released smartphone is often a hot item. But none…
What is communication? It seems like an obvious question, but it bears discussion for two reasons. First, it’s important to have a context for why the study of communication is beneficial. Second, communication is a more broadly encompassing topic than you may realize. At the fundamental level, communication is getting some kind of message across to others. This can be achieved in a variety of ways: Verbal communication means communicating with others by creating sounds. These sounds…
A customer gets sick or injured using your product or service. A company official makes an embarrassing public remark. Incidents such as these can cast an entire organization in a negative light. In these cases, it’s important that an organization respond quickly and correctly, as failing to do so can lead to lasting financial and legal problems. Response is where crisis communication comes in. In short, this means getting your side of the story out to the public, acknowledging mistakes were…
We’ve all heard that 90% of communication is nonverbal, but is there any truth to this adage? When someone reads a transcript of a politician’s impassioned speech, are they really missing out on the majority of the message? While the audience may get the essence of what’s being said, there will always be something lost…
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