Undergraduate Certificate in Digital Commerce

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Digital Commerce Certificate Program Overview

UT Permian Basin’s AACSB-accredited College of Business offers an online undergraduate certificate in digital commerce. This 12-credit certificate program can be completed in tandem with any of our undergraduate bachelor’s degree programs.

Our online undergraduate certificate in digital commerce adds specialized knowledge to your broader business degree that will help you understand and succeed within the rapidly evolving digital landscape. You can expect to gain a foundational understanding of the differences between traditional and digital commerce, instruction and practice in Google Analytics and other search engine optimization tools, and an essential grasp of social media marketing tactics that can help achieve organizational goals.


UT Permian Basin’s College of Business is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB International).


Must have a “C” or better in four (4) of the six (6) digital marketing classes listed below:

MRKT 4300 - Digital Branding
8 weeks
This course builds upon the fundamentals of traditional brand management strategies in marketing and practices developing and delivering multi-channel digital branding plans. This course will review best practices and trends in digital branding, understanding business models and principles underlying marketing and digital branding campaigns with case studies, interactive exercises, and semester-long branding projects.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Fall A 2021
MRKT 4301 - E-Marketing
8 weeks
Exploration of the basic issues and methods of electronic (internet-based) marketing within the general context of electronic commerce. Adaptation of basic marketing logics is emphasized.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4302 - E-Commerce
8 weeks
The course aims to focus on e-commerce principles and practice. It covers selling and marketing on the web, content management, mobile commerce, online auctions, legal and ethical issues, and e-commerce security. Online trading, and payments are also discusses in the course. All students are expected to do a comprehensive e-commerce project.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Summer B 2021
MRKT 4303 - Digital Advertising
8 weeks
Upon completion of the course, students should have an understanding of the fundamentals of digital advertising. This involves primary concepts geared toward launching a successful online advertising campaign. The concepts include: examining the internal and external environment, engaging in effective planning, executing, monitoring, and implementing follow-up procedures for the campaign. The course should also provide some of the tools to manage people more effectively.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4304 - Digital Marketing Analytics
8 weeks
This course provides both quantitative and qualitative approaches to understanding consumers’ needs and to measuring the effectiveness of marketing communications and strategies in the digital world from a practitioner’s perspective. Topics include digital marketing concepts, performance measurements, online consumer experience analytics, and improved digital marketing strategies.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Fall B 2021
MRKT 4322 - Social Media Marketing
8 weeks
This course will be an in-depth study of the social media as marketing tools. It will provide students with a basic understanding of social media networking and its marketing applications. The course will address the needs of the new age economy.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A

Admission Requirements

Our online undergraduate certificate in digital commerce is intended as an add-on to your UT Permian Basin bachelor’s degree program. The requirements below are the standard admission requirements for the majority of our bachelor’s degree programs.

In order to prevent delays in processing applications, UT Permian Basin is temporarily modifying the freshman admission process by moving to a test-optional policy for Spring 2021, Summer 2021, and Fall 2021. See the Test-Optional Policy section below for additional details.

Transfer Student Admission Requirements

  • Minimum of 24 transferable credit hours from a regionally accredited college or university
  • GPA 2.0 or higher in previous college-level coursework
  • Official transcripts from all colleges or universities attended
    • Dual-credit high school courses must be included
  • Completed application

Freshman Admission Requirements

If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:

  • Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
  • Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
  • SAT and/or ACT scores from within the last five years (see below for minimum score requirements)
  • Completed application

Official Transcripts

Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to: 

UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762

Official transcripts in electronic format can be sent to admissions@utpb.edu.

Minimum Score Requirements for Freshman Admission

High School Graduation Class Rank SAT ACT
Top 25% No minimum score No minimum score
2nd Quarter 1020 20
3rd Quarter 1160 24
4th Quarter 1280 27

Application Fee

The application fee is $40.

If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.

Test-Optional Policy

Students will be reviewed on a holistic basis focusing on the strength of the high school record, overall grade point average, grades within the core subjects, dual credit work, and additional information (resume and/or extracurricular activities, leadership opportunities, and work experience provided with the ApplyTexas application). We also recognize the value of standardized tests as a piece of the review process and will consider scores alongside the other required application credentials, if provided. 

Faculty Bios

Assistant Professor of Marketing

Dr. Lili Gai has been an assistant professor of marketing at UT Permian Basin since 2014. Her principal teaching and research interests include digital marketing, marketing research, retailing, and international marketing. Dr. Gai has published research articles in prominent journals including Journal of Business Research, Journal of Electronic Commerce Research, Journal of Global Marketing, and Journal of Marketing for Higher Education. Her research has been presented at academic conferences both nationally and internationally.

Director of Graduate Programs, UT Permian Basin College of Business
Professor of Marketing
PhD, University of Texas Pan-American
MBA, Asian Institute of Management

Anshu Saran, PhD, is a professor of marketing within the College of Business at The University of Texas Permian Basin. Graduating with his PhD from The University of Texas – Pan American, he joined UTPB in the fall of 2006. Prior to this, he served as faculty and taught at the APS University Rewa, Amity Business School Noida, and The University of Texas – Pan American. His research includes competing in the global marketplace, marketing strategies, social media ad marketing, and cultural differences in international business and marketing. His work has been published in the International Journal of Business Research, Journal of International Business Research, and Journal of Global Marketing. Accumulating work experience for 12 years in different parts of the world, he served as chief operating officer for Tata International Ltd. along with other accolades in India. Dr. Saran currently teaches the following classes within the MBA program: International Business (on-campus and online) and Marketing Strategy.

“My research interests and experience in international business and marketing have supported my academic endeavors and helped me incorporate industry examples in the curriculum, creating value for students and supporting their job and career progression.”

Assistant Professor of Marketing
PhD, University of Arkansas
MA, Beijing University of Posts and Telecommunications
MA, Inner Mongolia Normal University

Jingbo Zhang, PhD, is an assistant professor of marketing at The University of Texas Permian Basin. She started in the role of adjunct at the College of Business in 2020 after being an instructor of marketing at the University of Arkansas. She has published research in the Journal of Beijing University of Posts and Telecommunication and she has presented articles at the Society for Marketing Advances Conferences and the Annual International Society of Franchising Conference in Vienna, AustriaDr. Zhang has attended the Annual International Society of Franchising Conference, the Annual Southeast Marketing Symposium, the Annual Mittelstaedt Doctoral Symposium, and the Society for Marketing Advances. Her professional memberships include the American Marketing Association and the Society for Marketing Advances. She is an editor for SAGE Open Publications.

“My enthusiasm is to create a great geographical market coverage indicator to guide retailing stores to locate/relocate a store and provide practical strategies about how to improve the market performance of an individual store. Sharing my research ideas and experiences with my students to help them prepare for future careers always makes me excited!”

MBA, Ohio University

ABD, Liberty University
MBA, The University of Texas Permian Basin

Katelin Barron, MBA, is a lecturer of management at The University of Texas Permian Basin. She started in the role of lecturer at the College of Business in 2013. Not only is Ms. Barron from Odessa, TX, she has taught the following courses for UT Permian Basin: Principles of Marketing, Energy Marketing, Principles of Landman, Business Communication, International Marketing, Strategic Brand Management, Sports Marketing, Management Concepts, Consumer Behavior, Sales Management, E-Commerce, Organizational Behavior, Marketing Strategy, Healthcare Marketing, Production Operation Management, Human Resources Management, and Project Elements. She has published articles in International Journal of Management Practice, the Journal of Global Responsibility, Society and Business Review, Management Research Review, and the Journal of Management Sciences. Ms. Barron currently serves as a member of the College of Business Scholarship committee and a member of the athletic committee for UT Permian Basin.

"My fundamental interest is centered on organizational behavior. This has allowed me to study various theories and analyze human behavior within an organizational setting. Moreover, when teaching strategic management and business communications, I can share the application of theories and how human behavior impacts an organization."