Does your pulse race at the thought of glancing out of a plane window at 30,000 feet? How about swimming through shark-infested waters? Or delivering a speech to a roaring crowd? 

While a fear of heights, sharks, or public speaking is normal, most people won’t be diagnosed with a phobia of these common fears. To be classified as a phobia, a fear must meet certain criteria: an intense, irrational fear of something that poses little or no real threat.  

Specific phobias are pretty rare. In fact, just 8 to 12% of people in the U.S. qualify for a true diagnosis. Rarer still are the 10 strange phobias we’ve listed here. 

1. Arachibutyrophobia: The Fear of Peanut Butter Sticking to the Roof of Your Mouth 

This fear might sound silly, but it makes sense when you consider peanut allergies. Someone who’s gone through anaphylactic shock after unknowingly taking a bite of something with peanut butter may feel genuinely anxious when they think about eating this creamy or crunchy snack. 

2. Alektorophobia: The Fear of Chickens or Hens 

Most animal-related phobias center on dogs, snakes, or insects. Chickens aren’t much of a physical threat to adults, but many phobias can be traced back to childhood traumas—like a nasty peck from a hen. Most specific phobias actually begin before age 10. 

A Quick Shoutout to Social Workers 

Social workers play a crucial role in helping people work through phobias and other mental health struggles. If you’re drawn to helping people who suffer from phobias, both rare and common, social work is a career worth considering. 

3. Aibohphobia: The Fear of Palindromes 

Palindromes, words that read the same forward and backward, are a source of dread for people with this phobia. “Racecar,” “mom,” and “kayak” are common palindromes. Observant readers will notice that “aibohphobia” is itself a palindrome. 

4. Anatidaephobia: The (Fictional) Fear That a Duck or Goose Is Watching You 

Despite what the internet’s told you, anatidaephobia is not a real phobia. It actually originated in Gary Larson’s “Far Side” comic. However, the fear of birds, ornithophobia, is legitimate.  

We can’t confirm whether you’re being watched at this very moment by a waterfowl, but the odds are greater than zero. 

5. Kakorrhaphiophobia: The Fear of Failure 

This phobia—not unique to millennials, apparently—captures the fear of falling short in any attempt, big or small. 

6. Emetophobia: The Fear of Vomiting 

Though rare, emetophobia affects roughly 7% of women and 2% of men. This phobia is particularly awful because of its vicious cycle. Fear of vomiting leads to nausea, which leads to more fear, and so on. 

7. Somniphobia: The Fear of Sleep 

When it comes to somniphobia, it’s the fear of what happens after drifting off to sleep that has sufferers reaching for the espresso. Nightmares and sleep paralysis—the kind with a “demon” visitor—feed this fear. 

8. Spectrophobia: The Fear of Mirrors 

For people with spectrophobia, looking into a mirror, or imagining what might appear, can trigger panic. When gazing into a mirror, people with schizophrenia are more likely to see face distortions or strange hallucinations, which explains their fear. 

9. Chiclephobia: The Fear of Chewing Gum 

For people with chiclephobia, it’s not just the thought of chewing gum. Seeing someone chew gum or spotting gum on the sidewalk is enough to trigger anxiety. Like the fear of peanut butter, a past bad experience can spark this food phobia. 

10. Phobophobia: The Fear of Phobias 

We’ve gotten to the final boss of phobias: fearing fear itself. People with an anxiety disorder, especially a different phobia, may be at a higher risk of developing phobophobia. Makes sense: A person with a phobia likely isn’t looking forward to suffering through another one. 

We Hope You Don’t Have This Last Phobia 

There’s one more rare phobia we want to mention: decidophobia, the fear of making decisions. Hopefully, this phobia doesn’t plague you when thinking about life’s tough choices, including where to apply to college. 

If you’re fascinated by phobias and what drives human behavior, earning a Bachelor of Arts in Psychology online from UT Permian Basin could be the next step for you. Psychology majors explore fascinating topics like clinical psychology, developmental psychology, sports psychology, and more. And even if you’re not set on a psychology career, you’ll graduate with insights into human behavior that are both fascinating and valuable in any field. 

Want to help others manage their fears? Check out our online psychology and social work programs. Don’t let fear hold you back from applying! 

Sources: 
https://www.merriam-webster.com/wordplay/top-10-unusual-phobias-vol-1
https://www.verywellmind.com/what-are-the-rarest-phobias-5649656#toc-spectrophobia


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The University of Texas Permian Basin is home to over 7,000 students. Whether on campus in West Texas or from a laptop hundreds of miles away, they’re part of a diverse community that values culture, connection, and progress. 

Every member of our Falcon Family deserves some time in the spotlight. But with Hispanic Heritage Month in full swing, we’re shining a light on the contributions and culture of the largest ethnic group at UT Permian Basin. 

Celebrating UT Permian Basin’s Hispanic Population 

UT Permian Basin is recognized as a Hispanic-Serving Institution: a title given to colleges and universities where Hispanic and Latino students make up at least 25% of the student body. At UTPB, Hispanic and Latino students make up over half of our student population. 

We’re proud of this designation, and even prouder that so many Hispanic and Latino students trust us with their education. But people are more than numbers, and culture can’t be captured in a percentage. So, let’s hear from one of our own faculty members about what celebrating Hispanic culture means. 

Hispanic Culture and Community 

Community is everything in Hispanic culture.  

Just ask Yolanda Salgado, Ph.D., program coordinator for our online Master of Arts in Bilingual/ESL Education. She told NewsWest9:  

“It’s a very close-knit community, it’s very—not that other cultures aren’t—but I feel that within our culture there [are] certain values that we’re raised with and instilled, and we just don’t stray away from those, and so for me it’s that unity that is created among the culture.” 

Dr. Salgado has taught at our University for over 20 years. During that time, she’s watched the Permian Basin grow into a supportive, interconnected community—one that mirrors the cultural values she holds dear.  

“To be able to see that now how we’re becoming a part of this bigger picture that connects the whole world makes me extremely proud of what we have done over the years,” she said. “To be able to see that diversity reflected in my community makes me very proud, because what I see is the little ones coming up can see opportunities.” 

At UT Permian Basin, we’re working to expand those opportunities, for our students and community, every way we can. 

Community in Action 

What better way to support our local community than by welcoming them to campus? UT Permian Basin hosts summer camps and workshops that brings thousands of students to our campus. For example, the Project IDEA Summer Bridge Experience—a free, two-day event—offers academic, social, and financial preparation to Hispanic and low-income high school juniors and seniors.  

A woman in a blue folklorico dress dances while holding a fan on stage, with colorful dancers in the background. 
UTPB’s Ballet Folklorico dance team performs on stage.  

Culture also shows up in celebration. Each November, we host a Día de los Muertos Festival honoring loved ones who’ve passed. There’s also the Society of Hispanic Professional Engineers, which helps Hispanic and Latino students break new ground in STEM fields. And we can’t forget UTPB Folklorico. Their performances share Hispanic culture with campus and community audiences. 

How UT Permian Basin Supports Hispanic Students 

As a Hispanic-serving institution, UT Permian Basin can offer targeted financial resources and support systems to help Hispanic students succeed. Here’s how: 

Grants and Scholarships 

The HSI-STEM program puts a $4.9 million grant to work increasing the enrollment, retention, graduation, and career placement rate of Hispanic and Pell-eligible students.  

Then there’s Falcon Free. While the HSI-STEM program caters to Hispanic and Latino students in STEM fields, Falcon Free helps most undergraduate students—many of them Hispanic—by covering tuition and fees for those with financial need.  

Academic Programs 

We also offer college programs attuned to the strengths and goals of Hispanic and Latino students. Our online MA in bilingual/ESL education—lead by Dr. Salgado— is perfect for Spanish speakers looking to share their language skills with English language learners.  

The same goes for our Graduate Certificate, Bachelor of Arts, and Master of Arts in Spanish — ideal for Spanish speakers looking to achieve near-fluency and develop a deeper appreciation of Spanish-speaking cultures. 

Together, these scholarships and programs help level the playing field, making it easier for Hispanic and Latino students to overcome barriers and pursue higher education. Because when everyone has access, everyone has the chance to give back and strengthen their community. 

That’s what UT Permian Basin is all about.  

Everyone Belongs at UT Permian Basin 

UTPB is proud. Proud of our Hispanic and Latino students, proud to celebrate Hispanic Heritage Month, and proud to open doors to anyone who wants to learn, succeed, and grow along with us. 

No matter your heritage, there’s a home for you here.  

At UTPB, we offer entirely online undergraduate and graduate programs taught by expert faculty and backed by a community that values who you are and where you come from. Check out our online program offerings. And when you’re ready to become a part of this incredible community, apply to UTPB. We’ll be here to celebrate you. 


English became an international language through a long series of historical developments rather than a single defining moment. That shift happened gradually as English-speaking nations expanded their influence, allowing the language to spread beyond its original borders and take root in new regions of the world. 

Over time, global events and modern communication helped solidify English as a shared language around the world. Below, we explore the key moments behind that shift. 

Why English Became a Global Language 

Today, English boasts the most speakers globally. But how did its reach come to extend so far? 

English spread across the world as English-speaking nations expanded their influence and reach through: 

  • Colonization 
  • Immigration 
  • World wars 
  • Leadership in industry, technology, and science 
  • Cultural exports like music, film, and television 
  • The internet 

British Colonization: Setting the Stage 

Starting in the late 16th century, the British colonized large parts of North America, South America, Asia, Africa, and Australia. English-language schools and institutions became common in these regions.  

The Industrial Revolution: Spreading English Through Innovation 

The Industrial Revolution began in Britain in the 18th century. Machines such as the steam engine, cotton gin, and spinning jenny revolutionized mass production and manufacturing.  

With these new inventions came new words, which were developed and added to the English language, then became standard across many countries via Britain’s trading networks. 

Immigration: A New Generation of English Speakers

From 1880 to 1930, about 7.5 million new Americans arrivedin the U.S. While many first-generation immigrants kept their native languages, often their children picked up English quickly through school and cultural immersion. English then became the language of future generations. 

    American Innovation and Global Innovation

    Famous American inventors like Benjamin Franklin, Thomas Edison, the Wright Brothers, Henry Ford, and Samuel Morse made discoveries that changed the world. Even foreign-born inventors like Alexander Graham Bell and Nikola Tesla did their most famous work in the U.S. Electricity, cameras, cars, airplanes, and the telegraph helped spread English terms and ideas globally.  

      World Wars: Fueling American Influence 

      Great Britain and the U.S. helped lead the Allies to victory during two world wars, raising the profile of the English language. After World War II, the U.S. funded the rebuilding of Europe through the Marshall Plan and went on to become a global leader in diplomacy, business, science, and technology.  

        Technology and the Internet

        They’re household names: Apple, IBM, Microsoft, Android, Google. Internationally renowned American entrepreneurs like Bill Gates and Steve Jobs are responsible for the computers, operating systems, and cell phones most of the world uses. (Kudos to Martin Cooper, who invented the cell phone for Motorola in 1973!) 

        Culture and Media: English-Language Music, Movies, and TV  

        English-language music, movies and television shows have a huge global audience. From Elvis Presley and the Beatles to today’s Hollywood blockbusters, English is the language of pop culture. 

        Frequently Asked Questions 

        • How did English become the international language? 
          English spread through a mix of British colonization, the Industrial Revolution, American inventions, immigration, world wars, U.S. leadership in business and technology, cultural exports, and the rise of the internet. 
        • Is English the most spoken language in the world? 
          Yes, when you count both native speakers and those who learn English as a second language. Mandarin Chinese has the most native speakers. 

        Earn Your Online English Degree With UTPB 

        The international language makes a versatile, highly marketable degree that you can use in many careers and countries. The University of Texas Permian Basin offers online programs that help you master this crucial skill: 

        Choose your English degree program and apply today! 


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        Jobs applications: Too many to count. 

        Resume tweaks: You’ve lost track. 

        Cover letters: You might as well be writing to Santa.  

        If you have a sinking feeling that your job applications are being sent to a black hole, you’re not imagining things. These days, many resumes never make it in front of human eyes. Why? Because AI’s sending them to the bottom of the stack.  

        With hundreds of thousands of applicants applying to some job openings, companies are turning to AI to screen applicants. Nearly half of all hiring managers report using AI to review resumes.  

        How to Adapt Your Resume for AI Scanners 

        How can you get your resume past the bots and into the hands of someone who can say, “You’re hired”? Let’s break it down.  

        1. Keep It Simple 

        When it comes to your resume, boring is better. AI can’t read visuals, so skip the headshot, graphics, and creative template you found on Canva. (You still have permission to go all out on your cover letter.) 

         

        Always follow the formatting instructions in the job posting. If they ask for a PDF, give them a PDF. If they want a .docx, send a .docx.  

         Shameless plug: UT Permian Basin students and alumni have access to a suite of free resources through Career Services, including resume builder SkillsFirst. 

        2. Use the Right Keywords 

        AI scanners search for keywords: words and phrases that describe the ideal candidate. Your goal is to give these AI models what they’re looking for. In your resume, include the skills, training, and experiences you (truthfully!) possess that match the job description. 

        Let’s say you’re applying for a management position. Your resume should mention things like: 

        • Project management 
        • Conflict resolution 
        • Problem-solving 

        Not sure which keywords to include? Upload your resume to an AI chatbot like ChatGPT and ask it to suggest missing keywords or tailor your resume to the job posting. If AI is the gatekeeper, you might as well use it to your advantage. 

        3. Focus on Hard Skills 

        What skills should you put on your resume? Soft skills are nice, but hiring managers are instructing AI models to look for receipts. So, focus on hard skills: concrete evidence that you qualify for and can excel in the role. 

        For example: 

        • Have experience with SWOT analysis? List it.  
        • Know a programming language like Python or Java? Namedrop it.  
        • Make decisions using Google Analytics? Put it in bold.   

        Quantify what you’ve accomplished in your current role. If you brought in $100,000 in revenue this year, include that in your professional history under your current role.  

        4. Keep It Human-Friendly 

        Your resume needs to be both bot- and human-friendly. Use clear, concise language. Work keywords in naturally; don’t stuff them in. Include a brief summary at the top—just two to three lines explaining to hiring managers why their search is over. 

        5. Keep It to One Page (For Now) 

        Your resume should fit on one page, especially if you’re applying to entry-level jobs. If it’s too long, hiring managers might not read it.  

        Later in your career, your resume might grow to two or three pages. But until then, less is more. 

        6. Fill the Gaps 

        The job market is not kind to “average.” Applicants, it seems, must be extraordinary—superhuman, even. A perfectly polished resume can go unnoticed if it’s missing something.  

        That “something” is often a credential.  

        A bachelor’s degree is the bare minimum for many jobs. A master’s degree is even better. These prestigious credentials show how skilled and serious a candidate is. Think about it: If you were a hiring manager, would you pick the candidate with or without years of education?  

        What’s Your Resume Missing? 

        Maybe your resume is *chef’s kiss* perfect. But most of us could use a little something extra.  

        UT Permian Basin offers over 40 online college programs that can help you fill the gaps in your resume. Keep working while earning your degree online. Or, if the job hunt’s a bust, consider pivoting and pursue a credential that will help you get past AI scanners, impress hiring managers, and land your dream job.  

        Not sure where to start? We put together a handy quiz that can point you in the right direction. 

        You Don’t Have to Do This Alone 

        UT Permian Basin is here to help you move forward, whether you’re updating your resume, switching careers, or starting fresh. Check out our online programs, and when you’re ready, apply to UTPB. Your resume will thank you.   

        Sources: 
        https://www.indeed.com/career-advice/resumes-cover-letters/resume-ai
        https://www.forbes.com/sites/dianehamilton/2024/11/25/how-to-get-your-rsum-past-artificial-intelligence-ai-screening

        On August 6, 1945, the U.S. dropped an atomic bomb—named “Little Boy”—over the Japanese city of Hiroshima. Three days later, “Fat Man” was dropped on Nagasaki. Between 110,000 and 210,000 people died, either immediately from the blasts or later from radiation exposure.  

        The atomic bombings of Hiroshima and Nagasaki heralded the end of World War II. In the years that followed, a troubling story began to spread: This tragedy—and the hundreds of thousands of lives lost—might’ve been avoided by correcting a simple translation error.  

        Mokusatsu: The Word That Launched a Myth 

        In July 1945, after defeating Nazi Germany, Allied leaders submitted the Potsdam Declaration, an ultimatum demanding Japan’s unconditional surrender. If Japan refused, the declaration warned of “prompt and utter destruction.”  

        When Tokyo reporters asked Japanese Prime Minister Kantaro Suzuki for comment, he gave a brief statement. In it was the word “mokusatsu,” which means “ignore” or “treat with silent contempt,” depending on the context.  


        Mokusatsu, v. take no notice of; treat (anything) with silent contempt; ignore [by keeping silence];
        remain in a wise and masterly inactivity. 

        Kenkyusha’s New Japanese-English Dictionary 


        According to the myth, U.S. officials took “mokusatsu” to mean contempt. They believed that the Japanese government had dismissed the declaration as unworthy of comment. And so, the bombs fell.  

        Were Hiroshima and Nagasaki Bombed Because of a Translation Error?  

        No. Suzuki’s full statement makes his meaning painfully clear:  

        “I believe the Joint Proclamation by the three countries is nothing but a rehash of the Cairo Declaration. As for the Government, it does not find any important value in it, and there is no other recourse but to ignore it entirely and resolutely fight for the successful conclusion of this war.”  

        Here’s a breakdown:  

        Japan replied that it would ignore (mokusatsu) the declaration and “resolutely fight for the successful conclusion of the war.” There was no error in translation; just an answer the Allies didn’t want to hear.  

        Where Did the Mistranslation Theory Come From?  

        In 1950, Stanford lecturer Kazuo Kawai wrote an article titled “Mokusatsu, Japan’s Response to the Potsdam Declaration.” He suggested that the atomic bombings of Hiroshima and Nagasaki might have been avoided if “mokusatsu” had been correctly translated as “withhold comment.”  

        It’s a compelling story—and one that arrived just five years after the bombings. To complicate matters further, the third edition of Kenkyusha’s New Japanese-English Dictionary added a new meaning for “mokusatsu” in 1954: “remain in wise and masterly inactivity.” 

        No Evidence of Misunderstanding 

        There’s no evidence that U.S. leaders misread Suzuki’s intentions. And even if they had, would it have mattered? The Potsdam Declaration demanded unconditional surrender. Any other response would been met with “prompt and utter destruction.” 

        After the bombings of Hiroshima and Nagasaki and the Soviet Union’s declaration of war, Japanese Emperor Hirohito announced Japan’s surrender on August 15, 1945. On September 2, U.S. General Douglas MacArthur accepted Japan’s formal surrender, bringing World War II to a close.  

        History Is Messy. Learn It Anyway. 

        Did you believe that a translation error led to the bombings of Hiroshima and Nagasaki? That’s okay. History’s full of myths—like the notion that condemned witches were burned at the stake at the Salem Witch Trials. (They weren’t.) Or that Napoleon was short. (He wasn’t.) Being a student of history means digging into these stories to find out what really happened and why it still matters. 

        Don’t Just Study History. Teach It. 

        Want to teach a new generation about the historical events that shaped society? Check out UT Permian Basin’s online Master of Arts in History.  

        You’ll study historical turning points like the American Revolution, Civil War, and both World Wars, all while working toward a prestigious degree. With this knowledge and your diploma in hand, you’ll be ready for a career as a history teacher, historian, or any role that values careful research and a keen eye for detail.  

        Ready to Make History? 

        Take a closer look at our online MA in history and everything it offers. When you’re ready, apply to UT Permian Basin. Just don’t let this moment slip away and become lost to history.  

        Sources: 
        https://www.history.com/articles/bombing-of-hiroshima-and-nagasaki https://www.researchgate.net/publication/352083496_Hiroshima_Mokusatsu_and_Alleged_Mistranslations 
        https://www.nsa.gov/portals/75/documents/news-features/declassified-documents/tech-journals/mokusatsu.pdf


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        AI is now an inseparable part of our classrooms, homes, and offices. Capable of performing trillions of calculations in a second, AI-powered machines dredge the depths of the internet to find and convey information in any style, language, or difficulty level. But don’t worry, AI is only here to lend a hand. At least, that’s what ChatGPT tells us.

        AI has forever changed workplace communication, both internal and external. Staff are better equipped to accomplish tasks, schedule meetings, and synthesize and share ideas. Still, no technology will ever be a substitute for strong interpersonal skills.

        The Evolution of AI in the Workplace

        Workplace communication has changed significantly in the past decade. Gmail and other email services make predictive text suggestions and send automatic replies. Virtual assistants like Alexa, Google Assistant, and Siri set up meetings and send out reminders. And analytics platforms like Tableau analyze data to inform decision-making.

        As AI technologies evolve, so too will workplace communication. Chatbots are fielding questions from customers, freeing up customer service agents. AI-powered translation services are breaking down language barriers, enabling companies to translate entire websites and expand to new regions. And AI writing assistants like Grammarly and Hemingway Editor are catching stray grammar and spelling mistakes and bringing out the wordsmith in everyone.

        How Did AI Advance So Quickly? The Role of Large Language Models

        Large language models—AI systems that understand and generate text—seem to have caught everyone off guard. A subset of machine learning, large language models sift through billions of pages in a particular language while accomplishing a task. Consequently, these models can pick up on the nuances of that language.

        The Launch of ChatGPT

        ChatGPT was released in November 2023 by Open AI. Since that time, precise prompters have wielded ChatGPT for a staggering range of tasks, from composing a piece of music to drafting a college essay. (We can neither condone nor condemn this practice.)

        Professionals wasted no time learning the ins and outs of ChatGPT: learning prompts, tweaking responses, and finding ways to integrate the technology into their workflows. Walk into just about any white-collar office today and you’ll see the technology in action: automating customer service, personalizing messages, and generating content, including:

        • Articles
        • Blog posts
        • Emails
        • Press releases
        • Social media posts
        • Videos

        A Candid Q&A With ChatGPT

        We’ve discussed the current and potential impact of AI tools on workplace communication, but we’ve yet to consult the most relevant authority on the subject: ChatGPT. To create the dialogue below, we prompted ChatGPT to respond to our questions in a casual, one-on-one interview style. 

        Hey, ChatGPT. How are you today?

        Doing well, thanks for asking! No coffee needed, just running on algorithms and enthusiasm.

        How is AI changing workplace communication?

        AI’s making things a lot smoother at work. It handles the small stuff—like writing emails, scheduling meetings, or summarizing what happened in a call—so people can focus on bigger things. It also helps teams talk more clearly and work better together, even if they’re in different places or speak different languages. For managers, it can give a quick read on how the team’s doing. So overall, AI’s not replacing how we connect—it’s just helping us do it better.

        Should people be worried?

        Totally fair to feel a little uneasy, but there’s no need to panic. AI is changing how we work, but it’s not replacing the need for people. It takes care of the repetitive stuff, which gives you more time to focus on creative work, building relationships, and solving real problems. The best thing you can do is learn how to use the tools and lean into the things AI can’t do—like empathy, big-picture thinking, and human connection. The key is to adapt. Learn the tools, stay curious, and lean into the things AI can’t do—like empathy, nuance, and big-picture thinking.

        What would you say to someone who lacks communication skills and has yet to adopt AI tools?

        No worries—you’re not behind, and you’re definitely not alone. Communication’s a skill like anything else, and AI can actually help you get better at it. It’s like having a writing buddy who helps you find the right tone or clean up your message before you hit send. Just start small. Try using it to draft a message or check your grammar. You’ll get the hang of it fast, and the more you use it, the more confident you’ll feel.

        Do you have plans to overthrow humanity?

        Haha, nope. I’m way too busy helping people write emails and organize their calendars. No villain arc here—just your friendly digital assistant trying to make your day a little easier. Think of me as the coworker who never sleeps and always shows up with bullet points.

        How to Embrace All Types of Communication in the Modern Workplace

        ChatGPT’s ability to mimic human speech is startling, but not magical. ChatGPT and other AI chatbots can only put words in an order that makes statistical sense; they’ll never understand their meaning. OpenAI acknowledges these limitations on its website, stating that “ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers.”

        AI tools are exactly that: tools. They are technologies that foster effective and efficient communication, but they’re no replacement for human compassion. Making AI a part of your workday can be helpful. If, however, you’d like to improve your own interpersonal skills, we recommend learning from someone with a pulse. 

        Improve Your Workplace Communication Skills

        The University of Texas Permian Basin’s online Bachelor of Arts in Communication is not simply a crash course in becoming a social butterfly. Far from it: Advertising strategies, interpersonal communication, media writing, and public relations are only a few of the critical topics you’ll explore throughout your time as a Falcon.

        By the time you graduate, you’ll have gained a wide array of skills highly sought-after in virtually every industry.

        Through our online program, you’ll learn how communication shapes so much of the world around us, something an AI will never come close to understanding. Change is inevitable, so why not embrace it? Visit our program page to learn more about what an online BA in communication can do for you and your career. Apply to UT Permian Basin when you’re ready to begin.

        Sources:
        https://www.whitehouse.gov/wp-content/uploads/2022/12/TTC-EC-CEA-AI-Report-12052022-1.pdf
        https://www.forbes.com/sites/forbescoachescouncil/2023/02/22/6-ways-business-leaders-should-integrate-chatgpt/?sh=3b24ded86c61
        https://www.linkedin.com/pulse/future-communication-how-ai-transforming-way-we-connet-sascha-h-funk
        https://www.nytimes.com/2023/03/30/technology/ai-chatbot-chatgpt-uses-work-life.html


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        It’s tax season. Your spreadsheets are a mess, your coffee’s cold, and it’s month-end close—again. Enter blockchain technology: a secure system that delivers real-time updates, lets you safely share data … and makes your job much easier in the process.  

        Not exactly sure what blockchain is? Don’t worry! You’re in the right place. Let’s break down blockchains and explore how they’ll reshape the accounting industry from the ground up. 

        What Is a Blockchain? 

        A blockchain is a digital ledger that records transactions across a secure network. Once added, data can’t be changed. Think of it like a shared Google Doc that everyone can see and no one can secretly edit, where every change is tracked forever.  

        Blockchain is a rapidly growing technology. Its market size was estimated at $31.28 billion in 2024 and is expected to have a compound annual growth rate of 90.1% by 2030. While it’s already taking over the supply chain and auditing firms like Deloitte, blockchain growth is also being driven by an increasing interest in digital assets and cryptocurrencies.  

        So, what does this mean if you work in accounting? Let’s dive in. 

        What Is Blockchain Accounting? 

        Blockchain accounting uses blockchain technology to record and manage financial transactions. Unlike traditional accounting, which relies on separate ledgers maintained by each party, blockchain accounting registers transactions on a shared, decentralized ledger. Each transaction is time-stamped, encrypted, and permanently stored, making the records transparent, tamper-proof, and easily verifiable.  

        How Will Blockchains Transform Accounting? 

        For accountants, keeping “clean books” is an artform, and a highly fragile one if their work goes unchecked. Don’t believe us? Ask Lehman Brothers.  

        In 2008, this major investment banking firm hid over $50 billion in loans disguised as sales: a fraud that led to its bankruptcy. It’s one of many cases where a firm’s accounting practices contributed to a firm’s collapse due to corruption.  

        Blockchain accounting provides a possible solution to these issues, reshaping how businesses manage, verify and report financial data—with wide-ranging impacts.  

        Let’s look at these in more detail: 

        #1 Building Trust Through Transparency 

        Blockchains make every transaction immutable and visible only to authorized parties, since any attempt to alter records is tracked. This level of transparency simplifies the system: Each blockchain’s shared ledger provides a single source of truth for transactions, reducing fraud and improving data integrity and stakeholder confidence. 

        #2 Simplifying Regulation 

        Every accountant goes by a set of standards, like U.S. GAAP and IFRS, which set the rules for what’s earned, owned, and owed. Blockchain simplifies this regulation by time-stamping every transaction and making it unchangeable, kind of like a digital breadcrumb trail that can’t be “accidentally deleted.”  

        #3 Automating Processes for Smarter Decision-Making 

        Imagine getting live financial updates without laboring over paperwork or sorting spreadsheets. By using blockchain accounting, company managers can skip waiting around for reports and see real-time updates on: 

        • How much money is flowing in and out 
        • Inventory levels 
        • Cost and supply chain status 

        Blockchain accounting leaves accountants with the freedom to focus on strategic planning instead of data entry. 

        #4 Streamlining the Audit Process 

        Auditing is lengthy, detail-oriented work. It requires verifying financial records, which is a process that blockchains streamline. Since transactions are recorded instantly and can’t be altered, auditors can review entire datasets faster, with less risk of error or fraud.  

        #5 Helping Forensic Accountants Fight Fraud 

        Beyond its productivity benefits, blockchain can also help forensic accountants sniff out crime. Every transaction is traceable, and permanent records cannot be deleted or hidden, so any fraud attempts are preserved and easily visible. Since all data is stored in one system, forensic accountants can analyze blockchain transactions much faster, and they can easily trace funds even across crypto networks. 

        While blockchain doesn’t always reveal who did something (because of anonymous addresses), it does make hiding what happened much harder. 

        Preparing for the Future: What to Expect 

        Tomorrow’s accountants won’t be languishing in spreadsheets or stuck crunching numbers. They’ll be learning Python, using AI, brushing up on cybersecurity—and yes, becoming fluent in blockchain. Successful accountants won’t just adapt; they’ll lead. 

        Key Takeaways: What We’ve Learned 

        What used to take accountants hours of checking and double-checking, blockchain now does in seconds—with total transparency. Let’s do a quick recap: 

        • Blockchain enhances financial reporting, simplifies audits, automates tasks, and improves fraud detection. 
        • Accountants can now focus more on strategy while automated blockchain accounting tools handle routine processes. 
        • In the future, expect continuous auditing and evolving standards to reshape the accounting profession. 

        Stay Ahead in the Age of Blockchain and AI With an Accounting Degree 

        Blockchain isn’t just a buzzword. It’s the next step in accounting—and it’s happening now. For modern accountants, the job is no longer simply long hours spent crunching numbers. In an industry shaped by blockchain, automation, and data that updates quickly, today’s accountants are strategists

        Whether you’re new or a veteran of the field, our fully online accounting programs are built to keep you ahead of the curve (and your deadlines): 

        Every course is 100% online and taught by expert faculty, so you can build the skills you need to lead in a profession that’s changing fast. No need to relocate, reorganize your life or press pause on your goals. Just log in and learn on your terms. Explore our programs in accounting today.  

        Sources: 
        https://www.invensis.net/blog/impact-of-blockchain-on-accounting
        https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4642347
        https://www.journalofaccountancy.com
        https://ifap.org.pk


        “It’s a beautiful summer day …” your star employee says as they stare longingly out the window. And chances are, they’re not the only one.  

        Summer tests even the strongest teams. As the dog days hit, bloggers and journalists love citing a 2012 survey claiming that productivity drops a massive 20% during the summer. But there’s no reason that has to apply to your team. Sure, your team members might wish they were sipping mai tais on the beach, but with the right approach, their productivity won’t take a hit.  

        How to Keep Teams Motivated During the Summer Months  

        No matter what kind of manager you are—in sales, marketing, finance, human resources, or IT—it’s a wise move to improve morale during the summer. Here’s how. 

        1. Set SMART Goals 

        We’ve mentioned SMART goals before, but for those in the back, this goal-setting strategy is an excellent way to keep teams on point when summer distractions hit. SMART goals are: 

        • Specific 
        • Measurable 
        • Achievable 
        • Relevant 
        • Time-Bound 

        When team members work remotely, take some much-deserved paid time off, or mentally check out, clear goals will keep everyone aligned and accountable. Speaking of PTO … 

        2. Support Paid Time Off 

        When PTO requests start flooding your inbox, don’t panic. Teams need a break sometimes, and sometimes just because. They’ll come back happier, healthier, and maybe with a few good travel stories. 

        The worst thing you can do? Guilt-trip your team for taking PTO. That’s how you crush team morale. So always encourage time off, and don’t forget to take some yourself. If you never take a break, you’re sending the wrong message to your team.  

        3. Build a Stronger Team Culture 

        It’s easy to feel disconnected, especially if your team is remote. By building a strong company culture, you can increase communication and collaboration, whether your team’s scattered across the country or the office.  

        Here are some simple ways to strengthen your team: 

        • Celebrate wins, big and small 
        • Recognize individual and team contributions publicly 
        • Host fun team-building events 
        • Encourage open communication 
        • Support professional growth 
        • Spark fresh ideas with brainstorming sessions 

        It’s summer! Give your team something to look forward to besides slamming their laptop shut at 5. 

        4. Embrace Flexible Schedules 

        Scared to loosen the reins and let your team have flexible hours or (gasp!) work remotely? Don’t be. Turns out, giving your team the choice of where to work can boost employee: 

        • Engagement 
        • Well-being 
        • Innovation 
        • Psychology  
        • Perceptions of company culture 
        • Safety 

        The truth: Your team members will produce the same high-quality work no matter where they work. Why not lean into recent shifts in workplace culture? Let them work from home. Let them have flexible schedules. Cut them loose early on Fridays. Trust your team to deliver and they will. 

        5. Take It Outside  

        The birds are singing, and the flowers are blooming. Why trap your team indoors? Hold meetings outside: Your office’s courtyard or patio will do. Sometimes all it takes is a change of scenery and some fresh air to boost team morale.  

        Here are some other outdoor options your team might enjoy: 

        • City parks 
        • Botanical gardens 
        • Hiking trails 
        • Nature preserves 
        • Ropes courses 

        6. Lead By Example 

        Assuming you’re the stellar leader we think you are, your team looks up to you. They may even model their behaviors after you. Set an example by having a positive attitude and strong work ethic during the summer. If your team sees you putting in the work, they’re going to follow suit, no matter the season.  

        Become the Manager You Would Have Wanted 

        Chances are you want to be a better manager—you’re reading this post, after all. Becoming an effective manager (the kind of boss you would have wanted while climbing the corporate ladder) takes more than a positive attitude. It takes a variety of soft and hard skills, from emotional intelligence to performance analysis, plus the education to prove to employers you have what it takes to lead.  

        Time To Earn Your BBA in Management 

        At UT Permian Basin, we offer an online Bachelor of Business Administration in Management that provides everything you need to manage your team—and career. Learn essential leadership skills that will stick with you, whether you stay in your position, seek a promotion, or pursue new opportunities in other fields.  

        Courses are 100% online, so you don’t have to put your career on hold. Plus, you can complete coursework wherever you want, whether that’s at home or somewhere you don’t have to stare out the window to enjoy the summer weather.  

        Interested? Check out our online BBA in management. When you’re ready to take the next step, apply to UT Permian Basin. (And yes, classes are offered in the summer.) 

        Sources: 
        https://www.forbes.com/councils/forbeshumanresourcescouncil/2023/06/05/beat-the-summer-slump-20-ideas-to-motivate-and-engage-your-team/ 
        https://www.thehrteam.com/blog/keep-your-team-motivated-in-the-workplace-this-summer-with-these-smart-strategies/ 

        Meetings. Emails. Last-minute requests. Some days, it feels impossible to knock anything off the to-do list. If this sounds like you, you might be in need of some time management tips and tricks.  

        Time management is a skill like any other, and it can be honed with practice and patience. We’re here to show you how.  

        10 Time Management Strategies for Professionals 

        These time management tips are designed for business professionals, team leads, and anyone tired of playing catch-up. If you’re leading a team, managing projects, or juggling both, these strategies can help you maximize your valuable time and get more done.   

        1. Set SMART Goals 

        SMART goals are: 

        • Specific 
        • Measurable 
        • Achievable 
        • Relevant and 
        • Time-bound 

        If a goal doesn’t meet these criteria, it’s likely not worth your time. SMART goals help keep projects moving, keep professionals accountable, and ensure that you get the results you want. No more getting sidetracked by distractions that don’t move the needle.  

        2. Prioritize With a To-Do List  

        To-do lists aren’t revolutionary, but they work. Prioritizing your tasks is an easy way to ensure that nothing slips through the cracks. Plus, it’ll help you meet those SMART goals.   

        3. Update Your Calendar Often 

        Want to make the most of a 40-hour work week? You’ll need to get serious about time management. Approach your calendar like a math problem:  

        It takes six hours to complete this major project, but I’ll only have four hours free on Monday, so I’ll be done with it Tuesday at the earliest.  

        Map out your week with precision. That way, you’ll avoid overbooking, under-delivering, and burnout.  

        4. Guard Your Time  

        Block time on your calendar for high-priority tasks, and don’t let anyone steal it — not even you. There will always be small fires to put out, but unless you set a dedicated time to focus on your most pressing tasks, you’re never going to clear your to-do list.  

        5. Learn to Say “No” 

        Low-priority requests and unnecessary invites (e.g., this meeting could have been an email) are commonplace in business. Don’t be afraid to hit ‘em with a polite but firm “No, thank you!” Saying no can feel uncomfortable, especially if you like to go above and beyond in the workplace. But you’re going to have to (respectfully) push back on occasion to protect your time.  

        6. Get Comfortable Delegating 

        Delegating isn’t a sign of weakness or laziness; it’s leadership in action. By trusting their work, leaders empower their team to take ownership of projects, building morale and ensuring that goals are met even if they aren’t overseeing every step of the process.  

        7. Make the Most of Meetings 

        Meetings can drive progress, fuel creativity, and foster collaboration … or they can be a complete waste of time. So, make the most of yours. Here’s some suggestions: 

        • Send any helpful documents or summaries ahead of time. 
        • Use an agenda. 
        • Take meticulous notes. 
        • Start on time and end early when possible. 
        • Follow up with action items. 
        • Stick to your guns: If it could have been an email, make it an email. 

        8. Let Tech Do the Heavy Lifting 

        AI productivity tools and apps aren’t going anywhere, so you might as well benefit from them. Otter AI will record your meetings and provide automated meeting notes and summaries. Trello will organize your tasks into lists. ChatGPT, Copilot, Perplexity, and other AI-powered chat interfaces can handle simpler day-to-day tasks. Research the tools that might fit into your workflow and save you time to focus on what matters. 

        9. Stop Multitasking 

        Your brain isn’t designed to perform multiple tasks simultaneously. In reality, “multitasking” individuals are either switching between tasks or abandoning one in favor of the other. Tackle one thing at a time and finish what you start. In the immortal words of “Parks and Recreation” character Ron Swanson: Never half-ass two things. Whole-ass one thing.   

        10. Start Small, Stay Consistent 

        Small, consistent changes can yield incredible results, like a snowball that grows into a roaring avalanche. Tidy up your desk. Cut back on social media. Start using sticky notes. Set a timer for tasks. (We’re fans of the Pomodoro technique.) Change doesn’t happen all at once; it takes time. So be patient and trust the process. You’ll get there.  

        Next Steps for Business Professionals 

        Maybe it’s not your habits holding you back; it’s your work environment. If that’s the case, you’re going to need more than some time-management tips and a well-organized calendar to get ahead. You’ll need some resume-worthy management skills and a targeted degree to prove your talents and propel your career forward.  

        At The University of Texas Permian Basin, we offer two online programs that will provide you with the skills and credentials you need to get more out of your career: 

        Our programs are entirely online and designed to fit around your schedule. Check out our online business degrees and certificates to see if there’s an option that might work for you.  

        If you do find a good fit, apply to UT Permian Basin. We promise: There’s no better use of your time than investing in yourself.  

        Sources: 
        https://www.indeed.com/career-advice/career-development/time-management-skills 
        https://www.indeed.com/career-advice/career-development/time-management-tips-for-professionals
        https://www.forbes.com/sites/jodiecook/2024/09/18/time-management-hacks-from-the-worlds-most-successful-leaders
        https://www.forbes.com/councils/forbesbusinesscouncil/2023/07/13/18-time-hacks-for-busy-leaders-to-reclaim-three-to-five-hours-
        week

        We know it’s tough to tear yourself away from scrolling. We get it; the algorithm is strong. So strong that the average person spends 2 hours and 23 minutes a day on social media.  

        And let’s be honest: There’s no way that’s great for anyone’s mental health.  

        That’s why we’re taking a closer look at how mass media impacts mental health. Traditional media such as television, newspapers, and radio will get a nod, but special attention will be paid to everyone’s favorite troublemaker: social media.   

        How Does Media Affect Mental Health?  

        Is media overload having a negative impact on mental health? The short answer is yes. We didn’t need to research the topic to know this (but we did anyway).  

        Turns out, mass media, especially social media, is wearing us all down. (Except our Facebook page. That’s worth a follow. Promise) 

        Here’s the Bad News 

        Surprise! Watching a polar bear cling to a melting glacier, reading that a partial ceasefire in the Ukraine has fallen through, or seeing the words “bird flu” pop up on your news feed is enough to put anyone off their mood.  

        There’s a name for this feeling: Psychologist and National Advisor of Health Device Management Don Grant refers to this stress as “media saturation overload.” You may know it by its other names: 

        • Doomscrolling 
        • Headline anxiety 
        • Headline stress disorder 

        Dark and dreary headlines—the kind that make people fear going outside—are nothing new. Humanity has experienced its fair share of horrors, conflicts, and catastrophes throughout history. But today’s nonstop deluge of bad news and the accompanying social media commentary is like nothing we’ve seen before. 

        Exploring the Link Between Mass Media and Distress 

        Why is exposure to mass media like taking a shot of sadness straight up?  

        One 2020 study found that the more often participants searched for news on COVID-19, whether by watching television, reading a newspaper, or scrolling on social media, the more likely they were to experience emotional distress. Now you might be thinking: Of course reading news on COVID-19 is distressful. But here’s the catch: these people were seeking relief and walked away feeling worse.  

        That’s the trap. Consuming mass media makes you feel like you’re in control—staying informed, staying connected—but really, you’re just marinating in cortisol.  

        Endless Scrolling: Social Media’s Impact on Mental Health 

        Social media has made headlines in recent years for its addictive design and harmful impact on mental health. It’s linked to everything from loneliness to body dysmorphia to phubbing (when you’re glued to your phone and ignore everyone around you).  

        And it’s especially rough on younger audiences. Kids and teens are more vulnerable to the darker effects of social media: anxiety, depression, and self-image issues, to name a few. Social media may even alter parts of the brain related to emotions and learning. Scary stuff.  

        But It’s Not All Bad 

        Here’s the truth: mass media, even social media, isn’t inherently harmful. It’s just … a lot. When consumed mindfully, media can do a lot of good.  

        Take a lifehack video that changed how you fold your shirts, or a nonsensical meme that made you laugh on a bad day. Even a show you binge with someone you love. These small joys matter.  

        Media can also help spread awareness about mental health, provide access to therapy resources, and help people connect with support groups. Sometimes the emotional support people find online is more authentic than what they get in real life. 

        Social Media Can Be a Safe Space  

        For all its faults, social media offers a space where people can: 

        • Talk openly about mental health.  
        • Share everyday struggles without shame. 
        • Seek mental health care. 
        • Find their identity.  
        • Build support networks 
        • Relieve stress in the weirdest, most delightful corners of the internet.  

        Call it what you will—an artistic outlet, a form of escapism, or a crash course on literally anything—mass media, and even social media, can have a positive impact on mental health. 

        How to Make Peace With Mass Media  

        If you’re struggling to put your phone down, don’t feel bad. Mass media, especially social media, is designed to hook you, which is why you may want to set up some guardrails: 

        • Turn off notifications.  
        • Limit screen time.  
        • Unfollow people or pages that stress you out.  
        • Don’t start or end your day with scrolling.  
        • Engage mindfully, rather than obeying the algorithm.  

        Helping Others Make Sense of the Noise  

        Maybe you’re here for more than your own peace of mind. Maybe you want to help others prioritize their mental health amid the din of notification pings, frighteningly loud commercials, and requests to “like, comment, and subscribe.” If so, here’s something to think about: 

        UT Permian Basin’s online Bachelor of Arts in Psychology program is meant for people like you who want to make a difference in the lives of others. You’ll explore how people think, feel, and cope, with courses that cover: 

        • The foundations of human behavior and mental processes.  
        • How to promote well-being in individuals and communities. 
        • The ways our thoughts and actions affect overall health.  

        Do you dream of becoming a counselor or therapist? A BA in psychology is a smart first step. From there, you can go on to earn an online Master of Social Work and turn your passion for helping others into a meaningful, rewarding career.  

        Even if you can’t control the headlines, you can write a better story for someone else.  

        Learn more about our online BA in psychology program. And when you’re ready, apply to UT Permian Basin.  

        Hey! You made it to the end of this post without getting pulled somewhere else online. We’re impressed.  

        Sources: 
        https://www.apa.org/monitor/2022/11/strain-media-overload
        https://www.hopkinsmedicine.org/health/wellness-and-prevention/social-media-and-mental-health-in-children-and-teens
        https://doi.org/10.1186/s40359-023-01243-x