Financial analysts provide essential financial guidance to businesses and individuals alike. Let’s examine some of the duties they perform to see why financial analysts are so highly valued and why it pays to pursue a career in this lucrative role.
Job Duties of a Financial Analyst
The U.S. Bureau of Labor Statistics (BLS) states that the role of financial analysts is to “guide businesses and individuals in decisions about expending money to attain profit.” Essentially, they assess the amount of money going out and coming in and recommend ways that their clients can spend less money and make more of it. Of course, they don’t just guess at these. Financial analysis is a data-driven field that relies on the use of specialized tools to identify historical and future financial trends. A financial analyst’s duties include:
Financial analysts are highly valued because their expertise can guide clients toward greater profitability. They often use data gleaned from accountants and may themselves have an accounting background, but the two jobs are not identical. Financial analysts take a broader look at the financial picture, concentrating their attention on trends to determine a specific financial direction, while accountants tend to focus on their clients’ or employers’ daily financial data.
Rewards and Opportunities for Financial Analysts
According to the BLS, median annual pay for financial analysts in 2021 was $81,410. Future job growth is expected to be steady, with approximately 41,000 financial analyst jobs to be added annually in the United States from 2020 to 2030. Opportunities for those possessing the desired skills and credentials will be plentiful.
Employers prefer to hire or promote financial analysts who have a master’s degree. A graduate degree not only helps a candidate stand out from the competition but also enables them to enjoy higher compensation and employment rates. The BLS reports that master’s degree holders earn about 18% more than those whose highest education credential is a bachelor’s degree. Further, master’s degree holders are more likely to be employed than those who hold an undergraduate degree alone. A Master of Business Administration with a concentration in Finance can help a financial analyst establish a more satisfying, successful career!
Why Earning an MBA in Finance Online Makes Good Financial Sense
If you want to pursue a career as a financial analyst, you’ll need solid credentials. UT Permian Basin’s online Master of Business Administration with a concentration in Finance comes highly recommended. This convenient online UTPB program is offered through our AACSB-accredited College of Business, a revered distinction shared by only 5% of business programs worldwide and awarded after a rigorous peer-review process that ensures accredited business schools “meet the highest standards of excellence in teaching, research, curriculum, and learner success.” Recognized internationally for its university rankings, U.S. News & World Report also named our MBA program among its “10 Most Affordable Online MBA Programs” in 2022.
When you consider our online program’s prominent accolades, competitive tuition rate, and professional benefits, it’s clear that an MBA in finance from UTPB may be the wisest investment you can make in your financial analyst or related career. But the advantages don’t stop there.
Terminally Qualified Faculty and Curriculum
The faculty of our online MBA with a concentration in finance is made up of distinguished doctoral-level business professionals—the same accomplished business veterans who teach an identical high-quality curriculum at our Odessa, TX campus. With their guidance, you’ll master critical financial management skills that will empower you to:
A Program That Works on Your Schedule
Our MBA in finance program is delivered in a 100% online, asynchronous format that offers tremendous flexibility for busy individuals in any stage of their career. You can access and complete coursework 24/7 from virtually any location on the planet. Earning a career-enhancing MBA need not interfere with your current professional responsibilities or personal commitments.
Need some time before beginning your master’s degree? You can choose from six start dates throughout the year. And once you commence your studies, you can finish your degree and add a respected MBA in finance to your resume in as little as 15 months.
Kickstart a career as a financial analyst with an online MBA with a concentration in finance from UT Permian Basin!
Sources:
https://money.usnews.com/careers/best-jobs/financial-analyst
https://info.indeed.com/career/financial-analyst
If you’re considering earning a Master of Business Administration (MBA), you may already be aware that adding an MBA to your resume can be a career-defining accomplishment. But what does that mean in terms of real-world benefits?
If you’re earning an MBA from The University of Texas Permian Basin online, we can confirm that there are many benefits for your career and beyond. Below we’ll discuss seven of the most compelling reasons aspiring business leaders should consider applying to UTPB’s online MBA program.
Equipped with this broad business knowledge, you’ll have the “big picture” perspective needed to lead an organization.
Experience the benefits of earning an online MBA from UT Permian Basin for yourself! Apply here.
Sources:
https://www.aacsb.edu/educators/accreditation
If you’re thinking about becoming a Certified Public Accountant (CPA), there’s more to it than just passing the exam. Each state has its own specific path to licensure, including education, testing, and experience requirements.
The good news? Texas doesn’t require U.S. citizenship or even in-state residency to become a CPA. That means you can live almost anywhere and still qualify—unlike some states with stricter requirements.
So, if you’re ready to take the first step toward a respected and rewarding career in accounting, here’s exactly how to become a CPA in Texas.
In Texas, you must earn an undergraduate or graduate degree from an accredited college or university recognized by the Texas State Board of Public Accountancy (TSBPA). You must also complete at least 150 semester hours of courses approved by the TSBPA, which includes several other semester hour requirements, before you can apply to take the CPA exam.
The next step in becoming a CPA in Texas is to study for and pass the CPA exam. As of 2024, the exam consists of four parts, each lasting four hours. Though some changes are made nearly every year to the exam, significant changes were made in 2024. Now, all people taking the exam must pass three core sections and choose from one of the following three discipline sections:
One important fact to note is that the CPA exam is in a uniform format, meaning the content and structure are the same exam from state to state, though requirements do vary by jurisdiction, such as work experience, education, and residency. In addition, passing this exam is a major step toward becoming a CPA, but it doesn’t make you a licensed CPA.
Texas CPA licensure requirements include working under the guidance of a CPA for one year and passing a TSBPA-mandated professional conduct exam. Though there is extra effort involved in becoming a licensed CPA, the advantages are considerable. Licensed CPAs earn up to 15% more than other accountants. CPA is a widely respected title and having it on your resume can help you stand out among other employment candidates.
As we’ve discussed, education is the first step on the path to becoming a CPA. The University of Texas Permian Basin’s AACSB-accredited College of Business offers 100% online programs that provide the foundation you’ll need to enter this rewarding field. Each online course features the same curriculum used in our campus-based courses and is led by the same acclaimed faculty and CPAs. Your program choice will depend on your current education level.
A bachelor’s degree is usually a minimum requirement to be hired as an accountant. Our online Bachelor of Business Administration in Accounting can prepare you for an accounting position or an associated position. During our program, you’ll learn how to use the tools required to evaluate and remedy accounting issues affecting energy, government/non-profit, healthcare, and other specialized sectors critical to our economy.
Our online Master of Professional Accountancy program offers courses covering all of the topics required for CPA certification in Texas. Adding this degree to your resume can give you an advantage in your job search. According to the U.S. Bureau of Labor Statistics, some employers give preferential treatment to job candidates holding a master’s degree in accounting. You may be able to complete this highly valued degree in 2 to 4 years.
The 100% online, asynchronous format of both programs makes earning your degree a flexible experience. If you’ve got adequate internet access, you’ve got program access! You can complete coursework on your own schedule from practically any location in the world. This is especially beneficial if you have ongoing professional and/or personal commitments. Whether you live in Tennessee or Tasmania, state board requirements and our online program format mean geography needn’t stop you from becoming a Texas CPA.
Begin your path to becoming a Texas CPA by earning an online degree from UTPB!
It’s tax season. Your spreadsheets are a mess, your coffee’s cold, and it’s month-end close—again. Enter blockchain technology: a secure system that delivers real-time updates, lets you safely share data … and makes your job much easier in the process. Not exactly sure what blockchain is? Don’t worry! You’re in the right place. Let’s break…
So, you want to work in accounting? With steady job growth fueled by globalization and expanding economies, accounting remains a stable and highly sought-after career path. While demand for this occupation remains high, it also requires a very specific skill set. But how do you know if an accounting degree is worth your precious time…
A Bachelor of Business Administration (BBA) degree is your ticket to the world of business. A BBA provides a comprehensive overview of business, touching on foundational concepts like accounting, finance, marketing, and management. Typically, undergraduate students also choose the major that best aligns with their interests. This specialized focus allows students to explore a subject…
The multifaceted energy industry is growing by the day. The Permian Basin has been setting records for crude oil production. At the same time, the green energy economy is expanding rapidly, with the International Energy Agency (IEA) reporting that renewable capacity is on pace to “[account] for almost 95% of the increase in global power capacity through 2026.” It’s fair to say that in a bustling and dynamic field like energy, managers have many responsibilities to meet, and the need for well-trained managers in this field will continue to grow. Let’s learn more about these managers now.
Manager is a broad term that can refer to many different roles in energy or in any industry. Energy managers may oversee day-to-day operations from a headquarters, work at production sites, or be responsible for procuring new business. While the specifics of this role will vary depending on the organization you work for, we’ve summarized some typical duties below. Many of these will apply to more than one type of management role, while others are more focused in scope.
According to multiple online employment resources, on any given day, energy managers might be called upon to:
According to the U.S. Bureau of Labor Statistics (BLS), many management roles include the potential for salaries of up to six figures. In addition, some coveted positions are expected to experience steady to above-average growth between 2020 and 2030. Take these examples from the BLS website:
If you’d like to move up within your current organization, additional levels of training and education are often required. If you’re pursuing a new position, having a specialized graduate credential on your resume can distinguish you from other candidates. UT Permian Basin’s AACSB-accredited College of Business offers two online graduate-level credentials that can help you advance your energy career:
Online Master of Business Administration with Certificate in Energy Business
The prestige of an MBA can elevate virtually any business career. Our program explores key areas including finance, marketing, accounting, analytics, and risk management from general business and energy industry perspectives. It also offers a stackable credential option. Choose energy specialty courses to earn a companion credential, a Graduate Certificate in Energy Business, in about the same time it would take to finish your MBA alone—as little as four semesters! When you’re finished, you’ll add two valued graduate credentials to your resume. BLS data shows that master’s degree holders earn nearly 20% more than bachelor’s degree holders.
Online Graduate Certificate in Energy Business
If you’re not ready to start a master’s degree program but have already earned a bachelor’s degree, a stand-alone Graduate Certificate in Energy Business enables you to quickly acquire new professional skills and credentials. This 12-credit, four-course program complements your existing business expertise with specialized energy business knowledge. You can earn your certificate in as little as two semesters.
Our energy business MBA and graduate certificate programs are delivered asynchronously, allowing you to conduct your studies from virtually any location, 24/7. You won’t find a more convenient educational opportunity. Both programs are built on a robust curriculum and taught by acclaimed UT Permian Basin faculty, translating the quality you expect from a UTPB program to the online format.
Discover firsthand what it’s like to be a successful manager in the energy industry! Our online energy business graduate programs provide the skills and credentials you need.
Sources:
https://jobdescription.org/oil-and-gas-operations-manager.html
https://www.jobhero.com/job-description/examples/energy/manager
A Master of Business Administration brings with it tremendous prestige and countless potential career benefits. That’s why so many degree holders take pride in saying, “I’m an MBA.” It’s a degree that can define your professional expertise and underscores your dedication to reaching higher. For many professionals, a graduate degree is a pathway to coveted leadership roles within their current company or with a prospective employer.
Arguably the most valued business credential, an MBA doesn’t just come in one “flavor.” There are concentrations or specializations within business that are often the foundation of an MBA program. With different programs available, and a more rewarding career awaiting you, determining which program you want to join is often easier said than done.
Picking an MBA concentration begins with asking yourself a few questions:
Finance? Accounting? Marketing? If you’re unsure, a general MBA, which examines all the aspects of business, may be your best bet. If you start a general MBA program and then realize you want to switch to another concentration, you can do so by completing a Graduate Change of Program Request. Many of the core courses are the same across UT Permian Basin’s online MBA programs, so you may be able to keep the credits you’ve already earned toward the degree.
No matter which concentration you choose, the commonalities among our MBA programs will give you a comprehensive understanding of how today’s business world operates. Business is becoming increasingly data driven, with analytics applications providing data that enables managers to make informed business decisions. Each one of our MBA programs has an analytics course as part of its curriculum. Another integral part of that curriculum is International Business, which addresses the complexities of conducting business in our global marketplace. All successful business professionals must have a firm grounding in these topics.
If you’re already interested in a specific area of business before applying to one of our MBA programs, you’ll probably want to choose the program with that concentration. However, there’s another question you may want to ask yourself first:
Factors like demand and compensation for professionals with specialized MBA degrees merit consideration as part of your MBA decision-making process. Consider information published by the U.S. Bureau of Labor Statistics (BLS) regarding projected growth from 2020 to 2030 in a few MBA-related job sectors:
UT Permian Basin offers five online MBAs, four of which feature concentrations that enable you to focus on an area of interest:
You can complete this 30-36-credit program in as little as one year.
You can complete this 33-42-credit program in as little as four semesters.
You can complete this 33-42-credit program in as little as four semesters.
You can complete this 33-42-credit program in as little as four semesters.
You can complete this 36-45-credit program in as little as four semesters and add two respected credentials to your resume.
Regardless of which MBA program you decide upon, you’ll be able to enjoy many of the same benefits during your studies and beyond. These include:
When you choose UT Permian Basin for your MBA, you can be sure you’ll get a top-quality education. Our College of Business’ business administration programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB). A designation shared by only 5% of business programs worldwide, AACSB accreditation is your assurance that our program was founded on and maintains the highest academic standards.
UT Permian Basin’s online programs offer unmatched convenience and flexibility. The online format enables you to complete coursework on your own schedule, 24/7, from just about any location in the world. Your professional and personal commitments need no longer keep you from going back to school for a graduate degree.
UT Permian Basin is widely acknowledged as having some of the most affordable tuition rates among accredited higher education institutions.
According to the BLS, master’s degree holders earn almost 20% more than those who have only a bachelor’s degree. In addition, the BLS reports that individuals who’ve attained higher levels of education are also more likely to stay employed. It can literally pay to have an MBA!
If you’re considering an online MBA program from UT Permian Basin but aren’t quite sure which concentration is right for you, academic advisors are always here to guide you. If you’re ready to get started, apply now.
No one likes to admit it, but we’ve all been drawn into purchasing a product or service by the subtle techniques advertisers use. Most of the time you may not even be aware of these efforts, but many of these tricks have been around for years and transitioned seamlessly from traditional advertising into the digital realm. Some, however, have been created specifically for digital platforms. Here are seven examples that may sound familiar to you:
Have you ever been astonished by the number of followers a brand has on social media? To generate interest, some companies have created ghost followers—primarily fake accounts or bots—that deceptively drive up their follower numbers. This is done to make a brand seem more popular than it is. It’s human nature to be curious about something that’s popular, so those high numbers may draw your attention—and even make you a follower. It should be noted that social media platforms have banned such deceptive tactics.
When products become “hot,” sometimes their brand identity follows suit. While you may wear Nike shoes because you find them comfortable for walking and running, you may also want others to know that you’re wearing them. Companies often make that easy to do, with large, distinctive logos that are immediately recognizable. When you’re so enamored with a brand that you’ll also wear a t-shirt featuring their name and logo, the company has achieved an advertising goal. Congratulations, you’re a walking billboard for them. You’re providing a service that they also pay ad agencies a lot of money for—but don’t expect a paycheck!
One way TV advertisers get you to pay attention is to tie their content in with content you’re already watching, e.g., the Super Bowl. Football- or sports-themed commercials featuring superstar athletes make the commercials seamlessly blend with the game and keep you in your seat. Advertisers logically surmise that, if you’re watching the game, you have an affinity for sports. Companies that market children’s products also commonly make their TV spots resemble the programming during which they air, e.g., animated shows.
You see it inside apps, on web pages, in emails, and on the direct snail mail that arrives in your mailbox. The price says “$400,” but it’s crossed out. Underneath it, another lower price, “$299” for example, is displayed. That is ostensibly a good deal, but it may compel you to purchase something you didn’t want or to pay a higher price than you’d planned (say, $250 max) for the same product. Often, what the advertiser has done is artificially inflate the price up front to make the actual price they’ll charge you seem irresistible.
There may be another reason behind this $299 price tag. The company marketing this product or service may have originally planned to charge you $300 but brought it down to $299 to make their price more appealing. When an item costs hundreds of dollars, does one dollar really make that big of a difference with consumers? Many times, the answer is yes. Seeing a price of $299 moves the product from the $300 range to the $200 range in the mind of the consumer. It’s instantly much cheaper! In actuality, it’s not, but that’s human psychology. The same tactic is used in grocery stores daily, often in the cent range rather than the dollar range, e.g., a can of peas for $0.99.
That man in a lab coat trying to recommend a pain reliever for you is probably an actor or a model, not a doctor, unless the ad specifies otherwise. You may see that same “doctor” appear minus the lab coat in stock photography libraries.
Were you ever intrigued by an ad for guacamole-flavored toothpaste, artificially intelligent Legos that move when someone is about to step on them, a mobile stationary bike, a skin cream made of Velveeta, or maybe a hamburger designed specifically for left-handed people? These April Fools’ Day advertisements eventually made it clear that the products weren’t real, but they might’ve had you going for a little while! More importantly, with every click of a curious onlooker’s mouse, these companies were driving traffic to their websites and social media accounts and creating priceless engagement and buzz around their brands.
Discover all of today’s advertising and marketing tricks through UT Permian Basin’s online programs. Our AACSB-accredited College of Business offers two online undergraduate credentials that can launch your marketing career or propel it to new heights. Both programs are presented in a flexible online format that enables you to complete coursework on your own schedule from just about anywhere. No campus visits are required. Choose from:
Online Bachelor of Business Administration in Marketing
In this degree program, you can:
Online Undergraduate Certificate in Digital Marketing
In our stand-alone, 12-credit online certificate program, you’ll:
Learn everything you need to excel in marketing with UT Permian Basin’s online marketing programs. Apply today!
Sources:
https://www.adweek.com/creativity/9-subtle-marketing-tricks-we-fall-every-time-we-shop-159332/
https://www.grunge.com/50872/marketing-tricks-fool-every-time/
https://www.simon-kucher.com/en-us/blog/why-prices-end-99-and-other-psychological-pricing-tactics
You don’t need to love spreadsheets to succeed in accounting (but it does help). Behind every balance sheet and tax return, however, is a professional who’s strategic, detail-oriented, and trusted to keep finances on track.
So, what makes a great accountant? Whether you’re aiming for the CPA exam or stepping into business finance, here are the top six skills that can shape a thriving accounting career.
Modern accounting has moved far beyond pen, paper, and calculators. Today’s professionals rely on powerful, computer-based accounting systems and specialized software to manage everything from data entry and reporting to auditing and forecasting.
Cloud accounting, in particular, is transforming how firms operate—offering real-time access to financial data, increased collaboration, and enhanced security. To stay competitive in the field, accountants must be comfortable adopting new technologies that drive accuracy, efficiency, and insight.
Accountants working within organizations need more than number-crunching skills. They need a clear understanding of how the business operates as a whole.
As cross-functional collaboration becomes more common, employers increasingly expect accountants to communicate with multiple departments and align their financial expertise with broader organizational goals. A strong grasp of overall business strategy gives accountants the insights to support smarter decision-making across the company.
Accountants who wish to work in a specific field such as healthcare or residential housing may increase their employment potential by expanding their expertise through courses focused on that particular field.
For instance, within each sector, there are distinct financial regulations, reporting standards, and challenges. Specialized knowledge allows accountants to deliver more accurate and strategic guidance. This added layer of expertise not only makes you more marketable but can also position you as a valuable, niche expert in your field.
When problems arise, whether they’re regulatory concerns for a business or a complex tax scenario, accountants must be able to think on their feet and devise effective, timely solutions. Strong problem-solving skills don’t just prevent mistakes; they build trust and long-term value.
Accountants juggle multiple priorities on any given day, and during peak times like tax season, their calendars can feel like a high-stakes game of Tetris.
Strong time management skills are essential for several reasons, including:
Falling behind can lead to missed filings, reporting errors, or unhappy clients, so the ability to prioritize and plan effectively is key to thriving in this fast-paced profession.
Accounting may be rooted in numbers, but success in the field also depends on how well you communicate them. Whether you’re explaining a tax issue to a client or presenting a budget forecast to leadership, the ability to translate complex financial information into clear, understandable language is critical. Strong written and verbal communication builds trust, reduces confusion, and ensures that clients and colleagues can act confidently on your advice—even if they’ve never opened a spreadsheet in their life.
If you’re ready to turn these essential skills into a lasting career, the right education can make all the difference. The University of Texas Permian Basin offers online bachelor’s and master’s degree programs for aspiring accountants through our AACSB-accredited College of Business. These skill-driven programs prepare you for numerous rewarding roles within the accounting profession.
Where available, we’ve provided earnings information from the U.S. Bureau of Labor Statistics (BLS) for careers associated with these degrees below.
BBA in Accounting
Haven’t earned your bachelor’s yet? Our online BBA in Accounting is a smart first step.
Our program provides the foundational skills to analyze and resolve accounting problems within specialized areas, including healthcare, governmental and non-profit organizations, energy, and other important sectors of the economy using the latest tools.
MBA in Accounting
If you’ve recently earned a bachelor’s degree, our online Master of Business Administration with accounting emphasis equips you with a comprehensive, practical understanding of accounting and business principles and applications..
Our program gives you the flexibility to choose from one of two tracks to align with your professional aspirations:
Many students complete our accounting MBA program in as little as four semesters and go on to work in a variety of careers. Potential career paths include financial manager (BLS annual earnings estimate: $161,700) and financial analyst (BLS annual earnings estimate: $101,910). Having a master’s degree can also help you compete for leadership positions.
Master of Professional Accountancy
If you’ve completed a bachelor’s degree and are certain you want to achieve CPA certification, our online Master of Professional Accountancy is your program. Online courses cover all the CPA exam topics, making it essential for exam preparation.
Many students finish our professional accountancy master’s program in 2 to 4 years and graduate with the potential to become a certified public accountant (BLS annual earnings estimate: $81,680) or even chief financial officer (BLS annual earnings estimate: $105,350). According to the BLS, some employers prefer candidates who’ve earned a master’s degree, and with the added credential of a CPA license, there’s no telling where your career can take you.
Each of our online accounting degree programs features the same curriculum as its campus-based version and is taught by the same distinguished faculty and CPAs.
Our programs are delivered asynchronously, which enables you to complete coursework on your own schedule, around any professional or personal responsibilities you might have. And since they’re presented online, you can access our programs from any location in the world with internet access. Distance is never a barrier to you earning an accounting degree from UT Permian Basin.
Learn the skills you need to succeed as an accountant or in a related field with a respected degree from UTPB!
Sources:
https://www.accountancyage.com/2018/02/01/top-8-skills-need-nurture-accountant/
https://www.roberthalf.com/blog/salaries-and-skills/the-accounting-job-skills-you-need-to-succeed
https://karbonhq.com/resources/5-soft-skills-every-modern-accountant-must-have
You’ve always been an analytical thinker. A problem solver. Maybe a math whiz, too. There’s a career that matches your strengths. Certified Public Accountants—or CPAs—excel in these qualities. Let’s explore why a CPA is no ordinary accountant and what it takes to become one. Want to Be a CPA? Here’s What You Need to Know …
It’s tax season. Your spreadsheets are a mess, your coffee’s cold, and it’s month-end close—again. Enter blockchain technology: a secure system that delivers real-time updates, lets you safely share data … and makes your job much easier in the process. Not exactly sure what blockchain is? Don’t worry! You’re in the right place. Let’s break…
So, you want to work in accounting? With steady job growth fueled by globalization and expanding economies, accounting remains a stable and highly sought-after career path. While demand for this occupation remains high, it also requires a very specific skill set. But how do you know if an accounting degree is worth your precious time…
What does the year ahead hold for marketing? For starters, some changes spurred by the pandemic and others born from technological and/or sociological evolution. Let’s look at a few anticipated marketing trends for 2022 now:
Tossing the Cookies
Cookies have always left a bad taste in the mouths of some internet users who didn’t appreciate being “followed” around the internet. Google is removing third-party tracking cookies from its Chrome browser in 2023 (postponed from 2022) and doesn’t plan to replace them with an alternate feature. Other major web browsers have already banned these cookies, which track users from website to website and deliver ads that align with users’ interests based on those sites. The new 2023 target date means marketers will spend a good portion of 2022 ramping up alternative tactics such as first-party cookies, which eliminate privacy concerns by enabling users to opt in.
Offering Artificial Assistance for Real People
The use of artificial intelligence in the customer service experience is on the rise. This shift doesn’t replace customer service agents, but rather helps them complete their jobs more efficiently.
Sticking (Mostly) to Virtual Events
Webinars and other types of virtual events have been around for years, but the COVID-19 pandemic helped illustrate the value and cost-savings of these events. Individuals and organizations can save significant money on airfare, lodging, rental space, and other costs related to holding in-person events when a virtual option is feasible. With some people preferring in-person events and others opting for virtual attendance, marketers can please both audiences by holding hybrid events.
Shrinking Influence
While using influencers for marketing is not new, their price tag and credibility have come under increasing scrutiny. Many marketers are considering moving to micro-influencers whose follower bases are more compact but typically very loyal.
Making a Difference With Nonprofits
Philanthropy is becoming increasingly important to consumers. Marketers are taking note of this trend and aligning their efforts with organizations and causes that matter to their targeted consumers.
Moving From a Funnel to a Flywheel
The traditional “sales funnel” approach, which focuses on getting individual customers through the sales cycle, is being replaced by a reengagement model known as Flywheel, which puts more value on keeping customers once they are acquired.
Posting More Shorts
With short-form video finishing out 2021 as a major attraction for social media users, marketers are expected to increase their video content output.
Becoming More Inclusive
Marketing efforts will more clearly speak to multiple demographics in an increasingly diverse consumer pool.
Stay Ahead of Marketing Trends Through Online Learning
The University of Texas Permian Basin’s AACSB-accredited College of Business offers two online programs that can keep you abreast of the latest marketing trends and position you to prosper in a related career:
Online Bachelor of Business Administration in Marketing
Today’s marketing is data driven. When you earn an online Bachelor of Business Administration in Marketing from UT Permian Basin, you’ll look at data about consumer behavior and demographics to help you develop targeted, effective marketing strategies. Our undergraduate degree prepares you to market a product or service using traditional (direct mail, print ads, broadcast media, etc.) and digital (social media, email, SEO, influencer) channels. Along the way, you’ll hone communication and strategic thinking skills that can help you excel in many professional roles.
Digital or internet-based marketing has become essential to the success of just about every organization. Compared to most traditional marketing methods, digital marketing can save an enterprise money, hit the public eye more quickly, and target a specific audience more easily. To meet the growing need for digital marketing proficiency among today’s business and marketing professionals, UT Permian Basin has developed a 12-credit online, undergraduate digital marketing certificate program. As a student, you’ll explore digital marketing’s unique advantages and learn how to use the latest tools of the trade.
Add Two Career-Enhancing Credentials to Your Resume
All the courses that comprise our stand-alone digital marketing certificate are also available as electives for the BBA in marketing degree. Choose your electives carefully and you can earn both the certificate and the degree in the same amount of time it takes to complete just the degree! You can then apply that combined expertise in many marketing specialties, including:
Earn Your Credentials on Your Schedule
Our BBA in marketing degree and digital marketing certificate are delivered in a 100% online, asynchronous format that enables you to complete coursework at your own pace from practically anywhere in the world. We offer the flexibility to earn important education credentials as you continue to meet your professional and personal obligations. You can finish most individual courses in just eight weeks!
UT Permian Basin’s online marketing programs prepare you to be a successful marketer no matter what trends may lie ahead. Apply today!
Clean energy comes in many forms. These renewable power sources create little to no pollution in the air, water, or soil, and some are even inexhaustible. Let’s look at a few clean energy sources, substantial clean energy efforts around the world, and energy business career potential—including salaries.
Clean Energy Sources
Some common sources of clean energy are:
Solar panels direct sunlight to photovoltaic (PV) cells, which then convert sunlight into electricity. This energy can be used immediately or stored in batteries for later use.
Wind turbines, modern-day windmills that often resemble airplane propellers, are set into rotation by wind. The blades of the turbine are mounted on a rotor, which is attached to a generator that can generate electric power from the motion of the blades.
Also known as hydropower, hydroelectric power also uses turbines attached to a generator to produce power. The turbines spin from the force of rapidly moving water, such as that from a river or waterfall.
Sizeable Clean Energy Projects
Let’s see how some of the clean energy sources mentioned above are being used today. Here are a few of the largest clean energy projects in the world:
Skyscraper-Sized Wind Turbines
Imagine the power that a single wind turbine more than 620 feet tall—nearly 60 stories—can generate. The European Offshore Wind Deployment Centre, situated in Scotland’s Aberdeen Bay, has 11 such turbines. This massive offshore wind farm is anticipated to meet more than 70% of Aberdeen’s electricity needs.
The Largest Power Station on the Planet
Australia is about 18% desert, and there’s no shortage of sunlight in those deserts, making them optimal locations for certain clean energy projects. Once construction commences in Western Australia in 2026, the Asian Renewable Energy Hub will be home to 78 square kilometers (about one-tenth the size of Chicago) of solar panels and 1,600 immense wind turbines that, when used in combination, have the potential to generate 40% of the continent’s electricity output. According to the project’s website, as much as “3,000 MW of generation capacity will be dedicated to large energy users” locally, while most of the energy will be put toward “large scale production of green hydrogen products for domestic and export markets.”
The Biggest Buyer of Clean Energy
As of 2021, Amazon is both the world’s top-grossing e-commerce retailer and the world’s biggest buyer of clean energy. With a stated goal of reaching zero carbon emissions within the next two decades, Amazon has invested in a total of 206 renewable energy projects, the most of any organization on the planet. These projects are situated on multiple continents across the world and incorporate solar, wind, and other types of clean power.
Rewarding Energy Sector Jobs
With the right credentials, you can take advantage of the current surge in clean energy projects by securing a lucrative position within the clean energy sector, and even a managerial role. Here are some in-demand energy jobs and their median annual pay, according to the U.S. Bureau of Labor Statistics:
Career-Enhancing Energy Credentials
If you’re considering a career in the energy industry or are looking for a way to improve your performance and advancement potential in your current energy role, you’ll benefit immensely from one of The University of Texas Permian Basin’s online energy programs. Offered by our AACSB-accredited College of Business, these programs equip you with vital career skills and credentials. Choose from the following graduate options:
Master of Business Administration with Certificate in Energy Business
This MBA program helps you develop operational acumen and leadership abilities highly valued by employers in the energy industry. Choose designated elective courses to earn a second graduate credential, the Graduate Certificate in Energy Business, without adding any extra time to your MBA program. You may be able to finish your MBA and graduate certificate in as little as four semesters!
Graduate Certificate in Energy Business
If you’ve completed a bachelor’s degree program and are looking to add to your energy business skillset without committing to a master’s degree program, you can earn this 12-credit certificate as a stand-alone professional credential. Through your choice of four courses, you’ll enhance your existing abilities in accounting, business law, finance, management, and/or marketing with an energy industry perspective.
Programs That Work on Your Schedule
All courses for both programs are presented in a 100% online asynchronous format, enabling you to complete coursework at the times that best fit your schedule from just about anywhere in the world. If you have professional and personal commitments, as most of our students do, you’ll find this flexibility invaluable. These programs also feature the same quality curriculum taught by the same renowned faculty who teach on campus at UT Permian Basin. Online convenience is the only difference!
Strengthen your mastery of energy business concepts in an online UT Permian Basin program.
Sources:
https://www.ga.gov.au/scientific-topics/national-location-information/landforms/deserts
https://www.scientificamerican.com/slideshow/10-largest-renewable-energy-projects/
It might feel like just yesterday that the CPA exam was made up of four fixed sections, offering little flexibility for your individual career goals or interests. But the exam has gone through some major updates in recent years. From new licensure paths and continuous testing windows to ongoing format tweaks, the 2025 CPA Exam introduces changes you can use to your advantage as you move closer to becoming a CPA.
In this guide, you’ll find the latest updates, plus expert tips on how to stay qualified and succeed.
The CPA Evolution framework launched in 2024, introducing a new structure known as the Core + Discipline model. This model gives candidates more flexibility while making sure they maintain a strong foundation in essential accounting knowledge. Let’s break it down further:
Core sections that all candidates must complete include:
In addition to the core sections, there’s also a discipline section that allows test takers to choose based on their professional goals, including:
In addition to the major changes introduced in 2024, the CPA exam continues to evolve in 2025 with updates designed to make the process more flexible and accessible for candidates:
With even more CPA exam updates rolling out in 2025, preparation is about more than just practice tests. Here are a few ways to confidently navigate the new format and walk into test day ready to succeed:
Presented by our AACSB-accredited College of Business, UT Permian Basin’s online Master of Professional Accountancy program helps you become eligible to sit for the CPA exam by empowering you with comprehensive knowledge of contemporary accounting principles and business applications. You’ll master traditional and modern accounting practices while developing skills that help you expertly navigate an ever-evolving business landscape.
Presented in a 100% online, asynchronous format, our program allows you to complete coursework on your own schedule from practically anywhere in the world. And that’s just one of the many benefits:
Our program meets the Texas State Board of Public Accountancy requirements to sit for the CPA exam and attain certification in Texas. You can confirm whether it also meets your state’s board of accountancy requirements here.
After you complete our Master of Professional Accountancy program, you’ll have met important requirements to sit for the CPA exam in Texas. Once you become a CPA, you’ll be able to enjoy higher earning potential and compete for many more professional opportunities.
Prepare yourself for success as a CPA with an online Master of Professional Accountancy from UT Permian Basin.
Sources:
https://nasba.org/exams/cpaexam
https://future.aicpa.org/resources/download/learn-what-is-tested-on-the-cpa-exam
https://www.aicpa.org/becomeacpa/licensure.html
https://www.netsuite.com/portal/business-benchmark-brainyard/industries/articles/cfo-central/cpa-exam-changes.shtml
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