Undergraduate Certificate in Digital Commerce

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  • Overview
  • Courses
  • Requirements
  • Faculty

Digital Commerce Certificate Program Overview

UT Permian Basin’s AACSB-accredited College of Business offers an online undergraduate certificate in digital commerce. This 12-credit certificate program can be completed in tandem with any of our undergraduate bachelor’s degree programs.

Our online undergraduate certificate in digital commerce adds specialized knowledge to your broader business degree that will help you understand and succeed within the rapidly evolving digital landscape. You can expect to gain a foundational understanding of the differences between traditional and digital commerce, instruction and practice in Google Analytics and other search engine optimization tools, and an essential grasp of social media marketing tactics that can help achieve organizational goals.


UT Permian Basin’s College of Business is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB International).


Must have a “C” or better in four (4) of the six (6) digital marketing classes listed below:

MRKT 4300 - Digital Branding
8 weeks
This course builds upon the fundamentals of traditional brand management strategies in marketing and practices developing and delivering multi-channel digital branding plans. This course will review best practices and trends in digital branding, understanding business models and principles underlying marketing and digital branding campaigns with case studies, interactive exercises, and semester-long branding projects.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Fall A 2021
MRKT 4301 - E-Marketing
8 weeks
Exploration of the basic issues and methods of electronic (internet-based) marketing within the general context of electronic commerce. Adaptation of basic marketing logics is emphasized.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Summer A 2021
MRKT 4302 - E-Commerce
8 weeks
The course aims to focus on e-commerce principles and practice. It covers selling and marketing on the web, content management, mobile commerce, online auctions, legal and ethical issues, and e-commerce security. Online trading, and payments are also discusses in the course. All students are expected to do a comprehensive e-commerce project.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Summer B 2021
MRKT 4303 - Digital Advertising
8 weeks
Upon completion of the course, students should have an understanding of the fundamentals of digital advertising. This involves primary concepts geared toward launching a successful online advertising campaign. The concepts include: examining the internal and external environment, engaging in effective planning, executing, monitoring, and implementing follow-up procedures for the campaign. The course should also provide some of the tools to manage people more effectively.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A
MRKT 4304 - Digital Marketing Analytics
8 weeks
This course provides both quantitative and qualitative approaches to understanding consumers’ needs and to measuring the effectiveness of marketing communications and strategies in the digital world from a practitioner’s perspective. Topics include digital marketing concepts, performance measurements, online consumer experience analytics, and improved digital marketing strategies.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: Fall B 2021
MRKT 4322 - Social Media Marketing
8 weeks
This course will be an in-depth study of the social media as marketing tools. It will provide students with a basic understanding of social media networking and its marketing applications. The course will address the needs of the new age economy.
Prerequisites: MRKT 3300 - Principles of Marketing
Semesters Offered: N/A

Admission Requirements

Our online undergraduate certificate in digital commerce is intended as an add-on to your UT Permian Basin bachelor’s degree program. The requirements below are the standard admission requirements for the majority of our bachelor’s degree programs.

In order to prevent delays in processing applications, UT Permian Basin is temporarily modifying the freshman admission process by moving to a test-optional policy for Spring 2021, Summer 2021, and Fall 2021. See the Test-Optional Policy section below for additional details.

Transfer Student Admission Requirements

  • Minimum of 24 transferable credit hours from a regionally accredited college or university
  • GPA 2.0 or higher in previous college-level coursework
  • Official transcripts from all colleges or universities attended
    • Dual-credit high school courses must be included
  • Completed application

Freshman Admission Requirements

If you have completed less than 24 hours of transferable college-level work from a regionally accredited college or university after graduating from high school or receiving your GED, please provide the following:

  • Official transcripts from all colleges and universities attended (including dual-credit work while in high school)
  • Official high school transcript showing GPA, class rank, and expected graduation date or GED scores
  • SAT and/or ACT scores from within the last five years (see below for minimum score requirements)
  • Completed application

Official Transcripts

Copies of official transcripts must come directly from the school in a sealed envelope and can be mailed to: 

UT Permian Basin
Office of Admissions
4901 E. University Blvd.
Odessa, TX 79762

Official transcripts in electronic format can be sent to admissions@utpb.edu.

Minimum Score Requirements for Freshman Admission

High School Graduation Class Rank SAT ACT
Top 25% No minimum score No minimum score
2nd Quarter 1020 20
3rd Quarter 1160 24
4th Quarter 1280 27

Application Fee

The application fee is $40.

If you are a freshman applicant, you may request a fee waiver when you apply by sending us your official college application fee waiver form provided by the SAT or ACT. You may also request a fee waiver if the Estimated Family Contribution (EFC) listed on your Student Aid Report is zero.

Test-Optional Policy

Students will be reviewed on a holistic basis focusing on the strength of the high school record, overall grade point average, grades within the core subjects, dual credit work, and additional information (resume and/or extracurricular activities, leadership opportunities, and work experience provided with the ApplyTexas application). We also recognize the value of standardized tests as a piece of the review process and will consider scores alongside the other required application credentials, if provided. 

Faculty Bios

Assistant Professor of Marketing

Director of Graduate Programs, UT Permian Basin College of Business
Professor of Marketing
PhD, University of Texas Pan-American
MBA, Asian Institute of Management

Assistant Professor of Marketing
PhD, University of Arkansas
MA, Beijing University of Posts and Telecommunications
MA, Inner Mongolia Normal University

MBA, Ohio University

ABD, Liberty University
MBA, The University of Texas Permian Basin