Most of today’s employers are looking for a particular set of skills in job candidates, and certain college degrees are better oriented toward helping you develop them than others.

You’ve probably heard of “soft skills,” but what are they? Verbal and written communication, teamwork, critical thinking, and problem-solving are the among the most important skills, and with their broad applicability, it’s easy to see why employers would desire them. A higher education degree in communication helps you sharpen these vital abilities.

As beneficial as soft skills are, having highly focused knowledge in a specific discipline can also help you land and excel in your desired professional role. The University of Texas Permian Basin’s online Bachelor of Arts in Communication empowers you to build both types of expertise simultaneously.

 One Communications Degree Offers Countless Course Path and Career Options

Our online BA in communication program is built on a foundation of general education courses in which you’ll acquire knowledge that will serve you well in your career and beyond. From there, you’ll move on to core communication courses that help you develop public speaking and interpersonal communication skills and gain an understanding of modern media, communication theories, and the origins of rhetorical thought. Taken alongside these core courses, our communication electives enable you to:

  • Explore the dark side of communication.
  • Become more effective at argument and persuasion.
  • Learn media writing.

Choose Your Own Communication Track

Perhaps the most exciting aspect of our program, career-wise, is the inclusion of specialty tracks that allow you to gear your studies toward your areas of interest and acquire added expertise that will help you in related professional roles. Which communication track should you choose? That depends largely upon what you want to do with your life. Let’s examine each track in our BA in communication program and its potential professional benefits.

Strategic Messaging

If you have your eye on a career in advertising, marketing, publication relations, the nonprofit sector, or a similar field, this track may align most closely with your goals. Our Strategic Messaging track helps you understand how to communicate and promote an organization’s products, services, and/or cause to the public. You’ll master crisis communication, corporate messaging and branding, and government and investor relations during this program.

Professional Communication

If you plan to pursue a career in human resources or aspire to a managerial/supervisorial position, being able to communicate clearly and effectively with others in a professional setting is crucial. Our Professional Communication track explores small group communication, interpersonal communication, conflict negotiation, and other topics that will help you hone communication capabilities essential to your success in such roles.

Sports Media

If a career in the dynamic world of sports marketing, public relations, or social media marketing is calling you, we recommend our Sports Media track. This track trains you to fashion the public image of professional sports teams and leagues, with instruction in media writing and a review of sports media production. It should be noted that this track does not cover the technical side of media production.

Communication Studies

If you want to acquire a comprehensive knowledge of communication that will be invaluable to you in practically any career, our Communication Studies track is your most advantageous option. You can still learn about the topics that interest you by selecting five electives from a pool of more than 20 courses.

Experience the Flexibility of Our Online Classroom

No matter which track you choose for your BA in communication, you’ll enjoy the unequalled convenience of our 100% online, asynchronous format. Our program allows you to complete your coursework on your own schedule practically anywhere in the world, from New England to New South Wales. You can continue meeting your professional and personal commitments as you complete a potentially life-changing bachelor’s degree. Along the way, you’ll stay closely connected to classmates and faculty through multiple online collaboration and communication tools.

Set your own course as a communication major with UT Permian Basin! Apply now.

Future healthcare leaders are made here at The University of Texas Permian Basin, where we proudly offer an online Bachelor of Applied Arts and Sciences in Healthcare Leadership and an online Bachelor of Business Administration in Healthcare Management. Without question, both programs confer skills and credentials that are invaluable for anyone aspiring to a leadership role in healthcare. But there are some fundamental differences in the admission requirements, curriculum, and other aspects of these two programs. Let’s review those now to help you decide which program is right for you.

How The Two Programs Differ

Workforce vs. Workplace

Our BAAS in healthcare leadership equips future graduates to inspire and guide staff to deliver safe, effective, and efficient healthcare services. In our BBA in healthcare management program, you’ll find greater emphasis on managing the day-to-day business operations of a healthcare facility.

Prior Education Credentials

The BAAS in healthcare leadership program was designed for students who hold an associate degree in applied science (AAS) in healthcare fields such as emergency medical services, nursing, or radiology. You are not required to complete an AAS or other college-level degree before applying to our BBA in healthcare management, however, making this an accessible option for transfer and first-time college students.

Math-Focused Curriculum

Math proficiency is considered crucial for anyone who wishes to manage an organization, and both of our programs have a mathematics component as part of their general education requirements. As a business-oriented program, our BBA in healthcare management—like all our BBA programs—also covers statistics, accounting, finance, and data analysis among its required lower-level business courses. None of these topics are the focus of any BAAS in healthcare leadership course.

A Global Component

Our BBA in healthcare management includes courses in international management, international marketing, international finance, and global health nursing, from which you must choose one course. None of these courses are a required part of the BAAS in healthcare leadership program, however.

Bigger on Business

The BBA in healthcare management explores traditional business disciplines such as finance, management, accounting, marketing, and law in depth from healthcare and general business perspectives. The BAAS in healthcare leadership does not include dedicated finance or accounting courses, though it does introduce the topics in the required Quantitative Decision Tools (ITEC 3301) course.

What These Programs Have in Common

There are certain advantages that all our business programs share, and the BAAS in healthcare leadership and BBA in healthcare management are no exceptions.

Recognized Quality

Both programs are offered online through our AACSB-accredited College of Business. AACSB accreditation signifies that a college’s programs have undergone a rigorous peer-review process and have been verified as exemplifying the “highest standards of excellence in teaching, research, curriculum, and learner success.” Only 5% of business programs worldwide share this coveted designation. The University itself is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

A Flexible Learning Experience

Delivered in an asynchronous, 100% online format, our programs enable you to learn on your own schedule from just about anywhere in the world—from Athens, Georgia to Athens, Greece and beyond. You’ll find this especially advantageous if you have ongoing professional or personal obligations.

How to Choose the Right Program for You

You may already have a sense of the best program for you based on the differences discussed here, but two simple questions should help clarify your decision:

  • Coming into UT Permian Basin with an AAS? The BAAS in healthcare leadership is your program.
  • Want to build a broad healthcare business foundation as a UTPB freshman or transfer student? The BBA in healthcare management suits you best.

If you’re still uncertain which program you need, we recommend you speak with our online academic advisors, who are here to answer any questions you have and to help guide you toward the right decision.

Plentiful Job Prospects in Healthcare Leadership

Equipped with the applicable credentials and skills, you’ll be primed to take advantage of the tremendous growth that’s happening right now in healthcare leadership professions. Just look at what the U.S. Bureau of Labor Statistics (BLS) has to say on the subject:

The number of available medical and health services manager jobs is expected to grow by 28%—much faster than the average for all occupations—between 2021 and 2031. Offering a potential median annual salary of $101,340, these jobs include:

  • Clinical manager
  • Health information manager
  • Nursing home administrator
  • Practice administrator

Compare our online BAAS in healthcare leadership and online BBA in healthcare management programs for yourself and see which one best aligns with your qualifications, interests, and career goals. Or, if you’ve already chosen your program, apply now!

The statistics are shocking: About 25 million people worldwide are victims of human trafficking, an “industry” from which criminals profit to the tune of $150 billion each year. The COVID-19 pandemic worsened an already dire situation by leaving countless people out of work and consequently more vulnerable to accepting dubious offers of employment. Human trafficking, not to be confused with migrant smuggling, is defined by the U.S. Department of Homeland Security as “the use of force, fraud, or coercion to obtain some type of labor or commercial sex act.”

Primary Types of Human Trafficking

Though human trafficking is a multifaceted phenomenon, the United States government separates human trafficking into two main types:

Forced Labor

This type of human trafficking involves an individual of any age being compelled, coerced, or deceived into working for others in a nonsexual labor capacity. Examples include being forced into domestic servitude or working at sweatshop factories.

Sex Trafficking

This type of human trafficking entails an individual of any age being compelled, coerced, or deceived into performing sex acts for money, most or all of which ends up in the hands of other parties.

Solutions to a Growing Problem

Government officials at the highest level and people just like you are joining forces to combat human trafficking in the United States and elsewhere. Let’s explore some specifics of those efforts now.

What’s Being Done

According to the White House, the United States has a four-pronged strategy for combatting human trafficking:

  • Prevention involves a broad range of actions from “educating vulnerable populations and mitigating risk factors” to stopping goods produced through forced labor from coming into the U.S.
  • Protection includes “interventions, services, and supports needed to protect and assist victims.”
  • Prosecution entails “holding individuals and entities engaged in human trafficking accountable and dismantling human trafficking networks.”
  • Partnerships require “collaboration to complement and support the other [three] pillars” of the plan.

What You Can Do

The U.S. Department of State offers many suggestions to those who wish to help combat human trafficking:

  • Educate yourself: Learn the circumstances that contribute to human trafficking (poverty, homelessness, lack of family support) and become able to recognize signs that a person is being trafficked.
  • Consume responsibly: Buy products from companies that do not engage in practices that encourage or benefit from human trafficking.
  • Support local efforts: Volunteer your time and services to organizations that are working against human trafficking in your area.
  • Spread the word: Share news stories and information about human trafficking on your social media pages.
  • Mentor the vulnerable: Give time and support to individuals who are most likely to fall prey to human traffickers.
  • Use your professional abilities: If you’re a lawyer or a journalist, you can offer tremendous assistance in protecting victims and educating the public.

In addition, you can take the critical step of building education credentials in career fields that combat human trafficking, up to and including working on the front lines.

Become an Indispensable Part of the Solution

The University of Texas Permian Basin’s online criminal justice degree programs provide a path to a variety of careers in which you can make a direct impact against human trafficking and empower you to make a bigger impact in your current career. Led by criminal justice experts who have worked extensively in the field, our programs accommodate different levels of education and professional experience.

Online Bachelor of Science in Criminology and Criminal Justice Studies

This program provides a strong foundation for those looking to enter the public service sector with a desire to reshape the American criminal justice system from the inside. We examine a diverse selection of essential general education topics before delving into modern-day challenges in the criminal justice system; the roles of law enforcement, the courts, and corrections; ethics; crime prevention methods; criminal justice research methods; and conflict resolution.

Online Master of Science in Criminal Justice Administration

If you have your eyes on a leadership role within criminal justice and have a related bachelor’s degree, consider this top-ranked program a prerequisite. Undertake an in-depth examination of complex topics from a leadership perspective, such as striking a balance between protecting your agency while best serving the public. A master’s degree is a must-have for promotion to many top jobs, and our MS in criminal justice administration provides the focus you need. You can complete this degree in as little as one year, positioning advancement opportunities closer than you may have imagined. No GRE is required.

Rewarding Career Options

Our criminal justice degrees will benefit you in a variety of roles and agencies, including:

  • Law Enforcement
  • Courts
  • Corrections
  • Probation and Parole
  • Federal Agencies
  • Nonprofit/Nongovernmental Agencies
  • Crime Scene Investigation
  • Forensic Science
  • Child Protective Services

Prepare for a New Stage of Your Career at Your Own Pace

The asynchronous online format of our criminal justice programs offers unequalled educational flexibility. Complete coursework at your own pace, 24/7, from virtually anywhere on the planet. Whether you work the day shift or need to travel frequently, our program is always here for you. There’s no better way to maintain your professional and personal commitments while earning a degree that can help you thrive in your career and beyond.

Build the expertise and credentials to lead the fight against human trafficking in our online criminal justice programs. Start your application today!

Sources:
https://www.justice.gov/usao-ri/human-trafficking

Group polarization is a social psychology concept that describes how people’s views can become more extreme after discussing them with like-minded others. In other words, that old question “If everyone jumped off a cliff, would you?” is not as simple as it sounds. 

What Is Group Polarization?  

Group polarization occurs when a group of like-minded people reinforce each other’s opinions, positive or negative, and these opinions become more extreme as they’re discussed. If you’ve ever walked out of a movie that let you down only to hate it after chatting with friends, you’ve experienced group polarization firsthand.  

Group polarization is thought to have two causes: 

  • Homophily is the tendency for people to associate with like-minded individuals, which positively reinforces certain beliefs. 
  • Discursive arguments, on the other hand, are used to reason with group members and promote an agenda. For instance, a team leader might emphasize how adopting a new workflow will improve efficiency and benefit everyone, framing the change as a collective gain. 

Group members can be influenced by one or both psychological processes. Regardless, their opinions and those of their peers will tend to become more extreme.  

Why Does Group Polarization Happen? 

Group polarization happens because people rely on social cues, mental shortcuts, and group reinforcement when forming opinions. Let’s break it down a little more simply. 

Every day we face decisions ranging from the mundane to the critical: what to wear, which mechanic to trust, where to buy a house, etc. If we slowed down to consider every possibility, we’d never make it through the day, so our minds use heuristics (mental shortcuts) to make snap judgments. 

For example, Amazon shoppers who search by popularity are using a heuristic to arrive at a decision. The natural tendency to create mental shortcuts based on the behaviors of others is part of what makes people susceptible to group polarization.  

Something else to consider is that humans evolved to be social creatures. Ancient humans were relatively defenseless and learned to survive by banding together to fend off predators. Adaptive behaviors like conformity were essential for gaining acceptance and surviving, whereas causing trouble brought banishment and, most likely, death. Natural selection favored conformity, and over time, these social behaviors were passed through generations. 

Though far removed from ancient hunter-gatherer societies, modern humans are still predisposed to follow along with the majority for fear of exclusion.  

Why Is Group Polarization Important? 

Group polarization is important because it can shape group decisions in ways that push beliefs and actions to greater extremes. 

Communities make decisions collectively. Local businesses, religious institutions, and entire governments are run by groups, all of whom are susceptible to group polarization. Swayed by the majority, individuals may say and do things they never normally would, sometimes with disastrous results. 

Consider a jury deciding someone’s fate based not on logic or facts but rhetoric. Group polarization may have helped our ancestors survive, but it’s beginning to unravel our modern way of living.  

How Group Polarization Affects Politics and Social Media 

Social psychologists have taken a renewed interest in group polarization in response to growing political discord and extremism throughout the world. In the U.S., liberals and conservatives shun opposing viewpoints, seek fellow party members, and have their beliefs amplified in echo chambers. Tensions between the two political parties have reached a fever pitch, and group polarization may be part of the problem.  

Social media has only added fuel to the fire. Seemingly by design, platforms like Facebook and Twitter are hotbeds of misinformation where political extremists can enter an anonymous forum and have their opinions celebrated, no matter how corrosive. 

To get to the bottom of this, researchers conducted a systemic review of 121 research papers investigating polarization in social media and found evidence that: 

  • Online debate is highly fragmented and polarized. 
  • Social media communication is prone to manipulation. 
  • Group polarization facilitates the spread of misinformation.  

Surprisingly, researchers found that while social media does create echo chambers, the diverse information on these platforms can also offer users an escape. According to researchers, group polarization is the result of: 

  • How we consume and share contentHow leaders communicate on social media 
  • Social media platforms driven by traffic and addiction 
  • Spontaneous group dynamics 
  • Weak regulation and a lack of ethical design  

Researchers concluded that while social media does contribute to increased polarization, it can’t take all the blame. We’re simply wired to follow along with people who think and feel as we do. 

Is Group Polarization Good or Bad? 

Group polarization is neither good nor evil but a way to explain human behavior. For all the political discourse it’s caused, group polarization exists for a reason and can help groups achieve cohesion, coordinate an agenda, and overcome impossible odds. The civil rights movement of the 1950s and 1960s and the recent #MeToo movement are proof that public outrage can be a force for good. 

Back to our initial question: “If everyone jumped off a cliff, would you?” Group polarization is a powerful phenomenon, no doubt, but you’re in control of your life. Social media and other tactics used to leverage the power of group polarization can be mitigated. Stepping out of an echo chamber or leaving a group whose beliefs you no longer agree with is always your choice.  

Explore Psychology and Its Influence on Everyday Life 

Group polarization is one of the countless explanations for why we behave the way we do, and every day, psychology reveals more and more of the invisible mental world that influences our lives. If you’re looking to learn more about yourself and, in doing so, learn how to help others, consider pursuing an online Bachelor of Arts in Psychology at The University of Texas Permian Basin.  

Our online BA in psychology program provides a comprehensive view of this exciting field. If you liked reading about group polarization, you might enjoy our course in Social Psychology. 

We also offer courses on Abnormal Psychology, Experimental Psychology, and Positive Psychology, among others. As a graduate, you’ll gain in-depth knowledge of human motivation, communication, and perception. 

Ready to explore psychology? Apply to our online BA in psychology program and learn about the mental and physical processes at work behind the scenes.  

References: 
https://www.psychologytoday.com/us/blog/after-service/201705/the-science-behind-why-people-follow-the-crowd
https://www.sciencedirect.com/science/article/abs/pii/S0040162521003565


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The term gender roles is coming up more often in conversations and in society in general as we begin to rethink long-held notions about gender. Gender was once seen as a relatively straightforward concept. With time, examination, world events, and myriad social changes, however, it has become obvious that we must treat gender roles as a more complex and nuanced issue. 

What Are Gender Roles? 

Consult a sociology dictionary and you’ll find gender role defined as, “the expected role determined by an individual’s sex and the associated attitudes, behaviors, norms, and values.” What that means in simple terms is that some attitudes, activities, and interests have traditionally been considered inherently feminine and others inherently masculine. Over time, these notions have become increasingly obsolete, having been challenged and defeated in irrefutable ways. The following example shows a major shift in gender roles that took place in the United States within just the last century. 

War Catalyzes a Major Shift in Gender Roles 

For a sizable portion of the 20th century, women in the United States were expected to get married, have children, and generally take care of their family’s daily domestic needs. Men held traditional jobs in the workplace and looked out for the family financially. Many women did not enter the workforce, whether they attended college or not. Attending college was seen as a way for women to prepare for being a wife and mother—and an ideal place to meet a future husband. 

The onset of World War II forever changed the role of women in American society. With many men off fighting the war overseas, the need for skilled workers skyrocketed. Who was left to work on assembly lines and do other jobs that would’ve otherwise been done by men? Women. This new workforce trained the same way men had, took on the same roles, and did so with excellence. Rosie the Riveter inspired and exemplified the new working woman. World War II laid the foundation for women’s widespread emergence in the workforce.  

A Global Event Shifts Gender Roles Again 

While significant changes to gender roles began to develop and solidify in the second half of the twentieth century, in the modern era, many sociologists have cited COVID-19 as a driving force for yet another wave of shifting gender roles. As the pandemic began in 2020, multitudes went home to continue the work they had previously done in an office setting. However, an estimated 1.1 million women in the U.S. left the workforce entirely from early 2020 to early 2022. Many of these women devoted themselves to full-time care for children or aging relatives when the pandemic shuttered schools and daycares and increased health risks in elder care facilities.  

Our nation’s longstanding gender wage gap may be at least partly to blame for this mass exodus of women from the workplace, since for many families, the lowest wage earner is seen as the most expendable. But the still-entrenched gender norms of male breadwinners and female caregivers are undeniably a factor in the division of domestic duties, particularly in heterosexual households. As the pandemic lingers, a full-scale return of women to the workforce remains to be seen, though COVID-19 certainly reversed some progress toward eliminating traditional gender role expectations in the professional context. 

The Limitations of Gender Roles  

Adherence to gender roles can prevent some individuals from seeing through arbitrary social constructs and considering a wider range of alternatives. If a person wants to pursue a career or a role that is not typically associated with their expressed gender, they may be discouraged and opt for something else—even though they may have excelled in that desired role. Predetermined gender roles may compel a person to conform to a path that’s not right for them. That’s one unfortunate example of how gender roles can negatively affect people, but it’s not the most consequential.  

If the gender an individual identifies most closely with does not match the sex designated on their birth certificate, and they are unable to express their gender identity, it can have deadly consequences. One study showed a shocking 52% of transgender youth considered suicide during 2020. Societal acceptance—in the form of a less rigid view of gender roles—and self-acceptance are key to reversing such alarming trends. A reexamination of gender roles can help a broader segment of our population experience a more fulfilling life with a healthy self-image. 

An Online Exploration of Sociology 

The University of Texas Permian Basin’s online Bachelor of Arts in Sociology examines gender issues from multiple perspectives as part of a robust, diverse curriculum that includes core and elective sociology courses and a broad spectrum of general education topics. Our program equips you with a crucial understanding of human interaction within a culture and its various subcultures, and between differing cultures. 

Career Potential With a BA in Sociology 

As you complete our BA in Sociology program, you’ll develop key skills that will help you in all aspects of your life, from your personal relationships to your career, including critical thinking and communication. Studies by major companies and U.S. government agencies show that “soft skills” like these are highly sought after by employers and, in some cases, are considered of equal importance to “hard skills” for job candidates. These soft skills are transferrable to any profession and will serve you well no matter what route you follow. BA in sociology graduates can pursue a variety of rewarding roles, such as: 

  • Management consultant 
  • Nonprofit specialist 
  • Human resources professional 
  • Guidance counselor 
  • Public administrator 
  • Teacher or teaching assistant 
  • Social researcher or social worker 

A Quality Program With Added Flexibility 

Our online BA in sociology program features the same courses taught by the same acclaimed faculty who teach them at our Odessa, Texas campus. The asynchronous online format offers added flexibility, so you can complete coursework at your own pace from virtually any location in the world. No campus visits are required. Earning a bachelor’s degree need not interfere with any existing personal or professional obligations. Six start times per year allow you even greater flexibility in pursuing your degree. 

Begin the degree that can open up countless possibilities for your future—apply to our online BA in sociology program! 

Sources: 
https://www.theworldwar.org/learn/women
https://www.unigo.com/get-to-college/college-search/from-straight-laced-to-unlaced-women-s-colleges-in-the-twentieth-century
https://www.britannica.com/topic/human-behavior/Self-concept-or-identity#ref390993
https://www.sciencedirect.com/topics/social-sciences/gender-roles
https://www.frontiersin.org/articles/10.3389/fpsyg.2019.01053/full

E-commerce has evolved from a niche online activity to a central part of everyday shopping and business. Since the 1990s, we’ve had major advancements in internet access, mobile technology, and digital marketing. These online upgrades have transformed how companies sell products and how consumers buy them. 

One early milestone came on April 3, 1995, when Amazon recorded its first purchase from a non-employee customer. That was the beginning of Amazon’s journey to becoming the world’s largest e-commerce platform. 

Let’s look back at the evolution of e-commerce and how it continues to shape our society.  

UTPB visual summary outlining the history of e-commerce.

How Did E-Commerce Begin? 

The origins of e-commerce can be traced back to the 1948-49 Berlin Blockade, which saw West Germany ordering supplies using a system of electronic typewriters called telex. 

However, it wasn’t until the early 1970s that we began seeing innovations that would become staples of modern e-commerce, such as electronic funds transfer (EFT). At the time, e-commerce was little more than a convenient way to exchange documents within a company.  

Everything changed with the introduction of the World Wide Web in 1991 and the web browser Mosaic, the precursor to Internet Explorer, two years later. These advancements provided the means for the public to search for and purchase products online. E-commerce transitioned to the internet soon after, and it wasn’t long before two of the world’s largest online retailers came on the scene: Amazon and eBay. 

How Did the Dot-Com Boom Shape E-Commerce? 

E-commerce exploded as internet service providers like AOL connected tens of millions of homes to the web. Excitement reached a fever pitch between 1998 and 2000 as investors poured money into internet startups. 

This era is known as the dot-com bubble, a period marked by many promising but ultimately unprofitable online companies. Notoriously, online fashion retailer Boo.com burned through $185 million in 18 months before going bankrupt. The bubble burst in 2000 but left behind a robust digital infrastructure that paved the way for modern e-commerce.  

What Does E-Commerce Look Like Today? 

E-commerce sales worldwide reached an estimated 5.8 trillion in 2024. This explosive growth has been fueled by increased access to high-speed internet and the spread of smartphones, which are owned by over 5 billion people globally. 

Online shoppers, once at the mercy of dial-up connections, can now shop anywhere. They can roll over in the middle of the night, fumble for their phone in the dark, and place an order with a single click.  

E-commerce is now a part of everyday life.  

Amazon, Walmart, and eBay remain the largest e-commerce companies, but the way they conduct business is far more refined than it was in the early days of e-commerce. Websites are clean and responsive. Search engines make finding deals easy and even make recommendations based on a person’s search history. And customizable orders give buyers more options and more control over their online shopping experience than ever before. 

How Do Businesses Reach Online Buyers Today? 

This evolving ecosystem also offers new ways for companies to reach customers. Email, text message, social media, and influencer marketing campaigns are all normal facets of online retail marketing. 

Buyers are encouraged to leave reviews, opt into mailing lists, join loyalty programs, and post on social media, all to build an emotional connection between them and a brand. In this new ecosystem, there’s no right way but many possible ways to reach buyers, and they must all be accounted for if businesses are to thrive in this competitive environment.  

Expand Your Knowledge of Digital Marketing 

The evolution of e-commerce has led to an ecosystem where anyone can open an online shop and compete with leading retailers. Etsy is famous for its marketplace of one-of-a-kind items made by fledgling entrepreneurs. However, this diverse landscape of leading retailers and independent sellers means that any marketing strategy must be louder, bolder, and smarter to make an impact. 

Earn an Online Undergraduate Certificate in Digital Marketing 

UT Permian Basin’s College of Business offers an online undergraduate certificate in digital marketing. Accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB International), our online undergraduate certificate in digital marketing program will provide you with the foundational knowledge you need to develop and implement brand, marketing, and social media campaigns.  

In addition to exploring the many facets of e-commerce, our program looks at: 

  • Digital Branding 
  • E-Marketing 
  • Digital Advertising 
  • Digital Marketing Analytics 
  • Social Media Marketing 

This 12-credit certificate program can be completed in tandem with any of our undergraduate bachelor’s degree programs, such as our Bachelor of Business Administration in Marketing. Attend UT Permian Basin online, and you’ll be able to enter the world of marketing with both a bachelor’s degree and an undergraduate certificate on your resume.  

Become a marketer. Apply to our online undergraduate certificate in digital marketing and learn how the biggest names in e-commerce are using marketing to reach new generations of customers.  

Sources: 
https://www.britannica.com/technology/e-commerce
https://www.researchgate.net/publication/263230905_The_Evolution_and_Development_of_E-Commerce_Market_and_E-Cash
https://www.scienceandmediamuseum.org.uk/objects-and-stories/short-history-internet
https://www.pewresearch.org/global/2019/02/05/smartphone-ownership-is-growing-rapidly-around-the-world-but-not-always-equally


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Where did our modern philosophies and systems of government take shape? All began as theoretical approaches, or a “set of assumptions about reality that inform the questions we ask and the kinds of answers we arrive at as a result.” Political science, the study of government at all levels, laws, and political thought, has provided centuries of debate in the form of myriad evolving theories.

The Influence of Historical Figures on Political Theory

Contemporary methods of governing have their foundation in ancient times, when philosophers such as Plato first put forth ideas regarding government structures. Plato’s work The Republic introduced the concept of a government composed of individuals who represent the interests of the greater populace and rule on their behalf. The United States, founded more than two millennia after Plato walked the earth, is considered a republic based on his definition of the word. Indeed, “republic” is right there in the U.S. Pledge of Allegiance: “I pledge allegiance to the flag of the United States of America, and to the republic for which it stands …”

Aristotle, a fellow Greek philosopher and student of Plato, also espoused theories that were influential in the formulation of political science. Aristotle held respect for political structures such as monarchy and aristocracy but also felt that the potential for corruption and tyranny was great. His theory of “polity,” where all economic classes respect one another and the most capable individuals govern with the approval of the general populace, was his preferred form of government. Curiously, he considered democracy equivalent to anarchy. Aristotle ultimately refined Plato’s approach, incorporating observable facts into his political theories.

Niccolò Machiavelli was likewise considered one of the earliest political science theorists, though he trailed the great ancient Greek philosophers by some 2,000 years—an indication of the “work in progress” nature of political science. Machiavelli’s view eschewed religious beliefs in favor of reason in governance. This also meant disavowing morality in the pursuit of political goals, which centered on the acquisition and possession of power. His theories were the origin of the term “Machiavellian,” which is still used today to indicate an amoral willingness to achieve one’s ends by any means.

John Locke, a 17th century English philosopher, posited that people have “natural rights” and that government’s purpose is to protect those rights. Further, he held that overthrowing a government that did not protect such rights was a legitimate course of action. His belief that people have the right to “life, liberty, and property” was later echoed in the Declaration of Independence’s notable phrase, “Life, Liberty and the pursuit of Happiness.”

The Transitory Nature of Theory

As times change, theories naturally evolve. Communism, for example, is a political theory, but it was said to have ended with the destruction of the Berlin Wall in 1989. Clearly, political science theories aren’t necessarily made to last, even if that is the initial intention of their proponents. Time can prove any theory impractical or just plain wrong. This gravitation toward newer, more viable theories doesn’t mean that humanity will determine one “correct” theory for all time, but it’s clear from the examples listed above that some foundational political theories still exist in practice in the United States and elsewhere.

Build a Foundation for Your Own Career Through Political Science

UT Permian Basin’s online Bachelor of Arts in Political Science looks at theoretical approaches to the field in several disciplines, including international relations, political theory, and public policy. Our program includes courses covering each of these areas, including one course dedicated solely to theory:

If you’re looking to lay the groundwork for admission to law school and/or seek a career in one of many law and/or government roles, our program was designed for you. Our online BA in political science provides a broad foundation in essential areas including U.S. history, philosophy, math, and political science before shifting focus to judicial politics, the role of law and courts in the U.S., the structures and procedures of our judicial system, and judicial policymaking.

Potential Career Paths for You

A degree in political science is a pathway to many satisfying careers, such as:

  • Attorney
  • Journalist
  • Legislative Assistant
  • Market Research Analyst
  • Policy Analyst
  • Political Consultant
  • Public Relations Specialist
  • Public Servant

An Online Degree Program Marked by Quality and Convenience

Our BA in political science program is led by the same extensively published, doctoral-level political science experts who teach on campus and follows the same meticulously developed curriculum. The asynchronous, 100% online format of our program empowers you to complete coursework from practically anywhere in the world at your own pace, offering tremendous flexibility and convenience. If you have ongoing professional commitments and family responsibilities, you’ll find our online format allows you to earn your degree without interfering with those other important aspects of your life.

Discover the lasting influence of political science theory as you build career-critical knowledge and credentials in our bachelor’s degree program!

Sources:
https://www.britannica.com/topic/political-science/Historical-development
https://www.merriam-webster.com/dictionary/Machiavellian

A principal’s day begins with greeting students in the morning. The rest of the day is spent visiting classrooms, meeting parents, and making sure the needs of students and teachers are met. At night, they might support students by attending a school play or football game before heading home and starting again the next day.  

The job of a school principal is unlike any other, but you already knew that, didn’t you? Chances are you’re a teacher who’s had their eye on the role of assistant principal or principal for some time, but you’re not sure if it’s the right fit for you. We’re here to tell you that enrolling in a preparation program, earning your Principal as Instructional Leader certification, and becoming a school leader is 100% worth it.  

Make a Difference 

The number one reason why teachers transition to leadership roles is to have more control over key administrative decisions. As an assistant principal or principal, you’ll oversee all school operations and:  

  • Allocate resources where they’re needed most. 
  • Collaborate with parents and community members. 
  • Foster a safe, supportive learning environment. 
  • Support and help teachers grow as professionals.  

Above all else, principals promote a shared vision of student success. Traditionally, principals were seen as little more than school managers, but this role has evolved over the past few decades, and many principals are now student advocates who set high standards and help young learners achieve their full potential.  

The Profound Effect Principals Have on Students 

Commissioned by the Wallace Foundation, a recent review looked at over 20 years of data involving over 22,000 principals to determine the connection between leadership and learning. Turns out, principals have a far greater and broader impact on the student experience than previously thought. Researchers found that effective principals have nearly as large an impact on student achievement as similarly effective teachers, largely through their hiring, development, and support of teachers.  

Teachers are essential to student achievement, but their reach is often limited to a single classroom. Principals affect every student in every classroom on campus. “Principals really matter,” concluded researchers. “Indeed, it is difficult to envision an investment with a higher ceiling on its potential return than a successful effort to improve principal leadership.”  

Advance Your Career 

Elementary, middle, and high school principals earn an average median salary of $98,420, with top earners making over $153,520 per year. The chance to earn a six-figure salary while making a difference in students’ lives is enough of an incentive for most educators to pursue their principal certification, but the real financial reward may come long after a principal has left their mark on a campus.  

Ensure a Cushy Retirement  

Here in Texas, educators are part of the Teacher Retirement System of Texas (TRS). Working for TRS-covered institutions, educators contribute a percentage of their salary toward retirement: 8% as of September 1st, 2021.  

As a Texas educator, you already make monthly contributions to TRS. You may even be well on your way to reaching your retirement goals. Unfortunately, Texas’ pension plans for educators leave a lot to be desired. Payments are not automatically adjusted for inflation, so inflation will erode the value of your pension with each passing year. Becoming an assistant principal or principal can significantly increase your annual salary, thereby boosting your retirement savings. This way, when you do crack open your nest egg, you’ll have enough saved to sustain your lifestyle.  

Rise to the Challenge 

Anyone familiar with the role of school principal knows how challenging it can be. A principal’s days are filled with incredible highs — watching students make significant academic gains — and incredible lows — realizing a student isn’t receiving the support they need at home. Most days are a mix of predictable and chaotic moments.  

John King Jr., former U.S. Secretary of Education, described the job of school principal as an “exercise in love.” As the heart of their community, school principals form connections with students, parents, and teachers, celebrating their successes and sharing in their struggles. This is part of what makes the role of principal so demanding, but it’s also what makes it so rewarding. Something as simple as letting a student know that they’re cared for can be enough to make a difference in a young learner’s life.  

Earning your Principal as Instructional Leader certification and stepping into the role of school leader won’t be easy, but if you’re up to the challenge, you’ll find a rewarding career like no other.   

Become a School Leader Through UT Permian Basin  

The University of Texas Permian Basin offers an online Master of Arts in Educational Leadership designed for aspiring K-12 principals. This program helps professionals meet the Texas Education Agency’s (TEA) principal certification requirements, which include earning a master’s degree, and prepare for the certification exams. (Aspiring principals outside of Texas should confirm with their state agency whether our program meets their state’s eligibility requirements.)  

UT Permian Basin offers far more than a preparation program, however.  

Our online MA in educational leadership program will introduce you to the diverse responsibilities of a school principal. Composed of online and practicum courses, our program will take you on an exploration of the theoretical aspects of the principalship while letting you apply what you’ve learned in a real-world setting. If you’re interested in taking on the role of school principalship, meeting the requirements isn’t enough; you need the knowledge and experience to inspire your students, teachers, and community.  

Eligible candidates can graduate in as little as one year with everything you need to make a difference in your life and the lives of your students. Apply now to our online MA in educational leadership program to get started.  

Sources:  
https://www.trs.texas.gov/TRS%20Documents/benefits_handbook.pdf
https://www.trs.texas.gov/Pages/re_chart_contribution_rate_increase_2019.aspx
https://www.wallacefoundation.org/knowledge-center/pages/key-responsibilities-the-school-principal-as-leader.aspx
https://tea.texas.gov/texas-educators/certification/additional-certifications/becoming-a-principal-or-superintendent-in-texas

During the remainder of this decade, the U.S. healthcare industry is expected to undergo a tremendous expansion, with an anticipated growth rate of 16%. That translates to roughly 2.6 million new jobs in the U.S. alone. Globally, the healthcare market will have an estimated value of more than $300 billion by 2027 and exceed $665 billion before the end of the decade. A variety of factors impact the state of the industry, including aging populations; changes in insurance standards, regulations, and laws; increased competition; an evolving pandemic; and emerging medical technologies.

As a result of this rapid expansion, healthcare leaders will be in greater demand than ever before. Industry leaders will seek out individuals with the credentials and corresponding expertise to lead facilities, employees, and initiatives. This presents some promising career opportunities for professionals with the necessary qualifications and drive. It also presents the opportunity to make a much greater impact as a healthcare professional working in a non-medical role.

Healthcare Leadership Salaries and Job Growth

Here we review a pair of examples of management and leadership roles with generous salaries hovering around the six-figure mark and strong growth potential.

Medical or Health Services Managers

  • These professionals manage the multifaceted business end of healthcare organizations to enable medical professionals to deliver the highest quality of care.
  • Median earnings: $101,340 annually
  • Projected growth through 2030: 32%, much faster than the average for all occupations.

Administrative Services and Facilities Managers

  • Vital to healthcare and numerous other industries, these professionals manage administrative employees, ensure the safety and compliance of their organizations, and supply them with all necessary materials and equipment.
  • Median earnings: $99,290 annually
  • Projected growth through 2030: 9%, or steady growth.

How to Build Your Healthcare Leadership Qualifications

The University of Texas Permian Basin is preparing future healthcare leaders to meet the demands of a booming healthcare industry. UTPB’s College of Business offers online bachelor’s degree programs that provide a firm foundation in general education disciplines complemented by essential courses focused on healthcare leadership. These bachelor’s degree programs will prepare you to take on coveted management and related roles in the industry:

Online Bachelor of Business Administration in Healthcare Management

As a healthcare manager, the decisions that you’ll make can impact the health of your patients, your community, and your organization. This AACSB (Association to Advance Collegiate Schools of Business)-accredited program will give you the foundation you need to confidently make the right choices for all of those who depend on your leadership in roles including:

  • Clinical Coordinator
  • Healthcare Administrator
  • Healthcare Business Consultant
  • Patient Care Technician
  • Practice Administrator
  • Quality & Improvement Coordinator

Online Bachelor of Applied Arts and Sciences in Healthcare Leadership (BAAS in Healthcare Leadership)

Meet the needs of your patients, employees, and your organization with leadership-level financial aptitude and quantitative decision-making, budgeting, and resource allocation expertise. This program is ideal for AAS-degree holders in emergency medical services, nursing, radiology, and other healthcare-focused fields and will equip you to thrive in rewarding careers including:

  • Facility Director
  • Health Services Manager
  • Operations Manager
  • Practice Administrator
  • Project Manager
  • Quality Assurance Manager

Prepare for Your Healthcare Leadership Role Online

No matter which of our online healthcare bachelor’s degree programs you choose, you’ll be able to enjoy the flexibility of an asynchronous, 100% online format. That means you can complete coursework on your own schedule from just about anywhere in the world, without compromising your professional and personal commitments. No campus visits are required. However, you’ll still benefit from the expertise of our renowned faculty, as both programs are led by the same acclaimed educators who teach at our Odessa, Texas campus.

Fill the rapidly expanding need for healthcare leaders with an industry-respected credential from UT Permian Basin.

Nursing is a challenging, yet highly rewarding career.  There is a growing need for nursing professionals who can assume leadership roles to advocate for patients and their fellow professionals. To fill this need, The University of Texas Permian Basin offers an Online RN to BSN program for RNs to elevate their education to a Bachelor of Science in Nursing (BSN) degree.

The RN to BSN program is designed by, and for, nurses. It is an affordable, convenient way to earn your BSN, preparing you for higher-acuity patients and even high-level management roles in healthcare. We’re here to discuss how our online nursing program works, detail its benefits and learning outcomes, and help you determine whether pursuing a Bachelor of Science in Nursing (BSN) is right for you. Let’s begin!

The Convenience of Online Courses

Time is a precious commodity, especially in healthcare. When not with patients, nurses are likely with their family or friends, only making time here and there for their own interests. Long shifts can leave nurses feeling exhausted, challenging their work-life balance. This is why we designed our online RN to BSN program to be as flexible as possible.

With the exception of two clinical courses—we’ll talk about those later—our program is 100% online and asynchronous. This means that you can log-on to Canvas, our learning management system, and engage with course materials anywhere, and anytime, you want. Watch a recorded lecture at home after a shift or take a quiz at a coffee shop over a long weekend – you determine your study schedule.

Take On Only What You Can Handle

As a rule of thumb, one credit hour corresponds to three hours of work per week. So, expect to spend about nine hours a week studying and completing assignments in a 3-credit course. How many courses you take in a given semester is up to you. Graduate in as little as one year or take your time pursuing your BSN. You’re trusted in your nursing career to deliver effective patient care and make critical decisions, and deciding the pace of your education should be no different.

Learn Under Nursing Leaders Who Came Before

Our online RN to BSN is led by a dedicated team of educators, all nurses with firsthand experience of the challenges facing today’s nursing profession. Some faculty members are even online learning alums, so they know how to balance the rigors required of a nursing program with the flexibility students need. They also respond promptly to emails, usually within 24-48 hours, and will answer any questions you may have as you work toward your BSN.

Course Spotlight: Informatics and Innovation

Let’s take a look at our online course Informatics and Innovation to give you a better idea of how our online RN to BSN program works. This 3-credit hour course explores the impact of technology on clinical decision-making and patient outcomes. Courses like Informatics and Innovation are located in our learning management system, Canvas, where you’ll submit assignments, post on discussion boards, and take quizzes. By the time you complete this course, you’ll have gained a deeper understanding of legal and ethical issues associated with technology, as well as its impact on workflow and the role of healthcare providers.

Attend an Accredited Nursing Program

UT Permian Basin’s School of Nursing is accredited by the prestigious Commission on Collegiate Nursing Education (CCNE). This accreditation demonstrates the quality and integrity of our nursing programs that include the traditional BSN and online RN to BSN programs.  

The Practicality of Clinical Courses

As a student, you’ll be required to complete two clinical courses conducted in-person with a local nurse preceptor of your choice. Your preceptor must have at least a BSN degree and be working in a leadership role. Clinical courses will give you the opportunity to apply what you learn in class to your career. By working with a nursing leader you respect, you’ll learn what it takes to succeed in high-level management roles while developing your own leadership style.

Like the rest of our online RN to BSN program, clinical courses require no UT Permian Basin campus visits.

Who Can Enroll in the Online RN to BSN Program?

UT Permian Basin’s online RN to BSN program is open to any Registered Nurse (RN) holding a current license from any state in the USA. 

Ready to Get Started?

We hope this discussion has shed some light on our CCNE-accredited online RN to BSN program, how it works, and what you have to gain by earning your BSN. UT Permian Basin offers critical, comprehensive instruction in a convenient online format. Through our program, you’ll learn how to better provide for patients and fellow nurses by:

  • Addressing organizational issues;
  • Promoting evidence-based practice; and
  • Fostering a healthy work environment.

Join our online nursing program and gain a prestigious degree and a highly sought-after skillset. You’ll also have the opportunity to procure a Nurse Manager Certificate from Sigma Theta Tau Nursing Honor Society for an additional fee. Together, these credentials and skills will help you advance your career, advocate for change, and provide patients with the high-quality healthcare they deserve.

Interested in learning more about our online RN to BSN? Visit our Program page, and apply now to begin the next phase of your career.