Texas teachers, here’s the reality: More than half of all K-12 students in the state are Hispanic, and nearly a quarter are enrolled in bilingual/ESL programs.
That translates to over a million students who needed specialized language support throughout the 2023-2024 school year. Districts are struggling to find enough certified bilingual and ESL teachers. A critical shortage for schools? Absolutely. But for you, it’s a career-changing moment.
Is bilingual on your resume? Here are five ways bilingual certification can expand your options, in and out of the classroom.
If you want to teach English language learners (ELLs) in Texas bilingual or ESL programs, you’ll need the appropriate certification from the Texas Education Agency (TEA). While there are exceptions—such as an emergency permit—long-term, sustainable roles demand full certification.
Right now, candidates seeking Bilingual Education Supplemental: Spanish certification can qualify in one of two ways:
With those exams passed and your Texas teaching certificate in hand, you can serve ELLs in settings such as:
In other words, bilingual certification doesn’t just let you help where you’re needed most—it makes you eligible for roles many districts struggle to fill.
Already teach math, science, or social studies? Adding bilingual certification gives you dual certification: a state-approved credential in your current content area plus bilingual education.
With dual certification, you can:
You keep your content area and gain the ability to serve a wider range of students— while strengthening your resume.
Texas sets a minimum salary schedule for teachers, which leaves you little room to negotiate your base pay. Aside from gaining experience or holding down a second job, there’s little you can do to pad your paycheck.
Districts do, however, use stipends and incentives to reward in-demand credentials like bilingual certification. Stipends can range from $2,000 to $7,000, depending on the district and assignment. For example:
Those extra thousands aren’t guaranteed, but in many districts, bilingual certification is the clearest path to earning them.
We wrote this post, in part, to show how Spanish-speaking teachers can thrive in the classroom. But bilingual certification does open doors to new roles, such as:
Even if you eventually step away from daily classroom teaching, you can keep shaping K-12 student outcomes by mentoring educators, building better curricula, or coordinating services for emergent bilingual students.
K-12 education can feel … unpredictable, to say the least. Career satisfaction often comes down to policy changes, overwhelming workloads, and student behavior: factors outside of your control. So, why not focus on what you can control?
The demographic trend is clear: Hispanic students already make up more than half of Texas public school enrollment, and that proportion has grown steadily over the past decade. Bilingual and ESL services aren’t a passing trend; they’re a long-term need for districts across the state.
If you leave K-12 teaching, your bilingual certification and advanced skills travel with you. You’ll bring proven language proficiency, cross-cultural communication, and instructional expertise to roles in:
Think of bilingual certification as a portable professional asset that continues to create options, whether you stay in the classroom or explore new jobs for bilingual speakers.
Earning your bilingual certification is a powerful way to advance your teaching career. To help you get started, we’ve answered the most common questions educators ask when considering this credential.
We’d like to give a shout-out to classroom teachers in Texas, who are overcoming obstacle after obstacle to teach the next generation. Most have considered leaving the classroom, feeling burned-out and underpaid. These are frontline workers: the people we entrust with our children every day.
And they’re paying out of pocket for school supplies.
If we could wave a magic wand and give every teacher a fair salary, we would. Because we can’t, we’re here to offer the next best thing: honest advice.
If you’re a Spanish-speaking Texas teacher who wants to stay in the classroom and get ahead, the best thing you can do for your career is leverage your language skills through formal bilingual certification. It’s as simple as that.
UT Permian Basin offers an online Master of Arts in Bilingual/ESL Education designed to help you become a certified bilingual instructor. After graduating from our 30-credit program, you’ll be ready for bilingual certification in Texas, assuming you have a valid Texas teaching certificate.
Your Hispanic and emerging bilingual students need teachers who understand their language, culture, and academic challenges. Join our online MA in bilingual/ESL education program and create a brighter future for you and your students.
Texas teachers, here’s the reality: More than half of all K-12 students in the state are Hispanic, and nearly a quarter are enrolled in bilingual/ESL programs. That translates to over a million students who needed specialized language support throughout the 2023-2024 school year. Districts are struggling to find enough certified bilingual and ESL teachers. A critical shortage for schools? Absolutely. But…
Can speaking multiple languages boost your salary? Make travel easier? Even help prevent dementia? The answer is yes. But multilingual societies also face real challenges, from schools struggling with resources to entire languages disappearing. Whether you’re considering learning a second language or wondering how multilingual communities work, this guide covers what you need to know….
Bilingualism can come in handy for travel, work, and personal conversations. But did you know bilingual brains function better and longer? Bilingual people: Impressed yet? Let’s explore the cognitive advantages of a bilingual brain. How Does Being Bilingual Benefit Your Brain? Delayed Cognitive Decline People can stay sharp as they age by reading, playing word…
Financial planning for millennials isn’t about hitting milestones on the same timeline our parents did. If that were the standard, a large percentage of us would already feel behind. Instead, it’s about understanding your money, making informed decisions, and building stability in a changing economy.
If that already feels refreshing, good. Because many millennials are managing student loans, rising living costs, career pivots, and long-term goals all at once (sometimes while googling “Is this purchase tax deductible?” at 11 p.m.).
The goal isn’t perfection. It’s progress — with a plan that actually fits modern life.
In this guide to millennial finance, we’ll explore:
Financial planning is the process of organizing income, managing expenses, reducing risk, and planning for the future.
For our parents, that often meant a more linear path: a steady paycheck, predictable raises, employer pensions, and major milestones happening in a set order.
For millennials, financial planning usually looks more like balancing:
Instead of rigid rules, effective financial planning for millennials focuses on:
As millennials know all too well, life rarely follows a spreadsheet (even when the spreadsheet is color-coded, beautifully formatted, and took way too long to set up).
Traditional budgeting advice doesn’t always work in millennial finance. Sure, budgeting helps you track spending, prioritize needs, and plan ahead, but only if it reflects how you actually live. A budget that looks great on paper but falls apart after one unexpected expense isn’t a system: It’s a stress test.
Many millennials benefit from percentage-based budgeting, which divides income into broad categories rather than tracking every single transaction. Common categories include:
The best budget is the one you’ll actually use. If it requires daily updates and emotional strength you only have on Mondays, it probably won’t last.
Debt is common among millennials. In fact, surveys from financial institutions like Experian show that the average millennial carries six figures of total debt when mortgages, student loans, and other obligations are included.
Financial planning shifts the focus from feeling overwhelmed to managing debt in predictable, monthly installments. It won’t eliminate your balance overnight, but it does help you regain control, reduce long-term costs, and plan without constant financial anxiety.
Two common repayment strategies include:
Both methods work. What matters most is consistency.
Bonus insight: You don’t have to choose between saving and paying down debt. Many people do both simultaneously to support long-term financial health and avoid putting progress on pause.
An emergency fund provides security, stability, and breathing room when unexpected expenses come up. We’ve all been there: your furry best friend needs surgery, your car suddenly needs a new transmission, or you’re dealing with a job loss you didn’t see coming.
Having an emergency fund set aside doesn’t make these situations easy, but it does make them far less financially overwhelming. While three to six months of essential expenses is a common long-term goal, starting with just $500–$1,000 is a meaningful and realistic first step.
Think of it as financial insurance for life’s “well, that wasn’t in the budget” moments.
Investing a portion of your income into long-term accounts helps build wealth over time. Many millennials begin investing through structured options that make saving and investing more automatic.
Common starting points include:
The key to this part of financial planning isn’t trying to guess the perfect moment to invest or waiting for the market to feel safe. It’s participating consistently over time. Even small contributions can grow significantly when they’re invested regularly and left to compound.
Millennial retirement planning often starts earlier, but with smaller contributions. Clear financial goals help you understand what you’re saving for, how much you need, and why it matters.
When your short- and long-term goals are clear, it becomes easier to make everyday money decisions that support them.
Common millennial goals include:
Your goals don’t have to be traditional; they just need to be intentional. Financial planning works best when your money supports the life you actually want, even if that includes quitting your job to live near the ocean, start a passion project—or both—without financially imploding.
Financial planning isn’t just about growing your money. It’s also about protecting the progress you’ve already made. Risk management and financial protection help ensure that one unexpected event doesn’t undo years of careful planning, saving, and investing.
Important considerations include:
These steps are often overlooked, but they play a critical role in keeping financial plans intact when life takes an unexpected turn.
Even with a solid plan, financial planning can raise a lot of “am I doing this right?” questions. These are some of the most common ones millennials ask as they navigate saving, debt, and long-term goals:
If learning how money works interests you, pursuing a business education in finance can open doors to a wide range of careers.
An online Bachelor of Business Administration in Finance from The University of Texas Permian Basin builds skills in financial analysis, planning, risk management, and decision-making. Upon graduation, you’ll be prepared for roles in corporate finance, banking, investment analysis, and beyond.
Understanding your own financial planning is just the beginning. Learning how to apply those principles at scale can turn everyday money decisions into long-term professional opportunities.
Want to learn more? Explore our program here.
Financial planning for millennials isn’t about hitting milestones on the same timeline our parents did. If that were the standard, a large percentage of us would already feel behind. Instead, it’s about understanding your money, making informed decisions, and building stability in a changing economy. If that already feels refreshing, good. Because many millennials are managing student loans, rising living costs, career…
Ever opened your bank account and thought: “How do I have another bill due already?” You’re not alone. Financial stress affects 61% of adults ages 18 to 35, whether it’s from: Gen Z has been through a lot—from the COVID pandemic’s economic impact to inflation and job uncertainty. That’s why smart financial planning matters more…
Imagine sending money across the world in seconds—without waiting for a bank transfer or filling out piles of forms. That’s the promise of cryptocurrency. Cryptocurrency is digital money that doesn’t require banks. Instead, your funds are secured by encryption and passwords only you control. When Bitcoin launched in 2009, it introduced a new way to…
You only get one chance to make a first impression.
Cover letters have long been one of the best ways to set yourself apart in a competitive market. But in the era of AI screeners, even the most polished resumes—and their accompanying cover letters—feel like they’re disappearing into the void. With the job market more competitive than ever, job seekers need every advantage they can get.
Yes, you do need a cover letter. Cover letters can be a pain to put together and personalize, and there’s always the possibility that they go unread. But with a few exceptions (we’ll get to those) they remain the best way to tell hiring managers and recruiters who you are and where you see yourself in their company.
Let’s put it this way: A resume, no matter how polished, will never carry your voice like a cover letter. Hiring managers may not have the time (or motivation) to read every cover letter sent to their inbox, but you can be sure they’ll read those belonging to the strongest candidates.
Who is a hiring manager more likely to hire: someone who took time to personalize a cover letter for a specific company and role, or someone who uses the same template for every application?
Customization matters. Most hiring managers say a tailored cover letter is now non‑negotiable and routinely reject generic letters.
Here are three situations where you absolutely need a cover letter:
There are, however, a few rare occasions when a cover letter isn’t needed:
Templates are fine as a starting point, especially if you’re applying to many jobs. Just be sure to keep these tips in mind before submitting your next application.
Job hunting can be incredibly discouraging at times, but stick with it. In a market where entry‑level roles have declined and competition is fierce, staying committed helps your chances of finding a company that values and rewards your talents.
If you’re halfway through your cover letter and can’t shake the feeling that something’s missing from your professional background, strengthening your education can help.
The University of Texas Permian Basin offers a diverse catalog of entirely online bachelor’s and master’s degrees and undergraduate and graduate certificate programs, so you can keep working or job hunting while you study.
Our programs are convenient, affordable, and career‑focused, so you can enhance your resume and write your next cover letter with confidence. As a student, you’ll also have access to our career services, including the resume builder SkillsFirst.
Explore UT Permian Basin’s online programs to discover how an additional degree or certificate can help you and your application stand out.
Sources:
https://novoresume.com/career-blog/do-i-need-a-cover-letter
https://www.indeed.com/career-advice/resumes-cover-letters/do-employers-care-about-cover-letters
https://www.linkedin.com/pulse/cover-letters-2025-out-heres-what-job-seekers-need-know-tealhq-meqwc
You only get one chance to make a first impression. Cover letters have long been one of the best ways to set yourself apart in a competitive market. But in the era of AI screeners, even the most polished resumes—and their accompanying cover letters—feel like they’re disappearing into the void. With the job market more…
Getting accepted to The University of Texas Permian Basin is a big milestone. If you’re a working professional, the next step—asking your employer about tuition reimbursement—can feel a little intimidating. But it doesn’t have to be. Most organizations want employees who grow, stay, and contribute at a higher level. And many companies offer tuition reimbursement,…
The University of Texas Permian Basin is home to over 7,000 students. Whether on campus in West Texas or from a laptop hundreds of miles away, they’re part of a diverse community that values culture, connection, and progress. Every member of our Falcon Family deserves some time in the spotlight. But with Hispanic Heritage Month…
Picture Martin Luther King Jr. standing on the steps of the Lincoln Memorial, delivering his “I Have a Dream” speech to over 250,000 people gathered for the March on Washington. Could he have known, in that moment, that his words would terrify some, inspire many more, and echo across decades of social movements?
King and the other historical Black leaders in this article didn’t begin their work aiming to reinvent communication. They set out to describe what they saw, heard, and endured in America as honestly as they could. Yet through speeches, stories, and inventions, they permanently changed how ideas travel and how voices are heard.
Born into slavery in New York as Isabella Baumfree, Sojourner Truth’s path to freedom included the heartbreak of leaving some of her children behind when she escaped with her infant daughter. After “walking” away from bondage and securing her freedom, she chose the name Sojourner Truth, convinced it was her religious duty to travel and speak truth wherever she went.
Truth’s 1851 speech at a women’s rights convention in Akron, Ohio, was later popularized under the title “Ain’t I a Woman?” It drew on her lived experience to confront both racism and sexism. Blending storytelling and moral conviction, Truth used public speech to expose the hypocrisy of laws and customs that claimed to protect women while excluding Black women.
Frederick Douglass was born enslaved in Maryland as Frederick Augustus Washington Bailey. He was sent to live with a Baltimore ship carpenter, an experience he later described as having “laid the foundation” for his future, as it allowed him to learn to read and observe urban life.
He escaped slavery on September 3, 1838, traveling from Baltimore to New York before settling in Massachusetts and taking the name Frederick Douglass. He threw himself into study and abolitionist organizing, becoming one of the 19th century’s most influential speakers and newspaper editors. Douglass used vivid, audience‑centered rhetoric—powerful enough to pierce “flinty hearts”—to change how Americans talked about slavery and show others how to persuade an audience.
Civil rights leader and Baptist minister Martin Luther King Jr. was a master of rhetorical strategies like repetition, metaphor, and biblical allusion. Through his carefully crafted words, he reached audiences across racial and regional lines.
King blended training in theology and philosophy with a deep familiarity with the Black church preaching tradition. This combination allowed him to weave moral argument and emotional appeal into a single, soaring voice.
His “I Have a Dream” speech, delivered at the March on Washington in 1963, is often cited as a masterclass in speechwriting and delivery. After straying from his prepared text and moving into the improvised “I have a dream” refrain, King used repetition to build momentum, clarify his vision, and leave a rhetorical legacy that still guides speechwriters today.
Ida B. Wells‑Barnett’s journalism took a decisive turn after the lynching of her friend and business partner, Thomas Moss. The lynching happened in Memphis, where she co‑owned and edited the newspaper Free Speech.
Outraged by the killings and the false stories that followed, she launched a meticulous investigation into lynching across the United States. During her travels, she risked her own safety as she interviewed witnesses and combed public records.
In pamphlets such as “Southern Horrors” and the 1895 publication “A Red Record,” Wells‑Barnett combined statistics, eyewitness testimony, and forceful editorials to expose lynching as a tool of racial terror. Well before modern investigative and data journalism, she showed how oppressed communities could build their own media channels when mainstream outlets failed them.
James Arthur Baldwin grew up in Harlem in a strict religious household. His early experiences as a Black, openly gay writer shaped both the content and urgency of his work. Facing racism, homophobia, and poverty, he drew on these pressures in his writing to examine American myths about innocence, progress, and belonging.
His novels, including “Go Tell It on the Mountain” and “Giovanni’s Room,” explore race, sexuality, and faith. Essay collections like “The Fire Next Time” also helped establish him as a major voice of the civil rights era. Through lectures, debates, and television appearances, Baldwin modeled a style of public speaking that refused to soften hard truths but showed the full humanity of both allies and opponents.
Readers who encounter Toni Morrison’s fiction often describe her presence on the page as a force of nature. A novelist, editor, and essayist, she explored Black life in America through richly layered narratives that refused to translate or apologize for the Black experience.
Her acclaimed novel “Beloved” uses shifting points of view and stream of consciousness to express the psychological devastation of slavery and its aftermath. Through her work, Morrison normalized writing for Black readers and changed how authors, critics, and publishers think about race, language, and literary authority.
Unlike the writers and speakers on this list, Marian Croak changed communication through technology.
A pioneering engineer who spent many years at Bell Labs and AT&T, Croak played a key role in developing Voice over Internet Protocol (VoIP) technology, which allows voice and video to travel efficiently over data networks.
Thanks to her work, everyday tools such as internet phone calls, video conferencing platforms, and text‑to‑donate campaigns are now taken for granted. Now vice president of AI and human-centered technology at Google, Croak has more than 200 patents to her name. She also works on racial justice initiatives and mentors women and underrepresented groups in engineering.
Your last phone call probably relied on James West’s work. A physicist and acoustician, West co‑invented the electret microphone with Gerhard Sessler in the early 1960s while working at Bell Labs.
Electret microphones are small, reliable, and inexpensive, which made them ideal for mass‑produced devices. Today, versions of this technology appear in most telephones, laptops, hearing aids, and headsets, enabling clear, affordable voice transmission. West, like Marian Croak, also holds more than 200 patents.
It’s hard to capture the full scope of what these innovators accomplished. Each one led a life full of achievements, and the eight names here are just a small fraction of the Black thinkers, artists, and inventors who changed how we speak, listen, and connect.
Their work offers an invitation: Keep exploring. As you read their writings, listen to their speeches, and learn about their inventions, you won’t just discover how they changed communication. You’ll also reveal how they changed expectations of whose stories deserve to be told.
You don’t need to lead a march, publish a novel, or patent a new technology to grow as a communicator. Learning to express ideas clearly, listen carefully, and think critically already makes you a more capable colleague and community member.
If you’re interested in developing those skills, The University of Texas Permian Basin’s online Bachelor of Arts in Communication offers coursework in areas like public speaking, media studies, interpersonal communication, and strategic messaging. Four specialized track options mean you can tailor your studies to your interests and goals.
If you want to be heard, it may take more than raising your voice. Honing your communication skills can help you reach the audiences that matter most, and UTPB’s online BA in communication is one place to start when you are ready to apply.
Sources:
https://www.history.com/articles/martin-luther-king-jr
https://www.womenshistory.org/education-resources/biographies/ida-b-wells-barnett
https://nmaahc.si.edu/explore/stories/introduction-james-baldwin
https://www.womenshistory.org/education-resources/biographies/toni-morrison
https://www.invent.org/inductees/marian-croak
https://www.invent.org/inductees/james-e-west
Picture Martin Luther King Jr. standing on the steps of the Lincoln Memorial, delivering his “I Have a Dream” speech to over 250,000 people gathered for the March on Washington. Could he have known, in that moment, that his words would terrify some, inspire many more, and echo across decades of social movements? King and…
You can speak the same language as someone and still completely miss each other’s meaning. That’s part of what makes intercultural communication so important. Whether you’re working with international teams, studying abroad, or connecting with people from different backgrounds, communication involves more than just choosing the right words. Intercultural communication is how people from different cultures share ideas and make sense of one…
AI is now an inseparable part of our classrooms, homes, and offices. Capable of performing trillions of calculations in a second, AI-powered machines dredge the depths of the internet to find and convey information in any style, language, or difficulty level. But don’t worry, AI is only here to lend a hand. At least, that’s…
Ever opened your bank account and thought: “How do I have another bill due already?”
You’re not alone. Financial stress affects 61% of adults ages 18 to 35, whether it’s from:
Gen Z has been through a lot—from the COVID pandemic’s economic impact to inflation and job uncertainty. That’s why smart financial planning matters more now than ever. While we can’t control what’s happening in the world, we can learn how to handle our finances with confidence.
This guide breaks down simple financial planning for Gen Z so you can save, invest, and build real financial wellness.
Ready to dive in?
Financial wellness means being in control of your money—instead of your money controlling you. Ways to practice financial wellness include:
Setting clear financial goals—even small ones—helps you stay focused and visualize what you’re working toward.
Now let’s break down a few tips that can help you get there.
Step one: Establish a budget you can stick to. The 70/20/10 rule is an easy way to categorize your finances into three sections: needs, wants, and savings. (The old 50/30/20 rule you may have heard of isn’t as realistic anymore because of rising living costs, stagnant wages, and inflation.)
How to Categorize Your Finances
| Category | Percentage | Examples |
| Needs | 70% | Rent, utilities, healthcare, groceries |
| Wants | 20% | Vacations, dining out, shopping, non-essential electronics |
| Savings | 10% | Financially preparing for buying a house or car |
Budgeting doesn’t mean you have to eliminate life’s little joys or punish yourself. When you plan it right, it actually makes life easier and less stressful (which means less spiraling for you).
Your credit score is your financial reputation. A solid score helps you get approved for apartments, car loans, future mortgages, and lower interest rates—which means less money wasted on interest fees.
Building good credit doesn’t have to be stressful. Start with these three tips:
These tiny habits add up and make your financial life much smoother over time.
One perk of Gen Z living worth celebrating is freedom from the complicated spreadsheets of previous generations. Apps like Emma, Cleo, or Rocket Money can instantly:
You get an instant snapshot of where your money is actually going, so you can fix things before they spiral out of control. Think of these apps as a money coach in your pocket.
Once you’ve tackled high-interest debt, it’s time to make your money grow. One of the smartest moves for young investors is getting into low-cost index funds. You can choose funds focused on areas like AI, renewable energy, or biotech: in-demand sectors with projected long-term growth.
You don’t need a big budget to start, either. Fifty dollars a month can easily buy fractional shares through platforms like Robinhood or M1 Finance. Over time, you’ll tap into overall market growth, stay ahead of inflation, and let compound interest steadily build your wealth.
Life can be unpredictable: sudden layoffs, broken-down cars, unexpected medical bills. Having three to six months of living expenses saved gives you much-needed breathing room when life blindsides you.
To start building your emergency fund:
An emergency fund turns those “not again!” moments into “okay, I’ve got this.”
Ever wanted to turn that photography hobby into a side hustle? Creating more than one source of income is a core part of Gen Z’s money mindset—one that boosts financial stability and speeds up wealth-building.
By earning beyond a single paycheck, you protect yourself from income ups and downs while giving your savings, debt payoff, and investments a major lift.
Some ideas for additional income streams:
The key is to start with something simple that matches your skills and interests, manage your time, and track your income—no need to hustle 24/7.
As your side projects grow, reinvesting a portion of the extra income helps you compound your earnings and build long-term financial independence.
Financial literacy isn’t something you figure out once and forget. It’s a valuable skill set, just like cooking, coding, or learning a new language. Staying knowledgeable is part of the process.
To learn more about finances, you can:
Finances don’t have to be stressful (or chaotic, depending on your situation). Planning and awareness can take you a long way. In this article, we’ve covered a few tips to enjoy financial wellness:
Strengthening your financial knowledge is one more way to improve your financial wellness, and financial education is one of the smartest investments you can make for your future self.
Whether you’re just starting out or advancing your career, The University of Texas Permian Basin’s 100% online finance programs give you the tools to understand money, build confidence, and create strong career opportunities.
Choose from three online programs:
Your financial life doesn’t have to feel confusing or overwhelming. It starts with learning. Your future is yours to shape—and we’d love to be a part of your journey.
Sources:
https://www.indeed.com/career-advice/career-development/70-20-10-model
https://www.chase.com/personal/credit-cards/education/basics/how-much-credit-utilization-is-considered-good
https://au.finance.yahoo.com/news/gen-z-money-trend-how-just-5-can-put-you-on-the-path-to-being-a-millionaire-000007665.html
Financial planning for millennials isn’t about hitting milestones on the same timeline our parents did. If that were the standard, a large percentage of us would already feel behind. Instead, it’s about understanding your money, making informed decisions, and building stability in a changing economy. If that already feels refreshing, good. Because many millennials are managing student loans, rising living costs, career…
Ever opened your bank account and thought: “How do I have another bill due already?” You’re not alone. Financial stress affects 61% of adults ages 18 to 35, whether it’s from: Gen Z has been through a lot—from the COVID pandemic’s economic impact to inflation and job uncertainty. That’s why smart financial planning matters more…
Imagine sending money across the world in seconds—without waiting for a bank transfer or filling out piles of forms. That’s the promise of cryptocurrency. Cryptocurrency is digital money that doesn’t require banks. Instead, your funds are secured by encryption and passwords only you control. When Bitcoin launched in 2009, it introduced a new way to…
Thanks to “Landman” on Paramount+, everyone’s curious about what a landman really does.
Set in modern-day West Texas, the show follows Tommy Norris (played by Billy Bob Thornton), who manages a crew of roughnecks while contending with wildcatters, cartel members, and a disgruntled ex-wife.
The real job is dynamic, rewarding, and essential to how the energy industry runs, even if it’s a little less action-packed than Hollywood suggests.
Landmen are public-facing professionals who help energy companies secure the rights to explore for oil, gas, and other minerals. Think of a landman as a go-between connecting energy companies with landowners, local communities, and government agencies.
On a day-to-day basis, landmen typically:
“Landman” is an industry term that covers a broad range of roles, including field landmen, title analysts, and land acquisition specialists. You may also see the titles “land professional” or “land agent” used in job postings. And for the record, people of any gender can hold these positions.
Most new landmen start with a bachelor’s degree, often in land management, energy management, business, or a related field. Because the Permian Basin is vital to U.S. energy production, several local universities have built programs specifically for students interested in the energy sector.
The University of Texas Permian Basin offers an in-person BBA in energy land management, preparing students in the heart of one of the world’s most productive oil regions. UTPB also offers a range of online BBA and MBA programs for anyone interested in building a strong foundation in business and energy, no matter their schedule or where they live.
Many future landmen start in support roles at energy companies or related businesses. That’s not a setback. Rather, it’s an opportunity to learn the industry from the ground up.
In these early roles, treat every day as an opportunity to learn a new part of the business. Employers, especially those in the fast-moving energy industry, are usually willing to help professionals eager to learn on the job.
Take this time to network. Use platforms like LinkedIn to build relationships with land professionals, attorneys, and energy executives. These contacts are often the ones who help you secure your first landman role. Once you’ve built some experience, you’ll be in a stronger position to seek professional certification.
After earning your degree and gaining relevant experience, you can pursue certification through the American Association of Professional Landmen (AAPL), the leading professional organization for the field. AAPL sets ethical standards, offers continuing education, and provides three levels of certification:
RL is typically the first step. It requires active AAPL membership, current landman work, sponsorship from an RPL or CPL, and successful completion of an open‑book, take‑home exam.
RPL and CPL designations demand more extensive experience, combining education and landwork into what AAPL calls “credit years.” They also involve more rigorous exams, so they’re goals to work toward as your career advances.
Real-world landwork is nothing like the high-octane drama portrayed on television. You’re never going to face cartels or watch oil rigs erupt in flames, but you will be challenged by complex negotiations, evolving regulations, and shifting market conditions.
The upside is that many landmen enjoy strong earning potential, career flexibility, and the chance to work at the center of a changing energy landscape. How far you go often depends on your work ethic, professional network, and commitment to continuing education.
Ready to get out there and start negotiating as a landman? Keep these key takeaways in mind as you chart a path to success.
If you want to stand out in oil and gas, a degree from a university rooted in the energy industry can be a powerful differentiator. UT Permian Basin is closely tied to the future of energy and offers online options designed to fit your schedule.
The University’s online Graduate Certificate in Energy Business focuses on energy accounting, finance, and law, helping students apply core business skills directly to the energy sector.
For those ready to go further, the online MBA with Certificate in Energy Business is a 36‑ to 45‑credit program accredited by the AACSB. It covers topics like primary energy production, advanced accounting, energy finance, energy law, energy commodities, and enterprise risk management.
Beyond these offerings, UT Permian Basin offers numerous online BBA and MBA programs, all of which can be completed on your schedule.
Success in oil and gas rarely comes from waiting on the sidelines. When the timing’s right, explore UT Permian Basin’s online programs and take the leap. With the right education and experience, you can build a long-term career as a land professional.
Sources:
https://www.ziprecruiter.com/career/Landman/What-Is-How-to-Become
https://www.utpb.edu/blogs/2024/11/landman-in-energy-sector
Thanks to “Landman” on Paramount+, everyone’s curious about what a landman really does. Set in modern-day West Texas, the show follows Tommy Norris (played by Billy Bob Thornton), who manages a crew of roughnecks while contending with wildcatters, cartel members, and a disgruntled ex-wife. The real job is dynamic, rewarding, and essential to how the…
Renewable energy has officially left the “alternative” category and entered the mainstream. And the numbers? They back it up. Renewable energy sources now generate 32% of the world’s electricity, up from just 20% in 2011. Solar is leading the charge, and the pressure to decarbonize the grid isn’t letting up, regardless of who’s setting policy….
In the early morning hours of April 26, 1986, reactor number four at the Chernobyl nuclear power plant exploded. As the reactor building was destroyed, over 100 radioactive elements were launched into the atmosphere. Today, Chernobyl remains frozen in time. A protective radiation shield entombs the nuclear reactor’s remains. The Ukrainian city of Pripyat lies…
“Our country has deliberately undertaken a great social and economic experiment, noble in motive and far-reaching in purpose.”
-Herbert Hoover
Today, speakeasies are stylish bars hidden away behind bodegas, coffee shops, and laundromats. Ordering a cocktail is as easy as walking up to the bar, and while some places still require a password, you can usually find it on their website.
During the Prohibition era of the 1920s—a 13-year period when buying or selling alcohol was illegal—getting a drink required much more effort. You needed connections, the password, and a place in an underground movement that would transform American culture.
How far would you go to order your favorite drink? If you’re anything like the people who came to define the 1920s, you might have done whatever it took.
Calls for temperance (moderation in drinking alcohol) had been brewing since the 1820s, growing alongside other reform movements. Groups such as evangelical Protestants, the Anti-Saloon League, and especially the Women’s Christian Temperance Union (WCTU) pushed hardest for change.
The WCTU believed banning alcohol would protect families from the destructive effects of alcohol abuse. Women had little legal protection if their husbands spent their wages on alcohol instead of food or rent or came home in a rage after a night of drinking. (If you want to go down an internet rabbit hole, look up WCTU member Carrie Nation. She became famous for storming into saloons and smashing bar fixtures and liquor stock with a hatchet.)
The U.S. got a taste of temperance when President Woodrow Wilson instituted a temporary wartime prohibition in 1917. He argued that grain was needed for food rather than liquor during World War I. Afterward, calls for a permanent ban grew louder.
On December 18, 1917, Congress passed the 18th Amendment, which banned “the manufacture, sale or transportation of intoxicating liquors.” All alcohol with more than 0.5% alcohol by volume was banned, including beer, wine, and spirits. The Volstead Act (National Prohibition Act) passed soon after on October 28, 1919, adding reinforcement guidelines. And with that, the United States became a “dry” nation.
Prohibition must have made it challenging—if not impossible—to find a drink, right? Well, not really.
All you had to do was visit your pharmacist, who could dispense whiskey by prescription for a wide range of ailments. Or you could receive sacramental wine during religious services. Or you could buy “grape bricks”: concentrated grape products that came with warnings (or for many, instructions) that they would ferment into wine if left in a cupboard.
These loopholes kept alcohol flowing, but none were as popular—or enticing—as visiting a speakeasy.
Prohibition aimed to curb vice, but in the shadows, nightlife culture flourished. Hidden bars—speakeasies—popped up in basements, back rooms, and behind unmarked doors, accessed by whispered passwords.
White middle-class men, driven into speakeasies in search of alcohol, suddenly found themselves in more diverse company. At a time of rigid segregation, they drank and danced to jazz alongside Black patrons.
Many speakeasies and underground venues also welcomed queer patrons, and extravagant drag balls drew crowds in the thousands, challenging traditional norms about gender and sexuality in public spaces.
Women, who were unwelcome in most pre-Prohibition saloons, could drink, smoke, and curse openly in many speakeasies. These spaces let women socialize with men outside of church or chaperoned settings—still unusual for the era.
The performance of femininity began to expand and evolve, and as it did, flappers were born. With their iconic bobs, sequined dresses, and dark eyeshadow, flapper girls became an enduring symbol of the Roaring ‘20s.
Cocktail culture also took off during Prohibition. Bartenders, forced to work with harsh-tasting “bathtub” gin and other low-quality spirits, invented new recipes to mask the flavor. Drinks like the bee’s knees, the sidecar, the old-fashioned, the gin rickey, and the mojito all gained popularity during the era of Prohibition.
Supporters promised that Prohibition would improve the economy. Money that would otherwise be spent on alcohol had to go somewhere, after all.
Instead, closing distilleries and saloons wiped out thousands of jobs and triggered additional losses in related industries, from trucking to barrel making. All told, the federal government lost $11 billion in alcohol tax revenue while spending hundreds of millions on enforcement.
Organized crime was one of the few clear winners of Prohibition. By turning alcohol into a black-market commodity, the ban created enormous profit opportunities for bootleggers and gangsters.
Chicago mobster Al Capone built an empire on speakeasies and bootlegging operations, reportedly earning tens of millions of dollars per year. Rivalries over territory and profits fueled violent clashes. These conflicts culminated in events like the 1929 St. Valentine’s Day Massacre, when men disguised as police officers gunned down seven associates of Capone’s enemy, George “Bugs” Moran.
Scenes like this shocked the public and fueled growing disillusionment with Prohibition.
By 1932, the U.S. was deep in the Great Depression, and the promise of new jobs and tax revenue from legal alcohol became increasingly appealing. Franklin D. Roosevelt campaigned on ending Prohibition, and voters responded by electing him in a landslide.
In February 1933, Congress proposed the 21st Amendment to repeal the 18th amendment. On December 5, 1933, the states ratified it, officially ending Prohibition and bringing the experiment to a close.
This is what we learned from a nationwide ban that was almost destined to fail, forever changing American law, culture, and nightlife.
In hindsight, Prohibition was almost destined to fail. Earlier attempts at broad alcohol bans had collapsed under similar pressures, and people had always found ways around the rules—like the promoter who “gave away” beer to anyone who bought a ticket to see his prized pig.
You’ll probably never institute a nationwide ban that sends an economy reeling and empowers organized crime. Still, history offers countless lessons about public policy, cultural change, and unintended consequences.
If you’re interested in exploring those lessons, check out our online Master of Arts in History program. Courses on topics such as the American Revolution, the Civil War, and World War I help you explore and find meaning in the events and ideas that shaped the U.S.
Explore our online MA in history and learn how to shape the future.
Sources:
https://www.history.com/articles/prohibition#Organized-Crime
https://www.pbs.org/kenburns/prohibition/unintended-consequences
https://www.theworldwar.org/learn/about-wwi/prohibition
https://www.vice.com/en/article/how-new-york-city-speakeasies-changed-american-culture-forever/
Imagine being told you can’t do something—by law, by tradition, by those close to you—and doing it anyway. Even today, women face greater barriers to recognition and authority than men. Yet throughout history, countless women stepped beyond traditional domestic roles, often at great personal risk. This article highlights nine of the countless important women who…
“Our country has deliberately undertaken a great social and economic experiment, noble in motive and far-reaching in purpose.” -Herbert Hoover Today, speakeasies are stylish bars hidden away behind bodegas, coffee shops, and laundromats. Ordering a cocktail is as easy as walking up to the bar, and while some places still require a password, you can…
At the iron gates of Auschwitz-Birkenau, one of the most infamous extermination camps of Nazi Germany, the chilling phrase “Arbeit macht frei” (“Work sets you free”) still casts a haunting shadow. These deceptive words led into one of history’s darkest chapters. Beyond that gate, more than a million lives were brutally ended. Auschwitz-Birkenau was just…
It often starts quietly: A student hesitates before clicking “submit” on a campus counseling form. A parent waves off their anxiety as “just stress.” A veteran avoids therapy because they don’t want to seem weak.
These moments share a common thread: stigma. It’s the belief that struggling with your mental health is something to hide—or worse, something to be ashamed of.
Social workers encounter this barrier every day. But instead of turning away, they lean in. Whether they’re counseling individuals, leading community programs, or advocating for change, mental health social workers are rewriting the story (and breaking the mental health stigma) one conversation at a time.
The definition of stigma in mental health is simple:It’s the negative perception or discrimination people face because of mental health challenges. But its impact runs deep.
Stigma fuels silence. It convinces people that their pain makes them “weak” or “broken.” And in doing so, it keeps them from getting the support they need.
To better understand how stigma shows up in everyday life, it helps to break it down into two main types.
Stigma can take many forms, but most fall into two main categories: social stigma and self-stigma. Understanding the difference helps us see how deeply these attitudes shape both public perception and personal experience.
Also known as public stigma, social stigma refers to the harmful stereotypes and judgments society places on people who experience mental health conditions. It could be a parent or partner saying, “You’re just being dramatic,” or “You need to toughen up.”
These assumptions isolate people and discourage open conversation. For example, someone who grew up in a community where therapy is viewed as unnecessary might avoid seeking care, even if they’ve been struggling for months or even years.
Social workers push back on this narrative by creating safe spaces where hard conversations can happen. They normalize therapy, teach coping tools, and help communities understand that mental health is as important as physical health.
Self-stigma occurs when individuals internalize societal biases and begin to view themselves through the lens of shame. They might think, “I should be able to handle this on my own,” or “I’m a burden.”
This type of stigma is often the hardest to overcome because it’s internal and can shape a person’s self-worth. Social workers help individuals challenge these beliefs and replace self-judgment with self-compassion.
Social workers are leading the movement to dismantle misconceptions and promote healing at the individual and systemic level. Here are seven ways they’re doing it every day.
Education is one of the most effective tools for breaking mental health stigma. Social workers use many methods to start honest conversations about mental health, including:
They excel at making complex psychology relatable. For instance, instead of saying, “You’re suffering from generalized anxiety disorder,” they might try, “Your brain’s alarm system is working overtime right now.”
That simple shift in language makes mental health easier to understand—and a little less intimidating. When people can name what they’re feeling, fear starts to fade. As it does, the stigma around getting help loses some of its power.
Lasting change happens at the policy level.
Many mental health social workers use their voices to push for laws and programs that make care more accessible while also protecting people from discrimination. One way they do this is by supporting mental health parity laws. These laws require insurance companies to treat mental health care the same as physical care.
Social workers may also work within school districts or state agencies to ensure counseling services are available to students and families. By influencing these larger systems, social workers help transform awareness into equitable access.
In some communities, stigma is more than a social issue; it’s a cultural one. Conversations about therapy or depression might be seen as taboo, or there may be deep mistrust of mental health systems.
Social workers bridge that gap with empathy and cultural understanding. They may:
By meeting people where they are (both literally and emotionally), social workers can begin rebuilding trust where stigma once lived.
Stigma doesn’t always sound cruel. Sometimes, it’s a well-meaning friend saying, “You don’t look depressed,” or a family member insisting, “You just need to smile more.”
Social workers help reframe those moments. They model openness and empathy, showing that it’s okay to talk about mental health without judgment or discomfort.
Many even take the conversation online, using social media to share hopeful stories and practical coping tips. With each digital exchange, they normalize what it means to seek support.
The role of a mental health social worker isn’t just about care. It’s also about mentorship. Experienced practitioners often guide interns, students, and new professionals entering the field.
They teach not only counseling skills but also advocacy and ethics, including how to:
Through this mentorship, they pass on the values that will shape the future of mental health advocacy.
Raising awareness is powerful, but social workers take it one step further by turning awareness into meaningful action. They do this by:
For example, Mental Health First Aid programs—often led or supported by social work agencies—train everyday people to recognize signs of distress and respond with empathy rather than fear.
These hands-on efforts build networks of understanding and make it easier for communities to respond to mental health crises with compassion instead of stigma.
Social workers often approach mental health holistically. They understand that emotional well-being is connected to relationships, finances, housing, and physical health.
So, instead of focusing only on symptoms, they address underlying social issues in mental health, like:
This big-picture approach helps clients heal more sustainably and reminds society that mental health isn’t just a medical issue—it’s a human one.
The University of Texas Permian Basin’s online Master of Social Work (MSW)* program prepares students like you to take on these challenges with confidence and compassion.
Through courses in clinical practice, rural social work, and social justice, you’ll learn how to identify and address the social issues that influence mental health outcomes. The program’s flexible, 100% online format makes it easy to gain practical experience while developing the skills to lead change in your community.
In just two years, you’ll graduate ready to counsel, educate, and advocate for those affected by stigma—and help build a future where seeking help is a sign of strength, not shame.
If you’re ready to become part of that movement, the journey starts here.
*Currently engaged in the accreditation process.
It often starts quietly: A student hesitates before clicking “submit” on a campus counseling form. A parent waves off their anxiety as “just stress.” A veteran avoids therapy because they don’t want to seem weak. These moments share a common thread: stigma. It’s the belief that struggling with your mental health is something to hide—or…
When the final “ber” months roll around, the world wraps itself in holiday cheer. Families make travel plans, calendars fill with festive gatherings, and store shelves overflow with stocking stuffers and seasonal treats. But behind the twinkle lights and snow-covered commercials, the holidays can be a stressful time. According to the American Psychological Association, 41%…
A young single mother waits nervously outside her clinic, juggling work, childcare, and bills—and she’s just missed her appointment for food vouchers. Instead of being stuck on hold, she reschedules through an app and is instantly linked to support, without ever stepping foot in an office. The digital world has its flaws, but in social…
Forget everything you think you know about management roles, like the idea that for the rest of your life, you’ll be chained to a desk under a ceiling of fluorescent lights.
That’s not what management looks like—or at least, it doesn’t have to be.
A business management degree doesn’t condemn you to a cubicle; it opens doors. And some of those doors lead to jobs that are anything but ordinary. Let’s look at 10 of them.
Ever thought of turning your love of travel into a career? Luxury travel advisors research exotic locations, secure travel, and draft dream itineraries. This role draws on serious sales and organizational skills: two things you’ll hone with a business management degree.
Sure, you’ll need certification, but once that’s done, you’ll spend your days crafting unforgettable vacations for paying clients. (And there’s no better way to get inspiration for your own vacations.)
If you’ve ever seen or (gulp) experienced a wedding disaster, you understand the need for event planners. They go beyond weddings, orchestrating everything from red-carpet galas to conferences and conventions. They scout venues, manage vendors, and put out fires, all while making it look easy.
Tour managers have a rough gig. They handle travel, lodging, budgeting, and sometimes double-LP-sized egos. This is not a career path for the faint of heart, but if you’re a music lover, a management degree can give you the skills you need to break into this competitive business. Just be prepared to start small. (Think local band small.)
Managing an online community is, shall we say, tricky. Online community managers face this challenge head on by engaging with audiences, building brand loyalty, and nurturing an online community. They’re like Reddit moderators, only they actually make bank.
If you earn a BBA in management with a digital marketing certificate (like you can at UT Permian Basin), you’ll be more than ready to take on this role.
Want to make the world greener and make a little green? Become a sustainability manager. These managers develop strategies for eco-friendly operations, helping companies comply with environmental, health, and safety regulations. Management coursework typically covers business analytics as well as brand and project management—all vital for this field.
Want to put your business acumen to good use? Management skills are in high demand across the nonprofit world. Check out roles like:
Whether meeting financial goals or charting a philanthropic course, these professionals ensure that nonprofits run smoothly and deliver on their mission.
Think the film industry is out of reach? Think again. Production managers are the glue holding shoots together, handling budgets, hiring crews, and securing locations. The job can be chaotic, and the hours are long. But nothing compares to seeing your work on the big screen. Plus, it’s a perfect launchpad for aspiring producers.
HR managers get a bad rap. And that was before Coldplay’s Chris Martin uncovered an HR director’s cheating scandal. But the truth is, HR managers are often the only thing standing between a functioning company and utter chaos. If you’re tired of the stereotypes, maybe it’s time to rewrite them by pursuing this profession yourself?
If you love sports but don’t see yourself on the field, consider a management role behind the scenes. Teams at all levels need someone to manage schedules, finances, events, and fan engagement. (They are businesses after all.) A management degree gives you the communication, organizational, and problem-solving skills expected in unconventional management roles like these.
Don’t see your dream job on the list? Create it. Entrepreneurs are visionaries, true, but it takes more than a million-dollar idea to start a business, let alone run one. You need to be able to make smart decisions, lead a team, handle finances, and scale an idea … you see where we’re going with this. You need a business management degree.
If this list is any indication, a management degree can take you anywhere. Don’t see a management role that excites you? It’s out there. All you need is the right degree.
The University of Texas Permian Basin offers an online Bachelor of Business Administration in Management that will prepare you for all manner of leadership roles, whether you want to be a crisis manager or celebrity’s household manager—just a couple of roles that didn’t make the list.
You wouldn’t settle for a career that doesn’t fit your lifestyle. Why should your education be any different? Within our program, courses are entirely online and designed to fit around your schedule. Watch a lecture after work or submit a discussion board comment on your lunch break. You decide.
Check out our online BBA in management program. And when you’re ready to take the lead, apply to UT Permian Basin.
Sources:
https://blog.hubspot.com/marketing/great-community-management-tips
https://www.bls.gov/green/sustainability/sustainability.htm
https://www.indeed.com/career-advice/finding-a-job/nonprofit-management-careers
https://www.indeed.com/career-advice/finding-a-job/what-does-sports-manager-do
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If you’re like most people, when you decide to learn Spanish to advance your career, you might reach for your phone. In 2023 alone, there were 231 million language learning app downloads. Social media, websites, and AI offer instant translations. But how good are these quick fixes? Is their content accurate? And can they actually land you a job?
Let’s explore your options for learning Spanish in the digital age and how to choose the right path for your goals.
Language learning has changed. No more flipping through a Spanish phrase book at Barcelona’s Sagrada Familia church then forgetting it in a taxi. Today, digital tools make learning a second language more accessible than ever.
So, where are people turning to learn Spanish? Here are six popular tools:
Popular Spanish-speaking apps are just a download away. Some are free, and others require a monthly or annual subscription. You’ve probably heard of:
These apps allow virtually anyone to learn Spanish at their own pace, anywhere. Many offer adaptive feedback, tracking your progress, correcting your mistakes, and adapting to your pace and skill level. Some apps even use gamified lessons that “reward” you as you learn.
Google Translate and Microsoft Translator are popular apps you can download to your phone. They translate words, phrases, and entire documents on the go.
Some translation apps, coupled with earpiece devices, can translate conversations on the spot. They “hear” the other language, translate it for you, and tell you how to respond. You can have basic Spanish conversations instantly.
Someone just posted a comment on Facebook, Instagram, or TikTok … but it’s in Spanish. Click “See Translation” and — ¡Mira! — it’s in English. These translations get better over time through user feedback.
AI tools like ChatGPT and Copilot can help you practice your Spanish, but they shouldn’t be your only source for Spanish language learning. As the apps point out, the technology is experimental and can make mistakes.
There are plenty of DIY YouTube videos that provide quick help with pronouncing Spanish words. But as a primary language teaching tool? Not recommended.
Convenience? Speed? Learning and translation apps and devices are useful tools that offer some advantages. But are they enough to help you reach your professional or personal goals?
Think about your career plans. Do you want international opportunities? (Spanish is the primary language in 21 countries and territories across four continents.) If so, you’ll need a strong vocabulary and credentials to match.
Many Spanish-language apps don’t provide important cultural and historical context or teach dialect and regional differences. These skills matter in professional settings, when you’ll need to do more than chat with a Spanish-speaking waiter or hotel receptionist.
The casual, informal Spanish you might pick up from apps and social media—think internet slang and code-switching—won’t prepare you for formal business settings or professional translation work. Do you want to:
If so, you’ll need formal, expert-driven, in-depth language education for these careers.
Language apps are great for basics. But if you’re learning Spanish to change the course of your career, you’ll need more.
If you want to work internationally, teach, translate, or use Spanish professionally, you need deep cultural knowledge. You need to understand regional dialects. You need credentials employers recognize.
The simplest, most effective way to gain all of these? Joining a Spanish program from an accredited university.
When you earn your online Spanish credential with The University of Texas Permian Basin, you’ll get the flexibility of learning online with the rigor of a university education. Our doctoral-level faculty teach the cultural context, historical background, and regional variations that apps skip. You’ll graduate with real credentials—not just a completion badge.
Whether you’re starting your education or advancing your career, we have a program that fits:
The digital age has made Spanish learning accessible. But it’s formal education that makes it valuable.
Explore our online Spanish programs and see which one matches your goals.
Sources:
https://onlinelibrary.wiley.com/doi/10.1111/modl.12924
https://www.linkedin.com/pulse/language-learning-technology-what-has-yxcoc
https://www.nytimes.com/wirecutter/reviews/best-language-learning-apps
https://market.us/report/language-learning-app-market
https://straitsresearch.com/statistic/the-most-popular-language-learning-apps
https://pinlearn.com/language-learning-app-market/
https://www.fortunebusinessinsights.com/language-learning-apps-market-111564
If you’re like most people, when you decide to learn Spanish to advance your career, you might reach for your phone. In 2023 alone, there were 231 million language learning app downloads. Social media, websites, and AI offer instant translations. But how good are these quick fixes? Is their content accurate? And can they actually…
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